Liabilities / Assets
44th percentile
Higher debt load relative to assets than 44% of similar nonprofits.
EIN 27-2115614 • 501(c)3 • Pleasantville, NY
Profile
Advancing art history, research and education through the open sharing of resources and knowledge using relevant technology.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
44th percentile
Higher debt load relative to assets than 44% of similar nonprofits.
Liabilities / Revenue
39th percentile
Higher debt load relative to revenue than 39% of similar nonprofits.
Net Margin
31st percentile
Higher net margin than 31% of similar nonprofits.
Top Officer Pay
97th percentile
Higher top officer pay than 97% of similar nonprofits.
Top officer pay equals 24.3% of source-year revenue.
Asset Growth
26th percentile
Faster asset growth than 26% of similar nonprofits.
Revenue Growth
52nd percentile
Faster revenue growth than 52% of similar nonprofits.
Assets
Down$1,334,918
Down $408,946 (-23%) from 2022
Liabilities
Down$41,320
Down $1,470 (-3.4%) from 2022
Net Assets
Down$1,293,598
Down $407,476 (-24%) from 2022
Revenue
Up$1,103,950
Up $123,209 (+13%) from 2022
Expenses
Down$1,160,550
Down $156,369 (-12%) from 2022
Net Income
Up-$56,600
Up $279,578 (+83%) from 2022
Most recent year
2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
The organization seeks to advance art history, research and education through the open sharing of resources and knowledge using relevant technology. The organization's growing collection of videos and essays are designed to be engaging and conversational and are provided to the public free of charge.
Advancing art history, research and education through the open sharing of resources and knowledge using relevant technology.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $1,036,040 | $991,282 | ▼ $44,758 |
| Cash and Non-Interest-Bearing Accounts | $290,278 | $243,558 | ▼ $46,720 |
| Accounts Receivable | $46,000 | $90,000 | ▲ $44,000 |
| Pledges and Grants Receivable | $10,000 | $0 | ▼ $10,000 |
| Prepaid Expenses and Deferred Charges | $7,266 | $6,046 | ▼ $1,220 |
| Land, Buildings, and Equipment, Net | $8,653 | $4,032 | ▼ $4,621 |
| Total Assets | $1,398,237 | $1,334,918 | ▼ $63,319 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $46,232 | $41,320 | ▼ $4,912 |
| Total Liabilities | $46,232 | $41,320 | ▼ $4,912 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $1,056,597 | $1,021,798 | ▼ $34,799 |
| Net Assets With Donor Restrictions | $295,408 | $271,800 | ▼ $23,608 |
| Total Net Assets Fund Balance | $1,352,005 | $1,293,598 | ▼ $58,407 |
| Total Liabilities and Net Assets / Fund Balance | $1,398,237 | $1,334,918 | ▼ $63,319 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $4,032 | $18,482 | $22,514 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Steven Zucker | Co-executive Director | FT | $228,951 | $39,331 | $268,282 |
| Beth Harris | Co-executive Director | FT | $238,708 | $9,538 | $248,246 |
| Name | Title |
|---|---|
| Elizabeth Macaulay | Chair |
| Arif Kadir | Director |
| Jennifer Freund Pardee | Director |
| Marie Voight | Director |
| Minli Virdone | Director |
| Renee Ater | Director |
| Sandy Heller | Director Until 11/24 |
| Maura Miller | Treasurer |
| Contribution Type | Contribution Count | Reported Amount | Valuation Method |
|---|---|---|---|
| Securities Publicly Traded | 1 | $484,965 | Fair Market Value (FMV) |
| Total Noncash Contributions | 1 | $484,965 | - |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $787,743 |
| Other Expenses | $372,807 |
| Total Fundraising Expense | $87,067 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Current Officers, Directors, Trustees, and Key Employees | $413,221 | $25,826 | $77,479 | $516,526 |
| Fees for Services Other | $205,918 | - | $2,000 | $207,918 |
| Other Salaries and Wages | $189,380 | $2,099 | $779 | $192,258 |
| Travel | $61,403 | - | - | $61,403 |
| Information Technology | $43,080 | $554 | $1,543 | $45,177 |
| Payroll Taxes | $37,493 | $2,708 | $4,255 | $44,456 |
| Fees for Services Accounting | - | $38,181 | - | $38,181 |
| Other Employee Benefits | $27,329 | - | - | $27,329 |
| Pension Plan Contributions | $7,087 | $78 | $9 | $7,174 |
| Office Expenses | $5,353 | $242 | $675 | $6,270 |
| Depreciation Depletion | - | $4,621 | - | $4,621 |
| Insurance | $2,597 | $117 | $327 | $3,041 |
| Other Expenses | $657 | $275 | - | $275 |
| Total Functional Expenses | $998,018 | $75,465 | $87,067 | $1,160,550 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $1,160,550 |
| Total Expenses per Audited Statements | $1,160,550 |
| Total Expenses per Form 990 | $1,160,550 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“The draft federal form 990 is provided and reviewed by the full board prior to filing with the internal revenue service.”
