Civic Intelligence

Oceanfront Merchants Association

990 • Fiscal year 2021 • EIN 20-8977414

Jan 01, 2021 to Dec 31, 2021 • Filed on Nov 15, 2022

Organization ProfileWWW.MYRTLEBEACHDOWNTOWN.COM
PO Box 3879Myrtle Beach, SC 29578-3879

(803) 600-6012

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

44th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2021 filings • 501(c)6 • <$500k nonprofits • Source year 2021

Liabilities / Revenue

44th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2021 filings • 501(c)6 • <$500k nonprofits • Source year 2021

Net Margin

29th percentile

-4.6%

Higher net margin than 29% of similar nonprofits.

2021 filings • 501(c)6 • <$500k nonprofits • Source year 2021

Top Officer Pay

72nd percentile

$0

Higher top officer pay than 72% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2021 filings • 501(c)6 • <$500k nonprofits • Source year 2021

Asset Growth

2nd percentile

-89%

Faster asset growth than 2% of similar nonprofits.

2021 filings • 501(c)6 • <$500k nonprofits • Annualized from 2020 to 2021

Revenue Growth

71st percentile

27%

Faster revenue growth than 71% of similar nonprofits.

2021 filings • 501(c)6 • <$500k nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets44th percentile

Assets

Down

$2,454

Down $19,075 (-89%) from 2020

Net Assets

Down

$2,454

Down $19,075 (-89%) from 2020

Liabilities

Flat

$0

Flat from 2020

Revenue And Expenses
Liabilities / Revenue44th percentileNet Margin29th percentile

Revenue

Up

$182,744

Up $38,405 (+27%) from 2020

Expenses

Up

$191,220

Up $63,330 (+50%) from 2020

Net Income

Down

-$8,476

Down $24,925 (-152%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth2nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$150K$100K$50K$0-$50KAssets 2010: $12,367Liabilities 2010: $25,000Net Assets 2010: -$12,6332010Assets 2011: $36,522Liabilities 2011: $0Net Assets 2011: $36,5222011Assets 2012: $40,598Liabilities 2012: $80,000Net Assets 2012: -$39,4022012Assets 2013: $28,656Liabilities 2013: $10,000Net Assets 2013: $18,6562013Assets 2014: $2,645Liabilities 2014: $0Net Assets 2014: $2,6452014Assets 2015: $1,956Liabilities 2015: $0Net Assets 2015: $1,9562015Assets 2016: $19,112Liabilities 2016: $0Net Assets 2016: $19,1122016Assets 2017: $17,828Liabilities 2017: $0Net Assets 2017: $17,8282017Assets 2018: $8,002Liabilities 2018: $0Net Assets 2018: $8,0022018Assets 2019: $5,079Liabilities 2019: $0Net Assets 2019: $5,0792019Assets 2020: $21,529Liabilities 2020: $0Net Assets 2020: $21,5292020Assets 2021: $2,454Liabilities 2021: $0Net Assets 2021: $2,4542021Assets 2022: $45,366Liabilities 2022: $0Net Assets 2022: $45,3662022Assets 2023: $121,989Liabilities 2023: $0Net Assets 2023: $121,9892023Assets 2024: $10,386Liabilities 2024: $0Net Assets 2024: $10,3862024

Highlighted filing

2021

Assets$2,454
Liabilities$0
Net Assets$2,454
Open 2021 Filing

Operations Trend

Revenue Growth71st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$800K$600K$400K$200K$0-$200KRevenue 2010: $328,521Expenses 2010: $354,169Net Income 2010: -$25,6482010Revenue 2011: $427,259Expenses 2011: $378,104Net Income 2011: $49,1552011Revenue 2012: $284,267Expenses 2012: $360,191Net Income 2012: -$75,9242012Revenue 2013: $471,903Expenses 2013: $413,845Net Income 2013: $58,0582013Revenue 2014: $556,130Expenses 2014: $572,141Net Income 2014: -$16,0112014Revenue 2015: $577,635Expenses 2015: $629,945Net Income 2015: -$52,3102015Revenue 2016: $221,153Expenses 2016: $207,357Net Income 2016: $13,7962016Revenue 2017: $181,950Expenses 2017: $145,071Net Income 2017: $36,8792017Revenue 2018: $240,439Expenses 2018: $241,713Net Income 2018: -$1,2742018Revenue 2019: $232,707Expenses 2019: $231,780Net Income 2019: $9272019Revenue 2020: $144,339Expenses 2020: $127,890Net Income 2020: $16,4492020Revenue 2021: $182,744Expenses 2021: $191,220Net Income 2021: -$8,4762021Revenue 2022: $234,163Expenses 2022: $191,251Net Income 2022: $42,9122022Revenue 2023: $200,000Expenses 2023: $123,377Net Income 2023: $76,6232023Revenue 2024: $0Expenses 2024: $111,603Net Income 2024: -$111,6032024

Highlighted filing

2021

Revenue$182,744
Expenses$191,220
Net Income-$8,476
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Nov 15, 2022
Return Version
2021v4.0
Gross Receipts
$182,744
Mission and Program Overview

Mission

The oceanfront merchants association is a group of merchants and property owners with the goal of increasing the number of visitors and the amount of revenue brought to our area. We strive to promote an assist in the development of business concerns in the myrtle beach oceanfront boardwalk district. Our mission is reached through special events, marketing, advertising, and future capital improvements.

