Civic Intelligence

Heroic Imagination Project

990 • Fiscal year 2019 • EIN 27-1964460

Jan 01, 2019 to Dec 31, 2019 • Filed on Oct 30, 2020

Organization Profileheroicimagination.org
25 Montclair TerraceSan Francisco, CA 94109

(415) 890-5749

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

57th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Liabilities / Revenue

57th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Net Margin

8th percentile

-48%

Higher net margin than 8% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Top Officer Pay

83rd percentile

$19,000

Higher top officer pay than 83% of similar nonprofits.

Top officer pay equals 26.4% of source-year revenue.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Asset Growth

4th percentile

-78%

Faster asset growth than 4% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Annualized from 2018 to 2019

Revenue Growth

15th percentile

-35%

Faster revenue growth than 15% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets57th percentile

Assets

Down

$9,995

Down $34,591 (-78%) from 2018

Net Assets

Down

$9,995

Down $34,591 (-78%) from 2018

Liabilities

Flat

$0

Flat from 2018

Revenue And Expenses
Liabilities / Revenue57th percentileNet Margin8th percentile

Revenue

Down

$71,856

Down $38,753 (-35%) from 2018

Expenses

Down

$106,447

Down $20,589 (-16%) from 2018

Net Income

Down

-$34,591

Down $18,164 (-111%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth4th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$200K$100K$0-$100K-$200KAssets 2014: $45,414Liabilities 2014: $138,805Net Assets 2014: -$93,3912014Assets 2015: $171Liabilities 2015: $138,805Net Assets 2015: -$138,6342015Assets 2016: $60,387Liabilities 2016: $137,299Net Assets 2016: -$76,9122016Assets 2017: $61,013Net Assets 2017: $61,0132017Assets 2018: $44,586Liabilities 2018: $0Net Assets 2018: $44,5862018Assets 2019: $9,995Liabilities 2019: $0Net Assets 2019: $9,9952019Assets 2020: $11,686Liabilities 2020: $0Net Assets 2020: $11,6862020Assets 2023: $3,847Net Assets 2023: $3,8472023

Highlighted filing

2019

Assets$9,995
Liabilities$0
Net Assets$9,995
Open 2019 Filing

Operations Trend

Revenue Growth15th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$150K$100K$50K$0-$50KRevenue 2014: $91,953Expenses 2014: $50,542Net Income 2014: $41,4112014Revenue 2015: $38,327Expenses 2015: $83,570Net Income 2015: -$45,2432015Revenue 2016: $107,295Expenses 2016: $45,573Net Income 2016: $61,7222016Revenue 2017: $69,348Expenses 2017: $68,722Net Income 2017: $6262017Revenue 2018: $110,609Expenses 2018: $127,036Net Income 2018: -$16,4272018Revenue 2019: $71,856Expenses 2019: $106,447Net Income 2019: -$34,5912019Revenue 2020: $36,339Expenses 2020: $34,648Net Income 2020: $1,6912020Revenue 2023: $60,132Expenses 2023: $73,544Net Income 2023: -$13,4122023

Highlighted filing

2019

Revenue$71,856
Expenses$106,447
Net Income-$34,591
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Oct 30, 2020
Return Version
2019v5.0
Gross Receipts
$71,856
Mission and Program Overview

Mission

Inspired by the heroic imagination in each of us, HIP designs innovative strategies by combining psychological research, intervention education, and social activism to create everyday heroes equipped to solve local and global problems.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$44,586$9,995▼ $34,591
Total Assets$44,586$9,995▼ $34,591
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$44,586$9,995▼ $34,591
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$44,586$9,995▼ $34,591
Total Liabilities and Net Assets / Fund Balance$44,586$9,995▼ $34,591
Compensation and Service Providers
Top Officer Pay83rd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Michael SantoroInterim Executive DirectorFT$19,000$19,000

Board Members and Trustees

NameTitle
Zeno FrancoPresident
Donna ShestowskyBoard Member
Edyta KoronaBoard Member
Marty CarrBoard Member
Phil ZimbardoBoard Member & Founder
Scott AllisonSecretary
Matt LangdonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$34,196
Program Service Revenue
$37,531
Investment Income
$0
Other Revenue
$129
All Other Contributions
$34,196
Change in Net Assets
$-34,591
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$73,067
Total Fundraising Expense$31,837
Other Expenses$28,380
Professional Fundraising Fees$5,000
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$4,324$25,946$12,973$43,243
Current Officers, Directors, Trustees, and Key Employees$11,000$2,500$11,500$25,000
Fees for Services Other$14,678$2,362$0$17,040
Fees for Services Professional Fundraising--$5,000$5,000
Payroll Taxes$411$2,464$1,232$4,107
Information Technology$1,685$1,231$917$3,833
Fees for Services Accounting-$3,022-$3,022
Insurance$1,236$1,236-$2,472
Conferences and Meetings$849--$849
Office Expenses$412$339-$751
Other Employee Benefits$72$430$215$717
Travel$243--$243
Advertising$170$0$0$170
Total Functional Expenses$35,080$39,530$31,837$106,447
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$5,000
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 8B

“The Board did not have committees in 2019.”

Form 990, Part VI, Section B, Line 11B

“The return is emailed to the Board of Directors for review, prior to filing with the IRS.”

Form 990, Part VI, Section B, Line 12C

“At least once a year, the organization's Bylaws and other policies are reviewed and revised, if needed, by the Board of Directors.”

