Civic Intelligence

Customer Experience Professionals

990 • Fiscal year 2020 • EIN 27-4826627

Jan 01, 2020 to Dec 31, 2020 • Filed on Jul 06, 2021

Organization Profilewww.cxpa.org
5353 Wayzata BoulevardMinneapolis, MN 55416

(952) 564-3048

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

80th percentile

0.42x

Higher debt load relative to assets than 80% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

77th percentile

0.49x

Higher debt load relative to revenue than 77% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Net Margin

67th percentile

12%

Higher net margin than 67% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

23rd percentile

$0

Higher top officer pay than 23% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2020

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2020

Balance Sheet
Liabilities / Assets80th percentile

Assets

Up

$1,538,777

Up $661,656 (+75%) from 2015

Net Assets

Up

$895,119

Up $638,103 (+248%) from 2015

Liabilities

Up

$643,658

Up $23,553 (+3.8%) from 2015

Revenue And Expenses
Liabilities / Revenue77th percentileNet Margin67th percentile

Revenue

Up

$1,309,672

Up $176,075 (+16%) from 2015

Expenses

Down

$1,151,933

Down $118,561 (-9.3%) from 2015

Net Income

Up

$157,739

Up $294,636 (+215%) from 2015

Historical Trend

Balance Sheet Trend

Asset GrowthScore unavailable

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.5M$1.0M$500K$0Assets 2013: $641,640Liabilities 2013: $359,988Net Assets 2013: $281,6522013Assets 2014: $864,014Liabilities 2014: $470,101Net Assets 2014: $393,9132014Assets 2015: $877,121Liabilities 2015: $620,105Net Assets 2015: $257,0162015Assets 2020: $1,538,777Liabilities 2020: $643,658Net Assets 2020: $895,1192020Assets 2021: $1,805,378Liabilities 2021: $429,745Net Assets 2021: $1,375,6332021Assets 2022: $1,717,064Liabilities 2022: $424,536Net Assets 2022: $1,292,5282022Assets 2023: $1,972,742Liabilities 2023: $586,014Net Assets 2023: $1,386,7282023Assets 2024: $1,802,810Liabilities 2024: $388,849Net Assets 2024: $1,413,9612024

Highlighted filing

2020

Assets$1,538,777
Liabilities$643,658
Net Assets$895,119
Open 2020 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KRevenue 2013: $913,901Expenses 2013: $789,186Net Income 2013: $124,7152013Revenue 2014: $1,106,858Expenses 2014: $994,597Net Income 2014: $112,2612014Revenue 2015: $1,133,597Expenses 2015: $1,270,494Net Income 2015: -$136,8972015Revenue 2020: $1,309,672Expenses 2020: $1,151,933Net Income 2020: $157,7392020Revenue 2021: $1,511,900Expenses 2021: $1,317,953Net Income 2021: $193,9472021Revenue 2022: $1,259,707Expenses 2022: $1,214,862Net Income 2022: $44,8452022Revenue 2023: $1,387,932Expenses 2023: $1,355,461Net Income 2023: $32,4712023Revenue 2024: $1,538,409Expenses 2024: $1,548,668Net Income 2024: -$10,2592024

Highlighted filing

2020

Revenue$1,309,672
Expenses$1,151,933
Net Income$157,739
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Jul 6, 2021
Return Version
2020v4.0
Gross Receipts
$1,309,672
Mission and Program Overview

Mission

The Customer Experience Professionals Association, Inc. (CXPA) is a global non-profit organization dedicated to the advancement of customer experience management practices.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities-$630,705-
Savings and Temporary Cash Investments$701,617$501,980▼ $199,637
Cash and Non-Interest-Bearing Accounts$564,087$239,568▼ $324,519
Prepaid Expenses and Deferred Charges$160,902$159,024▼ $1,878
Accounts Receivable$744$7,500▲ $6,756
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$1,427,350$1,538,777▲ $111,427
Other Assets Total-$0-
Liabilities
Deferred Revenue$713,430$623,301▼ $90,129
Accounts Payable and Accrued Expenses$107,245$20,357▼ $86,888
Total Liabilities$820,675$643,658▼ $177,017
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$606,675$895,119▲ $288,444
Total Net Assets Fund Balance$606,675$895,119▲ $288,444
Total Liabilities and Net Assets / Fund Balance$1,427,350$1,538,777▲ $111,427
Compensation and Service Providers
Top Officer Pay23rd percentile

