Civic Intelligence

Greater Cincinnati Convention and Visitors Bureau Inc

990 • Fiscal year 2016 • EIN 31-0505238

Jan 01, 2016 to Dec 31, 2016 • Filed on Nov 14, 2017

Organization ProfileWWW.CINCYUSA.COM

View Organization Page

525 Vine Street Suite 1200Cincinnati, OH 45202-2361

(513) 621-2142

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

64th percentile

0.35x

Higher debt load relative to assets than 64% of similar nonprofits.

2016 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2016

Liabilities / Revenue

31st percentile

0.16x

Higher debt load relative to revenue than 31% of similar nonprofits.

2016 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2016

Net Margin

48th percentile

3.0%

Higher net margin than 48% of similar nonprofits.

2016 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2016

Top Officer Pay

67th percentile

$335,295

Higher top officer pay than 67% of similar nonprofits.

Top officer pay equals 3.5% of source-year revenue.

2016 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2016

Asset Growth

66th percentile

7.4%

Faster asset growth than 66% of similar nonprofits.

2016 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2015 to 2016

Revenue Growth

63rd percentile

5.9%

Faster revenue growth than 63% of similar nonprofits.

2016 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2015 to 2016

Balance Sheet
Liabilities / Assets64th percentile

Assets

Up

$4,209,935

Up $290,933 (+7.4%) from 2015

Net Assets

Up

$2,723,493

Up $282,778 (+12%) from 2015

Liabilities

Up

$1,486,442

Up $8,155 (+0.6%) from 2015

Revenue And Expenses
Liabilities / Revenue31st percentileNet Margin48th percentile

Revenue

Up

$9,447,774

Up $529,931 (+5.9%) from 2015

Expenses

Up

$9,164,996

Up $637,148 (+7.5%) from 2015

Net Income

Down

$282,778

Down $107,217 (-27%) from 2015

Historical Trend

Balance Sheet Trend

Asset Growth66th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$30M$20M$10M$0Assets 2010: $3,583,215Liabilities 2010: $2,102,063Net Assets 2010: $1,481,1522010Assets 2011: $4,116,604Liabilities 2011: $2,570,467Net Assets 2011: $1,546,1372011Assets 2012: $2,430,352Liabilities 2012: $1,717,558Net Assets 2012: $712,7942012Assets 2013: $2,578,757Liabilities 2013: $1,245,712Net Assets 2013: $1,333,0452013Assets 2014: $3,332,617Liabilities 2014: $1,281,897Net Assets 2014: $2,050,7202014Assets 2015: $3,919,002Liabilities 2015: $1,478,287Net Assets 2015: $2,440,7152015Assets 2016: $4,209,935Liabilities 2016: $1,486,442Net Assets 2016: $2,723,4932016Assets 2017: $3,897,576Liabilities 2017: $1,443,741Net Assets 2017: $2,453,8352017Assets 2018: $4,989,697Liabilities 2018: $1,289,235Net Assets 2018: $3,700,4622018Assets 2019: $5,729,711Liabilities 2019: $1,289,593Net Assets 2019: $4,440,1182019Assets 2020: $10,384,553Liabilities 2020: $4,372,535Net Assets 2020: $6,012,0182020Assets 2021: $12,063,911Liabilities 2021: $3,635,832Net Assets 2021: $8,428,0792021Assets 2022: $19,629,258Liabilities 2022: $6,113,377Net Assets 2022: $13,515,8812022Assets 2023: $19,826,452Liabilities 2023: $3,436,801Net Assets 2023: $16,389,6512023Assets 2024: $20,645,649Liabilities 2024: $2,754,930Net Assets 2024: $17,890,7192024

Highlighted filing

2016

Assets$4,209,935
Liabilities$1,486,442
Net Assets$2,723,493
Open 2016 Filing

Operations Trend

Revenue Growth63rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MExpenses 2010: $5,587,6642010Expenses 2011: $6,338,2142011Expenses 2012: $8,020,0482012Revenue 2013: $7,624,275Expenses 2013: $7,004,024Net Income 2013: $620,2512013Revenue 2014: $8,437,097Expenses 2014: $7,719,422Net Income 2014: $717,6752014Revenue 2015: $8,917,843Expenses 2015: $8,527,848Net Income 2015: $389,9952015Revenue 2016: $9,447,774Expenses 2016: $9,164,996Net Income 2016: $282,7782016Revenue 2017: $9,497,126Expenses 2017: $9,766,784Net Income 2017: -$269,6582017Revenue 2018: $10,011,815Expenses 2018: $8,765,188Net Income 2018: $1,246,6272018Revenue 2019: $9,894,359Expenses 2019: $9,154,703Net Income 2019: $739,6562019Revenue 2020: $5,351,997Expenses 2020: $3,780,097Net Income 2020: $1,571,9002020Revenue 2021: $8,787,781Expenses 2021: $6,371,720Net Income 2021: $2,416,0612021Revenue 2022: $12,129,671Expenses 2022: $7,041,899Net Income 2022: $5,087,7722022Revenue 2023: $11,644,351Expenses 2023: $8,978,265Net Income 2023: $2,666,0862023Revenue 2024: $10,911,195Expenses 2024: $9,322,708Net Income 2024: $1,588,4872024

