Liabilities / Assets
81st percentile
Higher debt load relative to assets than 81% of similar nonprofits.
Advertising Research Foundation Inc
EIN 13-0417765 • 501(c)6 • New York, NY
Profile
The principal mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.
Refreshing map…
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.54x
Liabilities / Revenue
58th percentile
Higher debt load relative to revenue than 58% of similar nonprofits.
Net Margin
37th percentile
Higher net margin than 37% of similar nonprofits.
Top Officer Pay
100th percentile
Higher top officer pay than 100% of similar nonprofits.
Top officer pay equals 5.2% of source-year revenue.
Asset Growth
19th percentile
Faster asset growth than 19% of similar nonprofits.
Revenue Growth
14th percentile
Faster revenue growth than 14% of similar nonprofits.
Balance Sheet
Assets
Down$8,822,392
Down $244,169 (-2.7%) from 2023
Liabilities
Down$4,805,826
Down $438,721 (-8.4%) from 2023
Net Assets
Up$4,016,566
Up $194,552 (+5.1%) from 2023
Revenue
Down$10,589,011
Down $591,999 (-5.3%) from 2023
Expenses
Down$10,507,125
Down $313,276 (-2.9%) from 2023
Net Income
Down$81,886
Down $278,723 (-77%) from 2023
Trend Graphs
Filings
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
- Assets
- $8,822,392
- Liabilities
- $4,805,826
- Net assets
- $4,016,566
- Revenue
- $10,589,011
- Expenses
- $10,507,125
- Net income
- $81,886
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2024 to Dec 31, 2024
- Signed
- Nov 15, 2025
- Return Version
- 2024v5.2
- Gross Receipts
- $12,291,693
Mission and Program Overview
Mission
The principal mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.
The arf's mission is to further, through research, the scientific practice of advertising and marketing. The arf is the preeminent professional organization focused on creating and championing unbiased high-quality research on advertising, marketing, and media.
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Investments Other Securities | $3,007,859 | $3,255,663 | ▲ $247,804 |
| Savings and Temporary Cash Investments | $1,298,599 | $1,173,517 | ▼ $125,082 |
| Cash and Non-Interest-Bearing Accounts | $912,765 | $950,576 | ▲ $37,811 |
| Land, Buildings, and Equipment, Net | $769,631 | $794,340 | ▲ $24,709 |
| Prepaid Expenses and Deferred Charges | $528,861 | $641,349 | ▲ $112,488 |
| Accounts Receivable | $583,831 | $419,968 | ▼ $163,863 |
| Total Assets | $9,066,561 | $8,822,392 | ▼ $244,169 |
| Other Assets Total | $1,965,015 | $1,586,979 | ▼ $378,036 |
| Liabilities | |||
| Deferred Revenue | $2,556,458 | $3,039,340 | ▲ $482,882 |
| Accounts Payable and Accrued Expenses | $1,240,428 | $864,083 | ▼ $376,345 |
| Other Liabilities | $1,297,661 | $752,403 | ▼ $545,258 |
| Unsecured Notes Loans Payable | $150,000 | $150,000 | → $0 |
| Total Liabilities | $5,244,547 | $4,805,826 | ▼ $438,721 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $3,822,014 | $4,016,566 | ▲ $194,552 |
| Total Net Assets Fund Balance | $3,822,014 | $4,016,566 | ▲ $194,552 |
| Total Liabilities and Net Assets / Fund Balance | $9,066,561 | $8,822,392 | ▼ $244,169 |
Asset Categories
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $698,969 | $869,906 | $1,568,875 |
| Leasehold Improvements | $95,371 | $619,952 | $715,323 |
| Other Assets Org | $665,430 | - | - |
| Other Securities | $3,255,663 | - | - |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Scott Mcdonald | Board Member/pres & CEO | FT | $431,458 | $119,438 | $550,896 |
| Paul Donato | Chief Research Officer | FT | $247,035 | $72,145 | $319,180 |
| Michael Heitner | Chief Growth Officer | FT | $226,166 | $73,835 | $300,001 |
| Elyssa Rubin | CFO | FT | $197,758 | $77,223 | $274,981 |
| Rachael Feigenbaum | SVP, Events Program Produc | FT | $178,050 | $55,615 | $233,665 |
| Nikole Tenbrink | VP, Marketing | FT | $165,117 | $48,833 | $213,950 |
| Jay Mattlin | VP, Research | FT | $172,731 | $16,304 | $189,035 |
| Gwen La Fantasie | VP, Membership | FT | $132,035 | $49,764 | $181,799 |
| Keith Smith | Managing Director | FT | $155,000 | $6,305 | $161,305 |
Board Members and Trustees
| Name | Title |
|---|---|
| Nishat Mehta | Board Member/chair (to 6/12/24) |
| Mark Truss | Board Member/vice Chair |
| Carl Mela | Board Member |
| Chris Fosdick | Board Member |
| Christine Turner | Board Member |
| Colleen Fahey Rush | Board Member |
| Greg Pharo | Board Member |
| Kirti Singh | Board Member |
| Neha Bhargava | Board Member |
| Nicole Whitlow | Board Member |
| Pete Doe | Board Member |
| Radha Subrmanyam | Board Member |
| Steven Millman | Board Member |
