Civic Intelligence

Priority Living Inc.

990 • Fiscal year 2024 • EIN 33-0141608

Jan 01, 2024 to Dec 31, 2024 • Filed on Apr 07, 2025

C/O 13875 Buckskin Trail DrCorona, CA 92883

(951) 471-8425

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

31st percentile

0.01x

Higher debt load relative to assets than 31% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

24th percentile

0.00x

Higher debt load relative to revenue than 24% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

12th percentile

-25%

Higher net margin than 12% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

94th percentile

$283,803

Higher top officer pay than 94% of similar nonprofits.

Top officer pay equals 6.0% of source-year revenue.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

4th percentile

-34%

Faster asset growth than 4% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

12th percentile

-25%

Faster revenue growth than 12% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Down

$2,331,122

Down $1,351,392 (-37%) from 2022

Net Assets

Down

$2,312,115

Down $1,362,582 (-37%) from 2022

Liabilities

Up

$19,007

Up $11,190 (+143%) from 2022

Revenue

Down

$4,714,451

Down $1,569,965 (-25%) from 2022

Expenses

Down

$5,911,773

Down $530,416 (-8.2%) from 2022

Net Income

Down

-$1,197,322

Down $1,039,549 (-659%) from 2022

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2014: $1,468,755Liabilities 2014: $15,400Net Assets 2014: $1,453,3552014Assets 2015: $2,054,481Liabilities 2015: $6,394Net Assets 2015: $2,048,0872015Assets 2016: $2,270,319Liabilities 2016: $6,459Net Assets 2016: $2,263,8602016Assets 2020: $3,331,590Liabilities 2020: $9,019Net Assets 2020: $3,322,5712020Assets 2021: $3,838,095Liabilities 2021: $5,625Net Assets 2021: $3,832,4702021Assets 2022: $3,682,514Liabilities 2022: $7,817Net Assets 2022: $3,674,6972022Assets 2024: $2,331,122Liabilities 2024: $19,007Net Assets 2024: $2,312,1152024

Highlighted filing

2024

Assets$2,331,122
Liabilities$19,007
Net Assets$2,312,115

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MRevenue 2014: $2,490,540Expenses 2014: $2,632,708Net Income 2014: -$142,1682014Revenue 2015: $3,812,482Expenses 2015: $3,217,750Net Income 2015: $594,7322015Revenue 2016: $3,870,067Expenses 2016: $3,654,552Net Income 2016: $215,5152016Revenue 2020: $4,959,195Expenses 2020: $4,526,497Net Income 2020: $432,6982020Revenue 2021: $6,790,786Expenses 2021: $6,281,124Net Income 2021: $509,6622021Revenue 2022: $6,284,416Expenses 2022: $6,442,189Net Income 2022: -$157,7732022Revenue 2024: $4,714,451Expenses 2024: $5,911,773Net Income 2024: -$1,197,3222024

Highlighted filing

2024

Revenue$4,714,451
Expenses$5,911,773
Net Income-$1,197,322
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Apr 7, 2025
Return Version
2024v5.1
Gross Receipts
$4,714,451
Mission and Program Overview

Mission

Priority living inc prepares christian leaders to build god's kingdom and change their world through their lifestyles and works of service.

Priority living inc prepares christian leaders to build gods kingdom and change their world through their lifestyles and works of service

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$2,154,150$1,624,199▼ $529,951
Cash and Non-Interest-Bearing Accounts$1,285,610$650,221▼ $635,389
Inventories for Sale or Use$74,666$56,702▼ $17,964
Total Assets$3,514,426$2,331,122▼ $1,183,304
Liabilities
Accounts Payable and Accrued Expenses$4,989$19,007▲ $14,018
Total Liabilities$4,989$19,007▲ $14,018
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,509,437$2,312,115▼ $1,197,322
Total Net Assets Fund Balance$3,509,437$2,312,115▼ $1,197,322
Total Liabilities and Net Assets / Fund Balance$3,514,426$2,331,122▼ $1,183,304
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jeffrey GerhardtCEOFT$139,303$144,500$283,803
Becky TurnerCOOFT$139,303-$139,303

Board Members and Trustees

NameTitle
Alan PottChairman
Garrett FuttrellDirector
Ines FranklinDirector
Joe MellemaDirector
Joey GossDirector
Kelsey BrownSecretary
Roger WilliamsonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$4,588,605
Program Service Revenue
$54,468
Investment Income
$71,378
Other Revenue
$0
All Other Contributions
$4,588,605
Change in Net Assets
$-1,197,322
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$5,206,243
Salaries, Compensation, and Employee Benefits$705,530
Total Fundraising Expense$16,731
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$647,984--$647,984
Fees for Services Management-$141,219-$141,219
Advertising$136,986--$136,986
Travel$91,398--$91,398
Information Technology$60,547--$60,547
Office Expenses-$48,102-$48,102
Payroll Taxes$34,859--$34,859
Other Employee Benefits$22,687--$22,687
Other Expenses$4,645,229$28,263$16,731$16,731
Occupancy-$13,950-$13,950
Insurance$5,584--$5,584
Total Functional Expenses$5,663,508$231,534$16,731$5,911,773
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI Line 11B

The completed form 990 is reviewed by a committee of the board

Part VI Line 11B

Before signature, filing & distribution to the board.

