Civic Intelligence

Visit Hershey & Harrisburg

990 • Fiscal year 2020 • EIN 25-1796866

Jul 01, 2019 to Jun 30, 2020 • Filed on Dec 15, 2020

Organization ProfileWWW.VISITHERSHEYHARRISBURG.ORG

View Organization Page

3211 North Front Street Ste 301-aHarrisburg, PA 17110

(717) 231-7788

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

11th percentile

0.00x

Higher debt load relative to assets than 11% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

11th percentile

0.00x

Higher debt load relative to revenue than 11% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Net Margin

67th percentile

12%

Higher net margin than 67% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

63rd percentile

$182,187

Higher top officer pay than 63% of similar nonprofits.

Top officer pay equals 4.7% of source-year revenue.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Asset Growth

92nd percentile

43%

Faster asset growth than 92% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

40th percentile

-13%

Faster revenue growth than 40% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets11th percentile

Assets

Up

$1,553,541

Up $468,024 (+43%) from 2019

Net Assets

Up

$1,553,253

Up $469,975 (+43%) from 2019

Liabilities

Down

$288

Down $1,951 (-87%) from 2019

Revenue And Expenses
Liabilities / Revenue11th percentileNet Margin67th percentile

Revenue

Down

$3,903,542

Down $578,071 (-13%) from 2019

Expenses

Down

$3,433,567

Down $1,296,318 (-27%) from 2019

Net Income

Up

$469,975

Up $718,247 (+289%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth92nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.5M$1.0M$500K$0Assets 2016: $1,339,551Liabilities 2016: $0Net Assets 2016: $1,339,5512016Assets 2018: $1,331,550Liabilities 2018: $0Net Assets 2018: $1,331,5502018Assets 2019: $1,085,517Liabilities 2019: $2,239Net Assets 2019: $1,083,2782019Assets 2020: $1,553,541Liabilities 2020: $288Net Assets 2020: $1,553,2532020Assets 2021: $1,690,314Liabilities 2021: $283,457Net Assets 2021: $1,406,8572021Assets 2022: $1,673,355Liabilities 2022: $0Net Assets 2022: $1,673,3552022Assets 2023: $1,832,944Liabilities 2023: $594Net Assets 2023: $1,832,3502023Assets 2024: $1,879,711Liabilities 2024: $634Net Assets 2024: $1,879,0772024Assets 2025: $1,506,835Liabilities 2025: $921Net Assets 2025: $1,505,9142025

Highlighted filing

2020

Assets$1,553,541
Liabilities$288
Net Assets$1,553,253
Open 2020 Filing

Operations Trend

Revenue Growth40th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2016: $3,763,422Expenses 2016: $3,887,540Net Income 2016: -$124,1182016Revenue 2018: $4,400,724Expenses 2018: $4,337,208Net Income 2018: $63,5162018Revenue 2019: $4,481,613Expenses 2019: $4,729,885Net Income 2019: -$248,2722019Revenue 2020: $3,903,542Expenses 2020: $3,433,567Net Income 2020: $469,9752020Revenue 2021: $2,339,831Expenses 2021: $2,486,227Net Income 2021: -$146,3962021Revenue 2022: $4,558,132Expenses 2022: $4,237,803Net Income 2022: $320,3292022Revenue 2023: $4,860,707Expenses 2023: $4,771,683Net Income 2023: $89,0242023Revenue 2024: $4,977,441Expenses 2024: $4,986,388Net Income 2024: -$8,9472024Revenue 2025: $5,067,150Expenses 2025: $5,434,349Net Income 2025: -$367,1992025

Highlighted filing

2020

Revenue$3,903,542
Expenses$3,433,567
Net Income$469,975
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2019 to Jun 30, 2020
Signed
Dec 15, 2020
Return Version
2019v5.0
Gross Receipts
$3,903,542
Mission and Program Overview

Mission

To generate economic growth and stability for the pennsylvania counties of dauphin and perry through the marketing and promotion of the hershey and harrisburg region.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$965,460$1,468,420▲ $502,960
Land, Buildings, and Equipment, Net$104,154$69,218▼ $34,936
Cash and Non-Interest-Bearing Accounts$200$200→ $0
Total Assets$1,085,517$1,553,541▲ $468,024
Other Assets Total$15,703$15,703→ $0
Liabilities
Accounts Payable and Accrued Expenses$2,239$288▼ $1,951
Total Liabilities$2,239$288▼ $1,951
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,083,278$1,553,253▲ $469,975
Total Net Assets Fund Balance$1,083,278$1,553,253▲ $469,975
Total Liabilities and Net Assets / Fund Balance$1,085,517$1,553,541▲ $468,024

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$38,747$439,951$478,698
Leasehold Improvements$30,471$9,559$40,030
Compensation and Service Providers
Top Officer Pay63rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Mary E SmithPresident/ceFT$171,587$10,600$182,187
Mary E SmithPresident/CEO-$153,059$29,128$182,187
Sue KuniskyVP of OperatFT$114,244$3,884$118,128