Highlighted filing

2016

Revenue$9,447,774
Expenses$9,164,996
Net Income$282,778
Open 2016 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2016 to Dec 31, 2016
Signed
Nov 14, 2017
Return Version
2016v3.0
Gross Receipts
$9,447,774
Mission and Program Overview

Mission

The cincinnati usa convention & visitors bureau is an aggressive sales, marketing, and service organization. Our primary responsibility is to positively impact the region's area economy through convention, tradeshow and visitor expenditures, and provide quality service to our clients.

to impact the Cincinnati economy through convention, trade show, and visitor expenditures.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$2,148,609$2,137,467▼ $11,142
Cash and Non-Interest-Bearing Accounts$1,649,011$1,532,073▼ $116,938
Land, Buildings, and Equipment, Net$66,545$471,469▲ $404,924
Prepaid Expenses and Deferred Charges$41,399$55,478▲ $14,079
Savings and Temporary Cash Investments$13,438$13,448▲ $10
Total Assets$3,919,002$4,209,935▲ $290,933
Liabilities
Accounts Payable and Accrued Expenses$811,863$878,497▲ $66,634
Grants Payable$476,941$530,756▲ $53,815
Deferred Revenue$167,107$70,107▼ $97,000
Other Liabilities$22,376$7,082▼ $15,294
Total Liabilities$1,478,287$1,486,442▲ $8,155
Net Assets / Fund Balance
Unrestricted Net Assets$1,316,639$1,965,195▲ $648,556
Temporarily Rstr Net Assets$1,124,076$758,298▼ $365,778
Total Net Assets Fund Balance$2,440,715$2,723,493▲ $282,778
Total Liabilities and Net Assets / Fund Balance$3,919,002$4,209,935▲ $290,933

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$471,469$379,654$851,123
Compensation and Service Providers
Top Officer Pay67th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Dan LincolnPresident & CEOFT$229,431$105,864$335,295
Barrie PerksVice PresidentFT$141,278$50,692$191,970
Kathy DawnSenior Sales ManagerFT$89,883$71,733$161,616
John BrichDirector, SalesFT$120,550$40,366$160,916
Cynthia FlickVice PresidentFT$120,026$36,952$156,978
Mary Beth BalutaRegional Sales DirectorFT$120,331$15,363$135,694
Jason DunnVice PresidentFT$108,069$18,734$126,803
Jamie HeidornRegional Sales DirectorFT$109,481$11,214$120,695
Randie AdamVice PresidentFT$100,156$15,342$115,498
Kimberly SherlockSenior Sales ManagerFT$105,469$5,455$110,924

Board Members and Trustees

NameTitle
Edgar L Smith JrChair
James J McGraw JrVice Chair
Bridget PattonDirector
Clarence NewsomeDirector
Crystal KendrickDirector
Danny HillDirector
David GinsburgDirector
Denise Dal VeraDirector
Douglass McDonaldDirector
Eric KearneyDirector
Eric RoseDirector
Jackie ReauDirector
Jeff AluottoDirector
Kevin KlineDirector
Matthew CoffeyDirector
Michael LaatschDirector
Nick SandersDirector
John WalkerSecretary, Treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Conventions Sports & Leisure InternatioMarket Analysis7501 Lone Star Suite B200, Plano, TX 75024$287,615
Open Road Creative MarketingMarketing212 Main St, Milford, OH 45150$117,596
Revenue and Support

Revenue Composition

Contributions and Grants
$9,042,446
Program Service Revenue
$392,139
Investment Income
$4,029
Other Revenue
$9,160
All Other Contributions
$345,127
Change in Net Assets
$282,778

Audited Revenue Reconciliation

Revenue per Audited Statements
$9,447,774
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$9,447,774
Total Revenue per Form 990
$9,447,774
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,317,744
Salaries, Compensation, and Employee Benefits$3,223,319
Grants and Similar Amounts Paid$2,623,933
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs---$2,623,933
Other Salaries and Wages---$1,816,761
Current Officers, Directors, Trustees, and Key Employees---$926,544
Other Expenses---$220,154
Payroll Taxes---$200,678
Other Employee Benefits---$161,645
Pension Plan Contributions---$117,691
Total Functional Expenses$0$0$0$9,164,996

