Civic Intelligence

Digital Place-Based Advertising Association Inc

990 • Fiscal year 2017 • EIN 20-5360895

Jan 01, 2017 to Dec 31, 2017 • Filed on Nov 07, 2018

Organization Profilewww.dp-aa.org

View Organization Page

c/o Hunzinger PC PO Box 6Cutchogue, NY 11935

(631) 734-8016

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

76th percentile

0.57x

Higher debt load relative to assets than 76% of similar nonprofits.

2017 filings • NTEE S • $1M-$5M nonprofits • Source year 2017

Liabilities / Revenue

54th percentile

0.30x

Higher debt load relative to revenue than 54% of similar nonprofits.

2017 filings • NTEE S • $1M-$5M nonprofits • Source year 2017

Net Margin

60th percentile

8.1%

Higher net margin than 60% of similar nonprofits.

2017 filings • NTEE S • $1M-$5M nonprofits • Source year 2017

Top Officer Pay

98th percentile

$624,225

Higher top officer pay than 98% of similar nonprofits.

Top officer pay equals 25.7% of source-year revenue.

2017 filings • NTEE S • $1M-$5M nonprofits • Source year 2017

Asset Growth

94th percentile

65%

Faster asset growth than 94% of similar nonprofits.

2017 filings • NTEE S • $1M-$5M nonprofits • Annualized from 2016 to 2017

Revenue Growth

65th percentile

13%

Faster revenue growth than 65% of similar nonprofits.

2017 filings • NTEE S • $1M-$5M nonprofits • Annualized from 2016 to 2017

Balance Sheet
Liabilities / Assets76th percentile

Assets

Up

$1,285,436

Up $508,357 (+65%) from 2016

Net Assets

Up

$547,774

Up $197,115 (+56%) from 2016

Liabilities

Up

$737,662

Up $311,242 (+73%) from 2016

Revenue And Expenses
Liabilities / Revenue54th percentileNet Margin60th percentile

Revenue

Up

$2,428,149

Up $285,753 (+13%) from 2016

Expenses

Up

$2,231,034

Up $349,932 (+19%) from 2016

Net Income

Down

$197,115

Down $64,179 (-25%) from 2016

Historical Trend

Balance Sheet Trend

Asset Growth94th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0-$2.0MAssets 2010: $575,118Liabilities 2010: $411,029Net Assets 2010: $164,0892010Assets 2011: $533,728Liabilities 2011: $413,297Net Assets 2011: $120,4312011Assets 2012: $435,724Liabilities 2012: $401,822Net Assets 2012: $33,9022012Assets 2013: $1,020,837Liabilities 2013: $1,101,789Net Assets 2013: -$80,9522013Assets 2014: $327,476Liabilities 2014: $432,113Net Assets 2014: -$104,6372014Assets 2015: $577,810Liabilities 2015: $488,445Net Assets 2015: $89,3652015Assets 2016: $777,079Liabilities 2016: $426,420Net Assets 2016: $350,6592016Assets 2017: $1,285,436Liabilities 2017: $737,662Net Assets 2017: $547,7742017Assets 2018: $2,145,388Liabilities 2018: $1,235,425Net Assets 2018: $909,9632018Assets 2019: $2,528,912Liabilities 2019: $1,421,347Net Assets 2019: $1,107,5652019Assets 2020: $3,141,924Liabilities 2020: $1,590,992Net Assets 2020: $1,550,9322020Assets 2021: $4,344,781Liabilities 2021: $1,952,032Net Assets 2021: $2,392,7492021Assets 2022: $4,303,582Liabilities 2022: $1,972,097Net Assets 2022: $2,331,4852022Assets 2023: $4,048,517Liabilities 2023: $1,998,224Net Assets 2023: $2,050,2932023Assets 2024: $3,322,718Liabilities 2024: $1,689,466Net Assets 2024: $1,633,2522024

