Civic Intelligence

Oceanfront Merchants Association

990EZ • Fiscal year 2024 • EIN 20-8977414

Jan 01, 2024 to Dec 31, 2024 • Filed on Nov 16, 2025

Organization ProfileWWW.MYRTLEBEACHDOWNTOWN.COM
PO Box 3879Myrtle Beach, SC 29578-3879

(803) 600-6012

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

45th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2024

Net Margin

Score unavailable

No value available

Net margin requires both revenue and expenses on this filing.

Source year 2024

Top Officer Pay

74th percentile

$0

Higher top officer pay than 74% of similar nonprofits.

2024 filings • 501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

2nd percentile

-91%

Faster asset growth than 2% of similar nonprofits.

2024 filings • 501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

1st percentile

-100%

Faster revenue growth than 1% of similar nonprofits.

2024 filings • 501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets45th percentile

Assets

Down

$10,386

Down $111,603 (-91%) from 2023

Net Assets

Down

$10,386

Down $111,603 (-91%) from 2023

Liabilities

Flat

$0

Flat from 2023

Revenue And Expenses
Liabilities / RevenueScore unavailableNet MarginScore unavailable

Revenue

Down

$0

Down $200,000 (-100%) from 2023

Expenses

Down

$111,603

Down $11,774 (-9.5%) from 2023

Net Income

Down

-$111,603

Down $188,226 (-246%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth2nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$150K$100K$50K$0-$50KAssets 2010: $12,367Liabilities 2010: $25,000Net Assets 2010: -$12,6332010Assets 2011: $36,522Liabilities 2011: $0Net Assets 2011: $36,5222011Assets 2012: $40,598Liabilities 2012: $80,000Net Assets 2012: -$39,4022012Assets 2013: $28,656Liabilities 2013: $10,000Net Assets 2013: $18,6562013Assets 2014: $2,645Liabilities 2014: $0Net Assets 2014: $2,6452014Assets 2015: $1,956Liabilities 2015: $0Net Assets 2015: $1,9562015Assets 2016: $19,112Liabilities 2016: $0Net Assets 2016: $19,1122016Assets 2017: $17,828Liabilities 2017: $0Net Assets 2017: $17,8282017Assets 2018: $8,002Liabilities 2018: $0Net Assets 2018: $8,0022018Assets 2019: $5,079Liabilities 2019: $0Net Assets 2019: $5,0792019Assets 2020: $21,529Liabilities 2020: $0Net Assets 2020: $21,5292020Assets 2021: $2,454Liabilities 2021: $0Net Assets 2021: $2,4542021Assets 2022: $45,366Liabilities 2022: $0Net Assets 2022: $45,3662022Assets 2023: $121,989Liabilities 2023: $0Net Assets 2023: $121,9892023Assets 2024: $10,386Liabilities 2024: $0Net Assets 2024: $10,3862024

Highlighted filing

2024

Assets$10,386
Liabilities$0
Net Assets$10,386
Open 2024 Filing

Operations Trend

Revenue Growth1st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$800K$600K$400K$200K$0-$200KRevenue 2010: $328,521Expenses 2010: $354,169Net Income 2010: -$25,6482010Revenue 2011: $427,259Expenses 2011: $378,104Net Income 2011: $49,1552011Revenue 2012: $284,267Expenses 2012: $360,191Net Income 2012: -$75,9242012Revenue 2013: $471,903Expenses 2013: $413,845Net Income 2013: $58,0582013Revenue 2014: $556,130Expenses 2014: $572,141Net Income 2014: -$16,0112014Revenue 2015: $577,635Expenses 2015: $629,945Net Income 2015: -$52,3102015Revenue 2016: $221,153Expenses 2016: $207,357Net Income 2016: $13,7962016Revenue 2017: $181,950Expenses 2017: $145,071Net Income 2017: $36,8792017Revenue 2018: $240,439Expenses 2018: $241,713Net Income 2018: -$1,2742018Revenue 2019: $232,707Expenses 2019: $231,780Net Income 2019: $9272019Revenue 2020: $144,339Expenses 2020: $127,890Net Income 2020: $16,4492020Revenue 2021: $182,744Expenses 2021: $191,220Net Income 2021: -$8,4762021Revenue 2022: $234,163Expenses 2022: $191,251Net Income 2022: $42,9122022Revenue 2023: $200,000Expenses 2023: $123,377Net Income 2023: $76,6232023Revenue 2024: $0Expenses 2024: $111,603Net Income 2024: -$111,6032024

Highlighted filing

2024

Revenue$0
Expenses$111,603
Net Income-$111,603
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 16, 2025
Return Version
2024v5.0
Gross Receipts
$0
Mission and Program Overview

Mission

The oceanfront merchants association is a group of merchants and property owners with the goal of increasing the number of visitors and the amount of revenue brought to our area. We strive to promote an assist in the development of business concerns in the myrtle beach oceanfront boardwalk district. Our mission is reached through special events, marketing, advertising, and future capital improvements.