| Andy Smith | Board Member (to 6/12/24) |
| Mary Ann Packo | Board Member (to 6/12/24) |
| Sean Bruich | Board Member (to 8/15/24) |
| Abhilasha Mehta | Board Member/secretary |
| Bill Livek | Board Member/treasurer |
| Tim Perzyk | Board Member/treasurer (to 6/12/24) |
Highest Paid Contractors
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| 432 Park South Realty Co LLC | Rent | 116 E 27TH STREET 3RD FLOOR, New York, NY 10016 | $571,482 |
| Golden Square LLC | Marketing Consultant | 73 BRICK SCHOOL RD, Warren, CT 06754 | $227,369 |
| Bridge Builder LLC | It Consultant | 569 WASHINGTON STREET, Winchester, MA 01890 | $164,548 |
| Marcum LLP | Hr And Accounting Support Services | 1899 L STREET NW SUITE 850, Washington, DC 20036 | $137,744 |
| Precisionit Group | It Services | 15 COURT SQUARE SUITE 1050, Boston, MA 02109 | $133,342 |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $609,985
- Program Service Revenue
- $9,760,019
- Investment Income
- $136,961
- Other Revenue
- $82,046
- Change in Net Assets
- $81,886
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $6,286,997 |
| Other Expenses | $4,220,128 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | - | - | - | $3,861,451 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $1,364,037 |
| Conferences and Meetings | - | - | - | $674,431 |
| Other Employee Benefits | - | - | - | $625,260 |
| Occupancy | - | - | - | $554,157 |
| Payroll Taxes | - | - | - | $255,852 |
| Pension Plan Contributions | - | - | - | $180,397 |
| Depreciation Depletion | - | - | - | $164,927 |
| Travel | - | - | - | $150,360 |
| Fees for Services Legal | - | - | - | $59,217 |
| Insurance | - | - | - | $46,073 |
| Fees for Services Accounting | - | - | - | $41,067 |
| Other Expenses | - | - | - | $38,774 |
| All Other Expenses | - | - | - | $37,115 |
| Interest | - | - | - | $4,212 |
| Office Expenses | - | - | - | $3,268 |
| Total Functional Expenses | $0 | $0 | $0 | $10,507,125 |
Fundraising, Events, and Gaming
- Fundraising activities
- No
- Gaming activities
- No
- Professional fundraiser used
- No
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
Political and Lobbying Activity
- Political campaign activity
- No
- In-house lobbying only
- Yes
- Subject to proxy tax
- Yes
Debt and Bond Financing
Other Reported Liabilities
| Liability | Amount |
|---|---|
| Capital Lease Obligation | $752,403 |
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Annual disclosure for covered persons
- Yes
- Audit committee
- Yes
- Backup withholding compliance
- Yes
- Business relationship with 35% controlled entity
- No
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- No
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- Yes
- Other officer compensation reviewed
- No
- Conflict-of-interest policy
- Yes
- Audited financial statements prepared
- Yes
- Key decisions subject to board approval
- No
- Management duties delegated
- No
Governance Explanations
Form 990, Part VI, Section A, Line 6
“The organization has three categories of membership; founder members, regular members and associate members, as outlined by the organization bylaws. Such information is available upon request.”
Form 990, Part VI, Section A, Line 7A
“Each member is permitted to designate one representative to participate and act on their behalf in connection with foundation matters and activities as outlined in the organization bylaws. Such information is available upon request.”
Form 990, Part VI, Section B, Line 11B
“The form 990 is prepared by an outside, independent accounting firm and reviewed by the cfo. A copy of the return is provided to the finance committee to review and make recommendations. All board members receive a final copy of the return prior to filing.”
Form 990, Part VI, Section B, Line 12C
“Every transaction entered into by the organization is reviewed for potential conflicts of interest. Management and members of the board are not aware of any conflicts of interest. The organization has updated its conflict of interest policy and requires annual certification from its board members and employees.”
Form 990, Part VI, Section B, Line 15A
“The ceo's salary is determined by an executive committee of the board and is based on a review of comparability data from similar organizations.”
Form 990, Part VI, Section C, Line 18
“The form 990 and the irs status letter are available to the public upon request and on guidestar.org.”
Form 990, Part VI, Section C, Line 19
“All of the governing documents, conflict of interest policy, and financial statements are available to the public upon request.”
