Civic Intelligence

Visit Huntington Beach

990 • Fiscal year 2016 • EIN 33-0368191

Oct 01, 2015 to Sep 30, 2016 • Filed on Feb 13, 2018

301 MAIN STREET No 212Huntington Beach, CA 92648-5171

(714) 969-3492

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

43rd percentile

0.14x

Higher debt load relative to assets than 43% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2016

Liabilities / Revenue

34th percentile

0.09x

Higher debt load relative to revenue than 34% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2016

Net Margin

64th percentile

6.5%

Higher net margin than 64% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2016

Top Officer Pay

78th percentile

$228,678

Higher top officer pay than 78% of similar nonprofits.

Top officer pay equals 5.7% of source-year revenue.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2016

Asset Growth

84th percentile

20%

Faster asset growth than 84% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2015 to 2016

Revenue Growth

70th percentile

8.9%

Faster revenue growth than 70% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2015 to 2016

Assets

Up

$2,435,116

Up $404,620 (+20%) from 2015

Net Assets

Up

$2,091,969

Up $259,901 (+14%) from 2015

Liabilities

Up

$343,147

Up $144,719 (+73%) from 2015

Revenue

Up

$4,013,755

Up $328,679 (+8.9%) from 2015

Expenses

Up

$3,753,854

Up $826,619 (+28%) from 2015

Net Income

Down

$259,901

Down $497,940 (-66%) from 2015

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$10M$5.0M$0Assets 2012: $1,478,639Liabilities 2012: $167,835Net Assets 2012: $1,310,8042012Assets 2014: $1,256,692Liabilities 2014: $182,465Net Assets 2014: $1,074,2272014Assets 2015: $2,030,496Liabilities 2015: $198,428Net Assets 2015: $1,832,0682015Assets 2016: $2,435,116Liabilities 2016: $343,147Net Assets 2016: $2,091,9692016Assets 2017: $3,031,289Liabilities 2017: $326,959Net Assets 2017: $2,704,3302017Assets 2018: $4,104,336Liabilities 2018: $601,749Net Assets 2018: $3,502,5872018Assets 2020: $3,740,581Liabilities 2020: $550,421Net Assets 2020: $3,190,1602020Assets 2021: $4,814,527Liabilities 2021: $673,162Net Assets 2021: $4,141,3652021Assets 2022: $6,606,069Liabilities 2022: $1,342,273Net Assets 2022: $5,263,7962022Assets 2024: $8,507,713Liabilities 2024: $2,776,952Net Assets 2024: $5,730,7612024

Highlighted filing

2016

Assets$2,435,116
Liabilities$343,147
Net Assets$2,091,969

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MExpenses 2012: $1,868,7072012Revenue 2014: $2,530,836Expenses 2014: $2,512,625Net Income 2014: $18,2112014Revenue 2015: $3,685,076Expenses 2015: $2,927,235Net Income 2015: $757,8412015Revenue 2016: $4,013,755Expenses 2016: $3,753,854Net Income 2016: $259,9012016Revenue 2017: $4,518,080Expenses 2017: $3,958,636Net Income 2017: $559,4442017Revenue 2018: $5,307,909Expenses 2018: $4,509,652Net Income 2018: $798,2572018Revenue 2020: $4,601,229Expenses 2020: $4,801,518Net Income 2020: -$200,2892020Revenue 2021: $3,724,387Expenses 2021: $2,773,182Net Income 2021: $951,2052021Revenue 2022: $6,124,993Expenses 2022: $5,002,562Net Income 2022: $1,122,4312022Revenue 2024: $6,992,473Expenses 2024: $7,223,651Net Income 2024: -$231,1782024

Highlighted filing

2016

Revenue$4,013,755
Expenses$3,753,854
Net Income$259,901
Jump To
Filing Snapshot
Filing Period
Oct 1, 2015 to Sep 30, 2016
Signed
Feb 13, 2018
Return Version
2015v3.0
Gross Receipts
$4,014,602
Mission and Program Overview

Mission

The mission of visit huntington beach is to market and sell huntington beach's surf city usa brand experience as the preferred quintessential california beach destination leading to increased visitor spending and enhanced quality of life for residents.

