Civic Intelligence

Cook County Visitors Bureau

EIN 27-2386592 • 501(c)6 • Grand Marais, MN

Profile

The corporation exists to promote and increase tourism within cook county, minnesota for the benefit of its members and their members, employees and communities. It will endeavor to efficiently use funds for its infrastructure and overhead, and to invest its remaining funds in marketing, public and media relations, event programming and related activities to bring visitors to cook county.

PO Box 1330Grand Marais, MN 55604

visitcookcounty.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

36th percentile

0.06x

Higher debt load relative to assets than 36% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

23rd percentile

0.02x

Higher debt load relative to revenue than 23% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

53rd percentile

5.4%

Higher net margin than 53% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

50th percentile

$139,533

Higher top officer pay than 50% of similar nonprofits.

Top officer pay equals 5.3% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Asset Growth

12th percentile

-13%

Faster asset growth than 12% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

49th percentile

5.1%

Faster revenue growth than 49% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets36th percentile

Assets

Down

$755,776

Down $112,611 (-13%) from 2024

Liabilities

Down

$46,955

Down $254,099 (-84%) from 2024

Net Assets

Up

$708,821

Up $141,488 (+25%) from 2024

Operations
Liabilities / Revenue23rd percentileNet Margin53rd percentile

Revenue

Up

$2,627,445

Up $127,232 (+5.1%) from 2024

Expenses

Down

$2,485,957

Down $157,148 (-5.9%) from 2024

Net Income

Up

$141,488

Up $284,380 (+199%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth12th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$2.0M$1.5M$1.0M$500K$0Assets 2021: $1,140,399Liabilities 2021: $55,402Net Assets 2021: $1,084,9972021Assets 2022: $1,799,045Liabilities 2022: $168,920Net Assets 2022: $1,630,1252022Assets 2023: $903,880Liabilities 2023: $193,655Net Assets 2023: $710,2252023Assets 2024: $868,387Liabilities 2024: $301,054Net Assets 2024: $567,3332024Assets 2025: $755,776Liabilities 2025: $46,955Net Assets 2025: $708,8212025

Highlighted filing

2025

Assets$755,776
Liabilities$46,955
Net Assets$708,821
Open 2025 Filing

Operations Trend

Revenue Growth49th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$2.0M$0-$2.0MRevenue 2021: $2,254,833Expenses 2021: $1,353,119Net Income 2021: $901,7142021Revenue 2022: $2,758,434Expenses 2022: $2,213,306Net Income 2022: $545,1282022Revenue 2023: $2,829,646Expenses 2023: $3,749,546Net Income 2023: -$919,9002023Revenue 2024: $2,500,213Expenses 2024: $2,643,105Net Income 2024: -$142,8922024Revenue 2025: $2,627,445Expenses 2025: $2,485,957Net Income 2025: $141,4882025

Highlighted filing

2025

Revenue$2,627,445
Expenses$2,485,957
Net Income$141,488
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$755,776
Liabilities
$46,955
Net assets
$708,821
Revenue
$2,627,445
Expenses
$2,485,957
Net income
$141,488
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.76$0.05$0.71$2.63$2.49$0.14
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.87$0.30$0.57$2.50$2.64$0.14
2023Detailed filing. Detailed filing data is available for this year.$0.90$0.19$0.71$2.83$3.75$0.92
2022Detailed filing. Detailed filing data is available for this year.$1.80$0.17$1.63$2.76$2.21$0.55
2021Detailed filing. Detailed filing data is available for this year.$1.14$0.06$1.08$2.25$1.35$0.90
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
May 1, 2024 to Apr 30, 2025
Signed
Aug 15, 2025
Return Version
2024v5.0
Gross Receipts
$2,627,445
Mission and Program Overview

Mission

The corporation exists to promote and increase tourism within cook county, minnesota for the benefit of its members and their members, employees and communities. It will endeavor to efficiently use funds for its infrastructure and overhead, and to invest its remaining funds in marketing, public and media relations, event programming and related activities to bring visitors to cook county.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$625,345$523,782▼ $101,563
Land, Buildings, and Equipment, Net$243,042$231,994▼ $11,048
Total Assets$868,387$755,776▼ $112,611
Liabilities
Accounts Payable and Accrued Expenses$301,054$46,955▼ $254,099
Total Liabilities$301,054$46,955▼ $254,099
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$567,333$708,821▲ $141,488
Total Net Assets Fund Balance$567,333$708,821▲ $141,488
Total Liabilities and Net Assets / Fund Balance$868,387$755,776▼ $112,611

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$331,426-$331,426
Compensation and Service Providers
Top Officer Pay50th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Linda JurekExecutive DiFT$131,533$8,000$139,533

Board Members and Trustees

NameTitle
Charlotte SkinnerChair
Thom McaleerVice Chair
Carl MadsenBoard
Chris HomyakBoard
Clair StoddardBoard
Dave TersteegBoard
Emily HaussnerBoard
Eric HumphreyBoard
Katie KrantzBoard
Rachelle ChristiansenBoard
Robert DeschampeBoard
Zach TrimbleBoard
John FredricksonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$20,000
Program Service Revenue
$2,536,289
Investment Income
$14,567
Other Revenue
$56,589
All Other Contributions
$20,000
Change in Net Assets
$141,488
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,815,899
Salaries, Compensation, and Employee Benefits$670,058
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$971,594--$971,594
Other Salaries and Wages$339,916$84,979-$424,895
Current Officers, Directors, Trustees, and Key Employees$105,226$26,307-$131,533
Other Employee Benefits$59,674$14,919-$74,593
Office Expenses-$47,185-$47,185
Other Expenses$8,276$33,102-$41,378
Payroll Taxes$31,230$7,807-$39,037
All Other Expenses$4,443$17,772-$22,215
Insurance$3,041$12,165-$15,206
Depreciation Depletion$8,838$2,210-$11,048
Fees for Services Accounting-$5,450-$5,450
Occupancy$1,152$288-$1,440
Total Functional Expenses$2,233,773$252,184$0$2,485,957
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Board will review 990 before filing.”