Board Members and Trustees

NameTitle
Barbie FinkChair
Annette FranzImed Past Chair
Nancy PorteVice Chair
Alison CircleDirector
Amy ShiojiDirector
Brad SmithDirector
Gokhan KaraDirector
JC ParadiseDirector
Jayalakshmi SudarshanDirector
Kathy Van de LaarDirector
Mark RatekinDirector
Mark SlatinDirector
Michelle MorrisDirector
Roxana StrohmengerDirector
Stacey NevelDirector
Tabitha DunnTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Jaffe ManagementManagement Services5353 WAYZATA BOULEVARD, Minneapolis, MN 55416$821,291
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,296,909
Investment Income
$363
Other Revenue
$12,400
Change in Net Assets
$157,739
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,151,933
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management---$821,291
Fees for Services Other---$60,194
All Other Expenses---$36,607
Other Expenses---$34,070
Travel---$4,394
Insurance---$1,700
Total Functional Expenses$0$0$0$1,151,933
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company

“The Organization delegates its administrative and financial duties to IntrinXec Management, Inc., an association managment company.”

Form 990, Part VI, Line 6: Explanation of Classes of Members or Shareholder

“The Organization has two levels of membership, Individual and Corporate. All membersare entitled to the following benefits: Permission to display the Association logoon premises, free or discounted access to tools, programs, seminars, etc., access tothe Assocation Career Center listings, participation in research projects andbenchmark studies and receiving by electronic transmission the publications of theAssociation.”

Form 990, Part VI, Line 11B: Form 990 Review Process

“The Form 990 will be submitted to the Treasurer for review prior to being submitted.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“The Management company and the Board of Directors annually disclose any potentialconflicts of interest and take action as necessary.”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“No employees. Board reviews contract of management company on a periodic basis to determine that services are provided at fair value.”

Form 990, Part VI, Line 15B: Compensation Review and Approval Process for Officers and Key Employees

“No employees. Board reviews contract of management company on a periodic basis to determine that services are provided at fair value.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“Upon request.”

Filing and Contact Details

Filer

Filer Name
Customer Experience Professionals
EIN
27-4826627
Phone
9525643048
Address
5353 WAYZATA BOULEVARD, MINNEAPOLIS, MN 55416

Signing Officer

Name
Tabitha Dunn
Title
Treasurer
Signed
2021-07-06
Discuss with paid preparer
Yes

Organization Details

Formed
2011
Legal Domicile
De
Voting Board Members
16
Independent Board Members
16
Employees
0
Volunteers
400

