Civic Intelligence

Visalia Convention & Visitors Bureau

EIN 20-5199890 • 501(c)6 • Visalia, CA

View Organization Page

Profile

To serve as the marketing and promotional agency responsible for convention and tourism business in the city of visalia.

PO Box 2734Visalia, CA 93279

www.visitvisalia.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

69th percentile

0.05x

Higher debt load relative to assets than 69% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2023

Liabilities / Revenue

69th percentile

0.04x

Higher debt load relative to revenue than 69% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2023

Net Margin

67th percentile

9.4%

Higher net margin than 67% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2023

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

82nd percentile

21%

Faster asset growth than 82% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2022 to 2023

Revenue Growth

59th percentile

6.2%

Faster revenue growth than 59% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets69th percentile

Assets

Down

$313,493

Down $42,167 (-12%) from 2023

Liabilities

Up

$29,897

Up $11,201 (+60%) from 2023

Net Assets

Down

$283,596

Down $53,368 (-16%) from 2023

Operations
Liabilities / Revenue69th percentileNet Margin67th percentile

Revenue

Up

$1,133,610

Up $648,390 (+134%) from 2023

Expenses

Up

$1,186,978

Up $747,190 (+170%) from 2023

Net Income

Down

-$53,368

Down $98,800 (-217%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth82nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$400K$300K$200K$100K$0Assets 2011: $59,762Liabilities 2011: $0Net Assets 2011: $59,7622011Assets 2012: $36,009Liabilities 2012: $1,400Net Assets 2012: $34,6092012Assets 2013: $6,800Liabilities 2013: $0Net Assets 2013: $6,8002013Assets 2014: $35,067Liabilities 2014: $0Net Assets 2014: $35,0672014Assets 2015: $111,837Liabilities 2015: $0Net Assets 2015: $111,8372015Assets 2016: $149,741Liabilities 2016: $0Net Assets 2016: $149,7412016Assets 2017: $247,850Liabilities 2017: $38,563Net Assets 2017: $209,2872017Assets 2018: $192,749Liabilities 2018: $8,113Net Assets 2018: $184,6362018Assets 2019: $108,904Liabilities 2019: $5,534Net Assets 2019: $103,3702019Assets 2020: $177,685Liabilities 2020: $5,002Net Assets 2020: $172,6832020Assets 2021: $261,354Liabilities 2021: $3,400Net Assets 2021: $257,9542021Assets 2022: $293,799Liabilities 2022: $2,267Net Assets 2022: $291,5322022Assets 2023: $355,660Liabilities 2023: $18,696Net Assets 2023: $336,9642023Assets 2024: $313,493Liabilities 2024: $29,897Net Assets 2024: $283,5962024

Highlighted filing

2024

Assets$313,493
Liabilities$29,897
Net Assets$283,596
Open 2024 Filing

Operations Trend

Revenue Growth59th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $308,113Expenses 2011: $271,697Net Income 2011: $36,4162011Revenue 2012: $342,524Expenses 2012: $367,677Net Income 2012: -$25,1532012Revenue 2013: $328,227Expenses 2013: $356,036Net Income 2013: -$27,8092013Revenue 2014: $342,579Expenses 2014: $314,312Net Income 2014: $28,2672014Revenue 2015: $329,377Expenses 2015: $252,607Net Income 2015: $76,7702015Revenue 2016: $318,500Expenses 2016: $280,596Net Income 2016: $37,9042016Revenue 2017: $331,437Expenses 2017: $271,891Net Income 2017: $59,5462017Revenue 2018: $373,283Expenses 2018: $397,934Net Income 2018: -$24,6512018Revenue 2019: $402,428Expenses 2019: $464,496Net Income 2019: -$62,0682019Revenue 2020: $432,795Expenses 2020: $363,482Net Income 2020: $69,3132020Revenue 2021: $508,998Expenses 2021: $423,727Net Income 2021: $85,2712021Revenue 2022: $456,814Expenses 2022: $423,236Net Income 2022: $33,5782022Revenue 2023: $485,220Expenses 2023: $439,788Net Income 2023: $45,4322023Revenue 2024: $1,133,610Expenses 2024: $1,186,978Net Income 2024: -$53,3682024

