Civic Intelligence

Cook County Visitors Bureau

990 • Fiscal year 2022 • EIN 27-2386592

May 01, 2021 to Apr 30, 2022 • Filed on Sep 30, 2022

Organization ProfileVISITCOOKCOUNTY.COM
PO Box 1330Grand Marais, MN 55604

(218) 387-2788

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

39th percentile

0.09x

Higher debt load relative to assets than 39% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2022

Liabilities / Revenue

30th percentile

0.06x

Higher debt load relative to revenue than 30% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2022

Net Margin

82nd percentile

20%

Higher net margin than 82% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2022

Top Officer Pay

26th percentile

$0

Higher top officer pay than 26% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2022

Asset Growth

94th percentile

58%

Faster asset growth than 94% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Revenue Growth

70th percentile

22%

Faster revenue growth than 70% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Balance Sheet
Liabilities / Assets39th percentile

Assets

Up

$1,799,045

Up $658,646 (+58%) from 2021

Net Assets

Up

$1,630,125

Up $545,128 (+50%) from 2021

Liabilities

Up

$168,920

Up $113,518 (+205%) from 2021

Revenue And Expenses
Liabilities / Revenue30th percentileNet Margin82nd percentile

Revenue

Up

$2,758,434

Up $503,601 (+22%) from 2021

Expenses

Up

$2,213,306

Up $860,187 (+64%) from 2021

Net Income

Down

$545,128

Down $356,586 (-40%) from 2021

Historical Trend

Balance Sheet Trend

Asset Growth94th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.5M$1.0M$500K$0Assets 2021: $1,140,399Liabilities 2021: $55,402Net Assets 2021: $1,084,9972021Assets 2022: $1,799,045Liabilities 2022: $168,920Net Assets 2022: $1,630,1252022Assets 2023: $903,880Liabilities 2023: $193,655Net Assets 2023: $710,2252023Assets 2024: $868,387Liabilities 2024: $301,054Net Assets 2024: $567,3332024Assets 2025: $755,776Liabilities 2025: $46,955Net Assets 2025: $708,8212025

Highlighted filing

2022

Assets$1,799,045
Liabilities$168,920
Net Assets$1,630,125
Open 2022 Filing

Operations Trend

Revenue Growth70th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$2.0M$0-$2.0MRevenue 2021: $2,254,833Expenses 2021: $1,353,119Net Income 2021: $901,7142021Revenue 2022: $2,758,434Expenses 2022: $2,213,306Net Income 2022: $545,1282022Revenue 2023: $2,829,646Expenses 2023: $3,749,546Net Income 2023: -$919,9002023Revenue 2024: $2,500,213Expenses 2024: $2,643,105Net Income 2024: -$142,8922024Revenue 2025: $2,627,445Expenses 2025: $2,485,957Net Income 2025: $141,4882025

Highlighted filing

2022

Revenue$2,758,434
Expenses$2,213,306
Net Income$545,128
Open 2022 Filing
Jump To
Filing Snapshot
Filing Period
May 1, 2021 to Apr 30, 2022
Signed
Sep 30, 2022
Return Version
2021v4.0
Gross Receipts
$2,758,434
Mission and Program Overview

Mission

The corporation exists to promote and increase tourism within cook county, minnesota for the benefit of its members and their members, employees and communities. It will endeavor to efficiently use funds for its infrastructure and overhead, and to invest its remaining funds in marketing, public and media relations, event programming and related activities to bring visitors to cook county.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$746,146$1,472,776▲ $726,630
Land, Buildings, and Equipment, Net$276,186$265,138▼ $11,048
Accounts Receivable$118,067$61,131▼ $56,936
Total Assets$1,140,399$1,799,045▲ $658,646
Liabilities
Accounts Payable and Accrued Expenses$55,402$168,920▲ $113,518
Total Liabilities$55,402$168,920▲ $113,518
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,084,997$1,630,125▲ $545,128
Total Net Assets Fund Balance$1,084,997$1,630,125▲ $545,128
Total Liabilities and Net Assets / Fund Balance$1,140,399$1,799,045▲ $658,646

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$331,426-$331,426
Compensation and Service Providers
Top Officer Pay26th percentile

Board Members and Trustees

NameTitle
Charles SkinnerChair
Thom McaleerVice Chair
Bryce CampbellBoard
Carl MadsenBoard
Clair NaleznyBoard
Dave TersteegBoard
Emily HaussnerBoard
Eric HumphreyBoard
James VickBoard
Jim VickBoard
Katie KrantzBoard
Rachelle ChristiansenBoard
Robert DeschampeBoard
John FredricksonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$17,000
Program Service Revenue
$2,730,832
Investment Income
$212
Other Revenue
$10,390
All Other Contributions
$17,000
Change in Net Assets
$545,128
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,767,420
Salaries, Compensation, and Employee Benefits$445,886
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$1,097,827--$1,097,827
Other Salaries and Wages$372,259--$372,259
Other Expenses$49,349--$49,349
Other Employee Benefits$47,185--$47,185
Office Expenses$36,900--$36,900
All Other Expenses$33,403--$33,403
Payroll Taxes$26,442--$26,442
Depreciation Depletion$11,048--$11,048
Insurance$5,677--$5,677
Fees for Services Accounting$3,300--$3,300
Occupancy$1,320--$1,320
Interest$106--$106
Total Functional Expenses$2,213,306$0$0$2,213,306
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Board will review 990 before filing.”