The oceanfront merchants association promotes tourism and patronage of the myrtle beach oceanfront boardwalk district. The association's activities are designed to encourage patrons to visit the oceanfront boardwalk district.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$21,529$2,454▼ $19,075
Cap Stk Tr Prin Current Funds$21,529$2,454▼ $19,075
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Rtn Earn Endowment Incm Other Fnds$0$0→ $0
Total Assets$21,529$2,454▼ $19,075
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$21,529$2,454▼ $19,075
Total Liabilities and Net Assets / Fund Balance$21,529$2,454▼ $19,075
Compensation and Service Providers
Top Officer Pay72nd percentile

Board Members and Trustees

NameTitle
Chris WalkerPresident
Jim CaryannisVice President
Victor ShamahVice President
Rachel BeckermanSecretary
Michelle KerscherTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$90,000
Program Service Revenue
$92,744
Investment Income
$0
Other Revenue
$0
All Other Contributions
$0
Change in Net Assets
$-8,476
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$191,220
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$60,778
Insurance---$13,573
Other Expenses---$2,040
Office Expenses---$588
Total Functional Expenses$0$0$0$191,220
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$0
Total Nondeductible Lobbying and Political Cost$0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“We have members of the association.”

Form 990, Part VI, Section A, Line 7A

“The membership of the organization elects its officers annually.”

Form 990, Part VI, Section B, Line 11B

“The governing body receives a copy of the 990 before it is submitted for their review.”

Form 990, Part VI, Section B, Line 12C

“9.1 purpose. The purpose of this conflict of interest policy is to protect the corporation's interest when it is contemplating entering into a transaction or arrangement that might benefit the private interest of an officer, direction, executive director, committee member, or employer of the corporation. This policy is intended to supplement but not replace sections 33-31-831 and 33-31-832 of the south carolina code or other applicable state laws governing conflicts of interest applicable to nonprofit and charitable corporations.”

Form 990, Part VI, Section C, Line 19

“All documents, including the entire Conflict of Interest Policy, are available upon request.”

Filing and Contact Details

Filer

Filer Name
Oceanfront Merchants Association
EIN
20-8977414
Phone
8036006012
Address
PO BOX 3879, MYRTLE BEACH, SC 29578-3879

