Civic Intelligence

Glaad Inc.

990 • Fiscal year 2023 • EIN 13-3384027

Oct 01, 2022 to Sep 30, 2023 • Filed on Aug 15, 2024

Organization ProfileWWW.GLAAD.ORG

View Organization Page

104 W 29th Street 4th FloorNew York, NY 10001

(212) 629-3322

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

25th percentile

0.06x

Higher debt load relative to assets than 25% of similar nonprofits.

2023 filings • 501(c)3 • $50M-$100M nonprofits • Source year 2023

Liabilities / Revenue

22nd percentile

0.13x

Higher debt load relative to revenue than 22% of similar nonprofits.

2023 filings • 501(c)3 • $50M-$100M nonprofits • Source year 2023

Net Margin

76th percentile

16%

Higher net margin than 76% of similar nonprofits.

2023 filings • 501(c)3 • $50M-$100M nonprofits • Source year 2023

Top Officer Pay

84th percentile

$815,786

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 3.2% of source-year revenue.

2023 filings • 501(c)3 • $50M-$100M nonprofits • Source year 2023

Asset Growth

71st percentile

13%

Faster asset growth than 71% of similar nonprofits.

2023 filings • 501(c)3 • $50M-$100M nonprofits • Annualized from 2022 to 2023

Revenue Growth

86th percentile

36%

Faster revenue growth than 86% of similar nonprofits.

2023 filings • 501(c)3 • $50M-$100M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets25th percentile

Assets

Up

$52,315,761

Up $6,159,748 (+13%) from 2022

Net Assets

Up

$49,026,046

Up $5,157,466 (+12%) from 2022

Liabilities

Up

$3,289,715

Up $1,002,282 (+44%) from 2022

Revenue And Expenses
Liabilities / Revenue22nd percentileNet Margin76th percentile

Revenue

Up

$25,260,642

Up $6,642,129 (+36%) from 2022

Expenses

Up

$21,158,057

Up $6,583,967 (+45%) from 2022

Net Income

Up

$4,102,585

Up $58,162 (+1.4%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth71st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$60M$40M$20M$0Assets 2011: $7,589,041Liabilities 2011: $586,846Net Assets 2011: $7,002,1952011Assets 2012: $6,351,178Liabilities 2012: $581,402Net Assets 2012: $5,769,7762012Assets 2013: $4,910,140Liabilities 2013: $364,898Net Assets 2013: $4,545,2422013Assets 2014: $5,167,695Liabilities 2014: $343,559Net Assets 2014: $4,824,1362014Assets 2015: $4,869,113Liabilities 2015: $320,603Net Assets 2015: $4,548,5102015Assets 2016: $6,689,656Liabilities 2016: $578,521Net Assets 2016: $6,111,1352016Assets 2017: $7,325,162Liabilities 2017: $1,026,819Net Assets 2017: $6,298,3432017Assets 2018: $17,030,908Liabilities 2018: $929,961Net Assets 2018: $16,100,9472018Assets 2019: $20,473,076Liabilities 2019: $827,411Net Assets 2019: $19,645,6652019Assets 2020: $30,301,512Liabilities 2020: $2,228,876Net Assets 2020: $28,072,6362020Assets 2021: $44,226,917Liabilities 2021: $2,231,980Net Assets 2021: $41,994,9372021Assets 2022: $46,156,013Liabilities 2022: $2,287,433Net Assets 2022: $43,868,5802022Assets 2023: $52,315,761Liabilities 2023: $3,289,715Net Assets 2023: $49,026,0462023Assets 2024: $45,527,174Liabilities 2024: $2,843,313Net Assets 2024: $42,683,8612024

