Civic Intelligence

Cook County Visitors Bureau

990 • Fiscal year 2021 • EIN 27-2386592

May 01, 2020 to Apr 30, 2021 • Filed on Nov 01, 2021

Organization ProfileVISITCOOKCOUNTY.COM
PO Box 1330Grand Marais, MN 55604

(218) 387-2788

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

31st percentile

0.05x

Higher debt load relative to assets than 31% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

22nd percentile

0.02x

Higher debt load relative to revenue than 22% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Net Margin

91st percentile

40%

Higher net margin than 91% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

25th percentile

$0

Higher top officer pay than 25% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2021

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2021

Balance Sheet
Liabilities / Assets31st percentile

Assets

$1,140,399

No earlier filing loaded for comparison.

Net Assets

$1,084,997

No earlier filing loaded for comparison.

Liabilities

$55,402

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / Revenue22nd percentileNet Margin91st percentile

Revenue

$2,254,833

No earlier filing loaded for comparison.

Expenses

$1,353,119

No earlier filing loaded for comparison.

Net Income

$901,714

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset GrowthScore unavailable

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.5M$1.0M$500K$0Assets 2021: $1,140,399Liabilities 2021: $55,402Net Assets 2021: $1,084,9972021Assets 2022: $1,799,045Liabilities 2022: $168,920Net Assets 2022: $1,630,1252022Assets 2023: $903,880Liabilities 2023: $193,655Net Assets 2023: $710,2252023Assets 2024: $868,387Liabilities 2024: $301,054Net Assets 2024: $567,3332024Assets 2025: $755,776Liabilities 2025: $46,955Net Assets 2025: $708,8212025

Highlighted filing

2021

Assets$1,140,399
Liabilities$55,402
Net Assets$1,084,997
Open 2021 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$2.0M$0-$2.0MRevenue 2021: $2,254,833Expenses 2021: $1,353,119Net Income 2021: $901,7142021Revenue 2022: $2,758,434Expenses 2022: $2,213,306Net Income 2022: $545,1282022Revenue 2023: $2,829,646Expenses 2023: $3,749,546Net Income 2023: -$919,9002023Revenue 2024: $2,500,213Expenses 2024: $2,643,105Net Income 2024: -$142,8922024Revenue 2025: $2,627,445Expenses 2025: $2,485,957Net Income 2025: $141,4882025

Highlighted filing

2021

Revenue$2,254,833
Expenses$1,353,119
Net Income$901,714
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
May 1, 2020 to Apr 30, 2021
Signed
Nov 1, 2021
Return Version
2020v4.0
Gross Receipts
$2,254,833
Mission and Program Overview

Mission

The corporation exists to promote and increase tourism within cook county, minnesota for the benefit of its members and their members, employees and communities. It will endeavor to efficiently use funds for its infrastructure and overhead, and to invest its remaining funds in marketing, public and media relations, event programming and related activities to bring visitors to cook county.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$142,759$746,146▲ $603,387
Land, Buildings, and Equipment, Net$287,234$276,186▼ $11,048
Accounts Receivable$2,106$118,067▲ $115,961
Total Assets$432,099$1,140,399▲ $708,300
Liabilities
Mortgage Notes Payable Secured by Investment Property$244,904--
Accounts Payable and Accrued Expenses$543$55,402▲ $54,859
Total Liabilities$245,447$55,402▼ $190,045
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$186,652$1,084,997▲ $898,345
Total Net Assets Fund Balance$186,652$1,084,997▲ $898,345
Total Liabilities and Net Assets / Fund Balance$432,099$1,140,399▲ $708,300

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$276,186$55,240$331,426
Compensation and Service Providers
Top Officer Pay25th percentile

Board Members and Trustees

NameTitle
Jennifer KennedyChairman
Charles SkinnerVice Chair
Bryce CampbellBoard
Carl MadsenBoard
Clair NaleznyBoard
Dave TersteegBoard
Emily HaussnerBoard
Eric HumphreyBoard
Jim VickBoard
Katie KrantzBoard
Thom McaleerBoard
John FredricksonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$2,254,833
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$901,714
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$950,181
Salaries, Compensation, and Employee Benefits$402,938
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$554,117--$554,117
Other Salaries and Wages$325,267--$325,267
Other Employee Benefits$52,535--$52,535
Payroll Taxes$25,136--$25,136
Office Expenses$24,657--$24,657
Other Expenses$21,863--$21,863
Depreciation Depletion$11,048--$11,048
All Other Expenses$8,935--$8,935
Fees for Services Accounting$5,088--$5,088
Insurance$4,525--$4,525
Interest$2,087--$2,087
Travel$1,495--$1,495
Occupancy$1,320--$1,320
Total Functional Expenses$1,353,119$0$0$1,353,119
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Board will review 990 before filing.”

