Civic Intelligence

Marketing Research Association Inc

990EZ • Fiscal year 2019 • EIN 04-2980007

Jan 01, 2019 to Dec 31, 2019 • Filed on Apr 21, 2020

Organization ProfileWWW.MARKETINGRESEARCH.ORG
185 Hollywood StreetFitchburg, MA 01420

(603) 305-5674

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

47th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2019 filings • 501(c)6 • <$500k nonprofits • Source year 2019

Liabilities / Revenue

47th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2019 filings • 501(c)6 • <$500k nonprofits • Source year 2019

Net Margin

21st percentile

-11%

Higher net margin than 21% of similar nonprofits.

2019 filings • 501(c)6 • <$500k nonprofits • Source year 2019

Top Officer Pay

71st percentile

$0

Higher top officer pay than 71% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2019 filings • 501(c)6 • <$500k nonprofits • Source year 2019

Asset Growth

32nd percentile

-6.2%

Faster asset growth than 32% of similar nonprofits.

2019 filings • 501(c)6 • <$500k nonprofits • Annualized from 2018 to 2019

Revenue Growth

4th percentile

-55%

Faster revenue growth than 4% of similar nonprofits.

2019 filings • 501(c)6 • <$500k nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets47th percentile

Assets

Down

$56,867

Down $3,744 (-6.2%) from 2018

Net Assets

Down

$56,867

Down $3,744 (-6.2%) from 2018

Liabilities

Flat

$0

Flat from 2018

Revenue And Expenses
Liabilities / Revenue47th percentileNet Margin21st percentile

Revenue

Down

$33,899

Down $41,047 (-55%) from 2018

Expenses

Down

$37,643

Down $13,945 (-27%) from 2018

Net Income

Down

-$3,744

Down $27,102 (-116%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth32nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$80K$60K$40K$20K$0Assets 2016: $27,807Liabilities 2016: $02016Assets 2017: $37,253Liabilities 2017: $02017Assets 2018: $60,611Liabilities 2018: $0Net Assets 2018: $60,6112018Assets 2019: $56,867Liabilities 2019: $0Net Assets 2019: $56,8672019Assets 2020: $61,019Liabilities 2020: $0Net Assets 2020: $61,0192020Assets 2021: $67,754Liabilities 2021: $0Net Assets 2021: $67,7542021Assets 2022: $68,576Liabilities 2022: $0Net Assets 2022: $68,5762022Assets 2023: $64,175Liabilities 2023: $0Net Assets 2023: $64,1752023Assets 2024: $68,953Net Assets 2024: $68,9532024

Highlighted filing

2019

Assets$56,867
Liabilities$0
Net Assets$56,867
Open 2019 Filing

Operations Trend

Revenue Growth4th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$80K$60K$40K$20K$0-$20KRevenue 2016: $64,593Expenses 2016: $57,963Net Income 2016: $6,6302016Revenue 2017: $65,545Expenses 2017: $56,099Net Income 2017: $9,4462017Revenue 2018: $74,946Expenses 2018: $51,588Net Income 2018: $23,3582018Revenue 2019: $33,899Expenses 2019: $37,643Net Income 2019: -$3,7442019Revenue 2020: $15,187Expenses 2020: $11,035Net Income 2020: $4,1522020Revenue 2021: $14,881Expenses 2021: $8,146Net Income 2021: $6,7352021Revenue 2022: $19,771Expenses 2022: $18,949Net Income 2022: $8222022Revenue 2023: $20,685Expenses 2023: $25,086Net Income 2023: -$4,4012023Revenue 2024: $26,812Expenses 2024: $22,034Net Income 2024: $4,7782024

Highlighted filing

2019

Revenue$33,899
Expenses$37,643
Net Income-$3,744
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Apr 21, 2020
Return Version
2019v5.0
Gross Receipts
$33,899
Mission and Program Overview

Mission

To promote and maintain high standards of integrity and professional standards in market research.

To promote and maintain high standards of integrity and professional standards in marketing research.

Program Services

DescriptionGrantsExpenses
THE ORGANIZATION HOLDS A NUMBER OF EVENTS DURING THE YEAR TO MEET ITS GOAL OF FACILITATING EDUCATIONAL AND NETWORKING EVENTS FOR THE COMMUNITY.$36,885-
Compensation and Service Providers
Top Officer Pay71st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
SEE ATTACHEDTreasurer-$0--
Filing and Contact Details

Filer

Filer Name
Insights Association
EIN
04-2980007
Phone
6033055674
Address
185 HOLLYWOOD STREET, FITCHBURG, MA 01420

Signing Officer

Name
Jessica Zarrella
Title
Treasurer
Signed
2020-04-21
Discuss with paid preparer
Yes

Preparer

Firm
Tiedemann & Company
Address
1061 Washington Street, West Newton, MA 02465
Preparer
Bruce Tiedemann
Phone
6179641777
Supplemental Narrative

Additional Explanations

Other Expenses.1002

“Office Expenses $53”