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$9,164,996
Total Expenses per Audited Statements$9,164,996
Total Expenses per Form 990$9,164,996
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
regional tourism networkcovington, KY501(c)(6)continuation of exempt purpose$2,478,933
greater cincinnati sports corporationcincinnati, OH501(c)(3)continuation of exempt purpose$145,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Capital Lease$7,082
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, line 6

“Any person, partnership, company, firm, corporation, institution, governmental agency, or business entity, which is beneficially affected by or interested in visitors or groups coming to or convening in Greater Cincinnati, shall be eligible for membership in the Greater Cincinnati Convention & Visitors Bureau.”

Form 990, Part VI, Section A, line 7A

“THe Bureau is a membership organization and the members elect the at large board members.”

Form 990, Part VI, Section B, line 11B

“the form 990 and related schedules are reviewed by the finance chair and other members of the finance committee.”

Form 990, Part VI, Section B, line 12C

“a conflict of interest disclosure form is required to be completed and signed by the board of directors annually. the board member must disclose in writing to the chairperson of the board any potential conflicts. arrangements that create a conflict will be reviewed on a case by case basis.”

Form 990, Part VI, Section B, line 15A

“the compensation committee reviews and approves executive compensation. benchmarking data from national industry surveys and data analyzed by an independent compensation consultant are used in determining compensation. THE CEO MAKES THE DETERMINATION FOR KEY EMPLOYEES' SALARIES, HOWEVER, BENCHMARKING DATA FROM NATIONAL INDUSTRY SURVEYS AND DATA ANALYZED BY AN INDEPENDENT COMPENSATION CONSULTANT ARE USED TO DETERMINE COMPENSATION. SALARIES AND WAGES ARE BUDGETED EACH YEAR, WITH THE AVERAGE PERCENTAGE OF BUDGETED INCREASED CALLED OUT. THE BOARD APPROVES THE BUDGET ANNUALLY.”

Form 990, Part VI, Section C, line 19

“governing documents, conflict of interest policy and financial statements are available by request.”

Form 990, Part VI, Line 1A:

“The executive committee shall have all of the powers of the Board of Directors during the intervals between meetings of the Board, or such powers as may be delegated to it by the board of directors. However, the executive committee shall not have the power to fill vacancies in the board of directors, or to change the membership of, or to fill vacancies in, the executive committee. The executive committee may hold meetings, make rules for the conduct of its business and appoint such committees and assistants as it shall deem necessary. A majority of the members of the executive committee shall constitute a quorum and the act of a majority of members of the executive committee present at a meeting thereof, if there is a quorum, shall be the act of the executive committee.”

Filing and Contact Details

Filer

Filer Name
Greater Cincinnati Convention and
EIN
31-0505238
Phone
5136212142
Address
525 Vine Street Suite 1200, CINCINNATI, OH 45202-2361
Doing Business As
Cincinnati USA Convention & Visitor Bureau

Signing Officer

Name
dan lincoln
Title
president & CEO
Phone
5136212142
Signed
2017-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Dan Lincoln
Formed
1945
Legal Domicile
Oh
Voting Board Members
18
Independent Board Members
18
Employees
55
Volunteers
0

Preparer

Firm
Clark Schaefer Hackett & Co
Address
1 East 4th Street, Cincinnati, OH 45202
Preparer
Maxwell M Sullivan CPA
Phone
5132413111
Supplemental Narrative

Additional Explanations

FOrm 990, part XII, Line 2C:

“The process has not changed.”

Financial Statement Notes

Part X, Line 2:

“The Bureau follows the provisions for Accounting for Uncertainty in Income Taxes. Those provisions clarify the accounting and recognition for income tax positions taken or expected to e taken in the Bureau's income tax returns. The Bureau's income tax filings are subject to audit by various taxing authorities. The Bureau's open audit periods are 2013-2015. The Bureau's policy with regard to interest and penalties is to recognize interest through interest expense and penalties through other expense. In evaluating the Bureau's tax provisions and accruals, future taxable income, and the reversal of temporary differences, interpretations and tax planning strategies are considered. The Bureau believes their estimates are appropriate based on current facts and circumstances.”

