Civic Intelligence

Visit Huntington Beach

990 • Fiscal year 2020 • EIN 33-0368191

Jul 01, 2019 to Jun 30, 2020 • Filed on Apr 12, 2021

Organization ProfileWWW.SURFCITYUSA.COM

View Organization Page

155 5th St No 111Huntington Beach, CA 92648

(714) 969-3492

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

49th percentile

0.15x

Higher debt load relative to assets than 49% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

39th percentile

0.12x

Higher debt load relative to revenue than 39% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Net Margin

23rd percentile

-4.4%

Higher net margin than 23% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

81st percentile

$253,127

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 5.5% of source-year revenue.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Asset Growth

21st percentile

-4.5%

Faster asset growth than 21% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2018 to 2020

Revenue Growth

53rd percentile

-6.9%

Faster revenue growth than 53% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2018 to 2020

Balance Sheet
Liabilities / Assets49th percentile

Assets

Down

$3,740,581

Down $363,755 (-8.9%) from 2018

Net Assets

Down

$3,190,160

Down $312,427 (-8.9%) from 2018

Liabilities

Down

$550,421

Down $51,328 (-8.5%) from 2018

Revenue And Expenses
Liabilities / Revenue39th percentileNet Margin23rd percentile

Revenue

Down

$4,601,229

Down $706,680 (-13%) from 2018

Expenses

Up

$4,801,518

Up $291,866 (+6.5%) from 2018

Net Income

Down

-$200,289

Down $998,546 (-125%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth21st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$10M$5.0M$0Assets 2012: $1,478,639Liabilities 2012: $167,835Net Assets 2012: $1,310,8042012Assets 2014: $1,256,692Liabilities 2014: $182,465Net Assets 2014: $1,074,2272014Assets 2015: $2,030,496Liabilities 2015: $198,428Net Assets 2015: $1,832,0682015Assets 2016: $2,435,116Liabilities 2016: $343,147Net Assets 2016: $2,091,9692016Assets 2017: $3,031,289Liabilities 2017: $326,959Net Assets 2017: $2,704,3302017Assets 2018: $4,104,336Liabilities 2018: $601,749Net Assets 2018: $3,502,5872018Assets 2020: $3,740,581Liabilities 2020: $550,421Net Assets 2020: $3,190,1602020Assets 2021: $4,814,527Liabilities 2021: $673,162Net Assets 2021: $4,141,3652021Assets 2022: $6,606,069Liabilities 2022: $1,342,273Net Assets 2022: $5,263,7962022Assets 2024: $8,507,713Liabilities 2024: $2,776,952Net Assets 2024: $5,730,7612024

Highlighted filing

2020

Assets$3,740,581
Liabilities$550,421
Net Assets$3,190,160
Open 2020 Filing

Operations Trend

Revenue Growth53rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MExpenses 2012: $1,868,7072012Revenue 2014: $2,530,836Expenses 2014: $2,512,625Net Income 2014: $18,2112014Revenue 2015: $3,685,076Expenses 2015: $2,927,235Net Income 2015: $757,8412015Revenue 2016: $4,013,755Expenses 2016: $3,753,854Net Income 2016: $259,9012016Revenue 2017: $4,518,080Expenses 2017: $3,958,636Net Income 2017: $559,4442017Revenue 2018: $5,307,909Expenses 2018: $4,509,652Net Income 2018: $798,2572018Revenue 2020: $4,601,229Expenses 2020: $4,801,518Net Income 2020: -$200,2892020Revenue 2021: $3,724,387Expenses 2021: $2,773,182Net Income 2021: $951,2052021Revenue 2022: $6,124,993Expenses 2022: $5,002,562Net Income 2022: $1,122,4312022Revenue 2024: $6,992,473Expenses 2024: $7,223,651Net Income 2024: -$231,1782024

Highlighted filing

2020

Revenue$4,601,229
Expenses$4,801,518
Net Income-$200,289
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2019 to Jun 30, 2020
Signed
Apr 12, 2021
Return Version
2019v5.2
Gross Receipts
$4,601,229
Mission and Program Overview

Mission

The mission of visit huntington beach is to market and sell huntington beach's surf city usa brand experience as the preferred quintessential california beach destination leading to increased visitor spending and enhanced quality of life for residents.