990, Part VI, Line 14
“The organization is currently evaluating the implementation of a written document retention and destruction policy.”
990, Part VII
“No board members receive compensation for their service. Scott mcdonald received the compensation reported for his services as the organization's president and ceo.”
Filing and Contact Details
Filer
- Filer Name
- Advertising Research Foundation Inc
- EIN
- 13-0417765
- Phone
- 2127515656
- Address
- 432 PARK AVENUE SOUTH, NEW YORK, NY 10016
Signing Officer
- Name
- Elyssa Rubin
- Title
- CFO
- Phone
- 2127515656
- Signed
- 2025-11-15
- Discuss with paid preparer
- Yes
Organization Details
- Principal Officer
- Scott Mcdonald
- Formed
- 1936
- Legal Domicile
- Ny
- Voting Board Members
- 15
- Independent Board Members
- 14
- Employees
- 53
- Volunteers
- 14
Preparer
- Firm
- Withum Smith & Brown Pc
- Address
- 424 MAIN STREET SUITE 800, BUFFALO, NY 14202-3508
- Preparer
- Mary Madonia
- Phone
- 7168472651
Supplemental Narrative
Additional Explanations
Form 990, Part XII, Line 2C
“The organization's process for selection of an independent accountant and monitoring of the audit process has not changed from the prior year.”
Financial Statement Notes
PART X, LINE 2:
“The organization has been recognized by the internal revenue service ("irs")as a not-for-profit corporation as described in section 501(c)(6) of the internal revenue code (irc) and is exempt from federal income taxes on related income pursuant to section 501(a) of the irc. The organization follows guidance issued by the fasb regarding accounting for uncertainty in income taxes. This guidance clarifies the accounting for income taxes by prescribing the minimum recognition threshold an income tax position is required to meet before being recognized in the financial statements and applies to all income tax positions. Each income tax position is assessed using a two-step process. A determination is first made as to whether it is more-likely-than-not that the income tax position will be sustained, based upon technical merits, upon examination by the taxing authorities. If the income tax position is expected to meet the more-likely-than-not criteria, the benefit recorded in the financial statements equals the largest amount that is greater than 50% likely to be realized upon its ultimate settlement. The income tax positions taken by the organization for any years open under the various statutes of limitations are (1) that the organization continues to be exempt from income taxes and (2) that the organization does not have unrelated business income that would be subject to income taxes. Management believes these tax positions meet the more-likely-than-not threshold and, accordingly, the tax benefits of these income tax positions (no income tax expense or liability) have been recognized for the years ended on or before december 31, 2024 and 2023. The organization believes that there are no tax positions taken or expected to be taken that would significantly increase or decrease unrecognized tax benefits within 12 months of the reporting date. None of the organization's federal or state information returns are currently under examination by the internal revenue service or state authorities.”
Raw XML AppendixShowing 400 of 782 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 1240428 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 864083 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 583831 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 419968 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | THE ARF'S MISSION IS TO FURTHER, THROUGH RESEARCH, THE SCIENTIFIC PRACTICE OF ADVERTISING AND MARKETING. THE ARF IS THE PREEMINENT PROFESSIONAL ORGANIZATION FOCUSED ON CREATING AND CHAMPIONING UNBIASED HIGH-QUALITY RESEARCH ON ADVERTISING, MARKETING, AND MEDIA. |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 37115 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | THE ORGANIZATION |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2127515656 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 432 PARK AVENUE SOUTH |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | NEW YORK |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 10016 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 912765 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 950576 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 5 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 1364037 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 674431 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 1 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 571482 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 227369 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 164548 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 3 | 137744 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 4 | 133342 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 116 E 27TH STREET 3RD FLOOR |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 73 BRICK SCHOOL RD |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | 569 WASHINGTON STREET |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 3 | 1899 L STREET NW SUITE 850 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 4 | 15 COURT SQUARE SUITE 1050 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | NEW YORK |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | WARREN |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 2 | WINCHESTER |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 3 | WASHINGTON |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 4 | BOSTON |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | CT |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 2 | MA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 3 | DC |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 4 | MA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 10016 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 06754 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 2 | 01890 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 3 | 20036 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 4 | 02109 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | 432 PARK SOUTH REALTY CO LLC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | GOLDEN SQUARE LLC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 2 | BRIDGE BUILDER LLC |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 3 | MARCUM LLP |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 4 | PRECISIONIT GROUP |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | RENT |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | MARKETING CONSULTANT |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | IT CONSULTANT |
| IRS990/ContractorCompensationGrp/ServicesDesc | 3 | HR AND ACCOUNTING SUPPORT SERVICES |
| IRS990/ContractorCompensationGrp/ServicesDesc | 4 | IT SERVICES |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 609985 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 136961 |
| IRS990/CYOtherExpensesAmt | 0 | 4220128 |
| IRS990/CYOtherRevenueAmt | 0 | 82046 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 9760019 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 81886 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 6286997 |
| IRS990/CYTotalExpensesAmt | 0 | 10507125 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 10589011 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 2556458 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 3039340 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 164927 |
| IRS990/Desc | 0 | PUBLISHED THE JOURNAL OF ADVERTISING RESEARCH: THIS JOURNAL REPORTED ADVERTISING INDUSTRY RESEARCH FINDINGS FOR THE USE OF ADVERTISING PRACTITIONERS AND USERS OF ADVERTISING RESEARCH. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 0 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 1 |
