Waterfront Alliance Inc.

“Form 990, part 1, line 1 description of organization mission: the metropolitan waterfront alliance (mwa) transforms new york harbor and the waterfronts of new york and new jersey through its focus on three areas:1) communication and collaboration2) policy initiatives3) direct servicemwa's programs in these areas address waterfront issues and the need to plan and advocate for the wise use of the new york and new jersey waterfronts.”

“Part iii, line 4a: communications and collaborationmwa is the central source for information on waterfront issues in the new york metropolitan area. Mwa provides a variety of platforms to decision makers and the public for education, discussion, planning, and collaboration on the most important issues facing new york harbor and the new york and northern new jersey waterfront. These diverse platforms are invaluable resources to civic organizations, the states of new york and new jersey, and new york city.waterfront communicationsmwa reaches a broad range of individuals, organizations, and government leaders through its many communication tools. The electronic newsletter, waterwire, was distributed to approximately 9,000 readers twice a month. This newsletter is a reliable source of information on waterfront policy, news, events, and alliance partners themselves, and contains links to the mainstream media's waterfront reporting. Mwa's website is also a source of rich content including policy, publications, research, testimony, and event information. In 2014, mwa released the fourth annual edition of splash!, mwa's guide to low-cost and no-cost waterfront education and recreation opportunities in the warm season. The guide provides information about water-based educational programs and services that can be used by camps, schools, and individuals to explore the new york metropolitan region's waterfront and natural resources.in 2014, mwa organized a communications advisory committee to undertake a rebranding assessment, which cumulated in the hiring of a firm to rebrand the organization's identity, branding, website, and associated collateral. Mwa and its consultants will develop a comprehensive and consistent design strategy that cuts across all parts of the organization and will improve how the mwa brand is used in overall mwa communications. (the new brand, website, and associated collateral is scheduled to launch in june 2015.in september 2014, mwa hired a director of communications and development to guide mwa to improve the visibility and messaging of its programs, events, and policy work and ensure that multiple audiences readily recognize them. Waterfront conferencemwa's annual waterfront conference is the new york metropolitan region's preeminent gathering for the waterfront, regularly attracting upwards of 700 attendees. Each year, the waterfront conference promises a full day of discourse, workshops, and presentations focused on a broad waterfront theme. Mwa's 2014 waterfront conference focused on equity and resilience, showcased community leaders who are planning and advocating for the future of their local waterfronts, and explored how all waterfront plans must be strengthened for ecology and resilience. The waterfront conference drew a strong, active network of regional leaders, policymakers, waterfront advocates, environmental experts, and elected officials, with over 600 participants. Workshops included: pulling back the curtain: the working waterfront, innovation and education; and after the storm: it's all about implementation.city of water daymwa's annual city of water day has grown to become the largest family focused event that celebrates the world-class potential of the new york and northern new jersey waterfront, with a focus on engaging children and families through fun and educational outdoor activities. The seventh annual city of water day enjoyed great success, drawing more than 27,000 attendees to the water with events on governors island in new york, maxwell place park in hoboken, new jersey, and 35 additional city of water day in your neighborhood events taking place throughout the metropolitan region, ranging from van cortland park in the bronx, to the hudson river park in manhattan, to riverbank park in newark. In addition, mwa garnered the great atlantic and pacific tea company (a&p), its first premier sponsor for the event.mwa's task forcesmwa's six task forces, composed of waterfront experts and a”

“MWA has the form 990 prepared by an outside accounting firm and has established the following process to ensure that the information reported is complete and accurate. The President, Treasurer, and Finance Committee meet with the outside accountant and review the form 990 in detail to ensure that it correctly reflects all activities and policies at MWA. The final version is sent to the Board of Directors prior to submission to the Internal Revenue Service.”

“The conflict of interest policy is applicable to Directors, Officers, and employees who can influence the actions of MWA. If an employee believes that they have a conflict, they should disclose it to the CEO, who shall bring the matter to the attention of the board. If a Director believes they have a conflict, they should disclose it to the Board Chair, who shall bring it to the Board's attention. The Board shall determine whether a conflict exists and in the case of an existing conflict, whether the contemplated transaction may be authorized as just, fair, and reasonable to MWA. The decision of the Board on these matters will rest in their sole discretion, and their concern must be the welfare of MWA and the advancement of its purpose.”

“The decision on salary of the CEO was taken by the full board on recommendation by the Executive Committee. Prior to discussion with the Executive Committee, the Treasurer and the Chairs of the Board and the Governance Committee reviewed comparable salary information researched by the Treasurer; performance reviews of the CEO compiled by the Governance Chair; the fiscal condition of the Organization; and prior salary history.”

“The Organization makes its form 990 available for public inspection as required under section 6104 of the internal revenue code by posting it on GuideStar.org and its own website. In addition, the financial statements, conflict of interest policy, articles of incorporation and by-laws are also available upon written request at 217 Water Street, suite 300, New York, NY 10038... or by calling the Organization directly at (212)-935-9831.”

“The Organization has estabished a Finance Committee that among other things, assumes responsibility for oversight of the audit of its financial statements and selection of an independent accountant. This process has not changed from the prior year.”

“Equipment 3063. 2625. 206. 232. Miscellaneous 1222. 0. 1222. 0.”