Civic Intelligence

Making a Difference Now

990 • Fiscal year 2024 • EIN 27-1250051

Jan 01, 2024 to Dec 31, 2024 • Filed on Apr 08, 2025

PO Box 21724Lexington, KY 40522

(859) 559-2466

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

72nd percentile

0.03x

Higher debt load relative to assets than 72% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

75th percentile

0.03x

Higher debt load relative to revenue than 75% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

48th percentile

2.3%

Higher net margin than 48% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

79th percentile

$0

Higher top officer pay than 79% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2024 filings • 501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

52nd percentile

2.0%

Faster asset growth than 52% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

29th percentile

-16%

Faster revenue growth than 29% of similar nonprofits.

2024 filings • 501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Assets

Up

$53,612

Up $5,163 (+11%) from 2022

Net Assets

Up

$51,765

Up $3,316 (+6.8%) from 2022

Liabilities

Up

$1,847

Up $1,847 from 2022

Revenue

Up

$53,416

Up $24,573 (+85%) from 2022

Expenses

Up

$52,202

Up $27,229 (+109%) from 2022

Net Income

Down

$1,214

Down $2,656 (-69%) from 2022

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$60K$40K$20K$0Assets 2016: $10,797Liabilities 2016: $0Net Assets 2016: $10,7972016Assets 2017: $11,816Liabilities 2017: $0Net Assets 2017: $11,8162017Assets 2018: $27,461Liabilities 2018: $0Net Assets 2018: $27,4612018Assets 2019: $30,783Liabilities 2019: $2,587Net Assets 2019: $28,1962019Assets 2020: $33,760Liabilities 2020: $832Net Assets 2020: $32,9282020Assets 2022: $48,449Liabilities 2022: $0Net Assets 2022: $48,4492022Assets 2024: $53,612Liabilities 2024: $1,847Net Assets 2024: $51,7652024

Highlighted filing

2024

Assets$53,612
Liabilities$1,847
Net Assets$51,765

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$60K$40K$20K$0Revenue 2016: $27,508Expenses 2016: $20,625Net Income 2016: $6,8832016Revenue 2017: $53,948Expenses 2017: $52,929Net Income 2017: $1,0192017Revenue 2018: $50,945Expenses 2018: $35,300Net Income 2018: $15,6452018Revenue 2019: $50,063Expenses 2019: $49,328Net Income 2019: $7352019Revenue 2020: $38,084Expenses 2020: $33,352Net Income 2020: $4,7322020Revenue 2022: $28,843Expenses 2022: $24,973Net Income 2022: $3,8702022Revenue 2024: $53,416Expenses 2024: $52,202Net Income 2024: $1,2142024

Highlighted filing

2024

Revenue$53,416
Expenses$52,202
Net Income$1,214
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Apr 8, 2025
Return Version
2024v5.0
Gross Receipts
$53,416
Mission and Program Overview

Mission

Mission: Rescue animals, educate communities, advocate for animal welfare. We exist to help animals and the people who love and care for them.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$47,132$49,475▲ $2,343
Cash and Non-Interest-Bearing Accounts$5,419$3,537▼ $1,882
Accounts Receivable$0$600▲ $600
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0--
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Land, Buildings, and Equipment, Net$0--
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Prepaid Expenses and Deferred Charges$0$0→ $0
Total Assets$52,551$53,612▲ $1,061
Other Assets Total$0$0→ $0
Liabilities
Accounts Payable and Accrued Expenses$2,000$1,847▼ $153
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Other Liabilities$0--
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$2,000$1,847▼ $153
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$49,551$50,765▲ $1,214
Net Assets With Donor Restrictions$1,000$1,000→ $0
Total Net Assets Fund Balance$50,551$51,765▲ $1,214
Total Liabilities and Net Assets / Fund Balance$52,551$53,612▲ $1,061
Compensation and Service Providers

Board Members and Trustees

NameTitle
Diane ParrishPresident
Mark CampbellBoard Member
Michelle JudeBoard Member
Ruth HufnagleBoard Member
Barbara JonesTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$52,701
Program Service Revenue
$0
Investment Income
$715
Other Revenue
$0
All Other Contributions
$52,701
Change in Net Assets
$1,214
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$52,202
Total Fundraising Expense$1,497
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Expenses$0$227$1,497$1,724
Total Functional Expenses$47,216$3,489$1,497$52,202
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

Form 990, Part VI, Section B, Line 11b - Form 990 is made available upon request.

