Civic Intelligence

Startl Inc

990 • Fiscal year 2012 • EIN 27-1215156

Jan 01, 2012 to Dec 31, 2012 • Filed on Aug 15, 2013

One Pierrepont Plaza 15th Floor11021
Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

53rd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2012 filings • 501(c)3 • <$500k nonprofits • Source year 2012

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2012

Net Margin

Score unavailable

No value available

Net margin requires both revenue and expenses on this filing.

Source year 2012

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2012

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2012

Revenue Growth

Score unavailable

No value available

No valid filing value is available for this score.

Assets

$260,990

No earlier filing loaded for comparison.

Net Assets

$260,990

No earlier filing loaded for comparison.

Liabilities

$0

No earlier filing loaded for comparison.

Revenue

-

No earlier filing loaded for comparison.

Expenses

$2,091

No earlier filing loaded for comparison.

Net Income

-

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$300K$200K$100K$0Assets 2012: $260,990Liabilities 2012: $0Net Assets 2012: $260,9902012Assets 2013: $23,038Liabilities 2013: $0Net Assets 2013: $23,0382013Assets 2014: $112,757Liabilities 2014: $0Net Assets 2014: $112,7572014Assets 2015: $106,432Liabilities 2015: $0Net Assets 2015: $106,4322015

Highlighted filing

2012

Assets$260,990
Liabilities$0
Net Assets$260,990

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200K-$400KExpenses 2012: $2,0912012Revenue 2013: $196,796Expenses 2013: $434,748Net Income 2013: -$237,9522013Revenue 2014: $104,404Expenses 2014: $14,865Net Income 2014: $89,5392014Revenue 2015: $0Expenses 2015: $6,325Net Income 2015: -$6,3252015

Highlighted filing

2012

Revenue-
Expenses$2,091
Net Income-
Jump To
Filing Snapshot
Filing Period
Jan 1, 2012 to Dec 31, 2012
Signed
Aug 15, 2013
Return Version
2012v2.1
Gross Receipts
$262,955
Mission and Program Overview

Mission

Startl is an endeavor dedicated to accelerating the progress of digital media and technology for learning. By building a network of public and private partners, startl discovers and nurtures digital innovations with learning value and market viability, supports creative talent, and builds capacity for improving the effectiveness of digital learning. Within this framework, startl's mission is to 'catalyze the development and distribution of effective digital learning products for youth and adult.'

Major Activities

Activity 2
Design boost: in january 2010, startl raised $100,000 for its design boost program. In that same month, startl went public with the announcement of its inaugural boost, which focused exclusively on mobile learning. Applications were reviewed upon arrival by each of the three startl founders and finalists were reviewed by external experts. Startl chose nine teams all focused on mobile learning but varied along a continuum of product stage, product segment, and target audience. This allowed startl to prototype the boost methodology to determine where that program offering can have the biggest impact. Participants of prior design boosts have used the opportunity to fine tune products and approaches to great success. Following startl's first mobile learning design boost in march 2010, two participating companies - launchpad toys and project noah (networked organisms and habitats) - were named finalists in the breakthroughs in mobile learning category for the cooney center prizes for innovation in children's learning.in november 2010, we had our second mobile learning design boost. We had 45 applicants from which we selected 10 teams. The teams that applied to the november boost were further along and more technically talented than those that applied to the march boost. This speaks to a double maturation effect - of the market pipeline and of the startl brand. The positive feedback from the participants surpassed that of the march participants, speaking to our program improvement. At this boost, we also modified the program and offered two $5,000 prizes (audience choice award went to voxy, jury selection prize went to motion math).
Activity 3
Advisory services for launching startups: startl has been inundated with requests from start-ups as well as institutions and investors seeking advice on sourcing, design, financing, and market strategy. Startl has become a free resource and trusted advisor to entrepreneurs and trusted agent to investors and the majority of staff time is spent in this capacity. The advisory services include: learner-centered design, product development, learning sciences and evaluation, marketing and distribution. Staff participation in professional events: investor's circle fall conference (presenter)new schools venture fund summit (attendee)vc in education summit (organizer, presenter)cusp conference (presenter)education innovation forum - venture fair (organizer, presenter) sandbox summit (presenter)south by southwest edu board of advisors columbia edlab seminar (presenter)mozilla drumbeat (advisor, presenter) web 2.0 (presenter)educause learning initiative (presenter) credit suisse entrepreneurs summit (presenter)
Filing and Contact Details