Form 990, Part VI, Section B, Line 15

“The Board of Directors determines the compensation for the Executive Director and top management by looking at the 990s of other organizations for comparison of salaries.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Heroic Imagination Project
EIN
27-1964460
Phone
4158905749
Address
25 Montclair Terrace, San Francisco, CA 94109

Signing Officer

Name
Marty Carr
Title
President
Phone
4158905749
Signed
2020-10-30
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Phil Zimbardo
Formed
2009
Legal Domicile
CA
Voting Board Members
7
Independent Board Members
7
Employees
3
Volunteers
0

Preparer

Firm
Shelby Malvoso CPA
Address
360 Grand Ave 408, Oakland, CA 94610
Preparer
Shelby Malvoso
Phone
5104736240
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Fees for service Other includes: Trainer Fees $8,998, Programming Contractors $3,680, Administrative Contractor $1,600, Graphic Designers $2,000, and Payroll Processing $765”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0In 2019, HIP galvanized academics and community leaders within the field of heroism science, impacted more international youth and community organizations, and reached more high school students with core programming. That same year, HIP also produced the Hero Round Table (HRT), a licensed program of a separate organization, which was originally designed to be an annual production that could bring together everyday heroes to share their stories with audiences from around the San Francisco Bay Area. The HIP Board of Directors felt that this event could help promote the mission and vision of the organization and potentially grow revenue to support operations and other areas of programming. Unfortunately, HIP ended 2018 with a deficit because of unnecessarily high production costs, unanticipated marketing challenges and production management design issues. As a result, the Board of Directors decided that the organization would not pursue continuing the HRT program in 2019, but would instead invest in strategic planning with the creation of a new 3 year business plan, board development and creation of a new curriculum with a new sales strategy. Through this, HIP intends to re-align its mission, vision and programming to generate new revenue streams and have more focused impact and outreach to diverse underserved populations.
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IRS990/Form990PartVIISectionAGrp/PersonNm0Michael Santoro
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IRS990ScheduleA/OtherIncome170Grp/TotalAmt0129
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.83803
IRS990ScheduleA/PublicSupportPY170Pct00.71937
IRS990ScheduleA/PublicSupportTotal170Amt0178710
IRS990ScheduleA/SubstantialContributorsTotAmt034410
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt034196
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt050896
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt029565
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt075615
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt022848
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0213120
IRS990ScheduleA/TotalSupportAmt0213249
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The Board did not have committees in 2019.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The return is emailed to the Board of Directors for review, prior to filing with the IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2At least once a year, the organization's Bylaws and other policies are reviewed and revised, if needed, by the Board of Directors.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The Board of Directors determines the compensation for the Executive Director and top management by looking at the 990s of other organizations for comparison of salaries.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Fees for service Other includes: Trainer Fees $8,998, Programming Contractors $3,680, Administrative Contractor $1,600, Graphic Designers $2,000, and Payroll Processing $765
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section A, Line 8b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section B, Line 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Section C, Line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part IX, Line 11g
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt044586
IRS990/TotalAssetsEOYAmt09995
IRS990/TotalAssetsGrp/BOYAmt044586
IRS990/TotalAssetsGrp/EOYAmt09995
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt034196
IRS990/TotalEmployeeCnt03
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt031837
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt039530
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt035080
IRS990/TotalFunctionalExpensesGrp/TotalAmt0106447
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt044586
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt09995
IRS990/TotalOtherCompensationAmt00
IRS990/TotalOtherProgSrvcExpenseAmt00
IRS990/TotalOtherProgSrvcGrantAmt00
IRS990/TotalOtherProgSrvcRevenueAmt00
IRS990/TotalOthProgramServiceRevGrp/ExclusionAmt00
IRS990/TotalOthProgramServiceRevGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalOthProgramServiceRevGrp/TotalRevenueColumnAmt00
IRS990/TotalOthProgramServiceRevGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalProgramServiceExpensesAmt035080
IRS990/TotalProgramServiceRevenueAmt037531
IRS990/TotalReportableCompFromOrgAmt019000
IRS990/TotalRevenueGrp/ExclusionAmt0129
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt037531
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt071856
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt044586
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt09995
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ProgramServicesAmt0243
IRS990/TravelGrp/TotalAmt0243
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt025 Montclair Terrace
IRS990/USAddress/CityNm0San Francisco
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd094109
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0heroicimagination.org
IRS990/WhistleblowerPolicyInd01
ReturnHeader/BuildTS02021-01-29 14:40:06Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0Marty Carr
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President
ReturnHeader/BusinessOfficerGrp/PhoneNum04158905749
ReturnHeader/BusinessOfficerGrp/SignatureDt02020-10-30
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0HEROIC IMAGINATION PROJECT
ReturnHeader/Filer/BusinessNameControlTxt0HERO
ReturnHeader/Filer/EIN0271964460
ReturnHeader/Filer/PhoneNum04158905749
ReturnHeader/Filer/USAddress/AddressLine1Txt025 Montclair Terrace
ReturnHeader/Filer/USAddress/CityNm0San Francisco

Document Assets

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Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$9,995
Liabilities
$0
Net assets
$9,995
Revenue
$71,856
Expenses
$106,447
Net income
-$34,591
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2023Detailed filing. Detailed filing data is available for this year.$0.04$0.04$0.60$0.74$0.13
2020Detailed filing. Detailed filing data is available for this year.$0.12$0.00$0.12$0.36$0.35$0.02
2019Detailed filing. Detailed filing data is available for this year.$0.10$0.00$0.10$0.72$1.06$0.35
2018Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.45$1.11$1.27$0.16
2017Detailed filing. Detailed filing data is available for this year.$0.61$0.61$0.69$0.69$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.60$1.37$0.77$1.07$0.46$0.62
2015Detailed filing. Detailed filing data is available for this year.$0.00$1.39$1.39$0.38$0.84$0.45
2014Detailed filing. Detailed filing data is available for this year.$0.45$1.39$0.93$0.92$0.51$0.41