Highlighted filing

2017

Assets$1,285,436
Liabilities$737,662
Net Assets$547,774
Open 2017 Filing

Operations Trend

Revenue Growth65th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $1,060,8542010Revenue 2011: $1,196,407Expenses 2011: $1,240,065Net Income 2011: -$43,6582011Revenue 2012: $1,164,701Expenses 2012: $1,278,319Net Income 2012: -$113,6182012Revenue 2013: $2,036,094Expenses 2013: $2,135,938Net Income 2013: -$99,8442013Revenue 2014: $1,352,175Expenses 2014: $1,375,860Net Income 2014: -$23,6852014Revenue 2015: $1,780,248Expenses 2015: $1,586,246Net Income 2015: $194,0022015Revenue 2016: $2,142,396Expenses 2016: $1,881,102Net Income 2016: $261,2942016Revenue 2017: $2,428,149Expenses 2017: $2,231,034Net Income 2017: $197,1152017Revenue 2018: $2,988,212Expenses 2018: $2,626,023Net Income 2018: $362,1892018Revenue 2019: $3,585,438Expenses 2019: $3,387,836Net Income 2019: $197,6022019Revenue 2020: $3,059,563Expenses 2020: $2,616,196Net Income 2020: $443,3672020Revenue 2021: $3,913,198Expenses 2021: $3,071,381Net Income 2021: $841,8172021Revenue 2022: $3,976,831Expenses 2022: $4,038,095Net Income 2022: -$61,2642022Revenue 2023: $4,406,369Expenses 2023: $4,687,561Net Income 2023: -$281,1922023Revenue 2024: $4,828,499Expenses 2024: $5,245,540Net Income 2024: -$417,0412024

Highlighted filing

2017

Revenue$2,428,149
Expenses$2,231,034
Net Income$197,115
Open 2017 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2017 to Dec 31, 2017
Signed
Nov 7, 2018
Return Version
2017v2.2
Gross Receipts
$2,428,149
Mission and Program Overview

Mission

To develop and promote the adoption of digital place-based advertising networks and operators through education of marketing executives and their agency representatives, and to establish pro-competitive industry guidelines through the facilitation of research

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$267,295$834,536▲ $567,241
Accounts Receivable$493,475$417,091▼ $76,384
Prepaid Expenses and Deferred Charges$3,439$3,439→ $0
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$777,079$1,285,436▲ $508,357
Other Assets Total$12,870$30,370▲ $17,500
Liabilities
Deferred Revenue$383,517$474,104▲ $90,587
Other Liabilities-$239,706-
Accounts Payable and Accrued Expenses$42,903$23,852▼ $19,051
Total Liabilities$426,420$737,662▲ $311,242
Net Assets / Fund Balance
Unrestricted Net Assets$350,659$547,774▲ $197,115
Total Net Assets Fund Balance$350,659$547,774▲ $197,115
Total Liabilities and Net Assets / Fund Balance$777,079$1,285,436▲ $508,357
Compensation and Service Providers
Top Officer Pay98th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Barry FreyPresident & CEOFT$500,000$124,225$624,225

Board Members and Trustees

NameTitle
Francois de Gaspe BeaubienChairman
Burr SmithDirector
Dave EtheringtonDirector
Jose AvalosDirector
Marc KiddDirector
Mike MaasDirector
Peter KriegerDirector

Highest Paid Contractors

ContractorServicesLocationCompensation
Ajay DuraniMarketing202-35 Foothill Avenue, Holliswood, NY 11423-
Revenue and Support

Revenue Composition

Contributions and Grants
$1,564,688
Program Service Revenue
$863,461
Investment Income
$0
Other Revenue
$0
All Other Contributions
$71,218
Change in Net Assets
$197,115
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,339,919
Salaries, Compensation, and Employee Benefits$891,115
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings$672,397--$672,397
Current Officers, Directors, Trustees, and Key Employees---$624,225
Other Salaries and Wages$183,916--$183,916
Occupancy$103,903$13,447-$117,350
Fees for Services Accounting-$90,700-$90,700
Advertising$86,802--$86,802
Other Employee Benefits$48,286--$48,286
Payroll Taxes$34,688--$34,688
All Other Expenses$8,898$7,786-$16,684
Other Expenses$18,278$11,842-$11,842
Insurance-$5,634-$5,634
Total Functional Expenses$1,477,400$129,409$0$2,231,034
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Accrued Expenses$127,562
Accrued Bonus$90,000
Credit Card$14,144
Accrued Vacation$8,000
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“No review was or will be conducted.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Digital Place-based Advertising Associat
EIN
20-5360895
Phone
6317348016
Address
c/o Hunzinger PC PO Box 6, Cutchogue, NY 11935

Signing Officer

Name
Scott Hunzinger
Title
CFO
Signed
2018-11-07
Discuss with paid preparer
Yes

Organization Details

Formed
2007
Legal Domicile
Ny
Voting Board Members
9
Independent Board Members
8
Employees
7

