Civic Intelligence

Heroic Imagination Project

990 • Fiscal year 2018 • EIN 27-1964460

Jan 01, 2018 to Dec 31, 2018 • Filed on Nov 04, 2019

Organization Profileheroicimagination.org
25 Montclair TerraceSan Francisco, CA 94109

(415) 890-5749

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

57th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Liabilities / Revenue

56th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Net Margin

19th percentile

-15%

Higher net margin than 19% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Top Officer Pay

78th percentile

$5,000

Higher top officer pay than 78% of similar nonprofits.

Top officer pay equals 4.5% of source-year revenue.

2018 filings • 501(c)3 • <$500k nonprofits • Source year 2018

Asset Growth

17th percentile

-27%

Faster asset growth than 17% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Annualized from 2017 to 2018

Revenue Growth

88th percentile

59%

Faster revenue growth than 88% of similar nonprofits.

2018 filings • 501(c)3 • <$500k nonprofits • Annualized from 2017 to 2018

Balance Sheet
Liabilities / Assets57th percentile

Assets

Down

$44,586

Down $16,427 (-27%) from 2017

Net Assets

Down

$44,586

Down $16,427 (-27%) from 2017

Liabilities

$0

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / Revenue56th percentileNet Margin19th percentile

Revenue

Up

$110,609

Up $41,261 (+59%) from 2017

Expenses

Up

$127,036

Up $58,314 (+85%) from 2017

Net Income

Down

-$16,427

Down $17,053 (-2724%) from 2017

Historical Trend

Balance Sheet Trend

Asset Growth17th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$200K$100K$0-$100K-$200KAssets 2014: $45,414Liabilities 2014: $138,805Net Assets 2014: -$93,3912014Assets 2015: $171Liabilities 2015: $138,805Net Assets 2015: -$138,6342015Assets 2016: $60,387Liabilities 2016: $137,299Net Assets 2016: -$76,9122016Assets 2017: $61,013Net Assets 2017: $61,0132017Assets 2018: $44,586Liabilities 2018: $0Net Assets 2018: $44,5862018Assets 2019: $9,995Liabilities 2019: $0Net Assets 2019: $9,9952019Assets 2020: $11,686Liabilities 2020: $0Net Assets 2020: $11,6862020Assets 2023: $3,847Net Assets 2023: $3,8472023

Highlighted filing

2018

Assets$44,586
Liabilities$0
Net Assets$44,586
Open 2018 Filing

Operations Trend

Revenue Growth88th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$150K$100K$50K$0-$50KRevenue 2014: $91,953Expenses 2014: $50,542Net Income 2014: $41,4112014Revenue 2015: $38,327Expenses 2015: $83,570Net Income 2015: -$45,2432015Revenue 2016: $107,295Expenses 2016: $45,573Net Income 2016: $61,7222016Revenue 2017: $69,348Expenses 2017: $68,722Net Income 2017: $6262017Revenue 2018: $110,609Expenses 2018: $127,036Net Income 2018: -$16,4272018Revenue 2019: $71,856Expenses 2019: $106,447Net Income 2019: -$34,5912019Revenue 2020: $36,339Expenses 2020: $34,648Net Income 2020: $1,6912020Revenue 2023: $60,132Expenses 2023: $73,544Net Income 2023: -$13,4122023

Highlighted filing

2018

Revenue$110,609
Expenses$127,036
Net Income-$16,427
Open 2018 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2018 to Dec 31, 2018
Signed
Nov 4, 2019
Return Version
2018v3.0
Gross Receipts
$110,609
Mission and Program Overview

Mission

Inspired by the heroic imagination in each of us, HIP designs innovative strategies by combining psychological research, intervention education, and social activism to create everyday heroes equipped to solve local and global problems.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$61,013$44,586▼ $16,427
Total Assets$61,013$44,586▼ $16,427
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Unrestricted Net Assets$61,013$44,586▼ $16,427
Permanently Rstr Net Assets$0$0→ $0
Temporarily Rstr Net Assets$0$0→ $0
Total Net Assets Fund Balance$61,013$44,586▼ $16,427
Total Liabilities and Net Assets / Fund Balance$61,013$44,586▼ $16,427
Compensation and Service Providers
Top Officer Pay78th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Matt LangdonTreasurerPT$5,000$5,000
Zeno FrancoBoard Chair-$1,000$1,000

Board Members and Trustees

NameTitle
Bill RollerBoard Chair
Adi SealBoard Member
Donna ShestowskyBoard Member
Edyta KoronaBoard Member
Marty CarrBoard Member
Phil ZimbardoBoard Member
Scott AllisonBoard Member
Brian Detweiller-BedellSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$50,896
Program Service Revenue
$59,622
Investment Income
$0
Other Revenue
$91
All Other Contributions
$50,896
Change in Net Assets
$-16,427
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$91,987
Salaries, Compensation, and Employee Benefits$35,049
Total Fundraising Expense$11,101
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Travel$28,938$0$0$28,938
Other Salaries and Wages$2,441$14,645$7,323$24,409
Fees for Services Other$18,104$991$0$19,095
Conferences and Meetings$16,876$0$304$17,180
Payroll Taxes$994$5,962$2,981$9,937
Advertising$0$7,981$0$7,981
Fees for Services Accounting$0$3,017$0$3,017
Office Expenses$2,192$308$0$2,500
Insurance$0$2,382$0$2,382
Information Technology$755$271$0$1,026
Other Employee Benefits$70$422$211$703
Other Expenses$0$0$282$282
Total Functional Expenses$79,956$35,979$11,101$127,036
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The return is emailed to the Board of Directors for review, prior to filing with the IRS.”