“The conflict of interest policy is reviewed annually and each director and officer sign a statement and give such statement to the corporation. The executive director provides a copy of all completed statements to the chairperson of the audit committee or other committee charged with the responsibility of enforcing the policy or the chairperson of the board of directors. If the governing board or committee has reasonable cause to believe a director or officer has failed to disclose actual or possible conflicts of interest, it shall inform him or her of the basis for such belief and afford the individual an opportunity to explain the alleged failure to disclose. If, after hearing the director or officer's response and after making further investigation as warranted by the circumstances, the governing board or committee determines that he or she has failed to disclose an actual or possible conflict of interest, it shall take appropriate disciplinary and corrective action.”
“Compensations of the co-executive directors are presented by the chair and are reviewed by the full board of directors. Comparability data is used to determine the compensations and the final decisions are documented in the memo and then confirmed in email.”
“The organization's governing documents, conflict of interest policy, and financial statements are available upon request.”
“Outside contract services: program service expenses 2,050. Management and general expenses 0. Fundraising expenses 2,000. Total expenses 4,050. Content consultants: program service expenses 134,274. Management and general expenses 0. Fundraising expenses 0. Total expenses 134,274. Website consultants: program service expenses 69,594. Management and general expenses 0. Fundraising expenses 0. Total expenses 69,594.”
“The organization performed an evaluation of uncertain tax positions for the year ended december 31, 2024, and determined that there are no matters that would require recognition in the financial statements or that may have any effect on its tax-exempt status.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/ActivityOrMissionDesc | 0 | ADVANCING ART HISTORY, RESEARCH AND EDUCATION THROUGH THE OPEN SHARING OF RESOURCES AND KNOWLEDGE USING RELEVANT TECHNOLOGY. |
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| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 4621 |
| IRS990/Desc | 0 | AT SMARTHISTORY WE BELIEVE ART HAS THE POWER TO TRANSFORM LIVES AND TO BUILD UNDERSTANDING ACROSS CULTURES. WE BELIEVE THAT THE BRILLIANT HISTORIES OF ART BELONG TO EVERYONE, NO MATTER THEIR BACKGROUND. AT SMARTHISTORY WE ARE COMMITTED TO AN INCLUSIVE, EQUITABLE ART HISTORY. WE ARE GROWING OUR COLLABORATIONS WITH SCHOLARS, KNOWLEDGE-BEARERS, ELDERS, AND OTHERS. IN ADDITION, WE HAVE SPECIFICALLY DESIGNED SEVERAL PROGRAMS TO ACHIEVE A MORE EQUITABLE ART HISTORY.BY THE NUMBERS:- APPROXIMATELEY 60 MILLION VIEWS IN 2024- 800 ACADEMIC CONTRIBUTORS- 4,000 ESSAYS AND VIDEOS- 330,000 YOUTUBE SUBSCRIBERS- 60 MUSEUMS AND CULTURAL INSTITUTIONS HAVE PARTNERED WITH SMARTHISTORY- 600 UNIVERSITIES, LIBRARIES, AND RESEARCH INSTITUTIONS RECOMMEND SMARTHISTORY |
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| IRS990/DonorRestrictionNetAssetsGrp/EOYAmt | 0 | 271800 |
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| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 207918 |
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| IRS990/MissionDesc | 0 | AT SMARTHISTORY WE BELIEVE ART HAS THE POWER TO TRANSFORM LIVES AND TO BUILD UNDERSTANDING ACROSS CULTURES. WE BELIEVE THAT THE BRILLIANT HISTORIES OF ART BELONG TO EVERYONE, NO MATTER THEIR BACKGROUND. |