Highlighted filing

2023

Assets$52,315,761
Liabilities$3,289,715
Net Assets$49,026,046
Open 2023 Filing

Operations Trend

Revenue Growth86th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$30M$20M$10M$0-$10MRevenue 2011: $4,107,687Expenses 2011: $6,699,322Net Income 2011: -$2,591,6352011Revenue 2012: $4,101,985Expenses 2012: $5,334,404Net Income 2012: -$1,232,4192012Revenue 2013: $3,333,982Expenses 2013: $4,558,516Net Income 2013: -$1,224,5342013Revenue 2014: $4,672,278Expenses 2014: $4,393,384Net Income 2014: $278,8942014Revenue 2015: $5,061,281Expenses 2015: $5,158,959Net Income 2015: -$97,6782015Revenue 2016: $5,401,462Expenses 2016: $3,961,408Net Income 2016: $1,440,0542016Revenue 2017: $7,987,237Expenses 2017: $7,865,802Net Income 2017: $121,4352017Revenue 2018: $19,442,708Expenses 2018: $9,665,598Net Income 2018: $9,777,1102018Revenue 2019: $13,070,440Expenses 2019: $9,572,662Net Income 2019: $3,497,7782019Revenue 2020: $17,288,202Expenses 2020: $8,912,771Net Income 2020: $8,375,4312020Revenue 2021: $24,855,418Expenses 2021: $10,906,312Net Income 2021: $13,949,1062021Revenue 2022: $18,618,513Expenses 2022: $14,574,090Net Income 2022: $4,044,4232022Revenue 2023: $25,260,642Expenses 2023: $21,158,057Net Income 2023: $4,102,5852023Revenue 2024: $13,635,114Expenses 2024: $22,524,131Net Income 2024: -$8,889,0172024

Highlighted filing

2023

Revenue$25,260,642
Expenses$21,158,057
Net Income$4,102,585
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Oct 1, 2022 to Sep 30, 2023
Signed
Aug 15, 2024
Return Version
2022v5.0
Gross Receipts
$32,184,951
Mission and Program Overview

Mission

To promote and ensure fair, accurate and inclusive representation of people and events across all forms of media as a means of eliminating discrimination based on gender identity and sexual orientation and promoting acceptance of LGBTQ people.Over the past year, GLAAD has hosted LGBTQ strategic panels and presences during some of the most visible global convenings including the World Economic Forum Annual Meeting in Davos, the Academy Awards, the Miss Universe pageant, the MAKERS conference, South by Southwest, the Country Music Association Festival, the Emmy Awards, the Grammy Awards, and the Sundance Film Festival, among others. Through this work, GLAAD ensures LGBTQ issues are top of mind for thought leaders in business, Hollywood, and social justice.

As the world's largest lgbtq media advocacy organization, glaad ensures fair, accurate, and inclusive representation that leads to 100% acceptance.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$13,381,440$20,277,110▲ $6,895,670
Savings and Temporary Cash Investments$3,135,565$13,593,528▲ $10,457,963
Pledges and Grants Receivable$13,434,586$11,972,137▼ $1,462,449
Cash and Non-Interest-Bearing Accounts$15,285,914$4,910,424▼ $10,375,490
Prepaid Expenses and Deferred Charges$681,328$626,853▼ $54,475
Investments Other Securities$151,870$206,303▲ $54,433
Land, Buildings, and Equipment, Net$0$0→ $0
Total Assets$46,156,013$52,315,761▲ $6,159,748
Other Assets Total$85,310$729,406▲ $644,096
Liabilities
Accounts Payable and Accrued Expenses$1,317,283$2,530,677▲ $1,213,394
Other Liabilities$0$665,239▲ $665,239
Deferred Revenue$970,150$93,799▼ $876,351
Total Liabilities$2,287,433$3,289,715▲ $1,002,282
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$33,065,681$39,543,823▲ $6,478,142
Net Assets With Donor Restrictions$10,802,899$9,482,223▼ $1,320,676
Total Net Assets Fund Balance$43,868,580$49,026,046▲ $5,157,466
Total Liabilities and Net Assets / Fund Balance$46,156,013$52,315,761▲ $6,159,748

