Civic Intelligence

Cook County Visitors Bureau

990 • Fiscal year 2024 • EIN 27-2386592

May 01, 2023 to Apr 30, 2024 • Filed on Sep 15, 2024

Organization ProfileVISITCOOKCOUNTY.COM
PO Box 1330Grand Marais, MN 55604

(218) 387-2788

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

74th percentile

0.35x

Higher debt load relative to assets than 74% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

42nd percentile

0.12x

Higher debt load relative to revenue than 42% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

19th percentile

-5.7%

Higher net margin than 19% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

50th percentile

$138,847

Higher top officer pay than 50% of similar nonprofits.

Top officer pay equals 5.6% of source-year revenue.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

22nd percentile

-3.9%

Faster asset growth than 22% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

12th percentile

-12%

Faster revenue growth than 12% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets74th percentile

Assets

Down

$868,387

Down $35,493 (-3.9%) from 2023

Net Assets

Down

$567,333

Down $142,892 (-20%) from 2023

Liabilities

Up

$301,054

Up $107,399 (+55%) from 2023

Revenue And Expenses
Liabilities / Revenue42nd percentileNet Margin19th percentile

Revenue

Down

$2,500,213

Down $329,433 (-12%) from 2023

Expenses

Down

$2,643,105

Down $1,106,441 (-30%) from 2023

Net Income

Up

-$142,892

Up $777,008 (+84%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth22nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.5M$1.0M$500K$0Assets 2021: $1,140,399Liabilities 2021: $55,402Net Assets 2021: $1,084,9972021Assets 2022: $1,799,045Liabilities 2022: $168,920Net Assets 2022: $1,630,1252022Assets 2023: $903,880Liabilities 2023: $193,655Net Assets 2023: $710,2252023Assets 2024: $868,387Liabilities 2024: $301,054Net Assets 2024: $567,3332024Assets 2025: $755,776Liabilities 2025: $46,955Net Assets 2025: $708,8212025

Highlighted filing

2024

Assets$868,387
Liabilities$301,054
Net Assets$567,333
Open 2024 Filing

Operations Trend

Revenue Growth12th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$2.0M$0-$2.0MRevenue 2021: $2,254,833Expenses 2021: $1,353,119Net Income 2021: $901,7142021Revenue 2022: $2,758,434Expenses 2022: $2,213,306Net Income 2022: $545,1282022Revenue 2023: $2,829,646Expenses 2023: $3,749,546Net Income 2023: -$919,9002023Revenue 2024: $2,500,213Expenses 2024: $2,643,105Net Income 2024: -$142,8922024Revenue 2025: $2,627,445Expenses 2025: $2,485,957Net Income 2025: $141,4882025

Highlighted filing

2024

Revenue$2,500,213
Expenses$2,643,105
Net Income-$142,892
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
May 1, 2023 to Apr 30, 2024
Signed
Sep 15, 2024
Return Version
2023v5.0
Gross Receipts
$2,500,213
Mission and Program Overview

Mission

The corporation exists to promote and increase tourism within cook county, minnesota for the benefit of its members and their members, employees and communities. It will endeavor to efficiently use funds for its infrastructure and overhead, and to invest its remaining funds in marketing, public and media relations, event programming and related activities to bring visitors to cook county.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$505,463$625,345▲ $119,882
Land, Buildings, and Equipment, Net$254,090$243,042▼ $11,048
Accounts Receivable$141,264--
Prepaid Expenses and Deferred Charges$3,063--
Total Assets$903,880$868,387▼ $35,493
Liabilities
Accounts Payable and Accrued Expenses$193,655$301,054▲ $107,399
Total Liabilities$193,655$301,054▲ $107,399
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$710,225$567,333▼ $142,892
Total Net Assets Fund Balance$710,225$567,333▼ $142,892
Total Liabilities and Net Assets / Fund Balance$903,880$868,387▼ $35,493

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$331,426-$331,426
Compensation and Service Providers
Top Officer Pay50th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Linda JurekExecutive DiFT$130,847$8,000$138,847

Board Members and Trustees

NameTitle
Thom McaleerChair
John FredricksonVice Chair
Carl MadsenBoard
Charles SkinnerBoard
Charlotte SkinnerBoard
Clair NaleznyBoard
Dave TersteegBoard
Emily HaussnerBoard
Eric HumphreyBoard
James VickBoard
Katie KrantzBoard
Mike AugerBoard
Rachelle ChristiansenBoard
Robert DeschampeBoard
Bryce CampbellSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$2,432,355
Investment Income
$2,916
Other Revenue
$64,942
Change in Net Assets
$-142,892
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,001,726
Salaries, Compensation, and Employee Benefits$641,379
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$1,109,770--$1,109,770
Other Salaries and Wages$427,985$106,996-$534,981
Other Employee Benefits$54,361$13,590-$67,951
Other Expenses$9,523$38,093-$47,616
Office Expenses-$40,645-$40,645
Payroll Taxes$30,758$7,689-$38,447
All Other Expenses$5,263$21,051-$26,314
Insurance$2,963$11,851-$14,814
Depreciation Depletion$8,838$2,210-$11,048
Fees for Services Accounting-$5,359-$5,359
Occupancy$1,056$264-$1,320
Total Functional Expenses$2,395,357$247,748$0$2,643,105
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Board will review 990 before filing.”