Other Expenses.1005

“Travel $245”

Other Expenses.1012

“Insurance $525”

Other Expenses.1

“EVENT EXPENSES $31323”

Other Expenses.2

“MARKETING $2740”

Other Expenses.3

“INTERN $675”

Other Expenses.4

“WEBSITE $569”

Other Expenses.5

“FILE SHARE $348”

Other Expenses.6

“BOARD MEETING $303”

Other Expenses.7

“BOARD GIFTS $75”

Other Expenses.9

“FILING FEES $18”

Other Expenses.10

“BANK CHARGES $11”

Raw XML Appendix117 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/PersonNm0JESSICA ZARRELLA
IRS990EZ/BooksInCareOfDetail/PhoneNum06033055674
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0185 HOLLYWOOD STREET
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0FITCHBURG
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0MA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd001420
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt060611
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt056867
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt05620
IRS990EZ/CostOfGoodsSoldAmt00
IRS990EZ/CostOrOtherBasisExpenseSaleAmt00
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/ExcessOrDeficitForYearAmt0-3744
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt0625
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt060611
IRS990EZ/Form990TotalAssetsGrp/EOYAmt056867
IRS990EZ/FundraisingGrossIncomeAmt00
IRS990EZ/GrantsAndSimilarAmountsPaidAmt0100
IRS990EZ/GrossReceiptsAmt033899
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InvestmentIncomeAmt033
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt060611
IRS990EZ/NetAssetsOrFundBalancesEOYAmt056867
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt060611
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt056867
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0SEE ATTACHED
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0Treasurer
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt036885
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0TO PROMOTE AND MAINTAIN HIGH STANDARDS OF INTEGRITY AND PROFESSIONAL STANDARDS IN MARKETING RESEARCH.
IRS990EZ/PrintingPublicationsPostageAmt033
IRS990EZ/ProgramServiceRevenueAmt028246
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0THE ORGANIZATION HOLDS A NUMBER OF EVENTS DURING THE YEAR TO MEET ITS GOAL OF FACILITATING EDUCATIONAL AND NETWORKING EVENTS FOR THE COMMUNITY.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt036885
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SpecialEventsDirectExpensesAmt00
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt037643
IRS990EZ/TotalProgramServiceExpensesAmt036885
IRS990EZ/TotalRevenueAmt033899
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0WWW.MARKETINGRESEARCH.ORG
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Office Expenses $53
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Travel $245
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Insurance $525
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3EVENT EXPENSES $31323
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4MARKETING $2740
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5INTERN $675
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6WEBSITE $569
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7FILE SHARE $348
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8BOARD MEETING $303
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9BOARD GIFTS $75
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10FILING FEES $18
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11BANK CHARGES $11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Other Expenses.1002
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Other Expenses.1005
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Other Expenses.1012
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other Expenses.1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Other Expenses.2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Other Expenses.3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Other Expenses.4
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Other Expenses.5
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Other Expenses.6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Other Expenses.7
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc10Other Expenses.9
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc11Other Expenses.10
ReturnHeader/BuildTS02021-01-29 14:40:06Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0JESSICA ZARRELLA
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/SignatureDt02020-04-21
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0INSIGHTS ASSOCIATION
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0NEW ENGLAND CHAPTER INC
ReturnHeader/Filer/BusinessNameControlTxt0INSI
ReturnHeader/Filer/EIN0042980007
ReturnHeader/Filer/PhoneNum06033055674
ReturnHeader/Filer/USAddress/AddressLine1Txt0185 HOLLYWOOD STREET
ReturnHeader/Filer/USAddress/CityNm0FITCHBURG
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MA
ReturnHeader/Filer/USAddress/ZIPCd001420
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0043305846
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Tiedemann & Company
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01061 Washington Street
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0West Newton
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd002465
ReturnHeader/PreparerPersonGrp/PhoneNum06179641777
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Bruce Tiedemann
ReturnHeader/ReturnTs02020-04-21T10:40:55-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02019-01-01
ReturnHeader/TaxPeriodEndDt02019-12-31
ReturnHeader/TaxYr02019

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2019 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$56,867
Liabilities
$0
Net assets
$56,867
Revenue
$33,899
Expenses
$37,643
Net income
-$3,744
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$69.0$69.0$26.8$22.0$4.78
2023Detailed filing. Detailed filing data is available for this year.$64.2$0.00$64.2$20.7$25.1$4.40
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$68.6$0.00$68.6$19.8$18.9$0.82
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$67.8$0.00$67.8$14.9$8.15$6.74
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$61.0$0.00$61.0$15.2$11.0$4.15
2019Detailed filing. Detailed filing data is available for this year.$56.9$0.00$56.9$33.9$37.6$3.74
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$60.6$0.00$60.6$74.9$51.6$23.4
2017Summary only. Only limited summary data is available for this year.$37.3$0.00$65.5$56.1$9.45
2016Summary only. Only limited summary data is available for this year.$27.8$0.00$64.6$58.0$6.63