Civic Intelligence

Marketing Research Association Inc

990EZ • Fiscal year 2024 • EIN 04-2980007

Jan 01, 2024 to Dec 31, 2024 • Filed on May 12, 2025

Organization ProfileWWW.INSIGHTSASSOCIATION.ORG
1200 Summer Street 101CStamford, CT 06905

(203) 808-8234

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on this filing.

Source year 2024

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2024

Net Margin

79th percentile

18%

Higher net margin than 79% of similar nonprofits.

2024 filings • 501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

74th percentile

$0

Higher top officer pay than 74% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2024 filings • 501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

62nd percentile

7.4%

Faster asset growth than 62% of similar nonprofits.

2024 filings • 501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

82nd percentile

30%

Faster revenue growth than 82% of similar nonprofits.

2024 filings • 501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Up

$68,953

Up $4,778 (+7.4%) from 2023

Net Assets

Up

$68,953

Up $4,778 (+7.4%) from 2023

Liabilities

-

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / RevenueScore unavailableNet Margin79th percentile

Revenue

Up

$26,812

Up $6,127 (+30%) from 2023

Expenses

Down

$22,034

Down $3,052 (-12%) from 2023

Net Income

Up

$4,778

Up $9,179 (+209%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth62nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$80K$60K$40K$20K$0Assets 2016: $27,807Liabilities 2016: $02016Assets 2017: $37,253Liabilities 2017: $02017Assets 2018: $60,611Liabilities 2018: $0Net Assets 2018: $60,6112018Assets 2019: $56,867Liabilities 2019: $0Net Assets 2019: $56,8672019Assets 2020: $61,019Liabilities 2020: $0Net Assets 2020: $61,0192020Assets 2021: $67,754Liabilities 2021: $0Net Assets 2021: $67,7542021Assets 2022: $68,576Liabilities 2022: $0Net Assets 2022: $68,5762022Assets 2023: $64,175Liabilities 2023: $0Net Assets 2023: $64,1752023Assets 2024: $68,953Net Assets 2024: $68,9532024

Highlighted filing

2024

Assets$68,953
Liabilities-
Net Assets$68,953
Open 2024 Filing

Operations Trend

Revenue Growth82nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$80K$60K$40K$20K$0-$20KRevenue 2016: $64,593Expenses 2016: $57,963Net Income 2016: $6,6302016Revenue 2017: $65,545Expenses 2017: $56,099Net Income 2017: $9,4462017Revenue 2018: $74,946Expenses 2018: $51,588Net Income 2018: $23,3582018Revenue 2019: $33,899Expenses 2019: $37,643Net Income 2019: -$3,7442019Revenue 2020: $15,187Expenses 2020: $11,035Net Income 2020: $4,1522020Revenue 2021: $14,881Expenses 2021: $8,146Net Income 2021: $6,7352021Revenue 2022: $19,771Expenses 2022: $18,949Net Income 2022: $8222022Revenue 2023: $20,685Expenses 2023: $25,086Net Income 2023: -$4,4012023Revenue 2024: $26,812Expenses 2024: $22,034Net Income 2024: $4,7782024

Highlighted filing

2024

Revenue$26,812
Expenses$22,034
Net Income$4,778
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 12, 2025
Return Version
2024v5.1
Gross Receipts
$26,812
Mission and Program Overview

Mission

To promote and maintain high standards of integrity and professional standards in market research.

Program Services

DescriptionGrantsExpenses
THE ORGANIZATION HOLDS IN-PERSON AND VIRTUAL EVENTS DURING THE YEAR TO MEET ITS GOAL OF FACILITATING EDUCATION AND NETWORKING FOR THE LOCAL NORTH ATLANTIC INSIGHTS COMMUNITY.-$22,034
Compensation and Service Providers
Top Officer Pay74th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
JOSEPH LAMSONPresident-$0--
KENNETH BERRYSecretary-$0--
VINAY KUMARTreasurer-$0--
AMY SANTOPIETROVice President-$0--
PER SMITHDirector-$0--
EILEEN BRUENDirector-$0--
MAUREEN KADEDirector-$0--
MARISSA FOHLINDirector-$0--
RICH RATCLIFFDirector-$0--
MELISSA BARRIOSDirector-$0--
Filing and Contact Details

Filer

Filer Name
Insights Association
EIN
04-2980007
Phone
2038088234
Address
1200 SUMMER STREET 101C, STAMFORD, CT 06905

Signing Officer

Name
Vinay Kumar
Title
Treasurer
Signed
2025-05-12
Discuss with paid preparer
Yes