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$0$1,273,711$1,273,711
Other Land Buildings$0$289,124$289,124
Leasehold Improvements$0$247,496$247,496
Compensation and Service Providers
Top Officer Pay84th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Sarah K EllisCEO & PresidentFT$406,414$409,372$815,786
Darra B GordonDeputy President & COOFT$299,798$71,061$370,859
Richard J FerraroChief Communications OfficerFT$219,817$42,926$262,743
Gwendolyn PointerEvp of GmiFT$222,183$36,234$258,417
Tristan L MarraHead of Research & ReportsFT$163,020$11,803$174,823
Johanna Y OsburnChief Development OfficerFT$172,500-$172,500
Sarah K KennedyVP Comm. & CampaignsFT$159,710$11,795$171,505
Anthony a RamosVP of Comm. and TalentFT$152,339$15,937$168,276
Nick AdamsDirector of Transgender RepresentationFT$149,381$14,989$164,370
Michael Phillip Bowman-zamoraSr. Director of People, TalentFT$156,729$1,048$157,777
Wasif SindhiFormer VP of FinanceFT$129,368$7,457$136,825
Emily PlaucheChief Financial OfficerFT$43,761$4,270$48,031

Board Members and Trustees

NameTitle
Andrea CaliseAudit Chair
Pamela StewartChair - Until 10/22
Sharon CallahanDeputy Chair
Liz JenkinsTreasurer - Until 10/22, Board Chair
Antonious PorchVice Chair, Dev. - as of 03/23
Tiffany R WarrenVice Chair, Dev. - Until 03/23
Kevin BurkeVice Chair, Governance
Nick HessVice Chair, Governance
Samantha HarnettBoard Mem. - Until 10/22, Secretary
Mike DoyleBoard Mem. - Until 10/22, Treasurer
Adrienne HayesBoard Member
Antonious PorchBoard Member
Ariadne GettyBoard Member
Christel S MillerBoard Member
Damien Hooper-campbellBoard Member
David HornikBoard Member
Frankie GrandeBoard Member
Juan Carlos CruzBoard Member
Justin BlakeBoard Member
Liana Douillet GuzmanBoard Member
Lisa LeeBoard Member
Maeve DuvallyBoard Member
Nicole EisenbergBoard Member
Ranjan GoswamiBoard Member
Richard P ClarkBoard Member
Samantha BrankBoard Member
Shameek BoseBoard Member
Zeke SmithBoard Member
Alana MayoMember-at-large
Colleen TaylorMember-at-large
PeppermintMember-at-large
Louis VegaSecretary - Until 10/22

Highest Paid Contractors

ContractorServicesLocationCompensation
Stamp Event ManagementEvent Management76 5TH AVENUE SUITE 704 710, New York, NY 10001$351,823
Berlin Rosen LtdPublic Relations15 MAIDEN LANE SUITE 1600, New York, NY 10038$320,833
Zs Strategies LLCGovernment/public Relations Consulting1512A SHELTON AVENUE, Nashville, TN 37216$257,273
Ground MediaPsa Production2221 CHESTER STREET SE, Washington, DC 20020$195,478
Grant J SchneiderMarketing And Presentation Consulting18 COOPER ROAD, Scarsdale, NY 10583$146,729
Revenue and Support

Revenue Composition

Contributions and Grants
$27,724,612
Program Service Revenue
$0
Investment Income
$340,069
Other Revenue
$-2,804,039
All Other Contributions
$23,682,334
Change in Net Assets
$4,102,585

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table4$61,350Fair Market Value (FMV)
Total Noncash Contributions4$61,350-