To promote the common interests of the visitor - serving businesses in huntington beach, ca.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,153,065$1,379,296▲ $226,231
Accounts Receivable$744,934$937,910▲ $192,976
Prepaid Expenses and Deferred Charges$62,518$61,469▼ $1,049
Land, Buildings, and Equipment, Net$35,982$25,997▼ $9,985
Intangible Assets$25,762$22,209▼ $3,553
Total Assets$2,030,496$2,435,116▲ $404,620
Other Assets Total$8,235$8,235→ $0
Liabilities
Accounts Payable and Accrued Expenses$198,428$343,147▲ $144,719
Total Liabilities$198,428$343,147▲ $144,719
Net Assets / Fund Balance
Unrestricted Net Assets$1,832,068$2,091,969▲ $259,901
Total Net Assets Fund Balance$1,832,068$2,091,969▲ $259,901
Total Liabilities and Net Assets / Fund Balance$2,030,496$2,435,116▲ $404,620

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$1,557$50,035$51,592
Other Land Buildings$10,642$33,719$44,361
Leasehold Improvements$13,798$2,711$16,509
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Kelly MillerPresident & CEOFT$156,090$72,588$228,678
John EhlenfeldtVP of SalesFT$119,605$42,675$162,280
Susan ThomasChief Marketing OfficerFT$108,731$7,920$116,651

Highest Paid Contractors

ContractorServicesLocationCompensation
Atkins GroupAdvertising, Production, And Research501 SOLEDAD STREET, San Antonio, TX 78205$293,063
SimpleviewWebsite7458 N LA CHOLLA BLVD STE 100, Tucson, AZ 85741$202,016
Development Counselors InternationalPublic Relations215 PARK AVENUE SOUTH 10TH FLOOR, New York, NY 10003$108,974
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$3,984,674
Investment Income
$53
Other Revenue
$29,028
Change in Net Assets
$259,901
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,428,685
Salaries, Compensation, and Employee Benefits$1,307,781
Grants and Similar Amounts Paid$17,388
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$897,310
Other Salaries and Wages---$705,407
Current Officers, Directors, Trustees, and Key Employees---$341,761
Conferences and Meetings---$327,781
Travel---$249,780
Occupancy---$167,933
Information Technology---$114,683
Other Employee Benefits---$111,842
Payroll Taxes---$77,410
Pension Plan Contributions---$71,361
Other Expenses---$53,613
Fees for Services Accounting---$44,259
Fees for Services Other---$35,610
Insurance---$33,077
Office Expenses---$29,154
Fees for Services Legal---$25,208
Depreciation Depletion---$21,966
Grants to Domestic Orgs---$17,388
All Other Expenses---$10,152
Total Functional Expenses$0$0$0$3,753,854
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
International Surf MuseumHuntington Beach, CA501c3To Support the Operations of the Surf Museum.$17,388

International Summary

Offices
0
Employees
0
Spending
$130,000

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
East Asia and the PacificTo Promot Tourism to Huntington Beach, CATravel, Trade, and Public Relations Promotions in Australia and New Zealand00$48,000
Europe (Including Iceland & Greenland)To Promote Tourism to Huntington Beach, CATravel, Trade, and Public Relations Promotions in the Uk00$45,000
East Asia and the PacificTo Promote Tourism to Huntington Beach, CATravel, Trade, and Public Relations Promotions in China00$17,500
North AmericaTo Promote Tourism to Huntington Beach, CATravel, Trade, and Public Relations Promotions in Canada00$7,500
North America - Canada and Mexico, but not the United StatesTo Promote Tourism to Huntington Beach, CATravel, Trade, and Public Relations Promotions in Mexico00$5,000
Middle East and North AfricaTo Promote Tourism to Huntington Beach, CATravel, Trade, and Public Relations Promotions in the Middle East00$5,000
South AsiaTo Promote Tourism to Huntington Beach, CATravel, Trade, and Public Relations Promotions in Japan and India00$2,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, line 4

The organization's bylaws were amended in July 2016 for Board voting and nominating processes. A Red Line copy was filed with the CA return.

Form 990, Part VI, Section A, line 8B

No committee is created to act on behalf of the governing body.

Form 990, Part VI, Section B, line 11

Review of organizations mission and significant activities and not any changes from previous filings. Voting number of BOD governing body are listed on form as requested. If any grants are received, they are listed as well as any unrelated income (if applicable) that would be considered taxable. Total assets and liabilities are also listed and updated. The review is done by EVP, President & CEO and outside bookkeeper.