Form 990, Part VI, Section B, Line 12C

“At least once a year, the organization's Bylaws and other policies are reviewed and revised, if needed, by the Board of Directors.”

Form 990, Part VI, Section B, Line 15

“The Board of Directors determines the compensation for the Executive Director and top management by looking at the 990s of other organizations for comparison of salaries.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Heroic Imagination Project
EIN
27-1964460
Phone
4158905749
Address
25 Montclair Terrace, San Francisco, CA 94109

Signing Officer

Name
Marty Carr
Title
Treasurer
Phone
4158905749
Signed
2019-11-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Phillip Zimbardo
Formed
2009
Legal Domicile
CA
Voting Board Members
10
Independent Board Members
10
Employees
2
Volunteers
10

Preparer

Firm
Shelby Malvoso CPA
Address
360 Grand Ave 408, Oakland, CA 94610
Preparer
Shelby Malvoso
Phone
5104736240
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Fees for Other Services includes; $15,818 Trainer Fees, $2,286 in Experts Fees, $991 Payroll Company Fees.”

Raw XML AppendixShowing 400 of 454 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0In 2018, HIP galvanized academics and community leaders within the field of heroism science, impacted more international youth and community organizations, and reached more high school students with core programming. That same year, HIP also produced the Hero Round Table (HRT), a licensed program of a separate organization, which was originally designed to be an annual production that could bring together everyday heroes to share their stories with audiences from around the San Francisco Bay Area. The HIP Board of Directors felt that this event could help promote the mission and vision of the organization and potentially grow revenue to support operations and other areas of programming. Unfortunately, HIP ended 2018 with a deficit because of unnecessarily high production costs, unanticipated marketing challenges and production management design issues. As a result, the Board of Directors decided that the organization would not pursue continuing the HRT program in 2019, but would instead invest in strategic planning with the creation of a new 3 year business plan, board development and creation of a new curriculum with a new sales strategy. Through this, HIP intends to re-align its mission, vision and programming to generate new revenue streams and have more focused impact and outreach to diverse underserved populations.
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IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt029565
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt019
IRS990/PYOtherExpensesAmt033500
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt039764
IRS990/PYRevenuesLessExpensesAmt0626
IRS990/PYSalariesCompEmpBnftPaidAmt035222
IRS990/PYTotalExpensesAmt068722
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt069348
IRS990/QuidProQuoContributionsInd00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt0-16427
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/RelatedOrganizationsAmt00
IRS990/RentalIncomeOrLossGrp/PersonalAmt00
IRS990/RentalIncomeOrLossGrp/RealAmt00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd00
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt059622
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt050896
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt029565
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt075615
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt022848
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt061203
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0240127
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt0188053
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.71937
IRS990ScheduleA/PublicSupportPY170Pct00.993
IRS990ScheduleA/PublicSupportTotal170Amt0172739
IRS990ScheduleA/SubstantialContributorsTotAmt067388
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt050896
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt029565
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt075615
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt022848
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt061203
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0240127
IRS990ScheduleA/TotalSupportAmt0240127
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The return is emailed to the Board of Directors for review, prior to filing with the IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1At least once a year, the organization's Bylaws and other policies are reviewed and revised, if needed, by the Board of Directors.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The Board of Directors determines the compensation for the Executive Director and top management by looking at the 990s of other organizations for comparison of salaries.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Fees for Other Services includes; $15,818 Trainer Fees, $2,286 in Experts Fees, $991 Payroll Company Fees.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section C, Line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part IX, Line 11g
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TemporarilyRstrNetAssetsGrp/BOYAmt00
IRS990/TemporarilyRstrNetAssetsGrp/EOYAmt00
IRS990/TempOrPermanentEndowmentsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt061013
IRS990/TotalAssetsEOYAmt044586
IRS990/TotalAssetsGrp/BOYAmt061013
IRS990/TotalAssetsGrp/EOYAmt044586
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt050896
IRS990/TotalEmployeeCnt02
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt011101
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt035979
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt079956
IRS990/TotalFunctionalExpensesGrp/TotalAmt0127036
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt061013
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt044586
IRS990/TotalOtherCompensationAmt00
IRS990/TotalOtherProgSrvcExpenseAmt00
IRS990/TotalOtherProgSrvcGrantAmt00
IRS990/TotalOtherProgSrvcRevenueAmt00
IRS990/TotalOthProgramServiceRevGrp/ExclusionAmt00
IRS990/TotalOthProgramServiceRevGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalOthProgramServiceRevGrp/TotalRevenueColumnAmt00
IRS990/TotalOthProgramServiceRevGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalProgramServiceExpensesAmt079956
IRS990/TotalProgramServiceRevenueAmt059622
IRS990/TotalReportableCompFromOrgAmt06000
IRS990/TotalRevenueGrp/ExclusionAmt00

Document Assets

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Filings

Displayed year

2018 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$44,586
Liabilities
$0
Net assets
$44,586
Revenue
$110,609
Expenses
$127,036
Net income
-$16,427
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2023Detailed filing. Detailed filing data is available for this year.$0.04$0.04$0.60$0.74$0.13
2020Detailed filing. Detailed filing data is available for this year.$0.12$0.00$0.12$0.36$0.35$0.02
2019Detailed filing. Detailed filing data is available for this year.$0.10$0.00$0.10$0.72$1.06$0.35
2018Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.45$1.11$1.27$0.16
2017Detailed filing. Detailed filing data is available for this year.$0.61$0.61$0.69$0.69$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.60$1.37$0.77$1.07$0.46$0.62
2015Detailed filing. Detailed filing data is available for this year.$0.00$1.39$1.39$0.38$0.84$0.45
2014Detailed filing. Detailed filing data is available for this year.$0.45$1.39$0.93$0.92$0.51$0.41