Civic Intelligence

Customer Experience Professionals

EIN 27-4826627 • 501(c)6 • Plymouth, MN

Profile

The Customer Experience Professionals Association, Inc. (CXPA) is a global non-profit organization dedicated to the advancement of customer experience management practices.

10700 W Highway 55 275Plymouth, MN 55441

www.cxpa.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.22x

Higher debt load relative to assets than 60% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

61st percentile

0.25x

Higher debt load relative to revenue than 61% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

32nd percentile

-0.7%

Higher net margin than 32% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

40th percentile

2.5%

Faster asset growth than 40% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Revenue Growth

61st percentile

11%

Faster revenue growth than 61% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Assets

Down

$1,802,810

Down $169,932 (-8.6%) from 2023

Liabilities

Down

$388,849

Down $197,165 (-34%) from 2023

Net Assets

Up

$1,413,961

Up $27,233 (+2.0%) from 2023

Revenue

Up

$1,538,409

Up $150,477 (+11%) from 2023

Expenses

Up

$1,548,668

Up $193,207 (+14%) from 2023

Net Income

Down

-$10,259

Down $42,730 (-132%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$2.0M$1.5M$1.0M$500K$0Assets 2013: $641,640Liabilities 2013: $359,988Net Assets 2013: $281,6522013Assets 2014: $864,014Liabilities 2014: $470,101Net Assets 2014: $393,9132014Assets 2015: $877,121Liabilities 2015: $620,105Net Assets 2015: $257,0162015Assets 2020: $1,538,777Liabilities 2020: $643,658Net Assets 2020: $895,1192020Assets 2021: $1,805,378Liabilities 2021: $429,745Net Assets 2021: $1,375,6332021Assets 2022: $1,717,064Liabilities 2022: $424,536Net Assets 2022: $1,292,5282022Assets 2023: $1,972,742Liabilities 2023: $586,014Net Assets 2023: $1,386,7282023Assets 2024: $1,802,810Liabilities 2024: $388,849Net Assets 2024: $1,413,9612024

Highlighted filing

2024

Assets$1,802,810
Liabilities$388,849
Net Assets$1,413,961

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KRevenue 2013: $913,901Expenses 2013: $789,186Net Income 2013: $124,7152013Revenue 2014: $1,106,858Expenses 2014: $994,597Net Income 2014: $112,2612014Revenue 2015: $1,133,597Expenses 2015: $1,270,494Net Income 2015: -$136,8972015Revenue 2020: $1,309,672Expenses 2020: $1,151,933Net Income 2020: $157,7392020Revenue 2021: $1,511,900Expenses 2021: $1,317,953Net Income 2021: $193,9472021Revenue 2022: $1,259,707Expenses 2022: $1,214,862Net Income 2022: $44,8452022Revenue 2023: $1,387,932Expenses 2023: $1,355,461Net Income 2023: $32,4712023Revenue 2024: $1,538,409Expenses 2024: $1,548,668Net Income 2024: -$10,2592024

Highlighted filing

2024

Revenue$1,538,409
Expenses$1,548,668
Net Income-$10,259

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 24, 2025
Return Version
2024v5.2
Gross Receipts
$1,538,409
Mission and Program Overview

Mission

The Customer Experience Professionals Association, Inc. (CXPA) is a global non-profit organization dedicated to the advancement of customer experience management practices.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$636,623$674,115▲ $37,492
Savings and Temporary Cash Investments$503,371$504,027▲ $656
Cash and Non-Interest-Bearing Accounts$692,566$438,299▼ $254,267
Prepaid Expenses and Deferred Charges$140,182$185,152▲ $44,970
Accounts Receivable-$1,217-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$1,972,742$1,802,810▼ $169,932
Other Assets Total-$0-
Liabilities
Deferred Revenue$560,102$375,665▼ $184,437
Accounts Payable and Accrued Expenses$25,912$13,184▼ $12,728
Total Liabilities$586,014$388,849▼ $197,165
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,386,728$1,413,961▲ $27,233
Total Net Assets Fund Balance$1,386,728$1,413,961▲ $27,233
Total Liabilities and Net Assets / Fund Balance$1,972,742$1,802,810▼ $169,932
Compensation and Service Providers