To promote the common interests of the visitor - serving businesses in huntington beach, ca.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,169,232$1,468,035▲ $298,803
Land, Buildings, and Equipment, Net$910,736$1,076,064▲ $165,328
Accounts Receivable$1,669,227$951,058▼ $718,169
Cash and Non-Interest-Bearing Accounts-$104,616-
Intangible Assets$79,012$70,839▼ $8,173
Prepaid Expenses and Deferred Charges$124,451$40,764▼ $83,687
Total Assets$3,960,893$3,740,581▼ $220,312
Other Assets Total$8,235$29,205▲ $20,970
Liabilities
Accounts Payable and Accrued Expenses$570,444$400,421▼ $170,023
Unsecured Notes Loans Payable-$150,000-
Total Liabilities$570,444$550,421▼ $20,023
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,390,449$2,902,847▼ $487,602
Net Assets With Donor Restrictions-$287,313-
Total Net Assets Fund Balance$3,390,449$3,190,160▼ $200,289
Total Liabilities and Net Assets / Fund Balance$3,960,893$3,740,581▼ $220,312

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$967,063$115,792$1,082,855
Leasehold Improvements$66,434$5,590$72,024
Equipment$42,567$22,431$64,998
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Kelly MillerPresident & CEOFT$187,059$66,068$253,127
John EhlenfeldtExecutive Vice PresidentFT$136,534$55,068$191,602
Susan ThomasChief Marketing OfficerFT$124,054$23,255$147,309
Matthew TibbettsDirector of SalesFT$108,339$16,234$124,573
John TodoraSales ExecutiveFT$104,484$16,000$120,484

Board Members and Trustees

NameTitle
Justin SimpsonBoard Chair
Peter RiceImmediate Past Chair / Exe
Todd SzilagyiBoard Vice Chair
Brett BarnesBoard Member
Dawn MccormackBoard Member
Dean TorrenceBoard Member
Debbie KilleyBoard Member
Jennifer WilliamsBoard Member
Kiran PatelBoard Member
Marisa UnvertBoard Member
Meg BernardoBoard Member
Mike AliBoard Member
Patricia RogersBoard Member
Peter TownendBoard Member
Peter TruxawBoard Member
Sheik SattaurBoard Member
Deven SolankiExecutive Committee Member
Janis MantiniExecutive Committee Member
Joe LeinackerExecutive Committee Member
Paulette FischerExecutive Committee Member
Nicole ThompsonTreasurer / Executive Comm

Highest Paid Contractors

ContractorServicesLocationCompensation
Signs & Services CompanySign Fabrication And Installation10980 BOATMAN AVENUE, Stanton, CA 90680$145,625
The Atkins GroupMarketing Services501 SOLEDAD, San Antonio, TX 78205$135,446
Google INCSearch Engine Marketing For WebsiteDEPT 33654 PO BOX 39000, San Francisco, CA 94139$113,945
SimpleviewDigital Marketing8950 N ORACLE RD, Tucson, AZ 95704$113,800
Development Counsellors InternationalPublic Relations Services215 PARK AVENUE SOUTH 14TH FLOOR, New York, NY 10003$105,788
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$4,560,929
Investment Income
$7,824
Other Revenue
$32,476
Change in Net Assets
$-200,289

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,601,229
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$4,601,229
Total Revenue per Form 990
$4,601,229
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,990,646
Salaries, Compensation, and Employee Benefits$1,620,726
Grants and Similar Amounts Paid$190,146
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$1,587,353
Other Salaries and Wages---$738,711
Current Officers, Directors, Trustees, and Key Employees---$598,997
Office Expenses---$347,406
Occupancy---$330,827
Travel---$235,531
Grants to Domestic Orgs---$190,146
Other Employee Benefits---$117,832
Payroll Taxes---$103,557
Depreciation Depletion---$88,733
Fees for Services Accounting---$63,548
Pension Plan Contributions---$61,629
Other Expenses---$42,423
Fees for Services Other---$35,004
Insurance---$19,404
Fees for Services Legal---$9,862
All Other Expenses---$6,827
Total Functional Expenses$0$0$0$4,801,518

