Civic Intelligence

The What to Expect Foundation

990 • Fiscal year 2012 • EIN 13-3969722

Jan 01, 2012 to Dec 31, 2012 • Filed on Sep 24, 2013

Organization Profilewww.whattoexpect.org

View Organization Page

211 West 80th St Lower Level10024
Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

50th percentile

0.13x

Higher debt load relative to assets than 50% of similar nonprofits.

2012 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2012

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2012

Net Margin

Score unavailable

No value available

Net margin requires both revenue and expenses on this filing.

Source year 2012

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2012

Asset Growth

8th percentile

-17%

Faster asset growth than 8% of similar nonprofits.

2012 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2011 to 2012

Revenue Growth

Score unavailable

No value available

No valid filing value is available for this score.

Balance Sheet
Liabilities / Assets50th percentile

Assets

Down

$1,194,691

Down $237,496 (-17%) from 2011

Net Assets

Down

$1,044,904

Down $341,835 (-25%) from 2011

Liabilities

Up

$149,787

Up $104,339 (+230%) from 2011

Revenue And Expenses
Liabilities / RevenueScore unavailableNet MarginScore unavailable

Revenue

-

No earlier filing loaded for comparison.

Expenses

Up

$969,094

Up $199,108 (+26%) from 2011

Net Income

-

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset Growth8th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2011: $1,432,187Liabilities 2011: $45,448Net Assets 2011: $1,386,7392011Assets 2012: $1,194,691Liabilities 2012: $149,787Net Assets 2012: $1,044,9042012Assets 2013: $683,755Liabilities 2013: $80,691Net Assets 2013: $603,0642013Assets 2014: $384,682Liabilities 2014: $12,845Net Assets 2014: $371,8372014Assets 2015: $561,745Liabilities 2015: $23,162Net Assets 2015: $538,5832015Assets 2016: $668,450Liabilities 2016: $155,031Net Assets 2016: $513,4192016Assets 2017: $676,388Liabilities 2017: $24,275Net Assets 2017: $652,1132017Assets 2018: $939,405Liabilities 2018: $196,519Net Assets 2018: $742,8862018Assets 2019: $788,031Liabilities 2019: $28,285Net Assets 2019: $759,7462019Assets 2020: $676,077Liabilities 2020: $87,187Net Assets 2020: $588,8902020Assets 2021: $284,342Liabilities 2021: $44,731Net Assets 2021: $239,6112021Assets 2022: $181,495Liabilities 2022: $32,522Net Assets 2022: $148,9732022Assets 2023: $171,536Liabilities 2023: $48,067Net Assets 2023: $123,4692023Assets 2024: $122,383Liabilities 2024: $6,345Net Assets 2024: $116,0382024

Highlighted filing

2012

Assets$1,194,691
Liabilities$149,787
Net Assets$1,044,904
Open 2012 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KExpenses 2011: $769,9862011Expenses 2012: $969,0942012Revenue 2013: $762,858Expenses 2013: $1,204,698Net Income 2013: -$441,8402013Revenue 2014: $1,065,373Expenses 2014: $1,296,600Net Income 2014: -$231,2272014Revenue 2015: $437,310Expenses 2015: $270,564Net Income 2015: $166,7462015Revenue 2016: $185,792Expenses 2016: $210,956Net Income 2016: -$25,1642016Revenue 2017: $266,356Expenses 2017: $127,662Net Income 2017: $138,6942017Revenue 2018: $262,791Expenses 2018: $172,018Net Income 2018: $90,7732018Revenue 2019: $510,505Expenses 2019: $493,645Net Income 2019: $16,8602019Revenue 2020: $390,585Expenses 2020: $561,441Net Income 2020: -$170,8562020Revenue 2021: $540,508Expenses 2021: $889,787Net Income 2021: -$349,2792021Revenue 2022: $362,588Expenses 2022: $453,226Net Income 2022: -$90,6382022Revenue 2023: $377,786Expenses 2023: $403,290Net Income 2023: -$25,5042023Revenue 2024: $280,090Expenses 2024: $287,521Net Income 2024: -$7,4312024

Highlighted filing

2012

Revenue-
Expenses$969,094
Net Income-
Open 2012 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2012 to Dec 31, 2012
Signed
Sep 24, 2013
Return Version
2012v2.0
Gross Receipts
$766,087
Mission and Program Overview

Mission

To help low-income women and families get the information, education and support they need to expect healthier pregnancies, safer deliveries and healthy happy babies.

