Civic Intelligence

Visit Hershey & Harrisburg

990 • Fiscal year 2021 • EIN 25-1796866

Jul 01, 2020 to Jun 30, 2021 • Filed on Feb 27, 2022

Organization ProfileWWW.VISITHERSHEYHARRISBURG.ORG

View Organization Page

3211 North Front Street Ste 301-aHarrisburg, PA 17110

(717) 231-7788

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

54th percentile

0.17x

Higher debt load relative to assets than 54% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

40th percentile

0.12x

Higher debt load relative to revenue than 40% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Net Margin

13th percentile

-6.3%

Higher net margin than 13% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

64th percentile

$177,568

Higher top officer pay than 64% of similar nonprofits.

Top officer pay equals 7.6% of source-year revenue.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Asset Growth

42nd percentile

8.8%

Faster asset growth than 42% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

5th percentile

-40%

Faster revenue growth than 5% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets54th percentile

Assets

Up

$1,690,314

Up $136,773 (+8.8%) from 2020

Net Assets

Down

$1,406,857

Down $146,396 (-9.4%) from 2020

Liabilities

Up

$283,457

Up $283,169 (+98323%) from 2020

Revenue And Expenses
Liabilities / Revenue40th percentileNet Margin13th percentile

Revenue

Down

$2,339,831

Down $1,563,711 (-40%) from 2020

Expenses

Down

$2,486,227

Down $947,340 (-28%) from 2020

Net Income

Down

-$146,396

Down $616,371 (-131%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth42nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.5M$1.0M$500K$0Assets 2016: $1,339,551Liabilities 2016: $0Net Assets 2016: $1,339,5512016Assets 2018: $1,331,550Liabilities 2018: $0Net Assets 2018: $1,331,5502018Assets 2019: $1,085,517Liabilities 2019: $2,239Net Assets 2019: $1,083,2782019Assets 2020: $1,553,541Liabilities 2020: $288Net Assets 2020: $1,553,2532020Assets 2021: $1,690,314Liabilities 2021: $283,457Net Assets 2021: $1,406,8572021Assets 2022: $1,673,355Liabilities 2022: $0Net Assets 2022: $1,673,3552022Assets 2023: $1,832,944Liabilities 2023: $594Net Assets 2023: $1,832,3502023Assets 2024: $1,879,711Liabilities 2024: $634Net Assets 2024: $1,879,0772024Assets 2025: $1,506,835Liabilities 2025: $921Net Assets 2025: $1,505,9142025

Highlighted filing

2021

Assets$1,690,314
Liabilities$283,457
Net Assets$1,406,857
Open 2021 Filing

Operations Trend

Revenue Growth5th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2016: $3,763,422Expenses 2016: $3,887,540Net Income 2016: -$124,1182016Revenue 2018: $4,400,724Expenses 2018: $4,337,208Net Income 2018: $63,5162018Revenue 2019: $4,481,613Expenses 2019: $4,729,885Net Income 2019: -$248,2722019Revenue 2020: $3,903,542Expenses 2020: $3,433,567Net Income 2020: $469,9752020Revenue 2021: $2,339,831Expenses 2021: $2,486,227Net Income 2021: -$146,3962021Revenue 2022: $4,558,132Expenses 2022: $4,237,803Net Income 2022: $320,3292022Revenue 2023: $4,860,707Expenses 2023: $4,771,683Net Income 2023: $89,0242023Revenue 2024: $4,977,441Expenses 2024: $4,986,388Net Income 2024: -$8,9472024Revenue 2025: $5,067,150Expenses 2025: $5,434,349Net Income 2025: -$367,1992025

Highlighted filing

2021

Revenue$2,339,831
Expenses$2,486,227
Net Income-$146,396
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2020 to Jun 30, 2021
Signed
Feb 27, 2022
Return Version
2020v4.0
Gross Receipts
$2,340,049
Mission and Program Overview