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| IRS990/OtherExpensesGrp/Desc | 0 | MISCELLANEOUS |
| IRS990/OtherExpensesGrp/Desc | 1 | DUES & SUBSCRIPTIONS |
| IRS990/OtherExpensesGrp/Desc | 2 | TAXES & LICENSES |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 764 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 275 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 4500 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 657 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 5264 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 657 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 275 |
| IRS990/OtherSalariesAndWagesGrp/FundraisingAmt | 0 | 779 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 2099 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 189380 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 192258 |
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| IRS990/PayrollTaxesGrp/FundraisingAmt | 0 | 4255 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 2708 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 37493 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 44456 |
| IRS990/PensionPlanContributionsGrp/FundraisingAmt | 0 | 9 |
| IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt | 0 | 78 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 7087 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 7174 |
| IRS990/PledgesAndGrantsReceivableGrp/BOYAmt | 0 | 10000 |
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| IRS990/PrincipalOfficerNm | 0 | STEVEN ZUCKER |
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| IRS990/ProgramServiceRevenueGrp/Desc | 0 | VIDEOS, READERS, AND EDUCATIONAL |
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| IRS990ScheduleA/FactsAndCircumstancesTestTxt | 0 | BACKGROUNDSMARTHISTORY, INC., A NONPROFIT FOUNDED IN NEW YORK IN 2010, AIMS TO MAKE ART HISTORY ACCESSIBLE TO ALL THROUGH FREE DIGITAL CONTENT. IT LEVERAGES EXPERTISE FROM LEADING SCHOLARS TO REACH A WIDE AUDIENCE.ANALYSISSMARTHISTORY QUALIFIES AS A "PUBLICLY SUPPORTED ORGANIZATION UNDER SECTION 170(B)(1)(A)(VI) OF THE TREASURY REGULATIONS BY MEETING THE "FACTS AND CIRCUMSTANCES TEST."THRESHOLD REQUIREMENTS1. PUBLIC SUPPORT: SMARTHISTORY'S ELIGIBLE PUBLIC SUPPORT IS APPROXIMATELY 28.27%, EXCEEDING THE 10% THRESHOLD.2. OPERATIONS: SMARTHISTORY'S FUNDRAISING EFFORTS ENSURE CONTINUED PUBLIC SUPPORT, TARGETING INDIVIDUALS, FOUNDATIONS, AND GOVERNMENT AGENCIES.ADDITIONAL FACTORS1. SOURCES OF SUPPORT: CONTRIBUTIONS COME FROM A DIVERSE SET OF DONORS, INCLUDING SIX PUBLIC CHARITIES, FIVE PRIVATE FOUNDATIONS, AND 200 INDIVIDUALS.2. REPRESENTATIVE GOVERNING BODY: SMARTHISTORY'S BOARD OF DIRECTORS INCLUDES EXPERTS FROM ART HISTORY, EDUCATION, AND VARIOUS PROFESSIONAL FIELDS, REFLECTING THE COMMUNITIES IT SERVES.BOARD OF DIRECTORS RENE ATER: PUBLIC SCHOLAR FOCUSED ON ART AND HISTORY. BETH HARRIS: CO-FOUNDER OF SMARTHISTORY, FORMER DIRECTOR AT MOMA. ARIF KADIR: VP AT DIGITAL OCEAN WITH EXTENSIVE TECH AND BUSINESS EXPERIENCE. ELIZABETH MACAULAY: EXPERT IN ISLAMIC AND ROMAN ART, PROFESSOR AT CUNY. MAURA MILLER: SPECIAL COUNSEL AT SULLIVAN & CROMWELL, INVOLVED IN LEGAL SERVICES FOR BREAST CANCER VICTIMS. JENNIFER FREUND PARDEE: DIRECTOR AT PHILADELPHIA MUSEUM OF ART. MINLI VIRDONE: VP AT SENDGRID, WITH A BACKGROUND IN EDUCATION AND BUSINESS. MARIE VOUGHT: PRO BONO IMMIGRATION ATTORNEY WITH A PASSION FOR ART HISTORY. STEVEN ZUCKER: CO-FOUNDER OF SMARTHISTORY, FORMER CHAIR AT PRATT INSTITUTE.3. PUBLIC PARTICIPATION IN PROGRAMS: UNDER SECTION 1.170A-9(E)(3)(VI)(C)(1) OF THE TREASURY REGULATIONS, AN ORGANIZATION IS DEEMED "PUBLICLY