Civic Intelligence

The What to Expect Foundation

990 • Fiscal year 2019 • EIN 13-3969722

Jan 01, 2019 to Dec 31, 2019 • Filed on Nov 11, 2020

Organization Profilewww.whattoexpectproject.org

View Organization Page

PO Box 1222New York, NY 10113

(646) 306-2116

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

52nd percentile

0.04x

Higher debt load relative to assets than 52% of similar nonprofits.

2019 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2019

Liabilities / Revenue

59th percentile

0.06x

Higher debt load relative to revenue than 59% of similar nonprofits.

2019 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2019

Net Margin

49th percentile

3.3%

Higher net margin than 49% of similar nonprofits.

2019 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2019

Top Officer Pay

93rd percentile

$144,231

Higher top officer pay than 93% of similar nonprofits.

Top officer pay equals 28.3% of source-year revenue.

2019 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2019

Asset Growth

11th percentile

-16%

Faster asset growth than 11% of similar nonprofits.

2019 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2018 to 2019

Revenue Growth

92nd percentile

94%

Faster revenue growth than 92% of similar nonprofits.

2019 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets52nd percentile

Assets

Down

$788,031

Down $151,374 (-16%) from 2018

Net Assets

Up

$759,746

Up $16,860 (+2.3%) from 2018

Liabilities

Down

$28,285

Down $168,234 (-86%) from 2018

Revenue And Expenses
Liabilities / Revenue59th percentileNet Margin49th percentile

Revenue

Up

$510,505

Up $247,714 (+94%) from 2018

Expenses

Up

$493,645

Up $321,627 (+187%) from 2018

Net Income

Down

$16,860

Down $73,913 (-81%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth11th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2011: $1,432,187Liabilities 2011: $45,448Net Assets 2011: $1,386,7392011Assets 2012: $1,194,691Liabilities 2012: $149,787Net Assets 2012: $1,044,9042012Assets 2013: $683,755Liabilities 2013: $80,691Net Assets 2013: $603,0642013Assets 2014: $384,682Liabilities 2014: $12,845Net Assets 2014: $371,8372014Assets 2015: $561,745Liabilities 2015: $23,162Net Assets 2015: $538,5832015Assets 2016: $668,450Liabilities 2016: $155,031Net Assets 2016: $513,4192016Assets 2017: $676,388Liabilities 2017: $24,275Net Assets 2017: $652,1132017Assets 2018: $939,405Liabilities 2018: $196,519Net Assets 2018: $742,8862018Assets 2019: $788,031Liabilities 2019: $28,285Net Assets 2019: $759,7462019Assets 2020: $676,077Liabilities 2020: $87,187Net Assets 2020: $588,8902020Assets 2021: $284,342Liabilities 2021: $44,731Net Assets 2021: $239,6112021Assets 2022: $181,495Liabilities 2022: $32,522Net Assets 2022: $148,9732022Assets 2023: $171,536Liabilities 2023: $48,067Net Assets 2023: $123,4692023Assets 2024: $122,383Liabilities 2024: $6,345Net Assets 2024: $116,0382024

Highlighted filing

2019

Assets$788,031
Liabilities$28,285
Net Assets$759,746
Open 2019 Filing

Operations Trend

Revenue Growth92nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KExpenses 2011: $769,9862011Expenses 2012: $969,0942012Revenue 2013: $762,858Expenses 2013: $1,204,698Net Income 2013: -$441,8402013Revenue 2014: $1,065,373Expenses 2014: $1,296,600Net Income 2014: -$231,2272014Revenue 2015: $437,310Expenses 2015: $270,564Net Income 2015: $166,7462015Revenue 2016: $185,792Expenses 2016: $210,956Net Income 2016: -$25,1642016Revenue 2017: $266,356Expenses 2017: $127,662Net Income 2017: $138,6942017Revenue 2018: $262,791Expenses 2018: $172,018Net Income 2018: $90,7732018Revenue 2019: $510,505Expenses 2019: $493,645Net Income 2019: $16,8602019Revenue 2020: $390,585Expenses 2020: $561,441Net Income 2020: -$170,8562020Revenue 2021: $540,508Expenses 2021: $889,787Net Income 2021: -$349,2792021Revenue 2022: $362,588Expenses 2022: $453,226Net Income 2022: -$90,6382022Revenue 2023: $377,786Expenses 2023: $403,290Net Income 2023: -$25,5042023Revenue 2024: $280,090Expenses 2024: $287,521Net Income 2024: -$7,4312024