Mission

To generate economic growth and stability for the pennsylvania counties of dauphin and perry through the marketing and promotion of the hershey and harrisburg region.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,468,420$1,615,350▲ $146,930
Land, Buildings, and Equipment, Net$69,218$59,061▼ $10,157
Cash and Non-Interest-Bearing Accounts$200$200→ $0
Total Assets$1,553,541$1,690,314▲ $136,773
Other Assets Total$15,703$15,703→ $0
Liabilities
Unsecured Notes Loans Payable-$283,365-
Accounts Payable and Accrued Expenses$288$92▼ $196
Total Liabilities$288$283,457▲ $283,169
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,553,253$1,406,857▼ $146,396
Total Net Assets Fund Balance$1,553,253$1,406,857▼ $146,396
Total Liabilities and Net Assets / Fund Balance$1,553,541$1,690,314▲ $136,773

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$32,182$167,441$199,623
Leasehold Improvements$26,879$13,151$40,030
Compensation and Service Providers
Top Officer Pay64th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Mary E SmithPresident/ceFT$165,755$11,813$177,568
Mary E SmithPresident/CEO-$165,755$11,813$177,568
Sue KuniskyVP of OperatFT$108,894$4,193$113,087

Board Members and Trustees

NameTitle
George ConnorChairman
Lisa StokesVice Chair
Barry KiddDirector
Brewer ListerDirector
Jensine RuscitoDirector
Kara Luzik CanaleDirector
Lynn DayDirector
Megan RobyDirector
Michelle MckeownDirector
Peter ChiccarineDirector
Randy WhitakerImm. Past Ch
Janet RozziSecretary
Clinton M CullisonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$2,225,084
Program Service Revenue
$56,341
Investment Income
$30,656
Other Revenue
$27,750
Change in Net Assets
$-146,396

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,339,831
Total Revenue per Audited Statements
$2,339,831
Total Revenue per Form 990
$2,339,831
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,474,788
Salaries, Compensation, and Employee Benefits$1,011,439
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$818,498
Other Salaries and Wages---$672,496
Occupancy---$210,009
Current Officers, Directors, Trustees, and Key Employees---$181,010
Fees for Services Other---$98,135
Other Employee Benefits---$78,729
Payroll Taxes---$62,789
Information Technology---$55,599
Fees for Services Management---$48,000
Office Expenses---$37,700
Pension Plan Contributions---$16,415
Fees for Services Accounting---$13,500
Depreciation Depletion---$9,939
Insurance---$8,398
Other Expenses---$4,736
Fees for Services Legal---$4,213
Travel---$2,777
Conferences and Meetings---$451
Total Functional Expenses$0$0$0$2,486,227

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$2,486,227
Total Expenses per Audited Statements$2,486,227
Total Expenses per Form 990$2,486,227
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

“Any individual, partner, corporation, or government entity who has an interest in tourism, or who is actively engaged in travel and/or tourism business in pennsylvania or the surrounding states may be a member upon payment of calculated dues.”

Form 990, Page 6, Part VI, Line 7A

“The board is voted upon by the members at the organization's annual meeting.”

Form 990, Page 6, Part VI, Line 11B

“The individual in charge of financial records reviews the 990 before it is filed.”

Form 990, Page 6, Part VI, Line 12C

“The organization requires officers and directors to complete a conflict of interest annually. Any conflicts of interest are evaluated separately based upon the facts and circumstances involved for each case.”

Form 990, Page 6, Part VI, Line 15A

“The current chair of the organization reviews the goals, financials and performance for the organization. The executive committee is consulted for additional input. In addition, the organization reviews the 990 of similar tourism promotions agencies and the organization also receives an annual compensation survey taken by a nationwide organization. The president's salary is included in the president's annual review signed by the board chair.”

Form 990, Page 6, Part VI, Line 19

“As a 501(c)(6) organization, the governing documents are not made available to the public.”