Form 990, Page 6, Part VI, Line 19

“Documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Cook County Visitors Bureau
EIN
27-2386592
Address
PO BOX 1330, GRAND MARAIS, MN 55604

Signing Officer

Name
Jennifer Kennedy
Title
Chairman
Signed
2021-11-01
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jennifer Kennedy
Formed
2010
Legal Domicile
Mn
Voting Board Members
12
Independent Board Members
12
Employees
10

Preparer

Firm
Licari Larsen and Company
Address
130 W SUPERIOR ST STE 712, DULUTH, MN 55802
Preparer
Steven S Licari CPA
Phone
2187222226
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“The corporation exists to promote and increase tourism within cook county, minnesota for the benefit of its members and their members, employees and communities. It will endeavor to efficiently use funds for its infrastructure and overhead, and to invest its remaining funds in marketing, public and media relations, event programming and related activities to bring visitors to cook county.”

Form 990, Part XI, Line 9

“OTHER ADJUSTMENTS -3,369”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE CORPORATION EXISTS TO PROMOTE AND INCREASE TOURISM WITHIN COOK COUNTY, MINNESOTA FOR THE BENEFIT OF ITS MEMBERS AND THEIR MEMBERS, EMPLOYEES AND COMMUNITIES. IT WILL ENDEAVOR TO EFFICIENTLY USE FUNDS FOR ITS INFRASTRUCTURE AND OVERHEAD, AND TO INVEST ITS REMAINING FUNDS IN MARKETING, PUBLIC AND MEDIA RELATIONS, EVENT PROGRAMMING AND RELATED ACTIVITIES TO BRING VISITORS TO COOK COUNTY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1BOARD WILL REVIEW 990 BEFORE FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DOCUMENTS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3OTHER ADJUSTMENTS -3,369
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
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IRS990/TotalEmployeeCnt010
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt01353119
IRS990/TotalFunctionalExpensesGrp/TotalAmt01353119
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0245447
IRS990/TotalLiabilitiesEOYAmt055402
IRS990/TotalLiabilitiesGrp/BOYAmt0245447
IRS990/TotalLiabilitiesGrp/EOYAmt055402
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0186652
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt01084997
IRS990/TotalProgramServiceExpensesAmt01353119
IRS990/TotalProgramServiceRevenueAmt02254833
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt02254833
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt02254833
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0432099
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01140399
IRS990/TravelGrp/ProgramServicesAmt01495
IRS990/TravelGrp/TotalAmt01495
IRS990/TypeOfOrganizationAssocInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO BOX 1338
IRS990/USAddress/CityNm0GRAND MARAIS
IRS990/USAddress/StateAbbreviationCd0MN
IRS990/USAddress/ZIPCd055604
IRS990/VotingMembersGoverningBodyCnt012
IRS990/VotingMembersIndependentCnt012
IRS990/WebsiteAddressTxt0VISITCOOKCOUNTY.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02023-03-07 01:45:13Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0JENNIFER KENNEDY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CHAIRMAN
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-11-01
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0COOK COUNTY VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0COOK
ReturnHeader/Filer/EIN0272386592
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 1330
ReturnHeader/Filer/USAddress/CityNm0GRAND MARAIS
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MN
ReturnHeader/Filer/USAddress/ZIPCd055604
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0411806729
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0LICARI LARSEN AND COMPANY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0130 W SUPERIOR ST STE 712
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0DULUTH
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd055802
ReturnHeader/PreparerPersonGrp/PhoneNum02187222226
ReturnHeader/PreparerPersonGrp/PreparationDt02022-12-29
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0STEVEN S LICARI CPA
ReturnHeader/ReturnTs02022-12-29T14:21:08-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0JENNIFER
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0KENNEDY
ReturnHeader/TaxPeriodBeginDt02020-05-01
ReturnHeader/TaxPeriodEndDt02021-04-30
ReturnHeader/TaxYr02020

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,140,399
Liabilities
$55,402
Net assets
$1,084,997
Revenue
$2,254,833
Expenses
$1,353,119
Net income
$901,714
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.76$0.05$0.71$2.63$2.49$0.14
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.87$0.30$0.57$2.50$2.64$0.14
2023Detailed filing. Detailed filing data is available for this year.$0.90$0.19$0.71$2.83$3.75$0.92
2022Detailed filing. Detailed filing data is available for this year.$1.80$0.17$1.63$2.76$2.21$0.55
2021Detailed filing. Detailed filing data is available for this year.$1.14$0.06$1.08$2.25$1.35$0.90