Preparer

Firm
Barnes Givens & Barnes
Address
200 E Evergreen Ave STE 117, Mount Prospect, IL 60056
Preparer
William J Barnes
Phone
2247642442
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IRS990/IRPDocumentCnt017
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipBasisNetGrp/EOYAmt00
IRS990/LegalDomicileStateCd0DE
IRS990/LoanOutstandingInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0true
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0The Customer Experience Professionals Association, Inc. (CXPA) is a global non-profit organization dedicated to the advancement of customer experience management practices.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt0606675
IRS990/NetAssetsOrFundBalancesEOYAmt0895119
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt00
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetUnrelatedBusTxblIncmAmt0-21315
IRS990/NetUnrlzdGainsLossesInvstAmt0130705
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0606675
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0895119
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0true
IRS990/NondeductibleContriDisclInd0false
IRS990/OccupancyGrp/TotalAmt00
IRS990/OfficeExpensesGrp/TotalAmt00
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt00
IRS990/OtherExpensesGrp/Desc0Database & Website
IRS990/OtherExpensesGrp/Desc1Merchant/Bank Fees
IRS990/OtherExpensesGrp/Desc2Test fee
IRS990/OtherExpensesGrp/Desc3Advertising/Marketing
IRS990/OtherExpensesGrp/TotalAmt0117265
IRS990/OtherExpensesGrp/TotalAmt139864
IRS990/OtherExpensesGrp/TotalAmt236548
IRS990/OtherExpensesGrp/TotalAmt334070
IRS990/OtherRevenueMiscGrp/Desc0Advertising
IRS990/OtherRevenueMiscGrp/Desc1Miscellaneous
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt012400
IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt012400
IRS990/OtherRevenueTotalAmt012400
IRS990/OtherSalariesAndWagesGrp/TotalAmt00
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/TotalAmt00
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt0160902
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt0159024
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0Certification Program
IRS990/ProgramServiceRevenueGrp/Desc1Membership Dues & Assessments
IRS990/ProgramServiceRevenueGrp/Desc2Registration fees
IRS990/ProgramServiceRevenueGrp/Desc3RTP Program Revenu
IRS990/ProgramServiceRevenueGrp/Desc4Sponsorship Income
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0284701
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1712381
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt228490
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt322025
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt4230662
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0284701
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1712381
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt228490
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt322025
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt4230662
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYInvestmentIncomeAmt0643
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt01598857
IRS990/PYOtherRevenueAmt049930
IRS990/PYProgramServiceRevenueAmt01888917
IRS990/PYRevenuesLessExpensesAmt0267448
IRS990/PYSalariesCompEmpBnftPaidAmt073185
IRS990/PYTotalExpensesAmt01672042
IRS990/PYTotalRevenueAmt01939490
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0157739
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0701617
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0501980
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleC/AgreeCarryoverPriorYearInd0false
IRS990ScheduleC/Form1120POLFiledInd0false
IRS990ScheduleC/OnlyInHouseLobbyingInd0true
IRS990ScheduleC/SubstantiallyAllDuesNondedInd0true
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The Organization delegates its administrative and financial duties to IntrinXec Management, Inc., an association managment company.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Organization has two levels of membership, Individual and Corporate. All membersare entitled to the following benefits: Permission to display the Association logoon premises, free or discounted access to tools, programs, seminars, etc., access tothe Assocation Career Center listings, participation in research projects andbenchmark studies and receiving by electronic transmission the publications of theAssociation.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The Form 990 will be submitted to the Treasurer for review prior to being submitted.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The Management company and the Board of Directors annually disclose any potentialconflicts of interest and take action as necessary.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4No employees. Board reviews contract of management company on a periodic basis to determine that services are provided at fair value.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5No employees. Board reviews contract of management company on a periodic basis to determine that services are provided at fair value.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6Upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 6: Explanation of Classes of Members or Shareholder
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key Employees
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0true
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt01427350
IRS990/TotalAssetsEOYAmt01538777
IRS990/TotalAssetsGrp/BOYAmt01427350
IRS990/TotalAssetsGrp/EOYAmt01538777
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt00
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt01151933
IRS990/TotalGrossUBIAmt012400
IRS990/TotalLiabilitiesBOYAmt0820675
IRS990/TotalLiabilitiesEOYAmt0643658
IRS990/TotalLiabilitiesGrp/BOYAmt0820675
IRS990/TotalLiabilitiesGrp/EOYAmt0643658
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0606675
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0895119
IRS990/TotalOthProgramServiceRevGrp/RelatedOrExemptFuncIncomeAmt018650
IRS990/TotalOthProgramServiceRevGrp/TotalRevenueColumnAmt018650
IRS990/TotalProgramServiceRevenueAmt01296909
IRS990/TotalRevenueGrp/ExclusionAmt0363

Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,538,777
Liabilities
$643,658
Net assets
$895,119
Revenue
$1,309,672
Expenses
$1,151,933
Net income
$157,739
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.80$0.39$1.41$1.54$1.55$0.01
2023Detailed filing. Detailed filing data is available for this year.$1.97$0.59$1.39$1.39$1.36$0.03
2022Detailed filing. Detailed filing data is available for this year.$1.72$0.42$1.29$1.26$1.21$0.04
2021Detailed filing. Detailed filing data is available for this year.$1.81$0.43$1.38$1.51$1.32$0.19
2020Detailed filing. Detailed filing data is available for this year.$1.54$0.64$0.90$1.31$1.15$0.16
2015Detailed filing. Detailed filing data is available for this year.$0.88$0.62$0.26$1.13$1.27$0.14
2014Detailed filing. Detailed filing data is available for this year.$0.86$0.47$0.39$1.11$0.99$0.11
2013Detailed filing. Detailed filing data is available for this year.$0.64$0.36$0.28$0.91$0.79$0.12