Board Members and Trustees

NameTitle
George ConnorChairman
Lisa StokesVice Chair
Barry KiddDirector
Brewer ListerDirector
Kara Luzik CanaleDirector
Lynn DayDirector
Megan RobyDirector
Michelle K MckeownDirector
Peter ChiccarineDirector
Phil GuarnoDirector
Randy WhitakerImm. Past Ch
Janet RozziSecretary
Clinton M CullisonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$3,588,791
Program Service Revenue
$301,598
Investment Income
$13,153
Other Revenue
$0
Change in Net Assets
$469,975

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,903,542
Total Revenue per Audited Statements
$3,903,542
Total Revenue per Form 990
$3,903,542
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,897,030
Salaries, Compensation, and Employee Benefits$1,536,537
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$1,057,530
Advertising---$864,261
Occupancy---$212,303
Current Officers, Directors, Trustees, and Key Employees---$192,525
Other Employee Benefits---$162,050
Fees for Services Other---$113,306
Payroll Taxes---$93,368
Office Expenses---$92,311
Information Technology---$87,546
Travel---$71,566
Conferences and Meetings---$61,421
Fees for Services Management---$46,862
Other Expenses---$41,600
Depreciation Depletion---$34,936
Pension Plan Contributions---$31,064
All Other Expenses---$25,734
Fees for Services Accounting---$13,100
Fees for Services Legal---$7,498
Insurance---$6,534
Total Functional Expenses$0$0$0$3,433,567

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$3,433,567
Total Expenses per Audited Statements$3,433,567
Total Expenses per Form 990$3,433,567
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

“Any individual, partner, corporation, or government entity who has an interest in tourism, or who is actively engaged in travel and/or tourism business in pennsylvania or the surrounding states may be a member upon payment of calculated dues.”

Form 990, Page 6, Part VI, Line 7A

“The board is voted upon by the members at the organization's annual meeting.”

Form 990, Page 6, Part VI, Line 11B

“The individual in charge of financial records reviews the 990 before it is filed.”

Form 990, Page 6, Part VI, Line 12C

“The organization requires officers and directors to complete a conflict of interest annually. Any conflicts of interest are evaluated separately based upon the facts and circumstances involved for each case.”

Form 990, Page 6, Part VI, Line 15A

“The current chair of the organization reviews the goals, financials and performance for the organization. The executive committee is consulted for additional input. In addition, the organization reviews the 990 of similar tourism promotions agencies and the organization also receives an annual compensation survey taken by a nationwide organization. The president's salary is included in the president's annual review signed by the board chair.”

Form 990, Page 6, Part VI, Line 19

“As a 501(c)(6)organization, the governing documents are not made available to the public.”

Filing and Contact Details

Filer

Filer Name
Visit Hershey & Harrisburg
EIN
25-1796866
Phone
7172317788
Address
3211 NORTH FRONT STREET STE 301-A, HARRISBURG, PA 17110

Signing Officer

Name
Mary E Smith
Title
President/CEO
Phone
7172317788
Signed
2020-12-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mary E Smith
Formed
1996
Legal Domicile
Pa
Voting Board Members
13
Independent Board Members
13
Employees
20
Volunteers
50

