Civic Intelligence

P4L DBA Lemonade Day

990 • Fiscal year 2019 • EIN 20-4235269

Jul 01, 2018 to Jun 30, 2019 • Filed on Apr 21, 2020

1800 West Loop SouthHouston, TX 77027

(713) 626-5511

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

71st percentile

0.28x

Higher debt load relative to assets than 71% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Liabilities / Revenue

69th percentile

0.24x

Higher debt load relative to revenue than 69% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Net Margin

32nd percentile

-2.7%

Higher net margin than 32% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Top Officer Pay

91st percentile

$212,481

Higher top officer pay than 91% of similar nonprofits.

Top officer pay equals 18.4% of source-year revenue.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Asset Growth

67th percentile

10%

Faster asset growth than 67% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Revenue Growth

76th percentile

23%

Faster revenue growth than 76% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Assets

Up

$1,024,283

Up $94,022 (+10%) from 2018

Net Assets

Down

$741,459

Down $30,681 (-4.0%) from 2018

Liabilities

Up

$282,824

Up $124,703 (+79%) from 2018

Revenue

Up

$1,156,389

Up $213,904 (+23%) from 2018

Expenses

Up

$1,187,070

Up $147,110 (+14%) from 2018

Net Income

Up

-$30,681

Up $66,794 (+69%) from 2018

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2011: $488,360Liabilities 2011: $221,385Net Assets 2011: $266,9752011Assets 2012: $1,385,493Liabilities 2012: $233,238Net Assets 2012: $1,152,2552012Assets 2013: $1,039,285Liabilities 2013: $262,069Net Assets 2013: $777,2162013Assets 2014: $913,636Liabilities 2014: $142,306Net Assets 2014: $771,3302014Assets 2015: $870,321Liabilities 2015: $292,668Net Assets 2015: $577,6532015Assets 2016: $739,546Liabilities 2016: $330,301Net Assets 2016: $409,2452016Assets 2017: $941,965Liabilities 2017: $72,350Net Assets 2017: $869,6152017Assets 2018: $930,261Liabilities 2018: $158,121Net Assets 2018: $772,1402018Assets 2019: $1,024,283Liabilities 2019: $282,824Net Assets 2019: $741,4592019Assets 2020: $1,435,132Liabilities 2020: $306,243Net Assets 2020: $1,128,8892020Assets 2021: $1,560,551Liabilities 2021: $227,539Net Assets 2021: $1,333,0122021Assets 2022: $1,930,479Liabilities 2022: $231,885Net Assets 2022: $1,698,5942022Assets 2023: $2,110,415Liabilities 2023: $210,048Net Assets 2023: $1,900,3672023Assets 2024: $1,848,830Liabilities 2024: $177,926Net Assets 2024: $1,670,9042024

Highlighted filing

2019

Assets$1,024,283
Liabilities$282,824
Net Assets$741,459

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $1,811,680Expenses 2011: $2,002,761Net Income 2011: -$191,0812011Revenue 2012: $2,256,817Expenses 2012: $1,371,537Net Income 2012: $885,2802012Revenue 2013: $1,743,210Expenses 2013: $1,624,129Net Income 2013: $119,0812013Revenue 2014: $1,218,203Expenses 2014: $1,224,089Net Income 2014: -$5,8862014Revenue 2015: $1,476,271Expenses 2015: $1,669,948Net Income 2015: -$193,6772015Revenue 2016: $837,548Expenses 2016: $1,005,956Net Income 2016: -$168,4082016Revenue 2017: $1,035,668Expenses 2017: $575,298Net Income 2017: $460,3702017Revenue 2018: $942,485Expenses 2018: $1,039,960Net Income 2018: -$97,4752018Revenue 2019: $1,156,389Expenses 2019: $1,187,070Net Income 2019: -$30,6812019Revenue 2020: $1,647,817Expenses 2020: $1,260,387Net Income 2020: $387,4302020Revenue 2021: $1,422,542Expenses 2021: $1,218,419Net Income 2021: $204,1232021Revenue 2022: $1,222,591Expenses 2022: $810,791Net Income 2022: $411,8002022Revenue 2023: $1,949,810Expenses 2023: $1,748,037Net Income 2023: $201,7732023Revenue 2024: $1,880,928Expenses 2024: $2,110,391Net Income 2024: -$229,4632024

Highlighted filing

2019

Revenue$1,156,389
Expenses$1,187,070
Net Income-$30,681
Jump To
Filing Snapshot
Filing Period
Jul 1, 2018 to Jun 30, 2019
Signed
Apr 21, 2020
Return Version
2018v3.1
Gross Receipts
$1,156,389
Mission and Program Overview

Mission

P4L's mission is to help prepare youth for life through fun, proactive and experiential programs infused with life skills, character education, and entrepreneurship. The foremost objective is to help today's youth become the business leaders, social advocates, community volunteers and forward-thinking citizens of tomorrow. We want to build self-esteem and new mindsets that can propel youth to success they likely would not have pursued otherwise.