Filer

EIN
27-1215156
Raw XML Appendix322 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Activity2/Description0DESIGN BOOST: IN JANUARY 2010, STARTL RAISED $100,000 FOR ITS DESIGN BOOST PROGRAM. IN THAT SAME MONTH, STARTL WENT PUBLIC WITH THE ANNOUNCEMENT OF ITS INAUGURAL BOOST, WHICH FOCUSED EXCLUSIVELY ON MOBILE LEARNING. APPLICATIONS WERE REVIEWED UPON ARRIVAL BY EACH OF THE THREE STARTL FOUNDERS AND FINALISTS WERE REVIEWED BY EXTERNAL EXPERTS. STARTL CHOSE NINE TEAMS ALL FOCUSED ON MOBILE LEARNING BUT VARIED ALONG A CONTINUUM OF PRODUCT STAGE, PRODUCT SEGMENT, AND TARGET AUDIENCE. THIS ALLOWED STARTL TO PROTOTYPE THE BOOST METHODOLOGY TO DETERMINE WHERE THAT PROGRAM OFFERING CAN HAVE THE BIGGEST IMPACT. PARTICIPANTS OF PRIOR DESIGN BOOSTS HAVE USED THE OPPORTUNITY TO FINE TUNE PRODUCTS AND APPROACHES TO GREAT SUCCESS. FOLLOWING STARTL'S FIRST MOBILE LEARNING DESIGN BOOST IN MARCH 2010, TWO PARTICIPATING COMPANIES - LAUNCHPAD TOYS AND PROJECT NOAH (NETWORKED ORGANISMS AND HABITATS) - WERE NAMED FINALISTS IN THE BREAKTHROUGHS IN MOBILE LEARNING CATEGORY FOR THE COONEY CENTER PRIZES FOR INNOVATION IN CHILDREN'S LEARNING.IN NOVEMBER 2010, WE HAD OUR SECOND MOBILE LEARNING DESIGN BOOST. WE HAD 45 APPLICANTS FROM WHICH WE SELECTED 10 TEAMS. THE TEAMS THAT APPLIED TO THE NOVEMBER BOOST WERE FURTHER ALONG AND MORE TECHNICALLY TALENTED THAN THOSE THAT APPLIED TO THE MARCH BOOST. THIS SPEAKS TO A DOUBLE MATURATION EFFECT - OF THE MARKET PIPELINE AND OF THE STARTL BRAND. THE POSITIVE FEEDBACK FROM THE PARTICIPANTS SURPASSED THAT OF THE MARCH PARTICIPANTS, SPEAKING TO OUR PROGRAM IMPROVEMENT. AT THIS BOOST, WE ALSO MODIFIED THE PROGRAM AND OFFERED TWO $5,000 PRIZES (AUDIENCE CHOICE AWARD WENT TO VOXY, JURY SELECTION PRIZE WENT TO MOTION MATH).
IRS990/Activity3/Description0ADVISORY SERVICES FOR LAUNCHING STARTUPS: STARTL HAS BEEN INUNDATED WITH REQUESTS FROM START-UPS AS WELL AS INSTITUTIONS AND INVESTORS SEEKING ADVICE ON SOURCING, DESIGN, FINANCING, AND MARKET STRATEGY. STARTL HAS BECOME A FREE RESOURCE AND TRUSTED ADVISOR TO ENTREPRENEURS AND TRUSTED AGENT TO INVESTORS AND THE MAJORITY OF STAFF TIME IS SPENT IN THIS CAPACITY. THE ADVISORY SERVICES INCLUDE: LEARNER-CENTERED DESIGN, PRODUCT DEVELOPMENT, LEARNING SCIENCES AND EVALUATION, MARKETING AND DISTRIBUTION. STAFF PARTICIPATION IN PROFESSIONAL EVENTS: INVESTOR'S CIRCLE FALL CONFERENCE (PRESENTER)NEW SCHOOLS VENTURE FUND SUMMIT (ATTENDEE)VC IN EDUCATION SUMMIT (ORGANIZER, PRESENTER)CUSP CONFERENCE (PRESENTER)EDUCATION INNOVATION FORUM - VENTURE FAIR (ORGANIZER, PRESENTER) SANDBOX SUMMIT (PRESENTER)SOUTH BY SOUTHWEST EDU BOARD OF ADVISORS COLUMBIA EDLAB SEMINAR (PRESENTER)MOZILLA DRUMBEAT (ADVISOR, PRESENTER) WEB 2.0 (PRESENTER)EDUCAUSE LEARNING INITIATIVE (PRESENTER) CREDIT SUISSE ENTREPRENEURS SUMMIT (PRESENTER)
IRS990/ActivityOrMissionDescription0STARTL IS AN ENDEAVOR DEDICATED TO ACCELERATING THE PROGRESS OF DIGITAL MEDIA & TECH. FOR LEARNING.
IRS990/ActivityOther/Description0PAPERS: STARTL HAS PUBLISHED ONLINE 2 WHITE PAPERS AND 1 CONFERENCE PROCEEDING. IN ADDITION, WE HAVE CREATED STARTL INK, WHICH HAS BECOME A "GO TO" SITE FOR THE LATEST INFORMATION ON THE DIGITAL MEDIA / EDUCATIONAL TECHNOLOGY SPACE. THIS BLOG HAS BEEN MORE OF AN AGGREGATOR SITE TO DATE, AND IN THE COMING MONTHS WE PLAN TO EVOLVE THIS TO DISSEMINATE MORE OF STARTL'S ORIGINAL CONTENT. FINALLY, STARTL HAS ALREADY BECOME A SOURCE FOR MEDIUM AND LARGE PRESS OUTLETS, AND IS IN THAT WAY HAVING SIGNIFICANT INFLUENCE ON THE DEVELOPMENT AND DIFFUSION OF A PUBLIC VISION OF EFFECTIVE DIGITAL LEARNING. WWW.STARTL.ORG.