Highlighted filing

2019

Revenue$510,505
Expenses$493,645
Net Income$16,860
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Nov 11, 2020
Return Version
2019v5.0
Gross Receipts
$510,505
Mission and Program Overview

Mission

To help low-income women and families get the information, education and support they need to expect healthier pregnancies, safer deliveries and healthy happy babies.

A non-profit organization dedicated to educating and empowering moms in need, in the U.S. and around the world, so that they can expect healthier pregnancies, safer deliveries, healthier babies, and healthier futures.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$758,980$657,522▼ $101,458
Inventories for Sale or Use$161,967$72,655▼ $89,312
Accounts Receivable$6,920$56,478▲ $49,558
Prepaid Expenses and Deferred Charges$11,163$0▼ $11,163
Land, Buildings, and Equipment, Net$375$1,376▲ $1,001
Cash and Non-Interest-Bearing Accounts-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Total Assets$939,405$788,031▼ $151,374
Other Assets Total-$0-
Liabilities
Deferred Revenue-$15,236-
Accounts Payable and Accrued Expenses$196,519$13,049▼ $183,470
Total Liabilities$196,519$28,285▼ $168,234
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$742,886$759,746▲ $16,860
Total Net Assets Fund Balance$742,886$759,746▲ $16,860
Total Liabilities and Net Assets / Fund Balance$939,405$788,031▼ $151,374

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings-$207,743$207,743
Leasehold Improvements-$87,033$87,033
Equipment$1,376$7,080$8,456
Compensation and Service Providers
Top Officer Pay93rd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Annie G ToroPresident & E.DFT$144,231$144,231

Board Members and Trustees

NameTitle
Heidi MurkoffPresident
Erik MurkoffDirector
Victor ShargaiDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$2,500
Program Service Revenue
$502,459
Investment Income
$5,546
Other Revenue
$0
All Other Contributions
$2,500
Change in Net Assets
$16,860
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$384,821
Other Expenses$108,824
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$142,485$40,755-$183,240
Current Officers, Directors, Trustees, and Key Employees$144,231--$144,231
Travel$32,612$4,658-$37,270
Other Employee Benefits$29,857$4,244-$34,101
Payroll Taxes$20,356$2,893-$23,249
Fees for Services Accounting-$13,450-$13,450
Fees for Services Legal-$10,877-$10,877
Fees for Services Other$7,708--$7,708
Office Expenses-$3,628-$3,628
Other Expenses$7,365$3,421-$3,421
All Other Expenses$2,743--$2,743
Occupancy-$2,575-$2,575
Depreciation Depletion$649--$649
Insurance-$446-$446
Total Functional Expenses$399,456$94,189$0$493,645
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 2: Description of Business or Family Relationship of Officers, Directors, Et

“Board President Heidi Murkoff & Board Member Erik Murkoff are married.”

Form 990, Part VI, Line 11B: Form 990 Review Process

“The Form 990 was sent to the full board of directors via e-mail prior to being filed with the IRS. All directors were afforded the opportunity to ask questions and offer edits. The decision of whether to make edits was made by the managing director in conjunction with our tax preparer.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“The organization has a board approved conflict of interest policy. Each board member must fill out an annual declaration stating they had no conflicts or identifying the nature of their interested party transactions.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“Documents are made available upon request.”