Form 990, Part VI, Section B, line 12C

THE BUREAU'S BOARD MEMBERS, INCLUDING ITS PRESIDENT/CEO, ARE REQUIRED TO FILE A FORM 700-STATEMENT OF ECONOMIC INTERESTS WITH THE CITY OF HUNTINGTON BEACH ON AN ANNUAL BASIS. Conflicts of Interest Our employees are expected to devote their best efforts and attention to the full-time performance of their jobs. A conflict of interest exists when the employee's loyalties or actions are divided between the Bureau's interests and those of another, such as a competitor, supplier, or client. Both the fact and the appearance of a conflict of interest should be avoided. Employees are expected to use good judgment, to adhere to high ethical standards, and to avoid situations that create an actual or potential conflict between the employee's personal interests and the interests of the Bureau. Employees unsure as to whether a certain transaction, activity, or relationship constitutes a conflict of interest should discuss it with the President of the Bureau who will make the ultimate decision. Employees may engage in or have outside business or personal interest or activities that do not constitute or have the potential of creating a conflict of interest with their employment by the Bureau. The Bureau requires that these activities or interests do not adversely affect an employee's capacity to perform his/her functions or result in conflicting loyalties. While it is not feasible to describe all possible conflicts of interest that could develop, some of the more common conflicts that employees should avoid include the following: - Accepting personal gifts or entertainment from competitors, guests, suppliers, or potential suppliers (See policy "Gifts"); - Working for a competitor, supplier, or customer; - Engaging in self-employment in competition with the Bureau; - Using proprietary or confidential Company information for personal gain or to the Bureau's detriment; - Having a direct or indirect financial interest in or relationship with a competitor, customer, or supplier, except that ownership of less than 1% of the publicly traded stock of a corporation will not be considered a conflict; - Using Company property or labor for personal use; - Acquiring any interest in property or assets of any kind for the purpose of selling or leasing it to the Bureau; - Committing the Company to give its financial or other support to any outside activity or organization; or - Developing a personal relationship with a subordinate employee of the Company or with an employee of a competitor, supplier, or guest that might interfere with the exercise of impartial judgment in decisions affecting the Bureau or any employees of the Bureau. If an employee or someone with whom an employee has a close relationship (e.g., a family member or close companion) has a financial or employment relationship with a competitor, guest, supplier, or potential supplier, the employee must disclose this fact in writing to the President. Employees should be aware that if they enter into a personal relationship with a subordinate employee or with an employee of a competitor, supplier, or guest, a conflict of interest may exist, which requires full disclosure to the Bureau. Failure to adhere to this guideline, including failure to disclose any conflicts or to seek an exception, may result in discipline, up to and including termination of employment.

Form 990, Part VI, Section B, line 15

The executive committee negotiates and approves the employment contract for the bureau's president/ceo based on comparability data. The initial compensation for the bureau's vice president of marketing is reviewed and approved by the president/ceo and executive committee based on comparability data. The president/ceo also reviews and approves annual adjustments to compensation.

Form 990, Part VI, Section C, line 19

The governing documents, policies, and financial statements are available upon request. The monthly financial statements are also available during the board meetings, which are open to the public.

Filing and Contact Details

Filer

Filer Name
Visit Huntington Beach
EIN
33-0368191
Phone
7149693492
Address
301 MAIN STREET No 212, HUNTINGTON BEACH, CA 92648-5171

Signing Officer

Name
Kelly Miller
Title
President & CEO
Phone
7149693492
Signed
2018-02-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kelly Miller
Formed
1989
Legal Domicile
CA
Voting Board Members
24
Independent Board Members
24
Employees
19
Volunteers
40

Preparer

Firm
Davis Farr LLP
Address
2301 Dupont Drive Suite 200, Irvine, CA 92612
Preparer
Jennifer Farr
Phone
9494742020
Supplemental Narrative

Additional Explanations

Form 990 Part B - Amended Return

The 2015 tax return was amended to indicate the financials were audited for the fiscal year ended 9/30/16.

Form 990 Part XII Line 2C

The audit oversight process hasn't changed since the prior year.

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