Civic Intelligence

Smarthistory Inc.

990 • Fiscal year 2021 • EIN 27-2115614

Jan 01, 2021 to Dec 31, 2021 • Filed on Sep 06, 2022

10 Woodbrook RoadPleasantville, NY 10570

(914) 773-1745

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

39th percentile

0.02x

Higher debt load relative to assets than 39% of similar nonprofits.

2021 filings • NTEE A • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

30th percentile

0.02x

Higher debt load relative to revenue than 30% of similar nonprofits.

2021 filings • NTEE A • $1M-$5M nonprofits • Source year 2021

Net Margin

69th percentile

34%

Higher net margin than 69% of similar nonprofits.

2021 filings • NTEE A • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

97th percentile

$224,345

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 12.8% of source-year revenue.

2021 filings • NTEE A • $1M-$5M nonprofits • Source year 2021

Asset Growth

80th percentile

41%

Faster asset growth than 80% of similar nonprofits.

2021 filings • NTEE A • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

73rd percentile

71%

Faster revenue growth than 73% of similar nonprofits.

2021 filings • NTEE A • $1M-$5M nonprofits • Annualized from 2020 to 2021

Assets

Up

$2,076,802

Up $600,599 (+41%) from 2020

Net Assets

Up

$2,036,172

Up $598,606 (+42%) from 2020

Liabilities

Up

$40,630

Up $1,993 (+5.2%) from 2020

Revenue

Up

$1,757,506

Up $727,374 (+71%) from 2020

Expenses

Up

$1,158,623

Up $103,266 (+9.8%) from 2020

Net Income

Up

$598,883

Up $624,108 (+2474%) from 2020

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2014: $0Liabilities 2014: $0Net Assets 2014: $02014Assets 2015: $6,507Liabilities 2015: $0Net Assets 2015: $6,5072015Assets 2017: $883,776Liabilities 2017: $11,717Net Assets 2017: $872,0592017Assets 2018: $1,504,761Liabilities 2018: $27,090Net Assets 2018: $1,477,6712018Assets 2019: $1,483,925Liabilities 2019: $19,305Net Assets 2019: $1,464,6202019Assets 2020: $1,476,203Liabilities 2020: $38,637Net Assets 2020: $1,437,5662020Assets 2021: $2,076,802Liabilities 2021: $40,630Net Assets 2021: $2,036,1722021Assets 2022: $1,743,864Liabilities 2022: $42,790Net Assets 2022: $1,701,0742022Assets 2024: $1,334,918Liabilities 2024: $41,320Net Assets 2024: $1,293,5982024

Highlighted filing

2021

Assets$2,076,802
Liabilities$40,630
Net Assets$2,036,172

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.0M$0-$1.0MRevenue 2015: $12,000Expenses 2015: $5,493Net Income 2015: $6,5072015Revenue 2017: $678,438Expenses 2017: $513,309Net Income 2017: $165,1292017Revenue 2018: $1,341,925Expenses 2018: $736,313Net Income 2018: $605,6122018Revenue 2019: $818,671Expenses 2019: $833,730Net Income 2019: -$15,0592019Revenue 2020: $1,030,132Expenses 2020: $1,055,357Net Income 2020: -$25,2252020Revenue 2021: $1,757,506Expenses 2021: $1,158,623Net Income 2021: $598,8832021Revenue 2022: $980,741Expenses 2022: $1,316,919Net Income 2022: -$336,1782022Revenue 2024: $1,103,950Expenses 2024: $1,160,550Net Income 2024: -$56,6002024

Highlighted filing

2021

Revenue$1,757,506
Expenses$1,158,623
Net Income$598,883
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Sep 6, 2022
Return Version
2021v4.2
Gross Receipts
$1,757,506
Mission and Program Overview

Mission

The organization seeks to advance art history, research and education through the open sharing of resources and knowledge using relevant technology. The organization's growing collection of videos and essays are designed to be engaging and conversational and are provided to the public free of charge.

Advancing art history, research and education through the open sharing of resources and knowledge using relevant technology.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$931,861$1,688,687▲ $756,826
Savings and Temporary Cash Investments$530,180$374,903▼ $155,277
Prepaid Expenses and Deferred Charges$9,837$8,738▼ $1,099
Land, Buildings, and Equipment, Net$4,325$4,474▲ $149
Total Assets$1,476,203$2,076,802▲ $600,599
Liabilities
Accounts Payable and Accrued Expenses$38,637$40,630▲ $1,993
Total Liabilities$38,637$40,630▲ $1,993
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$867,125$1,114,293▲ $247,168
Net Assets With Donor Restrictions$570,441$921,879▲ $351,438
Total Net Assets Fund Balance$1,437,566$2,036,172▲ $598,606
Total Liabilities and Net Assets / Fund Balance$1,476,203$2,076,802▲ $600,599