Preparer

Firm
Tiedemann & Company
Address
1061 Washington Street, West Newton, MA 02465
Preparer
Bruce Tiedemann
Phone
6179641777
Supplemental Narrative

Additional Explanations

Other Expenses.1002

“Office Expenses $1669”

Other Expenses.1012

“Insurance $650”

Other Expenses.1

“EVENT EXPENSES $18986”

Other Expenses.2

“FILING FEES $19”

Other Expenses.3

“BANK CHARGES $10”

Raw XML Appendix138 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/BooksInCareOfDetail/PhoneNum02038288234
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt01200 SUMMER ST101C
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0STAMFORD
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CT
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd006905
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt064175
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IRS990EZ/ContributionsGiftsGrantsEtcAmt08010
IRS990EZ/CostOfGoodsSoldAmt00
IRS990EZ/CostOrOtherBasisExpenseSaleAmt00
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/ExcessOrDeficitForYearAmt04778
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt0700
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
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IRS990EZ/Form990TotalAssetsGrp/EOYAmt068953
IRS990EZ/FundraisingGrossIncomeAmt00
IRS990EZ/GrossReceiptsAmt026812
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InvestmentIncomeAmt01121
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt064175
IRS990EZ/NetAssetsOrFundBalancesEOYAmt068953
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt064175
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt81.00
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt70
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt80
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt90
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0JOSEPH LAMSON
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1KENNETH BERRY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2VINAY KUMAR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3AMY SANTOPIETRO
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4PER SMITH
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5EILEEN BRUEN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6MAUREEN KADE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm7MARISSA FOHLIN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm8RICH RATCLIFF
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm9MELISSA BARRIOS
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Secretary
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Treasurer
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Vice President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt7Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt8Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt9Director
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt021334
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0TO PROMOTE AND MAINTAIN HIGH STANDARDS OF INTEGRITY AND PROFESSIONAL STANDARDS IN MARKET RESEARCH.
IRS990EZ/ProgramServiceRevenueAmt017681
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0THE ORGANIZATION HOLDS IN-PERSON AND VIRTUAL EVENTS DURING THE YEAR TO MEET ITS GOAL OF FACILITATING EDUCATION AND NETWORKING FOR THE LOCAL NORTH ATLANTIC INSIGHTS COMMUNITY.
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt022034
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SpecialEventsDirectExpensesAmt00
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt022034
IRS990EZ/TotalProgramServiceExpensesAmt022034
IRS990EZ/TotalRevenueAmt026812
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0WWW.INSIGHTSASSOCIATION.ORG
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Office Expenses $1669
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Insurance $650
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2EVENT EXPENSES $18986
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3FILING FEES $19
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4BANK CHARGES $10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Other Expenses.1002
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Other Expenses.1012
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Other Expenses.1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other Expenses.2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Other Expenses.3
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0VINAY KUMAR
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-12
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0INSIGHTS ASSOCIATION
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0NORTH ATLANTIC CHAPTER INC
ReturnHeader/Filer/BusinessNameControlTxt0INSI
ReturnHeader/Filer/EIN0042980007
ReturnHeader/Filer/PhoneNum02038088234
ReturnHeader/Filer/USAddress/AddressLine1Txt01200 SUMMER STREET 101C
ReturnHeader/Filer/USAddress/CityNm0STAMFORD
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CT
ReturnHeader/Filer/USAddress/ZIPCd006905
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0043305846
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Tiedemann & Company
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01061 Washington Street
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0West Newton
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd002465
ReturnHeader/PreparerPersonGrp/PhoneNum06179641777
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Bruce Tiedemann
ReturnHeader/ReturnTs02025-05-12T10:21:26-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$68,953
Liabilities
-
Net assets
$68,953
Revenue
$26,812
Expenses
$22,034
Net income
$4,778
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$69.0$69.0$26.8$22.0$4.78
2023Detailed filing. Detailed filing data is available for this year.$64.2$0.00$64.2$20.7$25.1$4.40
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$68.6$0.00$68.6$19.8$18.9$0.82
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$67.8$0.00$67.8$14.9$8.15$6.74
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$61.0$0.00$61.0$15.2$11.0$4.15
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$56.9$0.00$56.9$33.9$37.6$3.74
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$60.6$0.00$60.6$74.9$51.6$23.4
2017Summary only. Only limited summary data is available for this year.$37.3$0.00$65.5$56.1$9.45
2016Summary only. Only limited summary data is available for this year.$27.8$0.00$64.6$58.0$6.63
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2024 filings • 501(c)6 • <$500k nonprofits