Civic Intelligence

Healthy Birth Day Inc.

990 • Fiscal year 2019 • EIN 26-3998964

Jan 01, 2019 to Dec 31, 2019 • Filed on Aug 05, 2020

Organization ProfileHEALTHYBIRTHDAY.ORG
501 SW 7th Street Suite GDes Moines, IA 50309

(515) 371-6111

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

27th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2019 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2019

Liabilities / Revenue

28th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2019 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2019

Net Margin

54th percentile

5.2%

Higher net margin than 54% of similar nonprofits.

2019 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2019

Top Officer Pay

50th percentile

$0

Higher top officer pay than 50% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2019 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2019

Asset Growth

62nd percentile

8.6%

Faster asset growth than 62% of similar nonprofits.

2019 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2018 to 2019

Revenue Growth

28th percentile

-6.6%

Faster revenue growth than 28% of similar nonprofits.

2019 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets27th percentile

Assets

Up

$345,885

Up $27,319 (+8.6%) from 2018

Net Assets

Up

$345,885

Up $27,319 (+8.6%) from 2018

Liabilities

Flat

$0

Flat from 2018

Revenue And Expenses
Liabilities / Revenue28th percentileNet Margin54th percentile

Revenue

Down

$525,778

Down $37,418 (-6.6%) from 2018

Expenses

Down

$498,459

Down $13,605 (-2.7%) from 2018

Net Income

Down

$27,319

Down $23,813 (-47%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth62nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2012: $43,516Liabilities 2012: $0Net Assets 2012: $43,5162012Assets 2013: $85,081Liabilities 2013: $0Net Assets 2013: $85,0812013Assets 2014: $62,575Liabilities 2014: $0Net Assets 2014: $62,5752014Assets 2015: $112,580Liabilities 2015: $0Net Assets 2015: $112,5802015Assets 2016: $140,260Liabilities 2016: $0Net Assets 2016: $140,2602016Assets 2017: $267,434Liabilities 2017: $0Net Assets 2017: $267,4342017Assets 2018: $318,566Liabilities 2018: $0Net Assets 2018: $318,5662018Assets 2019: $345,885Liabilities 2019: $0Net Assets 2019: $345,8852019Assets 2020: $511,722Liabilities 2020: $0Net Assets 2020: $511,7222020Assets 2021: $737,955Liabilities 2021: $42,960Net Assets 2021: $694,9952021Assets 2022: $889,140Liabilities 2022: $358,688Net Assets 2022: $530,4522022Assets 2024: $839,951Liabilities 2024: $259,142Net Assets 2024: $580,8092024

Highlighted filing

2019

Assets$345,885
Liabilities$0
Net Assets$345,885
Open 2019 Filing

Operations Trend

Revenue Growth28th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MExpenses 2012: $32,6742012Revenue 2013: $90,664Expenses 2013: $49,099Net Income 2013: $41,5652013Revenue 2014: $54,167Expenses 2014: $76,673Net Income 2014: -$22,5062014Revenue 2015: $173,962Expenses 2015: $123,957Net Income 2015: $50,0052015Revenue 2016: $174,203Expenses 2016: $146,523Net Income 2016: $27,6802016Revenue 2017: $349,132Expenses 2017: $221,958Net Income 2017: $127,1742017Revenue 2018: $563,196Expenses 2018: $512,064Net Income 2018: $51,1322018Revenue 2019: $525,778Expenses 2019: $498,459Net Income 2019: $27,3192019Revenue 2020: $788,918Expenses 2020: $623,081Net Income 2020: $165,8372020Revenue 2021: $1,076,851Expenses 2021: $893,578Net Income 2021: $183,2732021Revenue 2022: $1,108,645Expenses 2022: $1,298,188Net Income 2022: -$189,5432022Revenue 2024: $2,455,188Expenses 2024: $2,270,606Net Income 2024: $184,5822024

Highlighted filing

2019

Revenue$525,778
Expenses$498,459
Net Income$27,319
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Aug 5, 2020
Return Version
2019v5.1
Gross Receipts
$525,778
Mission and Program Overview

Mission

Count the kicks is an evidence-based campaign that teaches expectant parents about the importance of tracking fetal movements.

Preventing stillbirths and infant death through education, advocacy, and parent support.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$318,566$345,885▲ $27,319
Rtn Earn Endowment Incm Other Fnds$318,566$345,885▲ $27,319
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$318,566$345,885▲ $27,319
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$318,566$345,885▲ $27,319
Total Liabilities and Net Assets / Fund Balance$318,566$345,885▲ $27,319
Compensation and Service Providers
Top Officer Pay50th percentile

Board Members and Trustees

NameTitle
Jan CaruthersPresident
Kerry Biondi-morlanVice President
Amy AdkinsDirector
Deidre DejearDirector
Kate SafrisDirector
Keith SnowDirector
Tira MaysDirector
Tiffan YamenSecretary
Brian PattinsonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$520,383
Program Service Revenue
$0
Investment Income
$5,395
Other Revenue
$0
All Other Contributions
$520,383
Change in Net Assets
$27,319
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$264,037
Salaries, Compensation, and Employee Benefits$234,422
Total Fundraising Expense$81,079
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$206,639$8,302$19,481$234,422
All Other Expenses$78$9,151$11,468$20,697
Fees for Services Accounting-$10,206-$10,206
Insurance$4,363$3,669$411$8,443
Other Expenses$499$7,564$47$8,110
Office Expenses$279$4,529-$4,808
Conferences and Meetings$1,791--$1,791
Information Technology-$1,004-$1,004
Advertising$674--$674
Travel$467--$467
Fees for Services Legal-$160-$160
Total Functional Expenses$372,795$44,585$81,079$498,459
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed by the board of directors to ensure that all items are included. The board will certify that the return is complete and then it is filed.”