Part VI Line 12C

The board regularly reviews its conflict of interest policy

Part VI Line 12C

To ensure compliance with that policy.

Part VI Line 15A or B

The board approves compensation of all employees as part of its

Part VI Line 15A or B

Annual budget review & approval process.

Part VI Line 18

The organization makes its relevant documents available to the

Part VI Line 18

General public upon written request.

Part VI Line 19

The organization makes its relevant documents available to the

Part VI Line 19

General public upon written request.

Filing and Contact Details

Filer

Filer Name
Priority Living Inc
EIN
33-0141608
In Care Of
% JEFFREY GERHARDT
Phone
9514718425
Address
C/O 13875 BUCKSKIN TRAIL DR, Corona, CA 92883
Doing Business As
The Masters Program

Signing Officer

Name
Jeffrey Gerhardt
Title
CEO
Phone
9514718425
Signed
2025-04-07
Discuss with paid preparer
No

Organization Details

Principal Officer
Jeffrey Gerhardt
Formed
1986
Legal Domicile
CA
Voting Board Members
9
Independent Board Members
7
Employees
6

Preparer

Firm
Christian Resource Management
Address
13875 Buckskin Trail Dr, Corona, CA 92883
Preparer
Craig D Bryson
Phone
9514718425
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IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt06762993
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt04799550
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt028557802
IRS990ScheduleA/TotalSupportAmt028829344
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
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IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd0false
IRS990ScheduleJ/EquityBasedCompArrngmInd0false
IRS990ScheduleJ/HousingAllowanceOrResidenceInd0X
IRS990ScheduleJ/InitialContractExceptionInd0false
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt0144500
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0CEO
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE COMPLETED FORM 990 IS REVIEWED BY A COMMITTEE OF THE BOARD
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1BEFORE SIGNATURE, FILING & DISTRIBUTION TO THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE BOARD REGULARLY REVIEWS ITS CONFLICT OF INTEREST POLICY
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3TO ENSURE COMPLIANCE WITH THAT POLICY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE BOARD APPROVES COMPENSATION OF ALL EMPLOYEES AS PART OF ITS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5ANNUAL BUDGET REVIEW & APPROVAL PROCESS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6THE ORGANIZATION MAKES ITS RELEVANT DOCUMENTS AVAILABLE TO THE
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7GENERAL PUBLIC UPON WRITTEN REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8THE ORGANIZATION MAKES ITS RELEVANT DOCUMENTS AVAILABLE TO THE
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9GENERAL PUBLIC UPON WRITTEN REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Part VI Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Part VI Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Part VI Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Part VI Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Part VI Line 15a or b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Part VI Line 15a or b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Part VI Line 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Part VI Line 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Part VI Line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Part VI Line 19
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0231534
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt05663508
IRS990/TotalFunctionalExpensesGrp/TotalAmt05911773
IRS990/TotalGrossUBIAmt00
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IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt04645229
IRS990/TotalProgramServiceRevenueAmt054468
IRS990/TotalReportableCompFromOrgAmt0423106
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0125846
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt04714451
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt03514426
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt02331122
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TransactionWithControlEntInd0false
IRS990/TravelGrp/ProgramServicesAmt091398
IRS990/TravelGrp/TotalAmt091398
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0C/O 13875 BUCKSKIN TRAIL DR
IRS990/USAddress/CityNm0CORONA
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd092883
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt07
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0false
ReturnHeader/BusinessOfficerGrp/PersonNm0JEFFREY GERHARDT
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum09514718425
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-04-07
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0PRIORITY LIVING INC
ReturnHeader/Filer/BusinessNameControlTxt0PRIO
ReturnHeader/Filer/EIN0330141608
ReturnHeader/Filer/InCareOfNm0% JEFFREY GERHARDT
ReturnHeader/Filer/PhoneNum09514718425
ReturnHeader/Filer/USAddress/AddressLine1Txt0C/O 13875 BUCKSKIN TRAIL DR
ReturnHeader/Filer/USAddress/CityNm0Corona
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd092883
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0952843357
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Christian Resource Management
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt013875 Buckskin Trail Dr
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Corona

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