Form 990, Page 6, Part VI, Line 19

“Documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Cook County Visitors Bureau
EIN
27-2386592
Address
PO BOX 1330, GRAND MARAIS, MN 55604

Signing Officer

Name
Charles Skinner
Title
Chair
Signed
2022-09-30
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Charles Skinner
Formed
2010
Legal Domicile
Mn
Voting Board Members
14
Independent Board Members
14
Employees
0

Preparer

Firm
Licari Larsen and Company
Address
130 W SUPERIOR ST STE 712, DULUTH, MN 55802
Preparer
Steven S Licari CPA
Phone
2187222226
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“The corporation exists to promote and increase tourism within cook county, minnesota for the benefit of its members and their members, employees and communities. It will endeavor to efficiently use funds for its infrastructure and overhead, and to invest its remaining funds in marketing, public and media relations, event programming and related activities to bring visitors to cook county.”

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IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0331426
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt0331426
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0331426
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE CORPORATION EXISTS TO PROMOTE AND INCREASE TOURISM WITHIN COOK COUNTY, MINNESOTA FOR THE BENEFIT OF ITS MEMBERS AND THEIR MEMBERS, EMPLOYEES AND COMMUNITIES. IT WILL ENDEAVOR TO EFFICIENTLY USE FUNDS FOR ITS INFRASTRUCTURE AND OVERHEAD, AND TO INVEST ITS REMAINING FUNDS IN MARKETING, PUBLIC AND MEDIA RELATIONS, EVENT PROGRAMMING AND RELATED ACTIVITIES TO BRING VISITORS TO COOK COUNTY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1BOARD WILL REVIEW 990 BEFORE FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DOCUMENTS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
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IRS990/TotalFunctionalExpensesGrp/TotalAmt02213306
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt055402
IRS990/TotalLiabilitiesEOYAmt0168920
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IRS990/TotalLiabilitiesGrp/EOYAmt0168920
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IRS990/TotalRevenueGrp/TotalRevenueColumnAmt02758434
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IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01799045
IRS990/TypeOfOrganizationAssocInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO BOX 1338
IRS990/USAddress/CityNm0GRAND MARAIS
IRS990/USAddress/StateAbbreviationCd0MN
IRS990/USAddress/ZIPCd055604
IRS990/VotingMembersGoverningBodyCnt014
IRS990/VotingMembersIndependentCnt014
IRS990/WebsiteAddressTxt0VISITCOOKCOUNTY.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0CHARLES SKINNER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CHAIR
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-09-30
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0COOK COUNTY VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0COOK
ReturnHeader/Filer/EIN0272386592
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 1330
ReturnHeader/Filer/USAddress/CityNm0GRAND MARAIS
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MN
ReturnHeader/Filer/USAddress/ZIPCd055604
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0411806729
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0LICARI LARSEN AND COMPANY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0130 W SUPERIOR ST STE 712
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0DULUTH
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd055802
ReturnHeader/PreparerPersonGrp/PhoneNum02187222226
ReturnHeader/PreparerPersonGrp/PreparationDt02022-10-07
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0STEVEN S LICARI CPA
ReturnHeader/ReturnTs02022-12-05T10:07:01-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0CHARLES
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0SKINNER
ReturnHeader/TaxPeriodBeginDt02021-05-01
ReturnHeader/TaxPeriodEndDt02022-04-30
ReturnHeader/TaxYr02021

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Filings

Displayed year

2022 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,799,045
Liabilities
$168,920
Net assets
$1,630,125
Revenue
$2,758,434
Expenses
$2,213,306
Net income
$545,128
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.76$0.05$0.71$2.63$2.49$0.14
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.87$0.30$0.57$2.50$2.64$0.14
2023Detailed filing. Detailed filing data is available for this year.$0.90$0.19$0.71$2.83$3.75$0.92
2022Detailed filing. Detailed filing data is available for this year.$1.80$0.17$1.63$2.76$2.21$0.55
2021Detailed filing. Detailed filing data is available for this year.$1.14$0.06$1.08$2.25$1.35$0.90