Civic Intelligence

Digital Place-Based Advertising Association Inc

990 • Fiscal year 2015 • EIN 20-5360895

Jan 01, 2015 to Dec 31, 2015 • Filed on May 03, 2016

Organization Profilewww.dp-aa.org

View Organization Page

c/o Hunzinger PC PO Box 6Cutchogue, NY 11935

(631) 734-8016

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

87th percentile

0.85x

Higher debt load relative to assets than 87% of similar nonprofits.

2015 filings • NTEE S • $1M-$5M nonprofits • Source year 2015

Liabilities / Revenue

52nd percentile

0.27x

Higher debt load relative to revenue than 52% of similar nonprofits.

2015 filings • NTEE S • $1M-$5M nonprofits • Source year 2015

Net Margin

65th percentile

11%

Higher net margin than 65% of similar nonprofits.

2015 filings • NTEE S • $1M-$5M nonprofits • Source year 2015

Top Officer Pay

97th percentile

$460,000

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 25.8% of source-year revenue.

2015 filings • NTEE S • $1M-$5M nonprofits • Source year 2015

Asset Growth

93rd percentile

76%

Faster asset growth than 93% of similar nonprofits.

2015 filings • NTEE S • $1M-$5M nonprofits • Annualized from 2014 to 2015

Revenue Growth

79th percentile

32%

Faster revenue growth than 79% of similar nonprofits.

2015 filings • NTEE S • $1M-$5M nonprofits • Annualized from 2014 to 2015

Balance Sheet
Liabilities / Assets87th percentile

Assets

Up

$577,810

Up $250,334 (+76%) from 2014

Net Assets

Up

$89,365

Up $194,002 (+185%) from 2014

Liabilities

Up

$488,445

Up $56,332 (+13%) from 2014

Revenue And Expenses
Liabilities / Revenue52nd percentileNet Margin65th percentile

Revenue

Up

$1,780,248

Up $428,073 (+32%) from 2014

Expenses

Up

$1,586,246

Up $210,386 (+15%) from 2014

Net Income

Up

$194,002

Up $217,687 (+919%) from 2014

Historical Trend

Balance Sheet Trend

Asset Growth93rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0-$2.0MAssets 2010: $575,118Liabilities 2010: $411,029Net Assets 2010: $164,0892010Assets 2011: $533,728Liabilities 2011: $413,297Net Assets 2011: $120,4312011Assets 2012: $435,724Liabilities 2012: $401,822Net Assets 2012: $33,9022012Assets 2013: $1,020,837Liabilities 2013: $1,101,789Net Assets 2013: -$80,9522013Assets 2014: $327,476Liabilities 2014: $432,113Net Assets 2014: -$104,6372014Assets 2015: $577,810Liabilities 2015: $488,445Net Assets 2015: $89,3652015Assets 2016: $777,079Liabilities 2016: $426,420Net Assets 2016: $350,6592016Assets 2017: $1,285,436Liabilities 2017: $737,662Net Assets 2017: $547,7742017Assets 2018: $2,145,388Liabilities 2018: $1,235,425Net Assets 2018: $909,9632018Assets 2019: $2,528,912Liabilities 2019: $1,421,347Net Assets 2019: $1,107,5652019Assets 2020: $3,141,924Liabilities 2020: $1,590,992Net Assets 2020: $1,550,9322020Assets 2021: $4,344,781Liabilities 2021: $1,952,032Net Assets 2021: $2,392,7492021Assets 2022: $4,303,582Liabilities 2022: $1,972,097Net Assets 2022: $2,331,4852022Assets 2023: $4,048,517Liabilities 2023: $1,998,224Net Assets 2023: $2,050,2932023Assets 2024: $3,322,718Liabilities 2024: $1,689,466Net Assets 2024: $1,633,2522024