The oceanfront merchants association promotes tourism and patronage of the myrtle beach oceanfront boardwalk district. The association's activities are designed to encourage patrons to visit the oceanfront boardwalk district.

Program Services

DescriptionGrantsExpenses
PROMOTE TOURISM AND PATRONAGE OF THE MYRTLE BEACH OCEANFRONT BOARDWALK DISTRICT THROUGH ADVERTISING ITS BUSINESSES, EVENTS, HISTORY, AND LOCATION.--
PROMOTE AND PLAN FREE EVENTS IN THE OCEANFRONT BOARDWALK DISTRICT.--
Compensation and Service Providers
Top Officer Pay74th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
CHRIS WALKERPresident-$0--
MICHELLE KERSCHERTreasurer-$0--
Justin PlylerVice President-$0--
Bill PrescottVice President-$0--
Pablo ChavezSecretary-$0--
Victor ShamahAt Large Mamber-$0--
Filing and Contact Details

Filer

Filer Name
Oceanfront Merchants Association
EIN
20-8977414
Phone
8036006012
Address
PO BOX 3879, MYRTLE BEACH, SC 29578-3879

Signing Officer

Name
Michelle Kerscher
Title
Treasurer
Phone
8434486550
Signed
2025-11-16
Raw XML Appendix130 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd00
IRS990EZ/BenefitsPaidToOrForMembersAmt00
IRS990EZ/BooksInCareOfDetail/PersonNm0MICHELLE KERSCHER Plyler
IRS990EZ/BooksInCareOfDetail/PhoneNum08434486550
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0916 N OCEAN BLVD
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0MYRTLE BEACH
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0SC
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd029577
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt0121989
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt010386
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd00
IRS990EZ/ContributionsGiftsGrantsEtcAmt00
IRS990EZ/CostOfGoodsSoldAmt00
IRS990EZ/CostOrOtherBasisExpenseSaleAmt00
IRS990EZ/DirectIndirectPltclExpendAmt00
IRS990EZ/DonorAdvisedFndsInd00
IRS990EZ/ExcessOrDeficitForYearAmt0-111603
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt0111167
IRS990EZ/ForeignFinancialAccountInd00
IRS990EZ/ForeignOfficeInd00
IRS990EZ/Form1120PolFiledInd00
IRS990EZ/Form990TotalAssetsGrp/BOYAmt0121989
IRS990EZ/Form990TotalAssetsGrp/EOYAmt010386
IRS990EZ/FundraisingGrossIncomeAmt00
IRS990EZ/GainOrLossFromSaleOfAssetsAmt00
IRS990EZ/GamingGrossIncomeAmt00
IRS990EZ/GrantsAndSimilarAmountsPaidAmt00
IRS990EZ/GrossProfitLossSlsOfInvntryAmt00
IRS990EZ/GrossReceiptsAmt00
IRS990EZ/GrossSalesOfInventoryAmt00
IRS990EZ/InvestmentIncomeAmt00
IRS990EZ/LandAndBuildingsGrp/BOYAmt00
IRS990EZ/LandAndBuildingsGrp/EOYAmt00
IRS990EZ/MadeLoansToFromOfficersInd00
IRS990EZ/MembershipDuesAmt00
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt0121989
IRS990EZ/NetAssetsOrFundBalancesEOYAmt010386
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt0121989
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt010386
IRS990EZ/OccupancyRentUtltsAndMaintAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt00.5
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt12
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt20.5
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt30.5
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt40.5
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt50.5
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0CHRIS WALKER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1MICHELLE KERSCHER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2Justin Plyler
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3Bill Prescott
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4Pablo Chavez
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5Victor Shamah
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1TREASURER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Vice President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Vice President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4Secretary
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5At Large Mamber
IRS990EZ/OperateHospitalInd00
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd00