Signing Officer

Name
Michelle Kerscher
Title
Treasurer
Phone
8434486550
Signed
2022-11-15

Organization Details

Principal Officer
Chris Walker
Formed
2007
Legal Domicile
Sc
Voting Board Members
6
Independent Board Members
6
Employees
0
Volunteers
6
Raw XML Appendix309 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/ActivityOrMissionDesc0THE OCEANFRONT MERCHANTS ASSOCIATION PROMOTES TOURISM AND PATRONAGE OF THE MYRTLE BEACH OCEANFRONT BOARDWALK DISTRICT. THE ASSOCIATION'S ACTIVITIES ARE DESIGNED TO ENCOURAGE PATRONS TO VISIT THE OCEANFRONT BOARDWALK DISTRICT.
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IRS990/BooksInCareOfDetail/PersonNm0MICHELLE KERSCHER
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IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0916 N OCEAN BLVD
IRS990/BooksInCareOfDetail/USAddress/CityNm0MYRTLE BEACH
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt2VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt3SECRETARY
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IRS990/GrantsToIndividualsInd00
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IRS990/MembershipDuesAmt00
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IRS990/MissionDesc0THE OCEANFRONT MERCHANTS ASSOCIATION IS A GROUP OF MERCHANTS AND PROPERTY OWNERS WITH THE GOAL OF INCREASING THE NUMBER OF VISITORS AND THE AMOUNT OF REVENUE BROUGHT TO OUR AREA. WE STRIVE TO PROMOTE AN ASSIST IN THE DEVELOPMENT OF BUSINESS CONCERNS IN THE MYRTLE BEACH OCEANFRONT BOARDWALK DISTRICT. OUR MISSION IS REACHED THROUGH SPECIAL EVENTS, MARKETING, ADVERTISING, AND FUTURE CAPITAL IMPROVEMENTS.
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IRS990/ProgSrvcAccomActy2Grp/Desc0PROMOTE AND PLAN FREE EVENTS IN THE OCEANFRONT BOARDWALK DISTRICT.
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IRS990ScheduleC/SupplementalInformationDetail/ExplanationTxt0We waived membership fees for one year and allowed memberships to carry over because of COVID. Our area being a tourist destination suffered in 2020, so we gave our members a break on membership dues as a measure of good faith for 2021.
IRS990ScheduleC/SupplementalInformationDetail/FormAndLineReferenceDesc0Schedule C, Part III-B, Line 1
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0We have members of the association.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The membership of the organization elects its officers annually.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The governing body receives a copy of the 990 before it is submitted for their review.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt39.1 PURPOSE. THE PURPOSE OF THIS CONFLICT OF INTEREST POLICY IS TO PROTECT THE CORPORATION'S INTEREST WHEN IT IS CONTEMPLATING ENTERING INTO A TRANSACTION OR ARRANGEMENT THAT MIGHT BENEFIT THE PRIVATE INTEREST OF AN OFFICER, DIRECTION, EXECUTIVE DIRECTOR, COMMITTEE MEMBER, OR EMPLOYER OF THE CORPORATION. THIS POLICY IS INTENDED TO SUPPLEMENT BUT NOT REPLACE SECTIONS 33-31-831 AND 33-31-832 OF THE SOUTH CAROLINA CODE OR OTHER APPLICABLE STATE LAWS GOVERNING CONFLICTS OF INTEREST APPLICABLE TO NONPROFIT AND CHARITABLE CORPORATIONS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4All documents, including the entire Conflict of Interest Policy, are available upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section A, Line 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section A, Line 7a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Section C, Line 19
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IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt02454
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TypeOfOrganizationAssocInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0918 N Ocean Blvd
IRS990/USAddress/CityNm0Myrtle Beach
IRS990/USAddress/StateAbbreviationCd0SC
IRS990/USAddress/ZIPCd029577
IRS990/VotingMembersGoverningBodyCnt06
IRS990/VotingMembersIndependentCnt06
IRS990/WebsiteAddressTxt0WWW.MYRTLEBEACHDOWNTOWN.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL2
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/LastSubmissionRqrOOBCd00
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/OOBSecurityVerificationCd011
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd01
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/PersonNm0MICHELLE KERSCHER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum08434486550
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-11-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0OCEANFRONT MERCHANTS ASSOCIATION
ReturnHeader/Filer/BusinessNameControlTxt0OCEA
ReturnHeader/Filer/EIN0208977414
ReturnHeader/Filer/PhoneNum08036006012
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 3879
ReturnHeader/Filer/USAddress/CityNm0MYRTLE BEACH
ReturnHeader/Filer/USAddress/StateAbbreviationCd0SC
ReturnHeader/Filer/USAddress/ZIPCd0295783879
ReturnHeader/ReturnTs02022-11-15T18:10:33-07:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02021-01-01
ReturnHeader/TaxPeriodEndDt02021-12-31
ReturnHeader/TaxYr02021

Document Assets

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,454
Liabilities
$0
Net assets
$2,454
Revenue
$182,744
Expenses
$191,220
Net income
-$8,476
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.10$0.00$0.10$0.00$1.12$1.12
2023Detailed filing. Detailed filing data is available for this year.$1.22$0.00$1.22$2.00$1.23$0.77
2022Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.45$2.34$1.91$0.43
2021Detailed filing. Detailed filing data is available for this year.$0.02$0.00$0.02$1.83$1.91$0.08
2020Detailed filing. Detailed filing data is available for this year.$0.22$0.00$0.22$1.44$1.28$0.16
2019Summary only. Only limited summary data is available for this year.$0.05$0.00$0.05$2.33$2.32$0.01
2018Summary only. Only limited summary data is available for this year.$0.08$0.00$0.08$2.40$2.42$0.01
2017Summary only. Only limited summary data is available for this year.$0.18$0.00$0.18$1.82$1.45$0.37
2016Summary only. Only limited summary data is available for this year.$0.19$0.00$0.19$2.21$2.07$0.14
2015Summary only. Only limited summary data is available for this year.$0.02$0.00$0.02$5.78$6.30$0.52
2014Summary only. Only limited summary data is available for this year.$0.03$0.00$0.03$5.56$5.72$0.16
2013Summary only. Only limited summary data is available for this year.$0.29$0.10$0.19$4.72$4.14$0.58
2012Summary only. Only limited summary data is available for this year.$0.41$0.80$0.39$2.84$3.60$0.76
2011Summary only. Only limited summary data is available for this year.$0.37$0.00$0.37$4.27$3.78$0.49
2010Summary only. Only limited summary data is available for this year.$0.12$0.25$0.13$3.29$3.54$0.26