Civic Intelligence

Marketing Research Association Inc

990EZ • Fiscal year 2018 • EIN 04-2980007

Jan 01, 2018 to Dec 31, 2018 • Filed on May 06, 2019

Organization ProfileWWW.MARKETINGRESEARCH.ORG
185 Hollywood StreetFitchburg, MA 01420

(603) 305-5674

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

47th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2018 filings • 501(c)6 • <$500k nonprofits • Source year 2018

Liabilities / Revenue

47th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2018 filings • 501(c)6 • <$500k nonprofits • Source year 2018

Net Margin

92nd percentile

31%

Higher net margin than 92% of similar nonprofits.

2018 filings • 501(c)6 • <$500k nonprofits • Source year 2018

Top Officer Pay

70th percentile

$0

Higher top officer pay than 70% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2018 filings • 501(c)6 • <$500k nonprofits • Source year 2018

Asset Growth

92nd percentile

63%

Faster asset growth than 92% of similar nonprofits.

2018 filings • 501(c)6 • <$500k nonprofits • Annualized from 2017 to 2018

Revenue Growth

75th percentile

14%

Faster revenue growth than 75% of similar nonprofits.

2018 filings • 501(c)6 • <$500k nonprofits • Annualized from 2017 to 2018

Balance Sheet
Liabilities / Assets47th percentile

Assets

Up

$60,611

Up $23,358 (+63%) from 2017

Net Assets

$60,611

No earlier filing loaded for comparison.

Liabilities

Flat

$0

Flat from 2017

Revenue And Expenses
Liabilities / Revenue47th percentileNet Margin92nd percentile

Revenue

Up

$74,946

Up $9,401 (+14%) from 2017

Expenses

Down

$51,588

Down $4,511 (-8.0%) from 2017

Net Income

Up

$23,358

Up $13,912 (+147%) from 2017

Historical Trend

Balance Sheet Trend

Asset Growth92nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$80K$60K$40K$20K$0Assets 2016: $27,807Liabilities 2016: $02016Assets 2017: $37,253Liabilities 2017: $02017Assets 2018: $60,611Liabilities 2018: $0Net Assets 2018: $60,6112018Assets 2019: $56,867Liabilities 2019: $0Net Assets 2019: $56,8672019Assets 2020: $61,019Liabilities 2020: $0Net Assets 2020: $61,0192020Assets 2021: $67,754Liabilities 2021: $0Net Assets 2021: $67,7542021Assets 2022: $68,576Liabilities 2022: $0Net Assets 2022: $68,5762022Assets 2023: $64,175Liabilities 2023: $0Net Assets 2023: $64,1752023Assets 2024: $68,953Net Assets 2024: $68,9532024

Highlighted filing

2018

Assets$60,611
Liabilities$0
Net Assets$60,611
Open 2018 Filing

Operations Trend

Revenue Growth75th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$80K$60K$40K$20K$0-$20KRevenue 2016: $64,593Expenses 2016: $57,963Net Income 2016: $6,6302016Revenue 2017: $65,545Expenses 2017: $56,099Net Income 2017: $9,4462017Revenue 2018: $74,946Expenses 2018: $51,588Net Income 2018: $23,3582018Revenue 2019: $33,899Expenses 2019: $37,643Net Income 2019: -$3,7442019Revenue 2020: $15,187Expenses 2020: $11,035Net Income 2020: $4,1522020Revenue 2021: $14,881Expenses 2021: $8,146Net Income 2021: $6,7352021Revenue 2022: $19,771Expenses 2022: $18,949Net Income 2022: $8222022Revenue 2023: $20,685Expenses 2023: $25,086Net Income 2023: -$4,4012023Revenue 2024: $26,812Expenses 2024: $22,034Net Income 2024: $4,7782024

Highlighted filing

2018

Revenue$74,946
Expenses$51,588
Net Income$23,358
Open 2018 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2018 to Dec 31, 2018
Signed
May 6, 2019
Return Version
2018v3.1
Gross Receipts
$74,946
Mission and Program Overview

Mission

To promote and maintain high standards of integrity and professional standards in market research.

To promote and maintain high standards of integrity and professional standards in marketing research.