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$4,801,518
Total Expenses per Audited Statements$4,801,518
Total Expenses per Form 990$4,801,518
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
International Surfing AssociationLa Jolla, CA-To Support the Isa World Junior Surfing Championships and Huntington Beach Visibility in Tourism$75,000
California Wine FestivalSanta Barbara, CA-To Support New Community Event Held on the Beaches of Huntington Beach$10,000
City of Huntington BeachHuntington Beach, CA501(c)(3)To Support a Public Art Master Plan for the City of Huntington Beach$10,000

International Summary

Offices
3
Employees
12
Spending
$99,023

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
East Asia and the Pacific - Australia, Brunei, Burma, Cambodia,Promote Tourism to Huntington Beach, CATravel Trade and Public Relations Promotions in Australia and New Zealand14$50,898
Europe (including Iceland & Greenland) - Albania, Andorra, Austria, BelgiumPromote Tourism to Huntington Beach, CATravel Trade and Public Relations Promotions in the United Kingdom and Ireland14$40,999
North America - Canada and Mexico, But Not the United StatesPromote Tourism to Huntington Beach, CATravel Trade and Public Relations Promotions in Canada14$7,126
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 8B

“No committee is created to act on behalf of the governing body.”

Form 990, Part VI, Section B, Line 11B

“Review of organizations mission and significant activities and not any changes from previous filings. Voting number of bod governing body are listed on form as requested. If any grants are received, they are listed as well as any unrelated income (if applicable) that would be considered taxable. Total assets and liabilities are also listed and updated. The review is done by evp, president & ceo and outside bookkeeper.”

Form 990, Part VI, Section B, Line 12C

“The bureau's board members, including its president/ceo, are required to file a form 700-statement of economic interests with the city of huntington beach on an annual basis. Conflicts of interest our employees are expected to devote their best efforts and attention to the full-time performance of their jobs. A conflict of interest exists when the employee's loyalties or actions are divided between the bureau's interests and those of another, such as a competitor, supplier, or client. Both the fact and the appearance of a conflict of interest should be avoided. Employees are expected to use good judgment, to adhere to high ethical standards, and to avoid situations that create an actual or potential conflict between the employee's personal interests and the interests of the bureau. Employees unsure as to whether a certain transaction, activity, or relationship constitutes a conflict of interest should discuss it with the president of the bureau who will make the ultimate decision. Employees may engage in or have outside business or personal interest or activities that do not constitute or have the potential of creating a conflict of interest with their employment by the bureau. The bureau requires that these activities or interests do not adversely affect an employee's capacity to perform his/her functions or result in conflicting loyalties. While it is not feasible to describe all possible conflicts of interest that could develop, some of the more common conflicts that employees should avoid include the following: - accepting personal gifts or entertainment from competitors, guests, suppliers, or potential suppliers (see policy "gifts"); - working for a competitor, supplier, or customer; - engaging in self-employment in competition with the bureau; - using proprietary or confidential company information for personal gain or to the bureau's detriment; - having a direct or indirect financial interest in or relationship with a competitor, customer, or supplier, except that ownership of less than 1% of the publicly traded stock of a corporation will not be considered a conflict; - using company property or labor for personal use; - acquiring any interest in property or assets of any kind for the purpose of selling or leasing it to the bureau; - committing the company to give its financial or other support to any outside activity or organization; or - developing a personal relationship with a subordinate employee of the company or with an employee of a competitor, supplier, or guest that might interfere with the exercise of impartial judgment in decisions affecting the bureau or any employees of the bureau. If an employee or someone with whom an employee has a close relationship (e.g., a family member or close companion) has a financial or employment relationship with a competitor, guest, supplier, or potential supplier, the employee must disclose this fact in writing to the president. Employees should be aware that if they enter into a personal relationship with a subordinate employee or with an employee of a competitor, supplier, or guest, a conflict of interest may exist, which requires full disclosure to the bureau. Failure to adhere to this guideline, including failure to disclose any conflicts or to seek an exception, may result in discipline, up to and including termination of employment.”