Form 990, Part VI, Section C, Line 19

“Form 990 is available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Healthy Birth Day Inc
EIN
26-3998964
Phone
5153716111
Address
501 SW 7TH STREET SUITE G, DES MOINES, IA 50309
Doing Business As
Count the Kicks

Signing Officer

Name
Brian Pattinson
Title
Treasurer
Phone
5153716111
Signed
2020-08-05
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Brian Pattinson
Formed
2009
Legal Domicile
Ia
Voting Board Members
11
Independent Board Members
11
Employees
5
Volunteers
0

Preparer

Firm
The Vroman Group Llp
Address
6601 WESTOWN PARKWAY STE 250, WEST DES MOINES, IA 50266
Preparer
Jeffrey J Vroman CPA
Phone
5152784531
Raw XML Appendix368 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0318566
IRS990/TotalAssetsEOYAmt0345885
IRS990/TotalAssetsGrp/BOYAmt0318566
IRS990/TotalAssetsGrp/EOYAmt0345885
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0520383
IRS990/TotalEmployeeCnt05
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt081079
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt044585
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0372795
IRS990/TotalFunctionalExpensesGrp/TotalAmt0498459
IRS990/TotalGrossUBIAmt05395
IRS990/TotalLiabilitiesBOYAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0318566
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0345885
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0372795
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0525778
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt05395
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0318566
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0345885
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ProgramServicesAmt0467
IRS990/TravelGrp/TotalAmt0467
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt04300 BEAVER HILLS DRIVE
IRS990/USAddress/CityNm0DES MOINES
IRS990/USAddress/StateAbbreviationCd0IA
IRS990/USAddress/ZIPCd050310
IRS990/VotingMembersGoverningBodyCnt011
IRS990/VotingMembersIndependentCnt011
IRS990/WebsiteAddressTxt0HEALTHYBIRTHDAY.ORG
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02021-01-29 14:40:06Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0BRIAN PATTINSON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum05153716111
ReturnHeader/BusinessOfficerGrp/SignatureDt02020-08-05
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0HEALTHY BIRTH DAY INC
ReturnHeader/Filer/BusinessNameControlTxt0HEAL
ReturnHeader/Filer/EIN0263998964
ReturnHeader/Filer/PhoneNum05153716111
ReturnHeader/Filer/USAddress/AddressLine1Txt0501 SW 7TH STREET SUITE G
ReturnHeader/Filer/USAddress/CityNm0DES MOINES
ReturnHeader/Filer/USAddress/StateAbbreviationCd0IA
ReturnHeader/Filer/USAddress/ZIPCd050309
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId0341268152580EA97A528064D05724FC872C28371
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId0E3D6BF1836A179C30D05368951EDF9275E44F096
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt0198.245.158.74
ReturnHeader/FilingSecurityInformation/IPDt02020-08-05
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0CD
ReturnHeader/FilingSecurityInformation/IPTm009:14:50
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0204498454
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0THE VROMAN GROUP LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt06601 WESTOWN PARKWAY STE 250
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0WEST DES MOINES
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0IA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd050266
ReturnHeader/PreparerPersonGrp/PhoneNum05152784531
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JEFFREY J VROMAN CPA
ReturnHeader/ReturnTs02020-09-15T11:19:26-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02019-01-01
ReturnHeader/TaxPeriodEndDt02019-12-31
ReturnHeader/TaxYr02019

Document Assets

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Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$345,885
Liabilities
$0
Net assets
$345,885
Revenue
$525,778
Expenses
$498,459
Net income
$27,319
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.84$0.26$0.58$2.46$2.27$0.18
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.89$0.36$0.53$1.11$1.30$0.19
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.74$0.04$0.69$1.08$0.89$0.18
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.51$0.00$0.51$0.79$0.62$0.17
2019Detailed filing. Detailed filing data is available for this year.$0.35$0.00$0.35$0.53$0.50$0.03
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.32$0.00$0.32$0.56$0.51$0.05
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.27$0.00$0.27$0.35$0.22$0.13
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.14$0.00$0.14$0.17$0.15$0.03
2015Detailed filing. Detailed filing data is available for this year.$0.11$0.00$0.11$0.17$0.12$0.05
2014Detailed filing. Detailed filing data is available for this year.$0.06$0.00$0.06$0.05$0.08$0.02
2013Detailed filing. Detailed filing data is available for this year.$0.09$0.00$0.09$0.09$0.05$0.04
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.04$0.00$0.04$0.03