Filing and Contact Details

Filer

Filer Name
Visit Hershey & Harrisburg
EIN
25-1796866
Phone
7172317788
Address
3211 NORTH FRONT STREET STE 301-A, HARRISBURG, PA 17110

Signing Officer

Name
Mary E Smith
Title
President/CEO
Phone
7172317788
Signed
2022-02-27
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mary E Smith
Formed
1996
Legal Domicile
Pa
Voting Board Members
13
Independent Board Members
13
Employees
18
Volunteers
50

Preparer

Firm
Brown Schultz Sheridan & Fritz
Address
210 GRANDVIEW AVE, CAMP HILL, PA 17011-1706
Preparer
John W Bonawitz
Phone
7177617171
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IRS990/OtherExpensesGrp/Desc0SPONSORSHIPS
IRS990/OtherExpensesGrp/Desc1DUES & SUBSCRIPTIONS
IRS990/OtherExpensesGrp/Desc2HHSE EVENT EXPENSES
IRS990/OtherExpensesGrp/Desc3BID FEES
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IRS990/OtherExpensesGrp/TotalAmt131123
IRS990/OtherExpensesGrp/TotalAmt220960
IRS990/OtherExpensesGrp/TotalAmt34736
IRS990/OtherSalariesAndWagesGrp/TotalAmt0672496
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IRS990/PayrollTaxesGrp/TotalAmt062789
IRS990/PensionPlanContributionsGrp/TotalAmt016415
IRS990/PoliticalCampaignActyInd0false
IRS990/PrincipalOfficerNm0MARY E SMITH
IRS990/ProfessionalFundraisingInd0false
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IRS990/ProgramServiceRevenueGrp/BusinessCd3900099
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IRS990/ProgramServiceRevenueGrp/Desc0EVENT REVENUE
IRS990/ProgramServiceRevenueGrp/Desc1TRADE SHOW REVENUE
IRS990/ProgramServiceRevenueGrp/Desc2EXPERIENCE TRAILS
IRS990/ProgramServiceRevenueGrp/Desc3MEMBERSHIP DUES
IRS990/ProgramServiceRevenueGrp/Desc4VISITORS GUIDE PUBLICATION
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt18749
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt27000
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IRS990/PYTotalRevenueAmt03903592
IRS990/ReconcilationRevenueExpnssAmt0-146396
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IRS990/RelatedEntityInd0false
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IRS990/RentalIncomeOrLossGrp/RealAmt027750
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
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IRS990ScheduleC/OnlyInHouseLobbyingInd0true
IRS990ScheduleC/SubstantiallyAllDuesNondedInd0false
IRS990ScheduleD/ExpensesSubtotalAmt02486227
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt026879
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt013151
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt040030
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt032182
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt0167441
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt0199623
IRS990ScheduleD/RevenueSubtotalAmt02339831
IRS990ScheduleD/TotalBookValueLandBuildingsAmt059061
IRS990ScheduleD/TotalExpensesPerForm990Amt02486227
IRS990ScheduleD/TotalRevenuePerForm990Amt02339831
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt02339831
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt02486227
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IRS990ScheduleJ/CompensationSurveyInd0X
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IRS990ScheduleJ/Form990OfOtherOrganizationsInd0X
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt05020
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt06793
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0MARY E SMITH
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0PRESIDENT/CEO
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IRS990ScheduleJ/SeverancePaymentInd0false