Filing and Contact Details

Filer

EIN
13-3969722
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IRS990/Description0Baby Basics: one program, hundreds of thousands of stronger moms and babiesBaby Basics helps put everyone on the same pagefrom physician and staff, to patient and familiesand strengthens the delivery of prenatal care, education and support to vulnerable populations.The goals of the program are:TO PROVIDE underserved families prenatal materials that are not only beautiful, comprehensive and easy to read, but also serve as a catalyst for learning and family literacyTO EMPOWER, engage and educate underserved parents so that they become effective users of the healthcare system and can advocate for themselves and their familiesTO TEACH healthcare providers and educators how to use health literacy and cultural competency tools and strategies to improve patient communication and complianceTO BUILD community initiatives so families receive integrated, coordinated prenatal and parenting messagesFirst, we created a book, Baby Basics: Your Month By Month Guide To A Healthy Pregnancy, designed specifically to provide lower-income and lower-literacy populations with crucial prenatal health information and support. It has since grown from a book, to a program, to an overall healthcare philosophy. Baby Basics is revolutionizing the prenatal experience and outcome for families in needone clinic, one mom, one baby at a time.Today, there are more than 11 active Baby Basics programs across the country, and each year, more than 250 health care providers purchase the Baby Basics book to use with their patients. Strengthening Existing Programs for Maximum ImpactWe designed Baby Basics to bolster pregnancy programs already in existence and to help all types of caregivers provide consistent, understandable information to pregnant moms in need. Just as no two moms are alike, we work with each site individually to customize a Baby Basics Program that meets its unique population and setting needs.Anyone who helps pregnant women can benefit from our strategies for helping moms access information and care, and for learning skills women need to become advocates for their own health and that of their families. With our training, technical assistance and evaluation tools you can easily implement a Baby Basics Program using a health literacy approach.That program could include:Using Baby Basics materials in the exam roomintegrating Baby Basics materials into home visits and health educationEmploying health literacy strategies for communicating with low-literate patientsUsing the planner to coordinate care among different providers of servicesPromoting principles of adult literacy and English as a Second Language education as applied to prenatal education in a Baby Basics ProgramUsing the Baby Basics Curriculum in groups or one-on-oneBuilding a Baby Basics Communitya partnership for planning, implementing, and evaluating strategiesto create collective impactGrowing GlobalAfter years of hard work and getting to know the pregnant women and their support staffs in communities throughout the United States, if theres one thing weve learned, its that every mom wants the best for her baby.Thats true in both in our country and abroad, and its why were so excited to be advancing our Baby Basics Program internationally through the Womens Health Innovation Programa groundbreaking new partnership with the U.S. State Department Office of Global Womens Issues and the Bill and Melinda Gates Foundation. This initiative is enabling us to expand globally and empower pregnant women around the world to become strong health advocates for themselves and their children.Over the years, weve gotten really good at listening to expecting moms, hearing their stories and meeting their needs, and now, as part of our mission to educate and empower moms in need, our international program will focus on vulnerable and expectant mothers in other countries by offering evidence-based, culturally appropriate pregnancy information, education and social support to those in targeted overseas nations.
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IRS990ScheduleO/GeneralExplanation/Explanation0Documents are made available upon request.
IRS990ScheduleO/GeneralExplanation/Explanation1The organization has a board approved conflict of interest policy. Each board member must fill out an annual declaration stating they had no conflicts or identifying the nature of their interested party transactions.
IRS990ScheduleO/GeneralExplanation/Explanation2The Form 990 was sent to the full board of directors via e-mail prior to being filed with the IRS. All directors were afforded the opportunity to ask questions and offer edits. The decision of whether to make edits was made by the executive director in conjunction with our tax preparer.
IRS990ScheduleO/GeneralExplanation/Explanation3Board President Heidi Murkoff & Board Member Erik Murkoff are married.
IRS990ScheduleO/GeneralExplanation/Identifier0Form 990, Part VI, Line 19
IRS990ScheduleO/GeneralExplanation/Identifier1Form 990, Part VI, Line 12c
IRS990ScheduleO/GeneralExplanation/Identifier2Form 990, Part VI, Line 11b
IRS990ScheduleO/GeneralExplanation/Identifier3Form 990, Part VI, Line 2
IRS990ScheduleO/GeneralExplanation/ReturnReference0Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
IRS990ScheduleO/GeneralExplanation/ReturnReference1Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts
IRS990ScheduleO/GeneralExplanation/ReturnReference2Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/GeneralExplanation/ReturnReference3Form 990, Part VI, Line 2: Description of Business or Family Relationship of Officers, Directors, Et
IRS990/ScheduleORequired0true
IRS990/School0false
IRS990/SignificantChange0false
IRS990/SignificantNewProgramServices0false
IRS990/StateLegalDomicile0NY
IRS990/StatesWhereCopyOfReturnIsFiled0NY
IRS990/SubjectToProxyTax0false
IRS990/TaxableDistributions0false
IRS990/TaxablePartyNotification0false
IRS990/TaxExemptBonds0false
IRS990/TemporarilyRestrictedNetAssets/BOY066623
IRS990/TemporarilyRestrictedNetAssets/EOY020000
IRS990/Terminated0false
IRS990/TermOrPermanentEndowments0false
IRS990/TheBooksAreInCareOf/AddressUS/AddressLine10211 West 80th St
IRS990/TheBooksAreInCareOf/AddressUS/City0New York
IRS990/TheBooksAreInCareOf/AddressUS/State0NY
IRS990/TheBooksAreInCareOf/AddressUS/ZIPCode010024
IRS990/TheBooksAreInCareOf/NamePerson0Ruth Turoff
IRS990/TheBooksAreInCareOf/TelephoneNumber02127129764
IRS990/TotalAssets/BOY01432187
IRS990/TotalAssetsBOY01432187
IRS990/TotalAssets/EOY01194691
IRS990/TotalAssetsEOY01194691
IRS990/TotalCompGT150K0true