Board Members and Trustees

Highest Paid Contractors

ContractorServicesLocationCompensation
Jaffe ManagementManagement Services10700 W HIGHWAY 55 STE 275, Plymouth, MN 55441-6162$934,235
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,537,067
Investment Income
$1,342
Other Revenue
$0
Change in Net Assets
$-10,259

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,538,409
Revenue Not Reported on Form 990
$37,492
Total Revenue per Audited Statements
$1,575,901
Total Revenue per Form 990
$1,538,409
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,548,668
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management---$922,424
Fees for Services Other---$128,892
All Other Expenses---$126,044
Other Expenses---$57,120
Travel---$32,986
Insurance---$5,890
Total Functional Expenses$0$0$0$1,548,668

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,548,668
Total Expenses per Audited Statements$1,548,668
Total Expenses per Form 990$1,548,668
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

The Organization delegates its administrative and financial duties to IntrinXec Management, Inc., an association managment company.

Form 990, Part VI, Section A, Line 6

ARTICLE III BOARD OF DIRECTORS 1.Board of Directors. The governing body is the Board of Directors, which has authority and is responsible for governance of CXPA. The Board establishes policy and monitors implementation of policy by CXPAs staff under the direction of the CEO. 2.Composition of the Board. The Board of Directors consists of up to 18 voting members, at least four of whom currently (or at the time of appointment) reside outside the United States: (a)the Chair of the Board, the Vice Chair, the Treasurer, and the Immediate Past Chair (b)up to eight elected CX Professional Members who serve as Directors-at-Large (c)up to three elected Customer Experience Product or Service Provider Members who serve as Directors-at-Large (d)up to two additional Directors-at-Large appointed by the Chair (subject to confirmation by the Board) to support particular initiatives (e)the Chair of the CCXP Advisory Committee (as an ex-officio Director) The CEO of CXPA shall support the Board of Directors including attending Board of Director meetings. No organization (including subsidiary and related companies as determined at the sole discretion of the Executive Committee) may be represented on the Board of Directors by more than one Director. 3.Director Terms. Terms coincide with the calendar year. (a)Elected Directors-at-Large serve staggered three-year terms. No Director-at-Large may be elected to serve more than one consecutive term. However, a Director may remain on the Board subsequent to serving one or more terms for as long as the Director is also serving as an Officer. (b)Appointed Directors-at-Large (appointed by the Chair as provided in Article III, clause 2) serve a one-year term. An appointed Director-at-Large may subsequently be elected to serve as an elected Director-at-Large or Officer (pursuant to Article IV, clause 6). 4.Director at Large Nominations. An open call for qualified self-nominations for Board service is to be made annually. Notice of the call for nominations is to be widely distributed to Regular Members, and a period of not less than 10 business days is to be provided for self-nomination applications to be submitted. 5.Determination of Nominations Slate. The Nominating Committee shall review all nominations received and propose a slate of nominees. The nominations slate shall include (a)one candidate for Treasurer (as provided by the Board of Directors) (b)a number of candidates corresponding to the number of Director-at-Large vacancies as determined by the Vice Chair in consultation with the CEO, always consistent with these Bylaws 6.Voting on the Proposed Slate. The approved slate, identifying the Treasurer and Director-at-Large nominees, shall be submitted for voting approval by all Regular Members by electronic means. The voting period shall be widely publicized and shall provide a minimum of 10 business days for votes to be cast. A majority of votes cast by Regular Members in good standing shall determine the outcome.

Form 990, Part VI, Section B, Line 11B

The Form 990 will be submitted to the Treasurer for review prior to being submitted.

Form 990, Part VI, Section B, Line 12C

The Management company and the Board of Directors annually disclose any potentialconflicts of interest and take action as necessary.

Form 990, Part VI, Section B, Line 15A

No employees. Board reviews contract of management company on a periodic basis to determine that services are provided at fair value.