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$4,474$7,209$11,683
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steven ZuckerCo-executive DirectorFT$185,009$39,336$224,345
Beth HarrisCo-executive DirectorFT$198,346$8,750$207,096
Lauren Kilroy-ewbankDean of Content and StrategyFT$135,102$40,716$175,818

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$1,757,181
Program Service Revenue
$0
Investment Income
$325
Other Revenue
$0
All Other Contributions
$1,572,668
Change in Net Assets
$598,883

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded2$382,690Fair Market Value (FMV)
Total Noncash Contributions2$382,690-

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,757,506
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$-277
Total Revenue per Audited Statements
$1,757,229
Total Revenue per Form 990
$1,757,506
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$890,849
Other Expenses$259,624
Total Fundraising Expense$79,624
Professional Fundraising Fees$8,150
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$345,153$21,571$64,717$431,441
Other Salaries and Wages$333,300$476$1,425$335,201
Fees for Services Other$88,227--$88,227
Information Technology$66,966$461$1,382$68,809
Other Employee Benefits$60,218--$60,218
Payroll Taxes$46,082$1,205$3,614$50,901
Fees for Services Accounting-$34,851-$34,851
Travel$34,563$100-$34,663
Office Expenses$19,452$32$95$19,579
Pension Plan Contributions$13,088--$13,088
Fees for Services Professional Fundraising--$8,150$8,150
Insurance$2,612$80$241$2,933
Depreciation Depletion-$2,883-$2,883
Other Expenses$890$275-$275
Total Functional Expenses$1,017,065$61,934$79,624$1,158,623

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,158,623
Total Expenses per Audited Statements$1,158,623
Total Expenses per Form 990$1,158,623
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$8,150
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

The draft federal form 990 is provided and reviewed by the full board prior to filing with the internal revenue service.

Form 990, Part VI, Section B, Line 12C

The organization enforces the conflict of interest policy by monitoring known relationships, questionnaires, and noting any changes in disclosed information. Any conflict is reviewed by the board before a decision is made as to whether to approve the trasaction. The conflict of interest policy is reviewed annually and each director and officer sign a statement and give such statement to the secretary of the corporation. The secretary of the corporation provides a copy of all completed statements to the chairperson of the audit committee or other committee charged with the responsibility of enforcing the policy or the chairperson of the board of directors. If the governing board or committee has reasonable cause to believe a director or officer has failed to disclose actual or possible conflicts of interest, it shall inform him or her of the basis for such belief and afford the individual an opportunity to explain the alleged failure to disclose. If, after hearing the director or officer's response and after making further investigation as warranted by the circumstances, the governing board or committee determines that he or she has failed to disclose an actual or possible conflict of interest, it shall take appropriate disciplinary and corrective action.

Form 990, Part VI, Section B, Line 15

Compensations of the co-executive directors are presented by the chair and are reviewed by the full board of directors. Comparability data is used to determine the compensations and the final decisions are documented in the memo and then confirmed in email.

Form 990, Part VI, Section C, Line 19

The organization's governing documents, conflict of interest policy, and financial statements are available upon request.

Filing and Contact Details

Filer

Filer Name
Smarthistory Inc
EIN
27-2115614
Phone
9147731745
Address
10 WOODBROOK ROAD, PLEASANTVILLE, NY 10570

Signing Officer

Name
Steven Zucker
Title
Co-executive Director
Phone
9147731745
Signed
2022-09-06
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Steven Zucker
Formed
2010
Legal Domicile
Ny
Voting Board Members
8
Independent Board Members
6
Employees
7
Volunteers
50

Preparer

Firm
Marcum Llp
Address
1899 L STREET NW SUITE 850, WASHINGTON, DC 20036
Preparer
Aaron M Fox
Phone
2022274000
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

The organization performed an evaluation of uncertain tax positions for the year ended december 31, 2021, and determined that there are no matters that would require recognition in the financial statements or that may have any effect on its tax-exempt status.