Form 990, Part VI, Section B, Line 15

“The executive committee negotiates and approves the employment contract for the bureau's president/ceo based on comparability data. The initial compensation for the bureau's vice president of marketing is reviewed and approved by the president/ceo and executive committee based on comparability data. The president/ceo also reviews and approves annual adjustments to compensation.”

Form 990, Part VI, Section C, Line 19

“The governing documents, policies, and financial statements are available upon request. The monthly financial statements are also available during the board meetings, which are open to the public.”

Filing and Contact Details

Filer

Filer Name
Visit Huntington Beach
EIN
33-0368191
Phone
7149693492
Address
155 5TH ST NO 111, HUNTINGTON BEACH, CA 92648

Signing Officer

Name
Kelly Miller
Title
President & CEO
Phone
7149693492
Signed
2021-04-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kelly Miller
Formed
1989
Legal Domicile
CA
Voting Board Members
21
Independent Board Members
21
Employees
24
Volunteers
30

Preparer

Firm
Davis Farr Llp
Address
18201 VON KARMAN AVE SUITE 1100, IRVINE, CA 92612
Preparer
Tritia Foster
Phone
9494742020
Supplemental Narrative

Additional Explanations

Form 990 Part XII Line 2C

“The audit oversight process hasn't changed since the prior year.”

Financial Statement Notes

PART X, LINE 2:

“Vhb is organized as a not-for-profit entity under the general nonprofit corporation laws of the state of california. A determination letter confirming exemption from federal income tax under section 501(c)(6) of the internal revenue code has been obtained. Revenues subject to unrelated business income tax (ubit) were insignificant and would not generate a tax liability. In addition, an exemption from california franchise taxes has been obtained. Therefore, no provision has been made for federal income taxes or state franchise taxes in the accompanying financial statements.”