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IRS990/Description0VENTURE ACCELERATION PROGRAM: IN 2010 AND 2011 STARTL COLLABORATED WITH DREAMIT VENTURES TO SELECT FOUR START-UP COMPANIES PER YEAR TO PARTICIPATE IN A THREE MONTH SUMMER RESIDENCY ACCELERATION PROGRAM BASED ON THE STARTL MISSION TO BRING NEW EDUCATION PRODUCTS AND SERVICES TO MARKET. APPLICATIONS AND FINAL DETERMINATIONS OF SELECTED TEAMS OCCURED BETWEEN JANUARY AND MARCH EACH YEAR. APPLICATIONS WERE REVIEWED UPON ARRIVAL BY EACH OF THE THREE STARTL FOUNDERS USING THE CRITERIA ESTABLISHED ABOVE. EACH APPLICATION WAS ALSO REVIEWED, COMMENTED ON, AND SCORED BY A MINIMUM OF 2 DREAMIT PARTNERS. APPLICATIONS THAT REACHED THE FINALIST STAGE WERE ALSO REVIEWED BY OUTSIDE EXPERTS. THE PROCESS IS EXTREMELY COMPETITIVE WITH TEAMS RECEIVING AN INVESTMENT OF $25,000 FROM STARTL. IN RETURN, STARTL RECEIVES 3% FULLY DILUTED EQUITY IN THE COMPANIES PARTICIPATING IN THE ACCELERATOR. STARTL PAYS DREAMIT VENTURES A FEE PER TEAM TO OPERATE THE PROGRAM.COMPANIES THAT HAVE PARTICIPATED IN THE STARTL ACCELERATOR PROGRAM INCLUDE:MINDSNACKS, SHOWME, LEARN BOP, HOOT.ME, NEWQUILL. TEMBO, POCKETALES, CLASS.IO.
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IRS990/MissionDescription0STARTL IS AN ENDEAVOR DEDICATED TO ACCELERATING THE PROGRESS OF DIGITAL MEDIA AND TECHNOLOGY FOR LEARNING. BY BUILDING A NETWORK OF PUBLIC AND PRIVATE PARTNERS, STARTL DISCOVERS AND NURTURES DIGITAL INNOVATIONS WITH LEARNING VALUE AND MARKET VIABILITY, SUPPORTS CREATIVE TALENT, AND BUILDS CAPACITY FOR IMPROVING THE EFFECTIVENESS OF DIGITAL LEARNING. WITHIN THIS FRAMEWORK, STARTL'S MISSION IS TO 'CATALYZE THE DEVELOPMENT AND DISTRIBUTION OF EFFECTIVE DIGITAL LEARNING PRODUCTS FOR YOUTH AND ADULT.'
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IRS990ScheduleO/GeneralExplanation/Explanation0SUBCOMMITTEES DO NOT EXIST.
IRS990ScheduleO/GeneralExplanation/Explanation1THE FEDERAL FORM 990 IS DISTRIBUTED TO AND REVIEWED BY THE BOARD MEMBERS BEFORE FILING WITH THE INTERNAL REVENUE SERVICE.
IRS990ScheduleO/GeneralExplanation/Explanation2WE ANNUALLY ASK OUR BOARD TO SUBMIT A CONFLICT OF INTEREST STATEMENT.
IRS990ScheduleO/GeneralExplanation/Explanation3NO ONE HAS HAD A CHANGE IN SALARY SINCE STARTL'S COMPENSATION STRUCTURE WAS PUT INTO PLACE AT THE TIME OF ITS FOUNDING IN 2009. NO BONUSES HAVE BEEN ISSUED AND NO ONE HAS RECEIVED A RAISE. THE ORIGINAL SALARIES WERE APPROVED BY BUDGETS SUBMITTED TO THE GATES, HEWLETT, MACARTHUR, KELLOGG AND LUMINA FOUNDATIONS AND RATIFIED AT THE ORGANIZATION'S FIRST BOARD MEETING.
IRS990ScheduleO/GeneralExplanation/Explanation4THE CORPORATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.
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ReturnHeader/PreparerFirm/PreparerFirmBusinessName/BusinessNameLine10RAFFA PC
ReturnHeader/PreparerFirm/PreparerFirmUSAddress/AddressLine101899 L STREET NW SUITE 900
ReturnHeader/PreparerFirm/PreparerFirmUSAddress/City0WASHINGTON
ReturnHeader/PreparerFirm/PreparerFirmUSAddress/State0DC
ReturnHeader/PreparerFirm/PreparerFirmUSAddress/ZIPCode020036
ReturnHeader/Preparer/Name0FRANK H SMITH
ReturnHeader/Preparer/Phone02028225000
ReturnHeader/ReturnType0990
ReturnHeader/TaxPeriodBeginDate02012-01-01
ReturnHeader/TaxPeriodEndDate02012-12-31
ReturnHeader/TaxYear02012
ReturnHeader/Timestamp02013-08-15T12:39:15-05:00

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