| IRS990/EmployeeCnt | 0 | 53 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/ExpenseAmt | 0 | 523884 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 41067 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 59217 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 37.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 23 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 24 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 25 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 26 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 27 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 18 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 19 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 12354 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 26320 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 21179 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 21168 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 17003 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 24 | 7417 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 25 | 25132 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 26 | 23518 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 27 | 5829 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | BILL LIVEK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | KIRTI SINGH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | MARK TRUSS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | NISHAT MEHTA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | RADHA SUBRMANYAM |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | SCOTT MCDONALD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | TIM PERZYK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | CHRIS FOSDICK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | PETE DOE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | ABHILASHA MEHTA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | CARL MELA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | SEAN BRUICH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | ANDY SMITH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | CHRISTINE TURNER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | MARY ANN PACKO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | NEHA BHARGAVA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | COLLEEN FAHEY RUSH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | STEVEN MILLMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | NICOLE WHITLOW |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | GREG PHARO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | ELYSSA RUBIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | PAUL DONATO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | MICHAEL HEITNER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | GWEN LA FANTASIE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 24 | JAY MATTLIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 25 | RACHAEL FEIGENBAUM |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 26 | NIKOLE TENBRINK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 27 | KEITH SMITH |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 538542 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 248661 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 298001 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 278833 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 164796 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 181618 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 25 | 208533 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 26 | 190432 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 27 | 155476 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | BOARD MEMBER/TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | BOARD MEMBER/VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | BOARD MEMBER/CHAIR (TO 6/12/24) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | BOARD MEMBER/PRES & CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | BOARD MEMBER/TREASURER (TO 6/12/24) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | BOARD MEMBER/SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | BOARD MEMBER (TO 8/15/24) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | BOARD MEMBER (TO 6/12/24) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | BOARD MEMBER (TO 6/12/24) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | CFO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | CHIEF RESEARCH OFFICER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | CHIEF GROWTH OFFICER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | VP, MEMBERSHIP |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | VP, RESEARCH |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 25 | SVP, EVENTS PROGRAM PRODUC |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 26 | VP, MARKETING |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 27 | MANAGING DIRECTOR |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1936 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | 8710 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 15 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt | 0 | 1711392 |
| IRS990/GrossReceiptsAmt | 0 | 12291693 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 14 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 21 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartVIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIIInd | 0 | X |
| IRS990/InsuranceGrp/TotalAmt | 0 | 46073 |
| IRS990/InterestGrp/TotalAmt | 0 | 4212 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 128251 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 128251 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsOtherSecuritiesGrp/BOYAmt | 0 | 3007859 |
| IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt | 0 | 3255663 |
| IRS990/IRPDocumentCnt | 0 | 50 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 1489858 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 769631 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 794340 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 2284198 |
| IRS990/LegalDomicileStateCd | 0 | NY |
| IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt | 0 | 1702682 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 1 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | THE ARF'S MISSION IS TO FURTHER, THROUGH RESEARCH, THE SCIENTIFIC PRACTICE OF ADVERTISING AND MARKETING. THE ARF IS THE PREEMINENT PROFESSIONAL ORGANIZATION FOCUSED ON CREATING AND CHAMPIONING UNBIASED HIGH-QUALITY RESEARCH ON ADVERTISING, MARKETING, AND MEDIA. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 3822014 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 4016566 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | 8710 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 8710 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | 112666 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 3822014 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 4016566 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 554157 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 3268 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 1965015 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 1586979 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 625260 |
| IRS990/OtherExpensesGrp/Desc | 0 | CONSULTING EXPENSES |
| IRS990/OtherExpensesGrp/Desc | 1 | WEBSITE ADMINISTRATION |
| IRS990/OtherExpensesGrp/Desc | 2 | RECRUITING AND TEMPORAR |
| IRS990/OtherExpensesGrp/Desc | 3 | SUPPLIES |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 1954849 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 251950 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 239728 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 38774 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 1297661 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 752403 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 541800 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | OTHER REVENUE |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 82046 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 82046 |
| IRS990/OtherRevenueTotalAmt | 0 | 82046 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 3861451 |
| IRS990/OtherWebsiteInd | 0 | X |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 255852 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 180397 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 528861 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 641349 |
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