Form 990, Part VI, Section C, Line 19

Form 990, Part VI, Section C, Line 19 - MADN makes the governing documents, policy documents, financial statements, and Form 990 available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Making a Difference Now
EIN
27-1250051
Phone
8595592466
Address
PO Box 21724, Lexington, KY 40522

Signing Officer

Name
Barbara Jones
Title
Treasurer
Phone
8595767942
Signed
2025-04-08

Organization Details

Principal Officer
Diane Parrish
Formed
2009
Legal Domicile
Ky
Voting Board Members
5
Independent Board Members
5
Employees
0
Volunteers
15
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IRS990/Desc0First Program Service Accomplishment Rescue/Animal Care. This was our largest program area in 2024 by far. It includes such specific services as S/N (spay-neuter) of companion animals; TNR (trap-neuter-return) for community cats; community cat caregiving; rescue of ill, injured, homeless and at-risk animals; veterinary care; transport of homeless animals at risk of euthanasia in Kentucky shelters to shelters and rescues in other states with more options for foster and adoptive homes; and foster care, along with extensive collaboration with sister organizations regarding all these service needs. We have always made collaborations and partnerships a priority and firmly believe that these relationships are key to addressing the critical needs in animal welfare. Sadly, even with these committed partnerships MADN and other organizations have developed, animal welfare remains in post-pandemic crisis. Needs far exceed resources and most shelters and rescues struggle to keep their heads above water. Shelters that hadn't had to euthanize healthy animals for years before covid continue to face that awful prospect, as all animal welfare staff and volunteers continue the search for additional resources to save more lives. We are grateful for all our ongoing partnerships and for the new collaboratives we built in the last year. We piloted a new approach to veterinary care in 2024: purchase of services agreements with two partner veterinary practices in central Kentucky. The agreements allowed us to quickly refer animals to be seen for urgent and preventive care, including S/N and TNR, and because we received grant funding for the pilot, we were able to cover more extensive medical expenses and offer services more quickly than we would have been able to otherwise. We plan to expand this program this year.
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IRS990/ProgSrvcAccomActy2Grp/Desc0Second Program Service Accomplishment Education. The pandemic's ongoing impact continues with many people estimating that animal welfare has been set back at least a decade or two. And for many in the field, the general public's lack of awareness continues to be surprising and discouraging. Casual owner relinquishment of their pets, even elderly pets who have only known this family for most of their lives. Rejection of S/N. Pets abandoned to fend for themselves, most of whom suffer from confusion, terror, hunger, and thirst, and many of whom die. Pets starved to inconceivable condition. And purchasers of animals continuing this awful cycle by supporting irresponsible breeders and puppy/kitten mills, and the pet stores that support them, rather than adopting from shelters/rescues or at least ensuring they only purchase from responsible breeders. Education has always been a central element of MADN's mission. We have developed highly regarded programs we have offered in central Kentucky (Making A Difference Conferences) and in other communities (Taking it to the Towns: On the Road Workshops), as well as webinars and other online offerings. We will continue all of these. But the last year taught us that we want to explore a new focus, too: some way to reach and teach individuals who contribute to the crisis either because of low information/awareness or disregard for the consequences of their actions. We are engaging in research and collaboration to develop the specifics of this approach which we hope will measurably increase animal welfare in our state.
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IRS990/ProgSrvcAccomActy3Grp/Desc0Third Program Service Accomplishment Advocacy. Advocacy is a slog in Kentucky, with our state ranking dead last in the Animal Legal Defense Fund's ranking for over 10 years. While no longer dead last, we have remained in the worst five states for our animal protection laws, coming in at 47th for 2024. While hard, advocating for better laws and better enforcement is essential if we are to help Kentucky's animals and people. An excellent case in point is the state statute that was passed in 2024. Dubbed Ethan's Law for the wonderful dog who captured hearts all over the state as he recovered from severe neglect, the statute allows a person to be charged with a Class D felony the first time and every time they torture a dog or cat. It is an important deterrent and it is also the first substantial upgrade to our animal protection laws in years. Bipartisan support for Ethan's Law offers hope for additional progress. Of course, passage of the law is the first step. Enforcement must back it up. In too many cases and areas of our state, enforcement has been slow to keep pace, and MADN and our many excellent advocacy partners continue to call out lax enforcement and encourage community members to make their voices heard. In addition to our advocacy partnership work in support of and opposition to state statutes and their full enforcement, MADN and our partners support local ordinances as well. Six Kentucky communities, including MADN's home community of Lexington, passed humane retail pet sales ordinances to prohibit the sale of cats and dogs in pet stores and outdoor venues. These are huge successes for our communities because pet stores that continue to sell pets, rather than work with local rescues and shelters to showcase rescued pets for adoption, contribute mightily to the pet overpopulation crisis. They support the horrors of puppy/kitten mills and often sell ill, ill-bred, under-socialized puppies and kittens at predatory pricing and lending rates. These six communities said no thanks to these business practices and the cruelty of the puppy/kitten mill-to-pet store cruelty pipeline. We fully expect more communities to join them and MADN and animal advocates throughout our state will continue to support these efforts.
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