Filing and Contact Details

Filer

Filer Name
What To Expect Project
EIN
13-3969722
Phone
6463062116
Address
PO Box 1222, New York, NY 10113

Signing Officer

Name
Annie G Toro
Title
President and E.D.
Signed
2020-11-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Erik Murkoff
Legal Domicile
Ny
Voting Board Members
3
Independent Board Members
3
Employees
3
Volunteers
3

Preparer

Firm
Schall & Ashenfarb Cpas
Address
307 5th Ave 15th Floor, NEW YORK, NY 10016-6517
Preparer
Michael Schall
Phone
2122682800
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

“The Project does not believe its financial statements include any uncertain tax positions. Tax filings for periods ending December 31,2015 and later are subject to examination by applicable taxing authorities.”

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IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt0151838
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt01256201
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt00
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt05546
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt01960
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IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt0412
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IRS990ScheduleA/InvestmentIncomeCYPct00.00620
IRS990ScheduleA/InvestmentIncomePYPct00.00370
IRS990ScheduleA/NetIncomeFromOtherUBIGrp/TotalAmt00
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IRS990ScheduleA/Post1975UBTIGrp/TotalAmt00
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IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus3YearsAmt068750
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/CurrentTaxYearMinus4YearsAmt0285040
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IRS990ScheduleD/EquipmentGrp/BookValueAmt01376
IRS990ScheduleD/EquipmentGrp/DepreciationAmt07080
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt08456
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IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt087033
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt087033
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt0207743
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt0207743
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0The Project does not believe its financial statements include any uncertain tax positions. Tax filings for periods ending December 31,2015 and later are subject to examination by applicable taxing authorities.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0Part X : FIN48 Footnote
IRS990ScheduleD/TotalBookValueLandBuildingsAmt01376
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Board President Heidi Murkoff & Board Member Erik Murkoff are married.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Form 990 was sent to the full board of directors via e-mail prior to being filed with the IRS. All directors were afforded the opportunity to ask questions and offer edits. The decision of whether to make edits was made by the managing director in conjunction with our tax preparer.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The organization has a board approved conflict of interest policy. Each board member must fill out an annual declaration stating they had no conflicts or identifying the nature of their interested party transactions.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Documents are made available upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 2: Description of Business or Family Relationship of Officers, Directors, Et
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
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IRS990/USAddress/AddressLine1Txt0PO Box 1222
IRS990/USAddress/CityNm0New York
IRS990/USAddress/StateAbbreviationCd0NY
IRS990/USAddress/ZIPCd010113
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ReturnHeader/BuildTS02021-01-29 14:40:06Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Annie G Toro
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President and E.D.
ReturnHeader/BusinessOfficerGrp/SignatureDt02020-11-11
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0What To Expect Project
ReturnHeader/Filer/BusinessNameControlTxt0WHAT
ReturnHeader/Filer/EIN0133969722
ReturnHeader/Filer/PhoneNum06463062116
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO Box 1222

Document Assets

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Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$788,031
Liabilities
$28,285
Net assets
$759,746
Revenue
$510,505
Expenses
$493,645
Net income
$16,860
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.12$0.01$0.12$0.28$0.29$0.01
2023Summary only. Only limited summary data is available for this year.$0.17$0.05$0.12$0.38$0.40$0.03
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.18$0.03$0.15$0.36$0.45$0.09
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.28$0.04$0.24$0.54$0.89$0.35
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.68$0.09$0.59$0.39$0.56$0.17
2019Detailed filing. Detailed filing data is available for this year.$0.79$0.03$0.76$0.51$0.49$0.02
2018Summary only. Only limited summary data is available for this year.$0.94$0.20$0.74$0.26$0.17$0.09
2017Summary only. Only limited summary data is available for this year.$0.68$0.02$0.65$0.27$0.13$0.14
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.67$0.16$0.51$0.19$0.21$0.03
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.56$0.02$0.54$0.44$0.27$0.17
2014Detailed filing. Detailed filing data is available for this year.$0.38$0.01$0.37$1.07$1.30$0.23
2013Detailed filing. Detailed filing data is available for this year.$0.68$0.08$0.60$0.76$1.20$0.44
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.19$0.15$1.04$0.97
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.43$0.05$1.39$0.77