Raw XML AppendixShowing 400 of 619 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0LEISURE: LEISURE DESTINATION MARKETING PROGRAMS DRIVE GROWTH OF TRAVEL CONSUMERS FROM TARGETED MARKETS ACROSS NORTH AMERICA AS WELL AS KEY INTERNATIONAL MARKETS. OUR BEDROCK FOUNDATION FOR MARKETING PROGRAMS IS LAID THROUGH INVESTMENT IN STRATEGIC BRAND RESEARCH AND PLANNING, VISITOR SEGMENTATION AND CONVERSION STUDIES, HOTEL AND VACATION RENTAL OCCUPANCY REPORTS AND ECONOMIC IMPACT STUDIES. THIS IS CRITICAL IN SUPPORTING OUR GOAL OF TARGETING AND CONVERTING VISITORS THAT ALIGN WITH THE SURF CITY USA BRAND AND TRAVEL PRODUCTS IN THE DESTINATION. VHB'S LEISURE MARKETING STRATEGIES, TACTICS AND SPENDING FOCUS ON PAID MEDIA PLANNING AND PLACEMENT IN KEY DOMESTIC AND INTERNATIONAL MARKETS, INCLUDING DIGITAL, PRINT, BROADCAST AND SOCIAL MEDIA ADVERTISING. OUR AD AGENCY WORKS WITH THE TEAM TO DEVELOP AND PERIODICALLY REFRESH THE BRAND CREATIVE PLATFORM, PLAN THE PAID MEDIA PROGRAM, EXECUTE ON PRODUCTION, AND REPORT RESULTS. LEISURE ALSO DEVELOPS VISUAL ASSETS THROUGH VIDEO, BROADCAST SPOT AND STILL PHOTOGRAPHY PRODUCTION, SUPPORTS MARKETING OF SPECIAL EVENTS, COLLATERAL AND BROCHURE CREATIVE DEVELOPMENT AND PRODUCTION, DISPLAYS AND BRANDED ITEMS FOR TRADE SHOWS AND SALES MISSIONS AND FAMILIARIZATION VISITS BY THE MEDIA AND TRAVEL TRADE.
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IRS990/Form990PartVIISectionAGrp/PersonNm2PAULETTE FISCHER
IRS990/Form990PartVIISectionAGrp/PersonNm3JANIS MANTINI
IRS990/Form990PartVIISectionAGrp/PersonNm4PETER RICE
IRS990/Form990PartVIISectionAGrp/PersonNm5DEVEN SOLANKI
IRS990/Form990PartVIISectionAGrp/PersonNm6TODD SZILAGYI
IRS990/Form990PartVIISectionAGrp/PersonNm7NICOLE THOMPSON
IRS990/Form990PartVIISectionAGrp/PersonNm8MIKE ALI
IRS990/Form990PartVIISectionAGrp/PersonNm9BRETT BARNES
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IRS990/Form990PartVIISectionAGrp/PersonNm11DEBBIE KILLEY
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IRS990/Form990PartVIISectionAGrp/PersonNm18PETER TRUXAW
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IRS990/Form990PartVIISectionAGrp/PersonNm20JENNIFER WILLIAMS
IRS990/Form990PartVIISectionAGrp/PersonNm21KELLY MILLER
IRS990/Form990PartVIISectionAGrp/PersonNm22JOHN EHLENFELDT
IRS990/Form990PartVIISectionAGrp/PersonNm23SUSAN THOMAS
IRS990/Form990PartVIISectionAGrp/PersonNm24MATTHEW TIBBETTS
IRS990/Form990PartVIISectionAGrp/PersonNm25JOHN TODORA
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IRS990/Form990PartVIISectionAGrp/TitleTxt0BOARD CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt2EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt3EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt4IMMEDIATE PAST CHAIR / EXE
IRS990/Form990PartVIISectionAGrp/TitleTxt5EXECUTIVE COMMITTEE MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt6BOARD VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt7TREASURER / EXECUTIVE COMM
IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt11BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt12BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt13BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt14BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt15BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt16BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt17BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt18BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt19BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt20BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt21PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt22EXECUTIVE VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt23CHIEF MARKETING OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR OF SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt25SALES EXECUTIVE
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IRS990/IndoorTanningServicesInd00
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IRS990/IRPDocumentW2GCnt00
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IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd00