Highlighted filing

2024

Revenue$1,133,610
Expenses$1,186,978
Net Income-$53,368
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$313,493
Liabilities
$29,897
Net assets
$283,596
Revenue
$1,133,610
Expenses
$1,186,978
Net income
-$53,368
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.31$0.03$0.28$1.13$1.19$0.05
2023Detailed filing. Detailed filing data is available for this year.$0.36$0.02$0.34$0.49$0.44$0.05
2022Detailed filing. Detailed filing data is available for this year.$0.29$0.00$0.29$0.46$0.42$0.03
2021Detailed filing. Detailed filing data is available for this year.$0.26$0.00$0.26$0.51$0.42$0.09
2020Detailed filing. Detailed filing data is available for this year.$0.18$0.01$0.17$0.43$0.36$0.07
2019Detailed filing. Detailed filing data is available for this year.$0.11$0.01$0.10$0.40$0.46$0.06
2018Detailed filing. Detailed filing data is available for this year.$0.19$0.01$0.18$0.37$0.40$0.02
2017Detailed filing. Detailed filing data is available for this year.$0.25$0.04$0.21$0.33$0.27$0.06
2016Detailed filing. Detailed filing data is available for this year.$0.15$0.00$0.15$0.32$0.28$0.04
2015Detailed filing. Detailed filing data is available for this year.$0.11$0.00$0.11$0.33$0.25$0.08
2014Summary only. Only limited summary data is available for this year.$0.04$0.00$0.04$0.34$0.31$0.03
2013Summary only. Only limited summary data is available for this year.$0.01$0.00$0.01$0.33$0.36$0.03
2012Summary only. Only limited summary data is available for this year.$0.04$0.00$0.03$0.34$0.37$0.03
2011Summary only. Only limited summary data is available for this year.$0.06$0.00$0.06$0.31$0.27$0.04
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 13, 2025
Return Version
2024v5.1
Gross Receipts
$1,134,463
Mission and Program Overview

Mission

To serve as the marketing and promotional agency responsible for convention and tourism business in the city of visalia.

To promote the city of visalia as an optimum location for conventions and community events.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$336,964$283,596▼ $53,368
Cash and Non-Interest-Bearing Accounts$230,185$228,413▼ $1,772
Savings and Temporary Cash Investments$125,276$65,284▼ $59,992
Prepaid Expenses and Deferred Charges-$15,891-
Inventories for Sale or Use$199$3,905▲ $3,706
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$355,660$313,493▼ $42,167
Liabilities
Other Liabilities$0$15,000▲ $15,000
Accounts Payable and Accrued Expenses$18,696$14,897▼ $3,799
Total Liabilities$18,696$29,897▲ $11,201
Net Assets / Fund Balance
Total Net Assets Fund Balance$336,964$283,596▼ $53,368
Total Liabilities and Net Assets / Fund Balance$355,660$313,493▼ $42,167
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Steve NelsenChair
Katy YoungVice Chair
Adrian ReynosaDirector
Brett TaylorDirector
Denise Taylor-connorDirector
Sintia Kawaski-yeeDirector
Anil ChaganSecretary
John OnetoTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,113,053
Program Service Revenue
$20,000
Investment Income
$8
Other Revenue
$549
All Other Contributions
$752,004
Change in Net Assets
$-53,368
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$883,939
Salaries, Compensation, and Employee Benefits$303,039
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$463,254--$463,254
Other Salaries and Wages$268,500--$268,500
Conferences and Meetings$110,732$2,144-$112,876
Occupancy$38,231--$38,231
Payroll Taxes$34,539--$34,539
Office Expenses$30,529--$30,529
Other Expenses$20,752$18,291-$18,291
All Other Expenses$17,476$147-$17,623
Travel$15,884--$15,884
Fees for Services Accounting-$10,744-$10,744
Insurance$3,715--$3,715
Fees for Services Other$725--$725
Total Functional Expenses$1,155,652$31,326$0$1,186,978
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$1,402
Fundraising Direct Expenses$853
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Convention Incentives$15,000
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The form 990 is provided to the organization's treasurer in draft form prior to filing the form with the internal revenue service.”

Form 990, Part VI, Section C, Line 18

“The organization provides its form 1023 and 990 available for public inspection upon written request or during normal business hours at 100 willow plaza, suite 400, visalia, ca 93291.”

Form 990, Part VI, Section C, Line 19

“The organization provides its governing documents and financial statements upon written request within 90 days of the request. The organization adopted a conflict of interest policy upon formation on july 7, 2006, and a copy of it is included in the organization's employee handbook.”

