Civic Intelligence

Healthy Birth Day Inc.

990 • Fiscal year 2018 • EIN 26-3998964

Jan 01, 2018 to Dec 31, 2018 • Filed on Jan 21, 2020

Organization ProfileHEALTHYBIRTHDAY.ORG
4300 Beaver Hills DriveDes Moines, IA 50310

(515) 371-6111

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

27th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2018 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2018

Liabilities / Revenue

27th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2018 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2018

Net Margin

63rd percentile

9.1%

Higher net margin than 63% of similar nonprofits.

2018 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2018

Top Officer Pay

50th percentile

$0

Higher top officer pay than 50% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2018 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2018

Asset Growth

77th percentile

19%

Faster asset growth than 77% of similar nonprofits.

2018 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2017 to 2018

Revenue Growth

88th percentile

61%

Faster revenue growth than 88% of similar nonprofits.

2018 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2017 to 2018

Balance Sheet
Liabilities / Assets27th percentile

Assets

Up

$318,566

Up $51,132 (+19%) from 2017

Net Assets

Up

$318,566

Up $51,132 (+19%) from 2017

Liabilities

Flat

$0

Flat from 2017

Revenue And Expenses
Liabilities / Revenue27th percentileNet Margin63rd percentile

Revenue

Up

$563,196

Up $214,064 (+61%) from 2017

Expenses

Up

$512,064

Up $290,106 (+131%) from 2017

Net Income

Down

$51,132

Down $76,042 (-60%) from 2017

Historical Trend

Balance Sheet Trend

Asset Growth77th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2012: $43,516Liabilities 2012: $0Net Assets 2012: $43,5162012Assets 2013: $85,081Liabilities 2013: $0Net Assets 2013: $85,0812013Assets 2014: $62,575Liabilities 2014: $0Net Assets 2014: $62,5752014Assets 2015: $112,580Liabilities 2015: $0Net Assets 2015: $112,5802015Assets 2016: $140,260Liabilities 2016: $0Net Assets 2016: $140,2602016Assets 2017: $267,434Liabilities 2017: $0Net Assets 2017: $267,4342017Assets 2018: $318,566Liabilities 2018: $0Net Assets 2018: $318,5662018Assets 2020: $511,722Liabilities 2020: $0Net Assets 2020: $511,7222020Assets 2021: $737,955Liabilities 2021: $42,960Net Assets 2021: $694,9952021Assets 2022: $889,140Liabilities 2022: $358,688Net Assets 2022: $530,4522022Assets 2024: $839,951Liabilities 2024: $259,142Net Assets 2024: $580,8092024

Highlighted filing

2018

Assets$318,566
Liabilities$0
Net Assets$318,566
Open 2018 Filing

Operations Trend

Revenue Growth88th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MExpenses 2012: $32,6742012Revenue 2013: $90,664Expenses 2013: $49,099Net Income 2013: $41,5652013Revenue 2014: $54,167Expenses 2014: $76,673Net Income 2014: -$22,5062014Revenue 2015: $173,962Expenses 2015: $123,957Net Income 2015: $50,0052015Revenue 2016: $174,203Expenses 2016: $146,523Net Income 2016: $27,6802016Revenue 2017: $349,132Expenses 2017: $221,958Net Income 2017: $127,1742017Revenue 2018: $563,196Expenses 2018: $512,064Net Income 2018: $51,1322018Revenue 2020: $788,918Expenses 2020: $623,081Net Income 2020: $165,8372020Revenue 2021: $1,076,851Expenses 2021: $893,578Net Income 2021: $183,2732021Revenue 2022: $1,108,645Expenses 2022: $1,298,188Net Income 2022: -$189,5432022Revenue 2024: $2,455,188Expenses 2024: $2,270,606Net Income 2024: $184,5822024

Highlighted filing

2018

Revenue$563,196
Expenses$512,064
Net Income$51,132
Open 2018 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2018 to Dec 31, 2018
Signed
Jan 21, 2020
Return Version
2018v3.1
Gross Receipts
$563,196
Mission and Program Overview

Mission

Count the kicks is an evidence-based campaign that teaches expectant parents about the importance of tracking fetal movements.