Form 990, Page 6, Part VI, Line 19

“Documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Cook County Visitors Bureau
EIN
27-2386592
Address
PO BOX 1330, GRAND MARAIS, MN 55604

Signing Officer

Name
Thom Mcaleer
Title
Chair
Phone
2183872788
Signed
2024-09-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Thom Mcaleer
Formed
2010
Legal Domicile
Mn
Voting Board Members
15
Independent Board Members
15
Employees
10

Preparer

Firm
Licari Larsen and Company
Address
130 W SUPERIOR ST STE 712, DULUTH, MN 55802
Preparer
Steven S Licari CPA
Phone
2187222226
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“The corporation exists to promote and increase tourism within cook county, minnesota for the benefit of its members and their members, employees and communities. It will endeavor to efficiently use funds for its infrastructure and overhead, and to invest its remaining funds in marketing, public and media relations, event programming and related activities to bring visitors to cook county.”

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IRS990/ProgramServiceRevenueGrp/Desc0LODGING TAX
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt02432355
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IRS990/PYContributionsGrantsAmt015000
IRS990/PYInvestmentIncomeAmt0630
IRS990/PYOtherExpensesAmt03210060
IRS990/PYOtherRevenueAmt044435
IRS990/PYProgramServiceRevenueAmt02769581
IRS990/PYRevenuesLessExpensesAmt0-919900
IRS990/PYSalariesCompEmpBnftPaidAmt0539486
IRS990/PYTotalExpensesAmt03749546
IRS990/PYTotalRevenueAmt02829646
IRS990/ReconcilationRevenueExpnssAmt0-142892
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt02432355
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0331426
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt0331426
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0331426
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE CORPORATION EXISTS TO PROMOTE AND INCREASE TOURISM WITHIN COOK COUNTY, MINNESOTA FOR THE BENEFIT OF ITS MEMBERS AND THEIR MEMBERS, EMPLOYEES AND COMMUNITIES. IT WILL ENDEAVOR TO EFFICIENTLY USE FUNDS FOR ITS INFRASTRUCTURE AND OVERHEAD, AND TO INVEST ITS REMAINING FUNDS IN MARKETING, PUBLIC AND MEDIA RELATIONS, EVENT PROGRAMMING AND RELATED ACTIVITIES TO BRING VISITORS TO COOK COUNTY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1BOARD WILL REVIEW 990 BEFORE FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DOCUMENTS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0903880
IRS990/TotalAssetsEOYAmt0868387
IRS990/TotalAssetsGrp/BOYAmt0903880
IRS990/TotalAssetsGrp/EOYAmt0868387
IRS990/TotalCompGreaterThan150KInd0false
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0247748
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt02395357
IRS990/TotalFunctionalExpensesGrp/TotalAmt02643105
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0193655
IRS990/TotalLiabilitiesEOYAmt0301054
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IRS990/TotalLiabilitiesGrp/EOYAmt0301054
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0710225
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IRS990/TotalOtherCompensationAmt08000
IRS990/TotalProgramServiceExpensesAmt02395357
IRS990/TotalProgramServiceRevenueAmt02432355
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IRS990/TotalRevenueGrp/ExclusionAmt02916
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt02497297
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt02500213
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0903880
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0868387
IRS990/TypeOfOrganizationAssocInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO BOX 1338
IRS990/USAddress/CityNm0GRAND MARAIS
IRS990/USAddress/StateAbbreviationCd0MN
IRS990/USAddress/ZIPCd055604
IRS990/VotingMembersGoverningBodyCnt015
IRS990/VotingMembersIndependentCnt015
IRS990/WebsiteAddressTxt0VISITCOOKCOUNTY.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02024-08-08 14:25:15Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0THOM MCALEER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CHAIR
ReturnHeader/BusinessOfficerGrp/PhoneNum02183872788
ReturnHeader/BusinessOfficerGrp/SignatureDt02024-09-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0COOK COUNTY VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0COOK
ReturnHeader/Filer/EIN0272386592
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 1330
ReturnHeader/Filer/USAddress/CityNm0GRAND MARAIS
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MN
ReturnHeader/Filer/USAddress/ZIPCd055604
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0false
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0411806729
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0LICARI LARSEN AND COMPANY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0130 W SUPERIOR ST STE 712
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0DULUTH
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd055802
ReturnHeader/PreparerPersonGrp/PhoneNum02187222226
ReturnHeader/PreparerPersonGrp/PreparationDt02024-09-06
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0STEVEN S LICARI CPA
ReturnHeader/ReturnTs02024-09-12T13:38:32-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-05-01
ReturnHeader/TaxPeriodEndDt02024-04-30
ReturnHeader/TaxYr02023

Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$868,387
Liabilities
$301,054
Net assets
$567,333
Revenue
$2,500,213
Expenses
$2,643,105
Net income
-$142,892
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.76$0.05$0.71$2.63$2.49$0.14
2024Detailed filing. Detailed filing data is available for this year.$0.87$0.30$0.57$2.50$2.64$0.14
2023Detailed filing. Detailed filing data is available for this year.$0.90$0.19$0.71$2.83$3.75$0.92
2022Detailed filing. Detailed filing data is available for this year.$1.80$0.17$1.63$2.76$2.21$0.55
2021Detailed filing. Detailed filing data is available for this year.$1.14$0.06$1.08$2.25$1.35$0.90