Filing and Contact Details

Filer

Filer Name
Visalia Convention & Visitors Bureau
EIN
20-5199890
Phone
5593340141
Address
PO BOX 2734, VISALIA, CA 93279

Signing Officer

Name
Steve Nelsen
Title
Chair
Phone
5593340141
Signed
2025-05-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Steve Nelsen
Formed
2006
Legal Domicile
CA
Voting Board Members
8
Independent Board Members
8
Employees
0
Volunteers
8

Preparer

Firm
VOLLMER DANIEL GAEBE & GROVELLP CPA'S
Address
100 WILLOW PLAZA SUITE 400, VISALIA, CA 93291
Preparer
D William Hitchman
Phone
5597331051
Raw XML Appendix356 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/PYOtherExpensesAmt0275016
IRS990/PYOtherRevenueAmt0710
IRS990/PYProgramServiceRevenueAmt010225
IRS990/PYRevenuesLessExpensesAmt045432
IRS990/PYSalariesCompEmpBnftPaidAmt0164772
IRS990/PYTotalExpensesAmt0439788
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0485220
IRS990/ReconcilationRevenueExpnssAmt0-53368
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd00
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd01
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt020008
IRS990/RtnEarnEndowmentIncmOthFndsGrp/BOYAmt0336964
IRS990/RtnEarnEndowmentIncmOthFndsGrp/EOYAmt0283596
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0125276
IRS990/SavingsAndTempCashInvstGrp/EOYAmt065284
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt015000
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0CONVENTION INCENTIVES
IRS990ScheduleD/TotalBookValueLandBuildingsAmt00
IRS990ScheduleD/TotalLiabilityAmt015000
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE FORM 990 IS PROVIDED TO THE ORGANIZATION'S TREASURER IN DRAFT FORM PRIOR TO FILING THE FORM WITH THE INTERNAL REVENUE SERVICE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION PROVIDES ITS FORM 1023 AND 990 AVAILABLE FOR PUBLIC INSPECTION UPON WRITTEN REQUEST OR DURING NORMAL BUSINESS HOURS AT 100 WILLOW PLAZA, SUITE 400, VISALIA, CA 93291.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE ORGANIZATION PROVIDES ITS GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS UPON WRITTEN REQUEST WITHIN 90 DAYS OF THE REQUEST. THE ORGANIZATION ADOPTED A CONFLICT OF INTEREST POLICY UPON FORMATION ON JULY 7, 2006, AND A COPY OF IT IS INCLUDED IN THE ORGANIZATION'S EMPLOYEE HANDBOOK.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION C, LINE 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0355660
IRS990/TotalAssetsEOYAmt0313493
IRS990/TotalAssetsGrp/BOYAmt0355660
IRS990/TotalAssetsGrp/EOYAmt0313493
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt01113053
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt031326
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt01155652
IRS990/TotalFunctionalExpensesGrp/TotalAmt01186978
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt018696
IRS990/TotalLiabilitiesEOYAmt029897
IRS990/TotalLiabilitiesGrp/BOYAmt018696
IRS990/TotalLiabilitiesGrp/EOYAmt029897
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0336964
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0283596
IRS990/TotalOtherCompensationAmt00
IRS990/TotalOtherProgSrvcExpenseAmt028834
IRS990/TotalProgramServiceExpensesAmt01155652
IRS990/TotalProgramServiceRevenueAmt020000
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt0549
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt020008
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01133610
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt08
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0355660
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0313493
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ProgramServicesAmt015884
IRS990/TravelGrp/TotalAmt015884
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO BOX 2734
IRS990/USAddress/CityNm0VISALIA
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd093279
IRS990/VotingMembersGoverningBodyCnt08
IRS990/VotingMembersIndependentCnt08
IRS990/WebsiteAddressTxt0HTTPS://WWW.VISITVISALIA.COM/
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0STEVE NELSEN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CHAIR
ReturnHeader/BusinessOfficerGrp/PhoneNum05593340141
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-13
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VISALIA CONVENTION & VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0VISA
ReturnHeader/Filer/EIN0205199890
ReturnHeader/Filer/PhoneNum05593340141
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 2734
ReturnHeader/Filer/USAddress/CityNm0VISALIA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd093279
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0941553366
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0VOLLMER DANIEL GAEBE & GROVELLP CPA'S
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0100 WILLOW PLAZA SUITE 400
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0VISALIA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd093291
ReturnHeader/PreparerPersonGrp/PhoneNum05597331051
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0D WILLIAM HITCHMAN
ReturnHeader/ReturnTs02025-05-15T16:16:40-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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