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0THE MISSION OF VISIT HUNTINGTON BEACH IS TO MARKET AND SELL HUNTINGTON BEACH'S SURF CITY USA BRAND EXPERIENCE AS THE PREFERRED QUINTESSENTIAL CALIFORNIA BEACH DESTINATION LEADING TO INCREASED VISITOR SPENDING AND ENHANCED QUALITY OF LIFE FOR RESIDENTS.
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IRS990/OccupancyGrp/TotalAmt0330827
IRS990/OfficeExpensesGrp/TotalAmt0347406
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IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
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IRS990/OtherExpensesGrp/Desc1REPAIRS AND MAINTENANCE
IRS990/OtherExpensesGrp/Desc2OTHER
IRS990/OtherExpensesGrp/Desc3RESEARCH
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IRS990/OtherExpensesGrp/TotalAmt148998
IRS990/OtherExpensesGrp/TotalAmt246069
IRS990/OtherExpensesGrp/TotalAmt342423
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IRS990/ProgSrvcAccomActy2Grp/Desc0WEBSITE/SOCIAL MEDIA: VISIT HUNTINGTON BEACH'S WEBSITE, SURFCITYUSA.COM, SERVES AS THE DESTINATION'S OFFICIAL ONLINE PRESENCE FOR HUNTINGTON BEACH TOURISM. WITH FISCAL YEAR-TO-DATE TRAFFIC PEAKING AT OVER 245,000 UNIQUE MONTHLY VISITORS, THE WEBSITE IS A KEY GLOBAL MARKETING TOOL FOR PROMOTING HUNTINGTON BEACH AS A PREMIERE LEISURE AND BUSINESS TRAVEL DESTINATION. ALL LEISURE, TRAVEL TRADE AND GROUP SALES CAMPAIGNS THAT DRIVE BRAND AWARENESS, INCREASE OVERNIGHT STAYS, AND STIMULATE THE LOCAL ECONOMY DIRECT TRAFFIC TO THE WEBSITE AS THE CORE/CENTRAL COMMUNICATION HUB. IN THIS CURRENT CYCLE OF 24/7 MEDIA CONSUMPTION, VISIT HUNTINGTON BEACH'S SOCIAL MEDIA CHANNELS COMPLEMENT THE WEBSITE BY ALLOWING THE ORGANIZATION TO POST MORE DYNAMIC CONTENT. OUR PAID SOCIAL MEDIA CAMPAIGNS ALLOW FOR CUSTOMIZED PHOTO AND VIDEO CONTENT THAT CAN BE HIGHLY TARGETED. OUR EVER-GROWING SOCIAL MEDIA COMMUNITY SERVES AS AN EXTENSION OF OUR BRAND AND AMPLIFIES THE DESTINATION'S ONLINE PRESENCE IN AN AUTHENTIC WAY THROUGH THE COMMUNITY'S OWN SOCIAL MEDIA POSTS.
IRS990/ProgSrvcAccomActy3Grp/Desc0GROUP SALES: GROUP SALES FOR VISIT HUNTINGTON BEACH IS DEFINED AS CORPORATE, ASSOCIATION AND INCENTIVE MEETINGS/PROGRAMS THAT ARE CONTRACTED WITH OUR HOTELS WITHIN HUNTINGTON BEACH. VISIT HUNTINGTON BEACH ASSIGNS SALES MANAGERS (20% OF OUR STAFF) TO ATTEND TRADE SHOW CONFERENCES, INITIATE SALES CALL MISSIONS, CONDUCT SITE INSPECTIONS OF OUR HOTELS WITH MEETING PLANNERS AND ATTEND INDUSTRY SPECIFIC EVENTS THAT INCREASE THE EXPOSURE OF HUNTINGTON BEACH AS A MEETINGS DESTINATION. THE EFFORTS OF THE SALES DEPARTMENT INCLUDE TRAVEL TO DOMESTIC AND INTERNATIONAL DESTINATION TO PROMOTE AND SOLICIT MEETINGS/PROGRAMS TO BOOK IN HUNTINGTON BEACH. TRAVEL, TRADESHOWS, ADVERTISING AND MARKETING EFFORTS COMPRISE THIS BUDGET FOR VISIT HUNTINGTON BEACH.
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
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IRS990/PYInvestmentIncomeAmt03977
IRS990/PYOtherExpensesAmt02600871
IRS990/PYOtherRevenueAmt036462
IRS990/PYProgramServiceRevenueAmt03770179
IRS990/PYRevenuesLessExpensesAmt0-112138
IRS990/PYSalariesCompEmpBnftPaidAmt01302050
IRS990/PYTotalExpensesAmt03922756
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt03810618
IRS990/ReconcilationRevenueExpnssAmt0-200289
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00

Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$3,740,581
Liabilities
$550,421
Net assets
$3,190,160
Revenue
$4,601,229
Expenses
$4,801,518
Net income
-$200,289
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$8.51$2.78$5.73$6.99$7.22$0.23
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.61$1.34$5.26$6.12$5.00$1.12
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.81$0.67$4.14$3.72$2.77$0.95
2020Detailed filing. Detailed filing data is available for this year.$3.74$0.55$3.19$4.60$4.80$0.20
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.10$0.60$3.50$5.31$4.51$0.80
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.03$0.33$2.70$4.52$3.96$0.56
2016Detailed filing. Detailed filing data is available for this year.$2.44$0.34$2.09$4.01$3.75$0.26
2015Detailed filing. Detailed filing data is available for this year.$2.03$0.20$1.83$3.69$2.93$0.76
2014Detailed filing. Detailed filing data is available for this year.$1.26$0.18$1.07$2.53$2.51$0.02
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.48$0.17$1.31$1.87