Highlighted filing

2015

Assets$577,810
Liabilities$488,445
Net Assets$89,365
Open 2015 Filing

Operations Trend

Revenue Growth79th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $1,060,8542010Revenue 2011: $1,196,407Expenses 2011: $1,240,065Net Income 2011: -$43,6582011Revenue 2012: $1,164,701Expenses 2012: $1,278,319Net Income 2012: -$113,6182012Revenue 2013: $2,036,094Expenses 2013: $2,135,938Net Income 2013: -$99,8442013Revenue 2014: $1,352,175Expenses 2014: $1,375,860Net Income 2014: -$23,6852014Revenue 2015: $1,780,248Expenses 2015: $1,586,246Net Income 2015: $194,0022015Revenue 2016: $2,142,396Expenses 2016: $1,881,102Net Income 2016: $261,2942016Revenue 2017: $2,428,149Expenses 2017: $2,231,034Net Income 2017: $197,1152017Revenue 2018: $2,988,212Expenses 2018: $2,626,023Net Income 2018: $362,1892018Revenue 2019: $3,585,438Expenses 2019: $3,387,836Net Income 2019: $197,6022019Revenue 2020: $3,059,563Expenses 2020: $2,616,196Net Income 2020: $443,3672020Revenue 2021: $3,913,198Expenses 2021: $3,071,381Net Income 2021: $841,8172021Revenue 2022: $3,976,831Expenses 2022: $4,038,095Net Income 2022: -$61,2642022Revenue 2023: $4,406,369Expenses 2023: $4,687,561Net Income 2023: -$281,1922023Revenue 2024: $4,828,499Expenses 2024: $5,245,540Net Income 2024: -$417,0412024

Highlighted filing

2015

Revenue$1,780,248
Expenses$1,586,246
Net Income$194,002
Open 2015 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2015 to Dec 31, 2015
Signed
May 3, 2016
Return Version
2015v2.0
Gross Receipts
$1,780,248
Mission and Program Overview

Mission

To develop and promote the adoption of digital place-based advertising networks and operators through education of marketing executives and their agency representatives, and to establish pro-competitive industry guidelines through the facilitation of research

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$239,218$458,426▲ $219,208
Cash and Non-Interest-Bearing Accounts$70,681$116,086▲ $45,405
Prepaid Expenses and Deferred Charges$17,577$3,298▼ $14,279
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$327,476$577,810▲ $250,334
Other Assets Total-$0-
Liabilities
Deferred Revenue$288,875$400,873▲ $111,998
Accounts Payable and Accrued Expenses$143,238$87,572▼ $55,666
Total Liabilities$432,113$488,445▲ $56,332
Net Assets / Fund Balance
Unrestricted Net Assets$-104,637$89,365▲ $194,002
Total Net Assets Fund Balance$-104,637$89,365▲ $194,002
Total Liabilities and Net Assets / Fund Balance$327,476$577,810▲ $250,334
Compensation and Service Providers
Top Officer Pay97th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Barry FreyPresident & CEOFT$400,000$60,000$460,000

Board Members and Trustees

NameTitle
Francois de Gaspe BeaubienChairman
Burr SmithDirector
Don AllmanDirector
Jose AvalosDirector
Marc KiddDirector
Mike MaasDirector
Peter KriegerDirector
Scott PawloskiDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$1,033,352
Program Service Revenue
$746,896
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$194,002
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$910,084
Salaries, Compensation, and Employee Benefits$676,162
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees---$460,000
Conferences and Meetings$294,727--$294,727
Other Salaries and Wages$132,823--$132,823
Advertising$109,523--$109,523
Fees for Services Accounting-$65,895-$65,895
Other Employee Benefits$55,231--$55,231
Occupancy$26,000$13,000-$39,000
Other Expenses$44,308$38,815-$38,815
Payroll Taxes$28,108--$28,108
All Other Expenses-$24,600-$24,600
Fees for Services Legal-$23,315-$23,315
Insurance-$6,051-$6,051
Total Functional Expenses$954,570$171,676$0$1,586,246
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“No review was or will be conducted.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Digital Place-based Advertising Associat
EIN
20-5360895
Phone
6317348016
Address
c/o Hunzinger PC PO Box 6, Cutchogue, NY 11935

Signing Officer

Name
Scott Hunzinger
Title
CFO
Signed
2016-05-03
Discuss with paid preparer
Yes

Organization Details

Formed
2007
Legal Domicile
Ny
Voting Board Members
9
Independent Board Members
8
Employees
6