Preventing stillbirths and infant death through education, advocacy, and parent support.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$267,434$318,566▲ $51,132
Rtn Earn Endowment Incm Other Fnds$267,434$318,566▲ $51,132
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$267,434$318,566▲ $51,132
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$267,434$318,566▲ $51,132
Total Liabilities and Net Assets / Fund Balance$267,434$318,566▲ $51,132
Compensation and Service Providers
Top Officer Pay50th percentile

Board Members and Trustees

NameTitle
Courtney ShawPresident
Kerry Biondi-morlanVice President
Tiffan YamenSecretary
Brian PattinsonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$559,553
Program Service Revenue
$0
Investment Income
$3,643
Other Revenue
$0
All Other Contributions
$559,553
Change in Net Assets
$51,132
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$330,599
Salaries, Compensation, and Employee Benefits$181,465
Total Fundraising Expense$64,869
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$149,809--$149,809
Information Technology$55,701$20-$55,721
Advertising$38,331--$38,331
Other Salaries and Wages$31,656--$31,656
Conferences and Meetings$21,598$68-$21,666
Other Expenses$12,851$565$64,869$12,851
All Other Expenses$4,831$6,681-$11,512
Fees for Services Accounting-$8,946-$8,946
Office Expenses$1,744$2,013-$3,757
Insurance$857$2,255-$3,112
Travel$2,483$124-$2,607
Fees for Services Legal-$1,910-$1,910
Total Functional Expenses$424,613$22,582$64,869$512,064
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed by the board of directors to ensure that all items are included. The board will certify that the return is complete and then it is filed.”

Form 990, Part VI, Section C, Line 19

“Form 990 is available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Healthy Birth Day Inc
EIN
26-3998964
Phone
5153716111
Address
4300 BEAVER HILLS DRIVE, DES MOINES, IA 50310
Doing Business As
Count the Kicks

Signing Officer

Name
Brian Pattinson
Title
Treasurer
Phone
5153716111
Signed
2020-01-21
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Brian Pattinson
Formed
2009
Legal Domicile
Ia
Voting Board Members
5
Independent Board Members
5
Employees
0
Volunteers
0

Preparer

Firm
The Vroman Group Llp
Address
6601 WESTOWN PARKWAY STE 250, WEST DES MOINES, IA 50266
Preparer
Jeffrey J Vroman CPA
Phone
5152784531
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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ReturnHeader/Filer/PhoneNum05153716111
ReturnHeader/Filer/USAddress/AddressLine1Txt04300 BEAVER HILLS DRIVE
ReturnHeader/Filer/USAddress/CityNm0DES MOINES
ReturnHeader/Filer/USAddress/StateAbbreviationCd0IA
ReturnHeader/Filer/USAddress/ZIPCd050310
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId0341268152580EA97A528064D05724FC872C28371
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId0CCE5F593859A53206F1EE502309A2E9BFAC65DFA
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt0198.245.158.74
ReturnHeader/FilingSecurityInformation/IPDt02020-01-21
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0CS
ReturnHeader/FilingSecurityInformation/IPTm009:26:57
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0204498454
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0THE VROMAN GROUP LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt06601 WESTOWN PARKWAY STE 250
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0WEST DES MOINES
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0IA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd050266
ReturnHeader/PreparerPersonGrp/PhoneNum05152784531
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JEFFREY J VROMAN CPA
ReturnHeader/ReturnTs02020-01-28T07:55:50-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02018-01-01
ReturnHeader/TaxPeriodEndDt02018-12-31
ReturnHeader/TaxYr02018

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2018 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$318,566
Liabilities
$0
Net assets
$318,566
Revenue
$563,196
Expenses
$512,064
Net income
$51,132
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.84$0.26$0.58$2.46$2.27$0.18
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.89$0.36$0.53$1.11$1.30$0.19
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.74$0.04$0.69$1.08$0.89$0.18
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.51$0.00$0.51$0.79$0.62$0.17
2018Detailed filing. Detailed filing data is available for this year.$0.32$0.00$0.32$0.56$0.51$0.05
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.27$0.00$0.27$0.35$0.22$0.13
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.14$0.00$0.14$0.17$0.15$0.03
2015Detailed filing. Detailed filing data is available for this year.$0.11$0.00$0.11$0.17$0.12$0.05
2014Detailed filing. Detailed filing data is available for this year.$0.06$0.00$0.06$0.05$0.08$0.02
2013Detailed filing. Detailed filing data is available for this year.$0.09$0.00$0.09$0.09$0.05$0.04
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.04$0.00$0.04$0.03
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2018 filings • 501(c)3 • $500k-$1M nonprofits