Preparer

Firm
Brown Schultz Sheridan & Fritz
Address
210 GRANDVIEW AVE, CAMP HILL, PA 17011-1706
Preparer
John W Bonawitz
Phone
7177617171
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IRS990/OtherExpensesGrp/Desc2DUES & SUBSCRIPTIONS
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IRS990/OtherExpensesGrp/TotalAmt341600
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IRS990/PayrollTaxesGrp/TotalAmt093368
IRS990/PensionPlanContributionsGrp/TotalAmt031064
IRS990/PoliticalCampaignActyInd0false
IRS990/PrincipalOfficerNm0MARY E SMITH
IRS990/ProfessionalFundraisingInd0false
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IRS990/ProgramServiceRevenueGrp/Desc1EVENT REVENUE
IRS990/ProgramServiceRevenueGrp/Desc2EXPERIENCE TRAILS
IRS990/ProgramServiceRevenueGrp/Desc3VISITORS GUIDE PUBLICATION
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IRS990/PYTotalRevenueAmt04481613
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IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
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IRS990/ReportLandBuildingEquipmentInd0true
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IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
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IRS990/SavingsAndTempCashInvstGrp/EOYAmt01468420
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IRS990ScheduleC/OnlyInHouseLobbyingInd0true
IRS990ScheduleC/SubstantiallyAllDuesNondedInd0false
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IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt030471
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt09559
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt040030
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt038747
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt0439951
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt0478698
IRS990ScheduleD/RevenueSubtotalAmt03903542
IRS990ScheduleD/TotalBookValueLandBuildingsAmt069218
IRS990ScheduleD/TotalExpensesPerForm990Amt03433567
IRS990ScheduleD/TotalRevenuePerForm990Amt03903542
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt04633
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt05967
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0PRESIDENT/CEO
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0ANY INDIVIDUAL, PARTNER, CORPORATION, OR GOVERNMENT ENTITY WHO HAS AN INTEREST IN TOURISM, OR WHO IS ACTIVELY ENGAGED IN TRAVEL AND/OR TOURISM BUSINESS IN PENNSYLVANIA OR THE SURROUNDING STATES MAY BE A MEMBER UPON PAYMENT OF CALCULATED DUES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE BOARD IS VOTED UPON BY THE MEMBERS AT THE ORGANIZATION'S ANNUAL MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE INDIVIDUAL IN CHARGE OF FINANCIAL RECORDS REVIEWS THE 990 BEFORE IT IS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION REQUIRES OFFICERS AND DIRECTORS TO COMPLETE A CONFLICT OF INTEREST ANNUALLY. ANY CONFLICTS OF INTEREST ARE EVALUATED SEPARATELY BASED UPON THE FACTS AND CIRCUMSTANCES INVOLVED FOR EACH CASE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE CURRENT CHAIR OF THE ORGANIZATION REVIEWS THE GOALS, FINANCIALS AND PERFORMANCE FOR THE ORGANIZATION. THE EXECUTIVE COMMITTEE IS CONSULTED FOR ADDITIONAL INPUT. IN ADDITION, THE ORGANIZATION REVIEWS THE 990 OF SIMILAR TOURISM PROMOTIONS AGENCIES AND THE ORGANIZATION ALSO RECEIVES AN ANNUAL COMPENSATION SURVEY TAKEN BY A NATIONWIDE ORGANIZATION. THE PRESIDENT'S SALARY IS INCLUDED IN THE PRESIDENT'S ANNUAL REVIEW SIGNED BY THE BOARD CHAIR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5AS A 501(C)(6)ORGANIZATION, THE GOVERNING DOCUMENTS ARE NOT MADE AVAILABLE TO THE PUBLIC.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/SignificantNewProgramSrvcInd0false
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IRS990/SubjectToProxyTaxInd0true
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt00
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IRS990/TotalGrossUBIAmt00
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IRS990/TotalOtherCompensationAmt014484
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IRS990/TotalRevenueGrp/TotalRevenueColumnAmt03903542
IRS990/TotalVolunteersCnt050
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IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01553541
IRS990/TravelGrp/TotalAmt071566
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt03211 NORTH FRONT STREET
IRS990/USAddress/CityNm0HARRISBURG
IRS990/USAddress/StateAbbreviationCd0PA
IRS990/USAddress/ZIPCd017101
IRS990/VotingMembersGoverningBodyCnt013
IRS990/VotingMembersIndependentCnt013
IRS990/WebsiteAddressTxt0WWW.VISITHERSHEYHARRISBURG.ORG
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MARY E SMITH
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT/CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum07172317788
ReturnHeader/BusinessOfficerGrp/SignatureDt02020-12-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VISIT HERSHEY & HARRISBURG
ReturnHeader/Filer/BusinessNameControlTxt0VISI
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ReturnHeader/Filer/PhoneNum07172317788
ReturnHeader/Filer/USAddress/AddressLine1Txt03211 NORTH FRONT STREET STE 301-A
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ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0251644159
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0BROWN SCHULTZ SHERIDAN & FRITZ
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0210 GRANDVIEW AVE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0CAMP HILL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0PA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0170111706
ReturnHeader/PreparerPersonGrp/PhoneNum07177617171
ReturnHeader/PreparerPersonGrp/PreparationDt02020-12-15

Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,553,541
Liabilities
$288
Net assets
$1,553,253
Revenue
$3,903,542
Expenses
$3,433,567
Net income
$469,975
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$1.51$0.00$1.51$5.07$5.43$0.37
2024Detailed filing. Detailed filing data is available for this year.$1.88$0.00$1.88$4.98$4.99$0.01
2023Detailed filing. Detailed filing data is available for this year.$1.83$0.00$1.83$4.86$4.77$0.09
2022Detailed filing. Detailed filing data is available for this year.$1.67$0.00$1.67$4.56$4.24$0.32
2021Detailed filing. Detailed filing data is available for this year.$1.69$0.28$1.41$2.34$2.49$0.15
2020Detailed filing. Detailed filing data is available for this year.$1.55$0.00$1.55$3.90$3.43$0.47
2019Detailed filing. Detailed filing data is available for this year.$1.09$0.00$1.08$4.48$4.73$0.25
2018Detailed filing. Detailed filing data is available for this year.$1.33$0.00$1.33$4.40$4.34$0.06
2016Detailed filing. Detailed filing data is available for this year.$1.34$0.00$1.34$3.76$3.89$0.12