P4L empowers youth to become contributing members of society through lesson-based experiential programs such as Lemonade Day (www.lemonadeday.org).

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$366,171$663,061▲ $296,890
Cash and Non-Interest-Bearing Accounts$471,156$282,631▼ $188,525
Inventories for Sale or Use$34,272$37,672▲ $3,400
Prepaid Expenses and Deferred Charges$19,952$22,704▲ $2,752
Accounts Receivable$38,710$18,215▼ $20,495
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Total Assets$930,261$1,024,283▲ $94,022
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$131,095$246,884▲ $115,789
Deferred Revenue$27,026$35,940▲ $8,914
Total Liabilities$158,121$282,824▲ $124,703
Net Assets / Fund Balance
Unrestricted Net Assets$672,140$717,885▲ $45,745
Temporarily Rstr Net Assets$100,000$23,574▼ $76,426
Total Net Assets Fund Balance$772,140$741,459▼ $30,681
Total Liabilities and Net Assets / Fund Balance$930,261$1,024,283▲ $94,022

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$196,278$483,169$679,447
Other Land Buildings$466,055-$466,055
Leasehold Improvements$728$1,172$1,900
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steven GordonPresident & DirectorFT$150,000$11,390$212,481
Jeff WarrenTreasurerPT$37,985$56,237$43,131

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$500,973
Program Service Revenue
$655,416
Investment Income
$0
Other Revenue
$0
All Other Contributions
$500,973
Change in Net Assets
$-30,681

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,156,389
Revenue Not Reported on Form 990
$61,651
Total Revenue per Audited Statements
$1,218,040
Total Revenue per Form 990
$1,156,389
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$589,079
Salaries, Compensation, and Employee Benefits$567,991
Total Fundraising Expense$153,326
Professional Fundraising Fees$30,000
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$274,671-$60,000$334,671
Current Officers, Directors, Trustees, and Key Employees$42,620$85,238$42,620$170,478
Depreciation Depletion$129,380$81$121$129,582
Advertising$77,246--$77,246
Fees for Services Other$55,470$1,155$493$57,118
Other Expenses$49,018--$49,018
Information Technology$48,221$358$95$48,674
Payroll Taxes$22,799$3,621$6,304$32,724
Fees for Services Professional Fundraising--$30,000$30,000
Travel$23,383$2,743$1,185$27,311
Other Employee Benefits$15,902-$6,366$22,268
Fees for Services Accounting-$19,020-$19,020
Conferences and Meetings$13,739$1,669-$15,408
Occupancy$10,994$1,016$1,525$13,535
Office Expenses$6,870$3,131$2,817$12,818
Pension Plan Contributions$6,050-$1,800$7,850
Insurance-$6,512-$6,512
Total Functional Expenses$909,200$124,544$153,326$1,187,070

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$1,248,721
Expenses per Audited Statements$1,187,070
Total Expenses per Form 990$1,187,070
Expenses Not Reported on Form 990$61,651
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$30,000
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
Yes
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 2: Description of Business or Family Relationship of Officers, Directors, Et

Michael Holtouse and Lisa Holthouse have a family relationship. Jeff Warren has a business relationship with Michael Holthouse.

Form 990, Part VI, Line 11B: Form 990 Review Process

The President reviews Form 990. A copy is provided to the board prior to filing with the IRS.

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

The Board of Directors hired a third party Human Resource Recruitment Agency who was tasked with recruiting, vetting, and providing comparable compensation data. The Board of Directors convened to review candidate qualifications and determine salary compensation, and a written detailed offer letter was extended to the candidate.

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

The governing documents, conflict of interest policy and financial statements are available upon request.