Preparer

Firm
Scott E Hunzinger CPA PC
Address
29205 Main Road POB 6, Cutchogue, NY 11935
Preparer
Scott Hunzinger
Phone
6317348016
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1484196
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0262700
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1484196
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0964723
IRS990/PYExcessBenefitTransInd0false
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0630538
IRS990/PYProgramServiceRevenueAmt0387452
IRS990/PYRevenuesLessExpensesAmt0-23685
IRS990/PYSalariesCompEmpBnftPaidAmt0745322
IRS990/PYTotalExpensesAmt01375860
IRS990/PYTotalRevenueAmt01352175
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0194002
IRS990/RegularMonitoringEnfrcInd0false
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleJ/EquityBasedCompArrngmInd0false
IRS990/ScheduleJRequiredInd0true
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0400000
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount060000
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0Barry Frey
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0President & CEO
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0460000
IRS990ScheduleJ/SeverancePaymentInd0false
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd0false
IRS990/ScheduleORequiredInd0false
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0No review was or will be conducted.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxableDistributionsInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0327476
IRS990/TotalAssetsEOYAmt0577810
IRS990/TotalAssetsGrp/BOYAmt0327476
IRS990/TotalAssetsGrp/EOYAmt0577810
IRS990/TotalCompGreaterThan150KInd0true
IRS990/TotalContributionsAmt01033352
IRS990/TotalEmployeeCnt06
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0171676
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0954570
IRS990/TotalFunctionalExpensesGrp/TotalAmt01586246
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0432113
IRS990/TotalLiabilitiesEOYAmt0488445
IRS990/TotalLiabilitiesGrp/BOYAmt0432113
IRS990/TotalLiabilitiesGrp/EOYAmt0488445
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0-104637
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt089365
IRS990/TotalProgramServiceRevenueAmt0746896
IRS990/TotalReportableCompFromOrgAmt0460000
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0746896
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01780248
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0327476
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0577810
IRS990/TransactionWithControlEntInd0false
IRS990/TravelGrp/TotalAmt00
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UnrestrictedNetAssetsGrp/BOYAmt0-104637
IRS990/UnrestrictedNetAssetsGrp/EOYAmt089365
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt08
IRS990/WebsiteAddressTxt0www.dp-aa.org
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02016-09-27 15:27:22Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Scott Hunzinger
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CFO
ReturnHeader/BusinessOfficerGrp/SignatureDt02016-05-03
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Digital Place-based Advertising Associat
ReturnHeader/Filer/BusinessNameControlTxt0DIGI
ReturnHeader/Filer/EIN0205360895
ReturnHeader/Filer/PhoneNum06317348016
ReturnHeader/Filer/USAddress/AddressLine1Txt0c/o Hunzinger PC PO Box 6
ReturnHeader/Filer/USAddress/CityNm0Cutchogue
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NY
ReturnHeader/Filer/USAddress/ZIPCd011935
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Scott E Hunzinger CPA PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt029205 Main Road POB 6
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Cutchogue
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd011935
ReturnHeader/PreparerPersonGrp/PhoneNum06317348016
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Scott Hunzinger
ReturnHeader/ReturnTs02016-05-03T10:22:03-07:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02015-01-01
ReturnHeader/TaxPeriodEndDt02015-12-31
ReturnHeader/TaxYr02015

Document Assets

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Filings

Displayed year

2015 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$577,810
Liabilities
$488,445
Net assets
$89,365
Revenue
$1,780,248
Expenses
$1,586,246
Net income
$194,002
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.32$1.69$1.63$4.83$5.25$0.42
2023Summary only. Only limited summary data is available for this year.$4.05$2.00$2.05$4.41$4.69$0.28
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.30$1.97$2.33$3.98$4.04$0.06
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.34$1.95$2.39$3.91$3.07$0.84
2020Summary only. Only limited summary data is available for this year.$3.14$1.59$1.55$3.06$2.62$0.44
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.53$1.42$1.11$3.59$3.39$0.20
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.15$1.24$0.91$2.99$2.63$0.36
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.29$0.74$0.55$2.43$2.23$0.20
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.78$0.43$0.35$2.14$1.88$0.26
2015Detailed filing. Detailed filing data is available for this year.$0.58$0.49$0.09$1.78$1.59$0.19
2014Detailed filing. Detailed filing data is available for this year.$0.33$0.43$0.10$1.35$1.38$0.02
2013Summary only. Only limited summary data is available for this year.$1.02$1.10$0.08$2.04$2.14$0.10
2012Summary only. Only limited summary data is available for this year.$0.44$0.40$0.03$1.16$1.28$0.11
2011Summary only. Only limited summary data is available for this year.$0.53$0.41$0.12$1.20$1.24$0.04
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.58$0.41$0.16$1.06