Raw XML AppendixShowing 400 of 649 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm26Kimberly Sherlock
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt1Vice Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt2Secretary, Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt3Director
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
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IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director
IRS990/Form990PartVIISectionAGrp/TitleTxt18President & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt19Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt20Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt21Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt22Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt23Regional Sales Director
IRS990/Form990PartVIISectionAGrp/TitleTxt24Director, Sales
IRS990/Form990PartVIISectionAGrp/TitleTxt25Senior Sales Manager
IRS990/Form990PartVIISectionAGrp/TitleTxt26Senior Sales Manager
IRS990/Form990PartVIISectionAGrp/TitleTxt27Regional Sales Director
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IRS990/MissionDesc0The Cincinnati USA Convention & Visitors Bureau is an aggressive sales, marketing, and service organization. Our primary responsibility is to positively impact the region's area economy through convention, tradeshow and visitor expenditures, and provide quality service to our clients.
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IRS990/OtherExpensesGrp/Desc0Convention sales
IRS990/OtherExpensesGrp/Desc1p. r & marketing
IRS990/OtherExpensesGrp/Desc2General & administrativ
IRS990/OtherExpensesGrp/Desc3Convention services
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IRS990/ProgSrvcAccomActy2Grp/Desc0Marketing and Communications promotes awareness of Cincinnati USA as a desirable destination for meetings and conventions. In 2016, the CVB unveiled a new virtual reality tour for convention planners and event attendees. The VR tour was implemented into trade shows and presentations, and showcased the CVB and our city's innovative spirit. To capitalize in the destination's evolution, Cincinnati USA launched the Cincy USA Tourism Ambassador (CTA) Program in April 2015 as part of a nationwide, industry-recognized certification. Nearly 1,200 front-line workers and volunteers have been trained and certified in this national visitor experience and customer service program.Implemented proactive strategies and programs to capture compelling region-wide storylines and drive significant positive editorial coverage about Cincinnati USA among top-tier national media outlets, including Wall Street Journal, USA Today, Fortune, Forbes, National Geographic Traveler, Fodor's and more. Complemented positive media results with comprehensive social media and stakeholder communications programs to drive engagement of local advocates and amplify positive placements to wider audiences. More than 1,000 stories earning 1.7 billion combined impressions by the CVB and the collaborative Traveling Journalists Program.Social media engagement on Cincinnati USA platforms soared to new heights in 2016 with an increase of 115% in Instagram and Twitter followers.Cincinnati USA CVB in partnership with the Northern Kentucky CVB continued its investment in the Cincinnati USA Regional Tourism Network, returning $78 of every dollar invested in tourism. CincinnatiUSA.com saw a record 26.1 million visitors in 2016, with spending of $5 billion.
IRS990/ProgSrvcAccomActy3Grp/Desc0The Convention Services team achieved its 22nd straight year as a Successful Meetings Magazine Pinnacle Award recipient. Their focus on exemplary customer service earned them high praise from organizations meeting in Cincinnati USA in 2016. Serviced a total attendance of 178,200 meeting and convention attendees.Assisted more than 10,000 people in the Cincinnati USA Visitor Center in 2016. The Center was staffed with 80 active volunteers.
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Filings

Displayed year

2016 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$4,209,935
Liabilities
$1,486,442
Net assets
$2,723,493
Revenue
$9,447,774
Expenses
$9,164,996
Net income
$282,778
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$20.6$2.75$17.9$10.9$9.32$1.59
2023Detailed filing. Detailed filing data is available for this year.$19.8$3.44$16.4$11.6$8.98$2.67
2022Detailed filing. Detailed filing data is available for this year.$19.6$6.11$13.5$12.1$7.04$5.09
2021Detailed filing. Detailed filing data is available for this year.$12.1$3.64$8.43$8.79$6.37$2.42
2020Detailed filing. Detailed filing data is available for this year.$10.4$4.37$6.01$5.35$3.78$1.57
2019Detailed filing. Detailed filing data is available for this year.$5.73$1.29$4.44$9.89$9.15$0.74
2018Detailed filing. Detailed filing data is available for this year.$4.99$1.29$3.70$10.0$8.77$1.25
2017Detailed filing. Detailed filing data is available for this year.$3.90$1.44$2.45$9.50$9.77$0.27
2016Detailed filing. Detailed filing data is available for this year.$4.21$1.49$2.72$9.45$9.16$0.28
2015Detailed filing. Detailed filing data is available for this year.$3.92$1.48$2.44$8.92$8.53$0.39
2014Detailed filing. Detailed filing data is available for this year.$3.33$1.28$2.05$8.44$7.72$0.72
2013Detailed filing. Detailed filing data is available for this year.$2.58$1.25$1.33$7.62$7.00$0.62
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.43$1.72$0.71$8.02
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.12$2.57$1.55$6.34
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.58$2.10$1.48$5.59