Filing and Contact Details

Filer

Filer Name
P4L dba Lemonade Day
EIN
20-4235269
Phone
7136265511
Address
1800 West Loop South, Houston, TX 77027

Signing Officer

Name
Jeff Warren
Title
Treasurer
Signed
2020-04-21
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Steven Gordon
Formed
2006
Legal Domicile
TX
Voting Board Members
9
Independent Board Members
8
Employees
7
Volunteers
8

Preparer

Firm
Blazek & Vetterling
Address
2900 Weslayan Suite 200, Houston, TX 77027-5132
Preparer
Barbara Murphy
Phone
7134395739
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IRS990/Desc0Lemonade Day is a strategic lesson-based program that walks youth K-5 from a dream to a business plan while teaching them the principles required to start a company. Entrepreneurship is a catalyst to create new companies and better jobs; Lemonade Day works to stimulate economic growth through positive youth development and entrepreneurship education. Through the experience of owning and running a lemonade stand, youth are empowered with life skills, increased financial and business literacy, soft skills, mentorship and real-world business experience. Our mission is to help today's youth become the business leaders, social advocates, community volunteers and forward-thinking citizens of tomorrow. Lemonade Day sparks the spirit of entrepreneurship and empowers youth to set goals, work hard, and achieve their dreams. In 2019, P4L licensed the Lemonade Day Program in 78 cities.
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IRS990/MissionDesc0Our mission is to help prepare youth for life through fun, proactive and experiential programs infused with life skills, character education, and entrepreneurship. The foremost objective is to help todays youth become the business leaders, social advocates, community volunteers and forward-thinking citizens of tomorrow. We want to build self-esteem and new mindsets that can propel youth to success they likely would not have pursued otherwise.
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IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0274671
IRS990/OtherSalariesAndWagesGrp/TotalAmt0334671
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IRS990/PayrollTaxesGrp/FundraisingAmt06304
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt03621
IRS990/PayrollTaxesGrp/ProgramServicesAmt022799
IRS990/PayrollTaxesGrp/TotalAmt032724
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IRS990/PrincipalOfficerNm0Steven Gordon
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1224241
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IRS990/PYContributionsGrantsAmt0244029
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IRS990/RelatedOrganizationCtrlEntInd0false
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IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
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IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt0109939
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt0554680
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt01778357
IRS990ScheduleA/GovtFurnSrvcFcltsVl509Grp/TotalAmt00
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IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt0727609
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt0921591
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt03670004
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt00
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IRS990ScheduleA/OtherIncome509Grp/TotalAmt00
IRS990ScheduleA/Post1975UBTIGrp/TotalAmt00
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct00.78930
IRS990ScheduleA/PublicSupportPY509Pct00.77220
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IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt01476271
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IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt05448361
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
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IRS990ScheduleD/DonatedServicesUseFcltsAmt061651
IRS990ScheduleD/EquipmentGrp/BookValueAmt0196278
IRS990ScheduleD/EquipmentGrp/DepreciationAmt0483169
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt0679447
IRS990ScheduleD/ExpensesNotReportedAmt061651
IRS990ScheduleD/ExpensesSubtotalAmt01187070
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt0728
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Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.85$0.18$1.67$1.88$2.11$0.23
2023Detailed filing. Detailed filing data is available for this year.$2.11$0.21$1.90$1.95$1.75$0.20
2022Detailed filing. Detailed filing data is available for this year.$1.93$0.23$1.70$1.22$0.81$0.41
2021Detailed filing. Detailed filing data is available for this year.$1.56$0.23$1.33$1.42$1.22$0.20
2020Detailed filing. Detailed filing data is available for this year.$1.44$0.31$1.13$1.65$1.26$0.39
2019Detailed filing. Detailed filing data is available for this year.$1.02$0.28$0.74$1.16$1.19$0.03
2018Detailed filing. Detailed filing data is available for this year.$0.93$0.16$0.77$0.94$1.04$0.10
2017Summary only. Only limited summary data is available for this year.$0.94$0.07$0.87$1.04$0.58$0.46
2016Detailed filing. Detailed filing data is available for this year.$0.74$0.33$0.41$0.84$1.01$0.17
2015Summary only. Only limited summary data is available for this year.$0.87$0.29$0.58$1.48$1.67$0.19
2014Summary only. Only limited summary data is available for this year.$0.91$0.14$0.77$1.22$1.22$0.01
2013Summary only. Only limited summary data is available for this year.$1.04$0.26$0.78$1.74$1.62$0.12
2012Summary only. Only limited summary data is available for this year.$1.39$0.23$1.15$2.26$1.37$0.89
2011Summary only. Only limited summary data is available for this year.$0.49$0.22$0.27$1.81$2.00$0.19