Preparer

Firm
Scott E Hunzinger CPA PC
Address
29205 Main Road, Cutchogue, NY 11935
Preparer
Scott Hunzinger
Phone
6317348016
Raw XML Appendix380 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt03439
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0Marketing Programs
IRS990/ProgramServiceRevenueGrp/Desc1Special Events
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0147747
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1715714
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0147747
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1715714
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt01382661
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt01046786
IRS990/PYProgramServiceRevenueAmt0759735
IRS990/PYRevenuesLessExpensesAmt0261294
IRS990/PYSalariesCompEmpBnftPaidAmt0834316
IRS990/PYTotalExpensesAmt01881102
IRS990/PYTotalRevenueAmt02142396
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0197115
IRS990/RegularMonitoringEnfrcInd0false
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt090000
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt1127562
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt28000
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt314144
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Accrued Bonus
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1Accrued Expenses
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc2Accrued Vacation
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc3Credit Card
IRS990ScheduleD/TotalLiabilityAmt0239706
IRS990ScheduleJ/EquityBasedCompArrngmInd0false
IRS990/ScheduleJRequiredInd0true
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0500000
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount0124225
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0Barry Frey
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0President & CEO
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0624225
IRS990ScheduleJ/SeverancePaymentInd0false
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd0false
IRS990/ScheduleORequiredInd0false
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0No review was or will be conducted.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxableDistributionsInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0777079
IRS990/TotalAssetsEOYAmt01285436
IRS990/TotalAssetsGrp/BOYAmt0777079
IRS990/TotalAssetsGrp/EOYAmt01285436
IRS990/TotalCompGreaterThan150KInd0true
IRS990/TotalContributionsAmt01564688
IRS990/TotalEmployeeCnt07
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0129409
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt01477400
IRS990/TotalFunctionalExpensesGrp/TotalAmt02231034
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0426420
IRS990/TotalLiabilitiesEOYAmt0737662
IRS990/TotalLiabilitiesGrp/BOYAmt0426420
IRS990/TotalLiabilitiesGrp/EOYAmt0737662
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0350659
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0547774
IRS990/TotalProgramServiceRevenueAmt0863461
IRS990/TotalReportableCompFromOrgAmt0624225
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0863461
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt02428149
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0777079
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01285436
IRS990/TravelGrp/TotalAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UnrestrictedNetAssetsGrp/BOYAmt0350659
IRS990/UnrestrictedNetAssetsGrp/EOYAmt0547774
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt08
IRS990/WebsiteAddressTxt0www.dp-aa.org
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02019-02-21 02:37:17Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Scott Hunzinger
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CFO
ReturnHeader/BusinessOfficerGrp/SignatureDt02018-11-07
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Digital Place-based Advertising Associat
ReturnHeader/Filer/BusinessNameControlTxt0DIGI
ReturnHeader/Filer/EIN0205360895
ReturnHeader/Filer/PhoneNum06317348016
ReturnHeader/Filer/USAddress/AddressLine1Txt0c/o Hunzinger PC PO Box 6
ReturnHeader/Filer/USAddress/CityNm0Cutchogue
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NY
ReturnHeader/Filer/USAddress/ZIPCd011935
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0271227904
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Scott E Hunzinger CPA PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt029205 Main Road
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Cutchogue
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd011935
ReturnHeader/PreparerPersonGrp/PhoneNum06317348016
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Scott Hunzinger
ReturnHeader/ReturnTs02018-11-07T06:23:44-08:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02017-01-01
ReturnHeader/TaxPeriodEndDt02017-12-31
ReturnHeader/TaxYr02017

Document Assets

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Filings

Displayed year

2017 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,285,436
Liabilities
$737,662
Net assets
$547,774
Revenue
$2,428,149
Expenses
$2,231,034
Net income
$197,115
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.32$1.69$1.63$4.83$5.25$0.42
2023Summary only. Only limited summary data is available for this year.$4.05$2.00$2.05$4.41$4.69$0.28
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.30$1.97$2.33$3.98$4.04$0.06
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.34$1.95$2.39$3.91$3.07$0.84
2020Summary only. Only limited summary data is available for this year.$3.14$1.59$1.55$3.06$2.62$0.44
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.53$1.42$1.11$3.59$3.39$0.20
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.15$1.24$0.91$2.99$2.63$0.36
2017Detailed filing. Detailed filing data is available for this year.$1.29$0.74$0.55$2.43$2.23$0.20
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.78$0.43$0.35$2.14$1.88$0.26
2015Detailed filing. Detailed filing data is available for this year.$0.58$0.49$0.09$1.78$1.59$0.19
2014Detailed filing. Detailed filing data is available for this year.$0.33$0.43$0.10$1.35$1.38$0.02
2013Summary only. Only limited summary data is available for this year.$1.02$1.10$0.08$2.04$2.14$0.10
2012Summary only. Only limited summary data is available for this year.$0.44$0.40$0.03$1.16$1.28$0.11
2011Summary only. Only limited summary data is available for this year.$0.53$0.41$0.12$1.20$1.24$0.04
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.58$0.41$0.16$1.06
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2017 filings • 501(c)6 • $1M-$5M nonprofits