Form 990, Page 6, Part VI, Line 19

“Documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Cook County Visitors Bureau
EIN
27-2386592
Address
PO BOX 1330, GRAND MARAIS, MN 55604

Signing Officer

Name
Thom Mcaleer
Title
Vice Chair
Phone
2183872788
Signed
2025-08-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Thom Mcaleer
Formed
2010
Legal Domicile
Mn
Voting Board Members
13
Independent Board Members
13
Employees
10

Preparer

Firm
Licari Larsen and Company
Address
130 W SUPERIOR ST STE 712, DULUTH, MN 55802
Preparer
Steven S Licari CPA
Phone
2187222226
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“The corporation exists to promote and increase tourism within cook county, minnesota for the benefit of its members and their members, employees and communities. It will endeavor to efficiently use funds for its infrastructure and overhead, and to invest its remaining funds in marketing, public and media relations, event programming and related activities to bring visitors to cook county.”

Raw XML Appendix375 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt07807
IRS990/PayrollTaxesGrp/ProgramServicesAmt031230
IRS990/PayrollTaxesGrp/TotalAmt039037
IRS990/PoliticalCampaignActyInd0false
IRS990/PrincipalOfficerNm0THOM MCALEER
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0713990
IRS990/ProgramServiceRevenueGrp/Desc0LODGING TAX
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt02536289
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt02536289
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYInvestmentIncomeAmt02916
IRS990/PYOtherExpensesAmt02001726
IRS990/PYOtherRevenueAmt064942
IRS990/PYProgramServiceRevenueAmt02432355
IRS990/PYRevenuesLessExpensesAmt0-142892
IRS990/PYSalariesCompEmpBnftPaidAmt0641379
IRS990/PYTotalExpensesAmt02643105
IRS990/PYTotalRevenueAmt02500213
IRS990/ReconcilationRevenueExpnssAmt0141488
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0331426
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt0331426
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0331426
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE CORPORATION EXISTS TO PROMOTE AND INCREASE TOURISM WITHIN COOK COUNTY, MINNESOTA FOR THE BENEFIT OF ITS MEMBERS AND THEIR MEMBERS, EMPLOYEES AND COMMUNITIES. IT WILL ENDEAVOR TO EFFICIENTLY USE FUNDS FOR ITS INFRASTRUCTURE AND OVERHEAD, AND TO INVEST ITS REMAINING FUNDS IN MARKETING, PUBLIC AND MEDIA RELATIONS, EVENT PROGRAMMING AND RELATED ACTIVITIES TO BRING VISITORS TO COOK COUNTY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1BOARD WILL REVIEW 990 BEFORE FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DOCUMENTS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0868387
IRS990/TotalAssetsEOYAmt0755776
IRS990/TotalAssetsGrp/BOYAmt0868387
IRS990/TotalAssetsGrp/EOYAmt0755776
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt020000
IRS990/TotalEmployeeCnt010
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0252184
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt02233773
IRS990/TotalFunctionalExpensesGrp/TotalAmt02485957
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0301054
IRS990/TotalLiabilitiesEOYAmt046955
IRS990/TotalLiabilitiesGrp/BOYAmt0301054
IRS990/TotalLiabilitiesGrp/EOYAmt046955
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0567333
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0708821
IRS990/TotalOtherCompensationAmt08000
IRS990/TotalProgramServiceExpensesAmt02233773
IRS990/TotalProgramServiceRevenueAmt02536289
IRS990/TotalReportableCompFromOrgAmt0131533
IRS990/TotalRevenueGrp/ExclusionAmt014567
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt02592878
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt02627445
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0868387
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0755776
IRS990/TypeOfOrganizationAssocInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO BOX 1338
IRS990/USAddress/CityNm0GRAND MARAIS
IRS990/USAddress/StateAbbreviationCd0MN
IRS990/USAddress/ZIPCd055604
IRS990/VotingMembersGoverningBodyCnt013
IRS990/VotingMembersIndependentCnt013
IRS990/WebsiteAddressTxt0VISITCOOKCOUNTY.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0THOM MCALEER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0VICE CHAIR
ReturnHeader/BusinessOfficerGrp/PhoneNum02183872788
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-08-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0COOK COUNTY VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0COOK
ReturnHeader/Filer/EIN0272386592
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 1330
ReturnHeader/Filer/USAddress/CityNm0GRAND MARAIS
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MN
ReturnHeader/Filer/USAddress/ZIPCd055604
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0false
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0411806729
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0LICARI LARSEN AND COMPANY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0130 W SUPERIOR ST STE 712
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0DULUTH
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd055802
ReturnHeader/PreparerPersonGrp/PhoneNum02187222226
ReturnHeader/PreparerPersonGrp/PreparationDt02025-08-19
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0STEVEN S LICARI CPA
ReturnHeader/ReturnTs02025-08-26T08:26:32-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-05-01
ReturnHeader/TaxPeriodEndDt02025-04-30
ReturnHeader/TaxYr02024

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