Civic Intelligence

Digital Place-Based Advertising Associat

EIN 20-5360895 • 501(c)6 • Cutchogue, NY

Profile

To develop and promote the adoption of digital place-based advertising networks and operators through education of marketing executives and their agency representatives, and to establish pro-competitive industry guidelines through the facilitation of research

c/o Hunzinger PC PO Box 6Cutchogue, NY 11935

www.dp-aa.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

85th percentile

0.51x

Higher debt load relative to assets than 85% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

71st percentile

0.35x

Higher debt load relative to revenue than 71% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

15th percentile

-8.6%

Higher net margin than 15% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

7th percentile

-18%

Faster asset growth than 7% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

59th percentile

9.6%

Faster revenue growth than 59% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets85th percentile

Assets

Down

$3,322,718

Down $725,799 (-18%) from 2023

Liabilities

Down

$1,689,466

Down $308,758 (-15%) from 2023

Net Assets

Down

$1,633,252

Down $417,041 (-20%) from 2023

Operations
Liabilities / Revenue71st percentileNet Margin15th percentile

Revenue

Up

$4,828,499

Up $422,130 (+9.6%) from 2023

Expenses

Up

$5,245,540

Up $557,979 (+12%) from 2023

Net Income

Down

-$417,041

Down $135,849 (-48%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth7th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0-$2.0MAssets 2010: $575,118Liabilities 2010: $411,029Net Assets 2010: $164,0892010Assets 2011: $533,728Liabilities 2011: $413,297Net Assets 2011: $120,4312011Assets 2012: $435,724Liabilities 2012: $401,822Net Assets 2012: $33,9022012Assets 2013: $1,020,837Liabilities 2013: $1,101,789Net Assets 2013: -$80,9522013Assets 2014: $327,476Liabilities 2014: $432,113Net Assets 2014: -$104,6372014Assets 2015: $577,810Liabilities 2015: $488,445Net Assets 2015: $89,3652015Assets 2016: $777,079Liabilities 2016: $426,420Net Assets 2016: $350,6592016Assets 2017: $1,285,436Liabilities 2017: $737,662Net Assets 2017: $547,7742017Assets 2018: $2,145,388Liabilities 2018: $1,235,425Net Assets 2018: $909,9632018Assets 2019: $2,528,912Liabilities 2019: $1,421,347Net Assets 2019: $1,107,5652019Assets 2020: $3,141,924Liabilities 2020: $1,590,992Net Assets 2020: $1,550,9322020Assets 2021: $4,344,781Liabilities 2021: $1,952,032Net Assets 2021: $2,392,7492021Assets 2022: $4,303,582Liabilities 2022: $1,972,097Net Assets 2022: $2,331,4852022Assets 2023: $4,048,517Liabilities 2023: $1,998,224Net Assets 2023: $2,050,2932023Assets 2024: $3,322,718Liabilities 2024: $1,689,466Net Assets 2024: $1,633,2522024

Highlighted filing

2024

Assets$3,322,718
Liabilities$1,689,466
Net Assets$1,633,252
Open 2024 Filing

Operations Trend

Revenue Growth59th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $1,060,8542010Revenue 2011: $1,196,407Expenses 2011: $1,240,065Net Income 2011: -$43,6582011Revenue 2012: $1,164,701Expenses 2012: $1,278,319Net Income 2012: -$113,6182012Revenue 2013: $2,036,094Expenses 2013: $2,135,938Net Income 2013: -$99,8442013Revenue 2014: $1,352,175Expenses 2014: $1,375,860Net Income 2014: -$23,6852014Revenue 2015: $1,780,248Expenses 2015: $1,586,246Net Income 2015: $194,0022015Revenue 2016: $2,142,396Expenses 2016: $1,881,102Net Income 2016: $261,2942016Revenue 2017: $2,428,149Expenses 2017: $2,231,034Net Income 2017: $197,1152017Revenue 2018: $2,988,212Expenses 2018: $2,626,023Net Income 2018: $362,1892018Revenue 2019: $3,585,438Expenses 2019: $3,387,836Net Income 2019: $197,6022019Revenue 2020: $3,059,563Expenses 2020: $2,616,196Net Income 2020: $443,3672020Revenue 2021: $3,913,198Expenses 2021: $3,071,381Net Income 2021: $841,8172021Revenue 2022: $3,976,831Expenses 2022: $4,038,095Net Income 2022: -$61,2642022Revenue 2023: $4,406,369Expenses 2023: $4,687,561Net Income 2023: -$281,1922023Revenue 2024: $4,828,499Expenses 2024: $5,245,540Net Income 2024: -$417,0412024