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IRS990/Desc0AT SMARTHISTORY WE BELIEVE ART HAS THE POWER TO TRANSFORM LIVES AND TO BUILD UNDERSTANDING ACROSS CULTURES. WE BELIEVE THAT THE BRILLIANT HISTORIES OF ART BELONG TO EVERYONE, NO MATTER THEIR BACKGROUND. SMARTHISTORY TAKES YOU INSIDE MUSEUMS AND OUTSIDE TO ANCIENT TEMPLES AND ENGAGES IN CONVERSATIONS ABOUT HOW TO INTERPRET AND UNDERSTAND THE IMAGES YOU ARE SEEING.RECENT STATS INCLUDE:- MORE THAN FIFTY MILLION VIEWS IN 2021- 500 ACADEMIC CONTRIBUTORS- 3,000 ESSAYS AND VIDEOS- 234,000 YOUTUBE SUBSCRIBERS- 30 MUSEUMS HAVE PARTNERSED WITH SMARTHISTORY- 500 UNIVERSITIES, LIBRARIES, AND RESEARCH INSTITUTIONS RECOMMEND SMARTHISTORY
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION PERFORMED AN EVALUATION OF UNCERTAIN TAX POSITIONS FOR THE YEAR ENDED DECEMBER 31, 2021, AND DETERMINED THAT THERE ARE NO MATTERS THAT WOULD REQUIRE RECOGNITION IN THE FINANCIAL STATEMENTS OR THAT MAY HAVE ANY EFFECT ON ITS TAX-EXEMPT STATUS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
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IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd00
IRS990ScheduleJ/EquityBasedCompArrngmInd00
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0STEVEN ZUCKER
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm1BETH HARRIS
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm2LAUREN KILROY-EWBANK
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0CO-EXECUTIVE DIRECTOR
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt1CO-EXECUTIVE DIRECTOR
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt2DEAN OF CONTENT AND STRATEGY
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IRS990ScheduleJ/SeverancePaymentInd00
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IRS990ScheduleM/AnyPropertyThatMustBeHeldInd00
IRS990ScheduleM/ReviewProcessUnusualNCGiftsInd00
IRS990ScheduleM/SecuritiesPubliclyTradedGrp/ContributionCnt02
IRS990ScheduleM/SecuritiesPubliclyTradedGrp/MethodOfDeterminingRevenuesTxt0FMV
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IRS990ScheduleM/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION REPORTS THE NUMBER OF CONTRIBUTIONS IN PART I, COLUMN (B)
IRS990ScheduleM/SupplementalInformationDetail/FormAndLineReferenceDesc0PART I, COLUMN (B):
IRS990ScheduleM/ThirdPartiesUsedInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE DRAFT FEDERAL FORM 990 IS PROVIDED AND REVIEWED BY THE FULL BOARD PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION ENFORCES THE CONFLICT OF INTEREST POLICY BY MONITORING KNOWN RELATIONSHIPS, QUESTIONNAIRES, AND NOTING ANY CHANGES IN DISCLOSED INFORMATION. ANY CONFLICT IS REVIEWED BY THE BOARD BEFORE A DECISION IS MADE AS TO WHETHER TO APPROVE THE TRASACTION. THE CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY AND EACH DIRECTOR AND OFFICER SIGN A STATEMENT AND GIVE SUCH STATEMENT TO THE SECRETARY OF THE CORPORATION. THE SECRETARY OF THE CORPORATION PROVIDES A COPY OF ALL COMPLETED STATEMENTS TO THE CHAIRPERSON OF THE AUDIT COMMITTEE OR OTHER COMMITTEE CHARGED WITH THE RESPONSIBILITY OF ENFORCING THE POLICY OR THE CHAIRPERSON OF THE BOARD OF DIRECTORS. IF THE GOVERNING BOARD OR COMMITTEE HAS REASONABLE CAUSE TO BELIEVE A DIRECTOR OR OFFICER HAS FAILED TO DISCLOSE ACTUAL OR POSSIBLE CONFLICTS OF INTEREST, IT SHALL INFORM HIM OR HER OF THE BASIS FOR SUCH BELIEF AND AFFORD THE INDIVIDUAL AN OPPORTUNITY TO EXPLAIN THE ALLEGED FAILURE TO DISCLOSE. IF, AFTER HEARING THE DIRECTOR OR OFFICER'S RESPONSE AND AFTER MAKING FURTHER INVESTIGATION AS WARRANTED BY THE CIRCUMSTANCES, THE GOVERNING BOARD OR COMMITTEE DETERMINES THAT HE OR SHE HAS FAILED TO DISCLOSE AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST, IT SHALL TAKE APPROPRIATE DISCIPLINARY AND CORRECTIVE ACTION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2COMPENSATIONS OF THE CO-EXECUTIVE DIRECTORS ARE PRESENTED BY THE CHAIR AND ARE REVIEWED BY THE FULL BOARD OF DIRECTORS. COMPARABILITY DATA IS USED TO DETERMINE THE COMPENSATIONS AND THE FINAL DECISIONS ARE DOCUMENTED IN THE MEMO AND THEN CONFIRMED IN EMAIL.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00

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