Form 990, Part VI, Section B, Line 15B

No employees. Board reviews contract of management company on a periodic basis to determine that services are provided at fair value.

Form 990, Part VI, Section C, Line 19

Upon request.

Filing and Contact Details

Filer

Filer Name
Customer Experience Professionals
EIN
27-4826627
Phone
9525643048
Address
10700 W HIGHWAY 55 275, PLYMOUTH, MN 55441

Signing Officer

Name
Jayalakshmi Sudarshan
Title
Treasurer
Signed
2025-10-24
Discuss with paid preparer
Yes

Organization Details

Formed
2011
Legal Domicile
De
Voting Board Members
16
Independent Board Members
16
Employees
0
Volunteers
260

Preparer

Firm
Barnes Givens & Barnes Ltd
Address
200 E Evergreen Ave Suite 117, Mount Prospect, IL 60056
Preparer
William J Barnes
Phone
2247642442
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IRS990/MissionDesc0The Customer Experience Professionals Association, Inc. (CXPA) is a global non-profit organization dedicated to the advancement of customer experience management practices.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The Organization delegates its administrative and financial duties to IntrinXec Management, Inc., an association managment company.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ARTICLE III BOARD OF DIRECTORS 1.Board of Directors. The governing body is the Board of Directors, which has authority and is responsible for governance of CXPA. The Board establishes policy and monitors implementation of policy by CXPAs staff under the direction of the CEO. 2.Composition of the Board. The Board of Directors consists of up to 18 voting members, at least four of whom currently (or at the time of appointment) reside outside the United States: (a)the Chair of the Board, the Vice Chair, the Treasurer, and the Immediate Past Chair (b)up to eight elected CX Professional Members who serve as Directors-at-Large (c)up to three elected Customer Experience Product or Service Provider Members who serve as Directors-at-Large (d)up to two additional Directors-at-Large appointed by the Chair (subject to confirmation by the Board) to support particular initiatives (e)the Chair of the CCXP Advisory Committee (as an ex-officio Director) The CEO of CXPA shall support the Board of Directors including attending Board of Director meetings. No organization (including subsidiary and related companies as determined at the sole discretion of the Executive Committee) may be represented on the Board of Directors by more than one Director. 3.Director Terms. Terms coincide with the calendar year. (a)Elected Directors-at-Large serve staggered three-year terms. No Director-at-Large may be elected to serve more than one consecutive term. However, a Director may remain on the Board subsequent to serving one or more terms for as long as the Director is also serving as an Officer. (b)Appointed Directors-at-Large (appointed by the Chair as provided in Article III, clause 2) serve a one-year term. An appointed Director-at-Large may subsequently be elected to serve as an elected Director-at-Large or Officer (pursuant to Article IV, clause 6). 4.Director at Large Nominations. An open call for qualified self-nominations for Board service is to be made annually. Notice of the call for nominations is to be widely distributed to Regular Members, and a period of not less than 10 business days is to be provided for self-nomination applications to be submitted. 5.Determination of Nominations Slate. The Nominating Committee shall review all nominations received and propose a slate of nominees. The nominations slate shall include (a)one candidate for Treasurer (as provided by the Board of Directors) (b)a number of candidates corresponding to the number of Director-at-Large vacancies as determined by the Vice Chair in consultation with the CEO, always consistent with these Bylaws 6.Voting on the Proposed Slate. The approved slate, identifying the Treasurer and Director-at-Large nominees, shall be submitted for voting approval by all Regular Members by electronic means. The voting period shall be widely publicized and shall provide a minimum of 10 business days for votes to be cast. A majority of votes cast by Regular Members in good standing shall determine the outcome.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The Form 990 will be submitted to the Treasurer for review prior to being submitted.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The Management company and the Board of Directors annually disclose any potentialconflicts of interest and take action as necessary.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4No employees. Board reviews contract of management company on a periodic basis to determine that services are provided at fair value.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5No employees. Board reviews contract of management company on a periodic basis to determine that services are provided at fair value.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6Upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section A, Line 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section A, Line 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Section B, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part VI, Section B, Line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990, Part VI, Section C, Line 19
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