Audited Revenue Reconciliation

Revenue per Audited Statements
$24,769,857
Revenue Not Reported on Financial Statements
$490,785
Revenue Not Reported on Form 990
$1,853,856
Other Revenue Adjustments
$354,983
Total Revenue per Audited Statements
$26,623,713
Total Revenue per Form 990
$25,260,642
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$11,467,607
Salaries, Compensation, and Employee Benefits$9,690,450
Total Fundraising Expense$2,533,632
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$5,042,696$417,997$712,867$6,173,560
Fees for Services Other$2,323,111$493,071$297,154$3,113,336
Current Officers, Directors, Trustees, and Key Employees$1,309,046$558,772$248,586$2,116,404
Advertising$1,609,177$30,700$108,856$1,748,733
Travel$1,207,989$111,908$42,205$1,362,102
Office Expenses$546,485$81,625$80,737$708,847
Occupancy$516,708$78,069$76,964$671,741
Other Employee Benefits$526,617$66,525$71,716$664,858
Payroll Taxes$482,848$72,953$71,920$627,721
Conferences and Meetings$463,269$81,255$16,264$560,788
Information Technology$8,259$80,154$384,610$473,023
Other Expenses$197,226$184,997$23,319$184,997
All Other Expenses$113,456$15,183$16,760$145,399
Fees for Service Investment Mgmnt Fees-$135,802-$135,802
Pension Plan Contributions$84,793$8,756$14,358$107,907
Insurance$82,800$12,510$12,333$107,643
Fees for Services Legal$1,595$42,197-$43,792
Fees for Services Accounting-$34,624-$34,624
Total Functional Expenses$16,092,638$2,531,787$2,533,632$21,158,057

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$21,466,247
Total Expenses per Form 990$21,158,057
Expenses per Audited Statements$20,667,272
Expenses Not Reported on Form 990$798,975
Expenses Not Reported on Financial Statements$490,785
Other Expense Adjustments$354,983
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$3,372,622
Fundraising Gross Income$554,172
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Ny Media Awards$2,142,879$293,750$203,745$90,005
La Media Awards$2,141,169$222,670$453,695$-231,025
Total Events$4,596,450$554,172$3,372,622$-2,818,450
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Right of Use Liability$665,239
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Once the form 990 is completed by the external audit firm, it is reviewed by the chief operating officer and audit committee of the organization and made available to all members of the governing body prior to filing.”

Form 990, Part VI, Section B, Line 12C

“The board members and officers sign a conflict of interest statement at their new member orientation and again once annually at the annual board meeting. The signed statements are reviewed by the board secretary and kept on file. All board members and officers are covered under the policy. Should a conflict be reported, the board chair reports to the full board the nature of the conflict and the necessary resolution. Any board member or officer with a conflict are recused from voting on any matters pertaining to the issue.”

Form 990, Part VI, Section B, Line 15

“Presidential compensation is managed by the board chair and ratified by the executive committee of the board and governed through a hiring contract. Compensation of other officers and key employees of the organization are reviewed annually by the president and chief operating officer.”

Form 990, Part VI, Section C, Line 19

“The form 990 and audited financial statements are available on the glaad.org website. The governing documents and conflict of interest policy are available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Glaad Inc
EIN
13-3384027
Phone
2126293322
Address
104 W 29TH STREET 4TH FLOOR, NEW YORK, NY 10001

Signing Officer

Name
Darra B Gordon
Title
Deputy President & COO
Phone
2126293322
Signed
2024-08-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Sarah K Ellis
Formed
1986
Legal Domicile
De
Voting Board Members
30
Independent Board Members
29
Employees
74
Volunteers
125

Preparer

Firm
Marcum Llp
Address
1899 L STREET NW 850, WASHINGTON, DC 20036
Preparer
Aaron M Fox
Phone
2022274000
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Other professional fees: program service expenses 2,267,894. Management and general expenses 220,855. Fundraising expenses 288,989. Total expenses 2,777,738. Employee recruitment: program service expenses 397. Management and general expenses 263,933. Fundraising expenses 0. Total expenses 264,330. Payroll processing fees: program service expenses 54,820. Management and general expenses 8,283. Fundraising expenses 8,165. Total expenses 71,268.”

Financial Statement Notes

PART X, LINE 2:

“Generally accepted accounting principles provide accounting and disclosure guidance about positions taken by an organization in its tax returns that might be uncertain. Management has considered its tax positions and believes that all of the positions taken by glaad in its federal and state exempt organization tax returns are more likely than not to be sustained upon examination.”

PART XI, LINE 4B - OTHER ADJUSTMENTS:

“Other event expenses 354,983.”