IRS990EZ/OrganizationHadUBIInd00
IRS990EZ/OtherAssetsTotalDetail/BOYAmt00
IRS990EZ/OtherAssetsTotalDetail/EOYAmt00
IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/OtherExpensesTotalAmt00
IRS990EZ/OtherRevenueTotalAmt00
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0THE OCEANFRONT MERCHANTS ASSOCIATION PROMOTES TOURISM AND PATRONAGE OF THE MYRTLE BEACH OCEANFRONT BOARDWALK DISTRICT. THE ASSOCIATION'S ACTIVITIES ARE DESIGNED TO ENCOURAGE PATRONS TO VISIT THE OCEANFRONT BOARDWALK DISTRICT.
IRS990EZ/PrintingPublicationsPostageAmt0436
IRS990EZ/ProgramServiceRevenueAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0PROMOTE TOURISM AND PATRONAGE OF THE MYRTLE BEACH OCEANFRONT BOARDWALK DISTRICT THROUGH ADVERTISING ITS BUSINESSES, EVENTS, HISTORY, AND LOCATION.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1PROMOTE AND PLAN FREE EVENTS IN THE OCEANFRONT BOARDWALK DISTRICT.
IRS990EZ/ProhibitedTaxShelterTransInd00
IRS990EZ/RelatedOrganizationCtrlEntInd00
IRS990EZ/SalariesOtherCompEmplBnftAmt00
IRS990EZ/SaleOfAssetsGrossAmt00
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SpecialEventsDirectExpensesAmt00
IRS990EZ/SpecialEventsNetIncomeLossAmt00
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0SC
IRS990EZ/SubjectToProxyTaxInd00
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd00
IRS990EZ/TotalExpensesAmt0111603
IRS990EZ/TotalProgramServiceExpensesAmt00
IRS990EZ/TotalRevenueAmt00
IRS990EZ/TransactionWithControlEntInd00
IRS990EZ/TypeOfOrganizationAssocInd0X
IRS990EZ/WebsiteAddressTxt0WWW.MYRTLEBEACHDOWNTOWN.COM
ReasonableCauseExplanation/ExplanationTxt0The filing deadline was on a Saturday, so the deadline was extended to Monday, as I understand. Thank you for your time.
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0MICHELLE KERSCHER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum08434486550
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-16
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0OCEANFRONT MERCHANTS ASSOCIATION
ReturnHeader/Filer/BusinessNameControlTxt0OCEA
ReturnHeader/Filer/EIN0208977414
ReturnHeader/Filer/PhoneNum08036006012
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 3879
ReturnHeader/Filer/USAddress/CityNm0MYRTLE BEACH
ReturnHeader/Filer/USAddress/StateAbbreviationCd0SC
ReturnHeader/Filer/USAddress/ZIPCd0295783879
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/ReturnTs02025-11-16T11:55:55-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$10,386
Liabilities
$0
Net assets
$10,386
Revenue
$0
Expenses
$111,603
Net income
-$111,603
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.10$0.00$0.10$0.00$1.12$1.12
2023Detailed filing. Detailed filing data is available for this year.$1.22$0.00$1.22$2.00$1.23$0.77
2022Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.45$2.34$1.91$0.43
2021Detailed filing. Detailed filing data is available for this year.$0.02$0.00$0.02$1.83$1.91$0.08
2020Detailed filing. Detailed filing data is available for this year.$0.22$0.00$0.22$1.44$1.28$0.16
2019Summary only. Only limited summary data is available for this year.$0.05$0.00$0.05$2.33$2.32$0.01
2018Summary only. Only limited summary data is available for this year.$0.08$0.00$0.08$2.40$2.42$0.01
2017Summary only. Only limited summary data is available for this year.$0.18$0.00$0.18$1.82$1.45$0.37
2016Summary only. Only limited summary data is available for this year.$0.19$0.00$0.19$2.21$2.07$0.14
2015Summary only. Only limited summary data is available for this year.$0.02$0.00$0.02$5.78$6.30$0.52
2014Summary only. Only limited summary data is available for this year.$0.03$0.00$0.03$5.56$5.72$0.16
2013Summary only. Only limited summary data is available for this year.$0.29$0.10$0.19$4.72$4.14$0.58
2012Summary only. Only limited summary data is available for this year.$0.41$0.80$0.39$2.84$3.60$0.76
2011Summary only. Only limited summary data is available for this year.$0.37$0.00$0.37$4.27$3.78$0.49
2010Summary only. Only limited summary data is available for this year.$0.12$0.25$0.13$3.29$3.54$0.26