Document Assets

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Filings

Displayed year

2012 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$1,194,691
Liabilities
$149,787
Net assets
$1,044,904
Revenue
-
Expenses
$969,094
Net income
-
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.12$0.01$0.12$0.28$0.29$0.01
2023Summary only. Only limited summary data is available for this year.$0.17$0.05$0.12$0.38$0.40$0.03
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.18$0.03$0.15$0.36$0.45$0.09
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.28$0.04$0.24$0.54$0.89$0.35
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.68$0.09$0.59$0.39$0.56$0.17
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.79$0.03$0.76$0.51$0.49$0.02
2018Summary only. Only limited summary data is available for this year.$0.94$0.20$0.74$0.26$0.17$0.09
2017Summary only. Only limited summary data is available for this year.$0.68$0.02$0.65$0.27$0.13$0.14
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.67$0.16$0.51$0.19$0.21$0.03
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.56$0.02$0.54$0.44$0.27$0.17
2014Detailed filing. Detailed filing data is available for this year.$0.38$0.01$0.37$1.07$1.30$0.23
2013Detailed filing. Detailed filing data is available for this year.$0.68$0.08$0.60$0.76$1.20$0.44
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.19$0.15$1.04$0.97
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.43$0.05$1.39$0.77
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2012 filings • 501(c)3 • $1M-$5M nonprofits