PART XII, LINE 4B - OTHER ADJUSTMENTS:

“Other event expenses 354,983.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0AS THE WORLD'S LARGEST LGBTQ MEDIA ADVOCACY ORGANIZATION, GLAAD ENSURES FAIR, ACCURATE, AND INCLUSIVE REPRESENTATION THAT LEADS TO 100% ACCEPTANCE.
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IRS990/Desc0THE GLAAD MEDIA INSTITUTE (GMI) EQUIPS DIVERSE STAKEHOLDERS TO END DISCRIMINATION AND ACCELERATE LGBTQ ACCEPTANCE, THROUGH:1) RESEARCH: FIELDING STUDIES, EVALUATING DATA, AND DEVELOPING METRICS THAT GENERATE FREE ANNUAL ACCOUNTABILITY RESOURCES, SUCH AS: GLAAD'S ANNUAL ACCELERATING ACCEPTANCE SURVEY, STATE OF HIV SURVEY, WHERE WE ARE ON TV INDEX, THE STUDIO RESPONSIBILITY INDEX, AND SOCIAL MEDIA SAFETY INDEX.2) TRAINING: EQUIPPING PARTICIPANTS INCLUDING JOURNALISTS, LOCAL LGBTQ ADVOCATES, CORPORATE EXECUTIVES, TV AND FILM PRODUCERS AND WRITERS, SPANISH-LANGUAGE MEDIA, VIDEO GAME DEVELOPERS, SOCIAL MEDIA CONTENT TEAMS AND MORE TO TELL LGBTQ STORIES FAIRLY AND ACCURATELY AND BE MEDIA-SAVVY ADVOCATES FOR LGBTQ ACCEPTANCE.3) CONSULTING: HELPING LOCAL AND NATIONAL NONPROFIT ORGANIZATIONS, COMPANIES, JOURNALISTS, TV AND FILM CREATORS AND MORE TELL LGBTQ STORIES FAIRLY AND ACCURATELY, AND TAKE ACTION FOR LGBTQ PEOPLE.THE GMI HAS ENGAGED NEARLY 100,000 PARTICIPANTS AND HAS ENJOYED SELECT ACCOMPLISHMENTS SUCH AS PROGRAMMING ON LGBTQ INCLUSION IN CORPORATE SETTINGS AT BUSINESS CONVENINGS LIKE THE WORLD ECONOMIC FORUM'S ANNUAL MEETING IN DAVOS AND VARIOUS STORYLINES IN THE MOST POPULAR FILMS, TV SERIES, AND VIDEO GAMES.
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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$52,315,761
Liabilities
$3,289,715
Net assets
$49,026,046
Revenue
$25,260,642
Expenses
$21,158,057
Net income
$4,102,585
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Summary only. Only limited summary data is available for this year.$45.5$2.84$42.7$13.6$22.5$8.89
2023Detailed filing. Detailed filing data is available for this year.$52.3$3.29$49.0$25.3$21.2$4.10
2022Summary only. Only limited summary data is available for this year.$46.2$2.29$43.9$18.6$14.6$4.04
2021Summary only. Only limited summary data is available for this year.$44.2$2.23$42.0$24.9$10.9$13.9
2020Summary only. Only limited summary data is available for this year.$30.3$2.23$28.1$17.3$8.91$8.38
2019Summary only. Only limited summary data is available for this year.$20.5$0.83$19.6$13.1$9.57$3.50
2018Summary only. Only limited summary data is available for this year.$17.0$0.93$16.1$19.4$9.67$9.78
2017Summary only. Only limited summary data is available for this year.$7.33$1.03$6.30$7.99$7.87$0.12
2016Summary only. Only limited summary data is available for this year.$6.69$0.58$6.11$5.40$3.96$1.44
2015Summary only. Only limited summary data is available for this year.$4.87$0.32$4.55$5.06$5.16$0.10
2014Summary only. Only limited summary data is available for this year.$5.17$0.34$4.82$4.67$4.39$0.28
2013Summary only. Only limited summary data is available for this year.$4.91$0.36$4.55$3.33$4.56$1.22
2012Summary only. Only limited summary data is available for this year.$6.35$0.58$5.77$4.10$5.33$1.23
2011Summary only. Only limited summary data is available for this year.$7.59$0.59$7.00$4.11$6.70$2.59
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2023 filings • 501(c)3 • $50M-$100M nonprofits