SUPPORTED" IF "MEMBERS OF THE PUBLIC HAVING SPECIALIZED KNOWLEDGE OR EXPERTISE, PUBLIC OFFICIALS, OR CIVIC OR COMMUNITY LEADERS" PARTICIPATE IN OR SPONSOR ITS PROGRAMS. ALL OF SMARTHISTORY'S DIRECTORS ARE EXPERTS AND LEADERS IN ART HISTORY AND ONLINE EDUCATION. ADDITIONALLY, SMARTHISTORY COLLABORATES WITH OVER 60 MUSEUMS AND CULTURAL INSTITUTIONS, INCLUDING THE ART INSTITUTE OF CHICAGO, BRITISH MUSEUM, THE MUSEUM OF MODERN ART, AND THE SMITHSONIAN.CONCLUSIONSMARTHISTORY QUALIFIES AS A "PUBLICLY SUPPORTED ORGANIZATION BASED ON THE FACTS AND CIRCUMSTANCES TEST IN SECTION 1.170A-9(E)(3) OF THE TREASURY REGULATIONS. IT IS NOT CONTROLLED BY A SMALL NUMBER OF DONORS BUT IS SUPPORTED BY A WIDE RANGE OF DONORS AND HAS A REPRESENTATIVE GOVERNING BODY. SMARTHISTORY CONTINUES TO SEEK SUPPORT FROM THE GENERAL PUBLIC AND OTHER ORGANIZATIONS, FULFILLING THE CRITERIA OF A "PUBLICLY SUPPORTED ORGANIZATION DESCRIBED IN SECTION 170(B)(1)(A)(VI). |
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| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | THE ORGANIZATION PERFORMED AN EVALUATION OF UNCERTAIN TAX POSITIONS FOR THE YEAR ENDED DECEMBER 31, 2024, AND DETERMINED THAT THERE ARE NO MATTERS THAT WOULD REQUIRE RECOGNITION IN THE FINANCIAL STATEMENTS OR THAT MAY HAVE ANY EFFECT ON ITS TAX-EXEMPT STATUS. |
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| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | THE DRAFT FEDERAL FORM 990 IS PROVIDED AND REVIEWED BY THE FULL BOARD PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | THE CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY AND EACH DIRECTOR AND OFFICER SIGN A STATEMENT AND GIVE SUCH STATEMENT TO THE CORPORATION. THE EXECUTIVE DIRECTOR PROVIDES A COPY OF ALL COMPLETED STATEMENTS TO THE CHAIRPERSON OF THE AUDIT COMMITTEE OR OTHER COMMITTEE CHARGED WITH THE RESPONSIBILITY OF ENFORCING THE POLICY OR THE CHAIRPERSON OF THE BOARD OF DIRECTORS. IF THE GOVERNING BOARD OR COMMITTEE HAS REASONABLE CAUSE TO BELIEVE A DIRECTOR OR OFFICER HAS FAILED TO DISCLOSE ACTUAL OR POSSIBLE CONFLICTS OF INTEREST, IT SHALL INFORM HIM OR HER OF THE BASIS FOR SUCH BELIEF AND AFFORD THE INDIVIDUAL AN OPPORTUNITY TO EXPLAIN THE ALLEGED FAILURE TO DISCLOSE. IF, AFTER HEARING THE DIRECTOR OR OFFICER'S RESPONSE AND AFTER MAKING FURTHER INVESTIGATION AS WARRANTED BY THE CIRCUMSTANCES, THE GOVERNING BOARD OR COMMITTEE DETERMINES THAT HE OR SHE HAS FAILED TO DISCLOSE AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST, IT SHALL TAKE APPROPRIATE DISCIPLINARY AND CORRECTIVE ACTION. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | COMPENSATIONS OF THE CO-EXECUTIVE DIRECTORS ARE PRESENTED BY THE CHAIR AND ARE REVIEWED BY THE FULL BOARD OF DIRECTORS. COMPARABILITY DATA IS USED TO DETERMINE THE COMPENSATIONS AND THE FINAL DECISIONS ARE DOCUMENTED IN THE MEMO AND THEN CONFIRMED IN EMAIL. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | OUTSIDE CONTRACT SERVICES: PROGRAM SERVICE EXPENSES 2,050. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 2,000. TOTAL EXPENSES 4,050. CONTENT CONSULTANTS: PROGRAM SERVICE EXPENSES 134,274. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 134,274. WEBSITE CONSULTANTS: PROGRAM SERVICE EXPENSES 69,594. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 69,594. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART VI, SECTION B, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART VI, SECTION B, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PART VI, SECTION B, LINE 15 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PART VI, SECTION C, LINE 19 |
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