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0ANY INDIVIDUAL, PARTNER, CORPORATION, OR GOVERNMENT ENTITY WHO HAS AN INTEREST IN TOURISM, OR WHO IS ACTIVELY ENGAGED IN TRAVEL AND/OR TOURISM BUSINESS IN PENNSYLVANIA OR THE SURROUNDING STATES MAY BE A MEMBER UPON PAYMENT OF CALCULATED DUES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE BOARD IS VOTED UPON BY THE MEMBERS AT THE ORGANIZATION'S ANNUAL MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE INDIVIDUAL IN CHARGE OF FINANCIAL RECORDS REVIEWS THE 990 BEFORE IT IS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION REQUIRES OFFICERS AND DIRECTORS TO COMPLETE A CONFLICT OF INTEREST ANNUALLY. ANY CONFLICTS OF INTEREST ARE EVALUATED SEPARATELY BASED UPON THE FACTS AND CIRCUMSTANCES INVOLVED FOR EACH CASE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE CURRENT CHAIR OF THE ORGANIZATION REVIEWS THE GOALS, FINANCIALS AND PERFORMANCE FOR THE ORGANIZATION. THE EXECUTIVE COMMITTEE IS CONSULTED FOR ADDITIONAL INPUT. IN ADDITION, THE ORGANIZATION REVIEWS THE 990 OF SIMILAR TOURISM PROMOTIONS AGENCIES AND THE ORGANIZATION ALSO RECEIVES AN ANNUAL COMPENSATION SURVEY TAKEN BY A NATIONWIDE ORGANIZATION. THE PRESIDENT'S SALARY IS INCLUDED IN THE PRESIDENT'S ANNUAL REVIEW SIGNED BY THE BOARD CHAIR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5AS A 501(C)(6) ORGANIZATION, THE GOVERNING DOCUMENTS ARE NOT MADE AVAILABLE TO THE PUBLIC.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/SubjectToProxyTaxInd0true
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IRS990/TaxablePartyNotificationInd0false
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IRS990/TerminateOperationsInd0false
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt00
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IRS990/TotalGrossUBIAmt00
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IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt01553253
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt01406857
IRS990/TotalOtherCompensationAmt016006
IRS990/TotalProgramServiceRevenueAmt056341
IRS990/TotalReportableCompFromOrgAmt0274649
IRS990/TotalRevenueGrp/ExclusionAmt058406
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt056341
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt02339831
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IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01553541
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01690314
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IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UnsecuredNotesLoansPayableGrp/EOYAmt0283365
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt03211 NORTH FRONT STREET
IRS990/USAddress/CityNm0HARRISBURG
IRS990/USAddress/StateAbbreviationCd0PA
IRS990/USAddress/ZIPCd017101
IRS990/VotingMembersGoverningBodyCnt013
IRS990/VotingMembersIndependentCnt013
IRS990/WebsiteAddressTxt0WWW.VISITHERSHEYHARRISBURG.ORG
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MARY E SMITH
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT/CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum07172317788
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-02-27
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VISIT HERSHEY & HARRISBURG
ReturnHeader/Filer/BusinessNameControlTxt0VISI
ReturnHeader/Filer/EIN0251796866
ReturnHeader/Filer/PhoneNum07172317788
ReturnHeader/Filer/USAddress/AddressLine1Txt03211 NORTH FRONT STREET STE 301-A

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,690,314
Liabilities
$283,457
Net assets
$1,406,857
Revenue
$2,339,831
Expenses
$2,486,227
Net income
-$146,396
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$1.51$0.00$1.51$5.07$5.43$0.37
2024Detailed filing. Detailed filing data is available for this year.$1.88$0.00$1.88$4.98$4.99$0.01
2023Detailed filing. Detailed filing data is available for this year.$1.83$0.00$1.83$4.86$4.77$0.09
2022Detailed filing. Detailed filing data is available for this year.$1.67$0.00$1.67$4.56$4.24$0.32
2021Detailed filing. Detailed filing data is available for this year.$1.69$0.28$1.41$2.34$2.49$0.15
2020Detailed filing. Detailed filing data is available for this year.$1.55$0.00$1.55$3.90$3.43$0.47
2019Detailed filing. Detailed filing data is available for this year.$1.09$0.00$1.08$4.48$4.73$0.25
2018Detailed filing. Detailed filing data is available for this year.$1.33$0.00$1.33$4.40$4.34$0.06
2016Detailed filing. Detailed filing data is available for this year.$1.34$0.00$1.34$3.76$3.89$0.12
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2021 filings • 501(c)6 • $1M-$5M nonprofits