Highlighted filing

2024

Revenue$4,828,499
Expenses$5,245,540
Net Income-$417,041
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$3,322,718
Liabilities
$1,689,466
Net assets
$1,633,252
Revenue
$4,828,499
Expenses
$5,245,540
Net income
-$417,041
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.32$1.69$1.63$4.83$5.25$0.42
2023Summary only. Only limited summary data is available for this year.$4.05$2.00$2.05$4.41$4.69$0.28
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.30$1.97$2.33$3.98$4.04$0.06
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.34$1.95$2.39$3.91$3.07$0.84
2020Summary only. Only limited summary data is available for this year.$3.14$1.59$1.55$3.06$2.62$0.44
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.53$1.42$1.11$3.59$3.39$0.20
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.15$1.24$0.91$2.99$2.63$0.36
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.29$0.74$0.55$2.43$2.23$0.20
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.78$0.43$0.35$2.14$1.88$0.26
2015Detailed filing. Detailed filing data is available for this year.$0.58$0.49$0.09$1.78$1.59$0.19
2014Detailed filing. Detailed filing data is available for this year.$0.33$0.43$0.10$1.35$1.38$0.02
2013Summary only. Only limited summary data is available for this year.$1.02$1.10$0.08$2.04$2.14$0.10
2012Summary only. Only limited summary data is available for this year.$0.44$0.40$0.03$1.16$1.28$0.11
2011Summary only. Only limited summary data is available for this year.$0.53$0.41$0.12$1.20$1.24$0.04
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.58$0.41$0.16$1.06
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 15, 2025
Return Version
2024v5.2
Gross Receipts
$4,828,499
Mission and Program Overview

Mission

To develop and promote the adoption of digital place-based advertising networks and operators through education of marketing executives and their agency representatives, and to establish pro-competitive industry guidelines through the facilitation of research

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$2,205,325$1,766,037▼ $439,288
Cash and Non-Interest-Bearing Accounts$1,836,333$1,141,498▼ $694,835
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$4,048,517$3,322,718▼ $725,799
Other Assets Total$6,859$415,183▲ $408,324
Liabilities
Deferred Revenue$1,361,140$989,216▼ $371,924
Other Liabilities$613,232$676,398▲ $63,166
Accounts Payable and Accrued Expenses$23,852$23,852→ $0
Total Liabilities$1,998,224$1,689,466▼ $308,758
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,050,293$1,633,252▼ $417,041
Total Net Assets Fund Balance$2,050,293$1,633,252▼ $417,041
Total Liabilities and Net Assets / Fund Balance$4,048,517$3,322,718▼ $725,799

Asset Categories

AssetBook ValueDepreciationBasis
Other Assets Org$6,859--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Barry FreyPresident & CEOFT$1,025,430$622,101$1,647,531
Noah KlasVP Member ServicesFT$200,000$192,146$392,146
Carrie DalyVP DevelopmentFT$56,250$126,109$182,359
Bryan KelleyMarketing DirectorFT$92,000$82,180$174,180
Zachary ShermanManagerFT$115,536$13,515$129,051

Board Members and Trustees

NameTitle
Francois de Gaspe BeaubienChairman
John PartillaDirector
Marc KiddDirector

Highest Paid Contractors

ContractorServicesLocationCompensation
Ajay DuraniMarketing202-35 Foothill Avenue, Holliswood, NY 11423$245,700
Scott E Hunzinger CPA PCAccountingPO Box 6, Cutchogue, NY 11935$113,750
Revenue and Support

Revenue Composition

Contributions and Grants
$3,156,851
Program Service Revenue
$1,671,648
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$-417,041
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$2,706,695
Other Expenses$2,538,845
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$1,082,573$191,042-$1,273,615
Other Salaries and Wages$1,113,003--$1,113,003
Conferences and Meetings$1,040,401--$1,040,401
Travel$182,325--$182,325
Occupancy$134,684$23,768-$158,452
Other Employee Benefits$150,232--$150,232
Fees for Services Accounting-$148,925-$148,925
Advertising$113,052--$113,052
Payroll Taxes$102,845--$102,845
Pension Plan Contributions$67,000--$67,000
Other Expenses$98,951$21,171-$21,171
Fees for Services Legal-$19,076-$19,076
Insurance-$10,520-$10,520
Total Functional Expenses$4,831,038$414,502$0$5,245,540
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Accrued Bonus$485,000
Accrued Expenses$132,811
Credit Card$21,376
Other Liabilities$17,610
Payroll Liabilities$11,600
Accrued Vacation$8,000
Rounding$1
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“No review was or will be conducted.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Digital Place-based Advertising Associat
EIN
20-5360895
Phone
6317348016
Address
c/o Hunzinger PC PO Box 6, Cutchogue, NY 11935

Signing Officer

Name
Scott Hunzinger
Title
CFO
Phone
6317348016
Signed
2025-11-15
Discuss with paid preparer
Yes

Organization Details

Formed
2007
Legal Domicile
Ny
Voting Board Members
9
Independent Board Members
8
Employees
8

Preparer

Firm
Scott E Hunzinger CPA PC
Address
315 Green Way, Cutchogue, NY 11935
Preparer
Scott Hunzinger
Phone
6317348016
Raw XML AppendixShowing 400 of 417 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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ReturnHeader/BuildTS02025-03-06 01:10:19Z
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