Program Services

DescriptionGrantsExpenses
THE ORGANIZATION HOLDS A NUMBER OF EVENTS DURING THE YEAR TO MEET ITS GOAL OF FACILITATING EDUCATIONAL AND NETWORKING EVENTS FOR THE COMMUNITY.$50,306-
Compensation and Service Providers
Top Officer Pay70th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
SEE ATTACHEDTreasurer-$0--
Filing and Contact Details

Filer

Filer Name
Insights Association
EIN
04-2980007
Phone
6033055674
Address
185 HOLLYWOOD STREET, FITCHBURG, MA 01420

Signing Officer

Name
Jessica Zarrella
Title
Treasurer
Signed
2019-05-06
Discuss with paid preparer
Yes

Preparer

Firm
Tiedemann & Company
Address
1061 Washington Street, West Newton, MA 02465
Preparer
Bruce Tiedemann
Phone
6179641777
Supplemental Narrative

Additional Explanations

Other Expenses.1002

“Office Expenses $101”

Other Expenses.1012

“Insurance $535”

Other Expenses.1

“EVENT EXPENSES $48016”

Other Expenses.2

“MARKETING $743”

Other Expenses.3

“WEBSITE $601”

Other Expenses.4

“BOARD GIFTS $413”

Other Expenses.5

“FILE SHARE $348”

Other Expenses.6

“BOARD MEETING $128”

Other Expenses.7

“FILING FEES $32”

Other Expenses.8

“BANK CHARGES $31”

Raw XML Appendix110 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/AddressChangeInd0X
IRS990EZ/BooksInCareOfDetail/PersonNm0JESSICA ZARRELLA
IRS990EZ/BooksInCareOfDetail/PhoneNum06033055674
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0185 HOLLYWOOD STREET
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0FITCHBURG
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0MA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd001420
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt037253
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt060611
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt010755
IRS990EZ/CostOfGoodsSoldAmt00
IRS990EZ/CostOrOtherBasisExpenseSaleAmt00
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/ExcessOrDeficitForYearAmt023358
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt0640
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form720FiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt037253
IRS990EZ/Form990TotalAssetsGrp/EOYAmt060611
IRS990EZ/FundraisingGrossIncomeAmt00
IRS990EZ/GrossReceiptsAmt074946
IRS990EZ/GrossReceiptsForPublicUseAmt00
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InitiationFeesAndCapContriAmt00
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt037253
IRS990EZ/NetAssetsOrFundBalancesEOYAmt060611
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt037253
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt060611
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0SEE ATTACHED
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0Treasurer
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationFiled990TInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt050948
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0TO PROMOTE AND MAINTAIN HIGH STANDARDS OF INTEGRITY AND PROFESSIONAL STANDARDS IN MARKETING RESEARCH.
IRS990EZ/ProgramServiceRevenueAmt064191
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0THE ORGANIZATION HOLDS A NUMBER OF EVENTS DURING THE YEAR TO MEET ITS GOAL OF FACILITATING EDUCATIONAL AND NETWORKING EVENTS FOR THE COMMUNITY.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt050306
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SpecialEventsDirectExpensesAmt00
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt051588
IRS990EZ/TotalProgramServiceExpensesAmt050306
IRS990EZ/TotalRevenueAmt074946
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0WWW.MARKETINGRESEARCH.ORG
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Office Expenses $101
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Insurance $535
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2EVENT EXPENSES $48016
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3MARKETING $743
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4WEBSITE $601
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5BOARD GIFTS $413
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6FILE SHARE $348
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7BOARD MEETING $128
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8FILING FEES $32
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9BANK CHARGES $31
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Other Expenses.1002
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Other Expenses.1012
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Other Expenses.1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other Expenses.2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Other Expenses.3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Other Expenses.4
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Other Expenses.5
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Other Expenses.6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Other Expenses.7
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Other Expenses.8
ReturnHeader/BuildTS02019-02-21 02:37:17Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0JESSICA ZARRELLA
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/SignatureDt02019-05-06
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0INSIGHTS ASSOCIATION
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0NEW ENGLAND CHAPTER INC
ReturnHeader/Filer/BusinessNameControlTxt0INSI
ReturnHeader/Filer/EIN0042980007
ReturnHeader/Filer/PhoneNum06033055674
ReturnHeader/Filer/USAddress/AddressLine1Txt0185 HOLLYWOOD STREET
ReturnHeader/Filer/USAddress/CityNm0FITCHBURG
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MA
ReturnHeader/Filer/USAddress/ZIPCd001420
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0043305846
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Tiedemann & Company
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01061 Washington Street
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0West Newton
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd002465
ReturnHeader/PreparerPersonGrp/PhoneNum06179641777
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Bruce Tiedemann
ReturnHeader/ReturnTs02019-05-06T09:16:26-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02018-01-01
ReturnHeader/TaxPeriodEndDt02018-12-31
ReturnHeader/TaxYr02018

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2018 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$60,611
Liabilities
$0
Net assets
$60,611
Revenue
$74,946
Expenses
$51,588
Net income
$23,358
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$69.0$69.0$26.8$22.0$4.78
2023Detailed filing. Detailed filing data is available for this year.$64.2$0.00$64.2$20.7$25.1$4.40
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$68.6$0.00$68.6$19.8$18.9$0.82
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$67.8$0.00$67.8$14.9$8.15$6.74
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$61.0$0.00$61.0$15.2$11.0$4.15
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$56.9$0.00$56.9$33.9$37.6$3.74
2018Detailed filing. Detailed filing data is available for this year.$60.6$0.00$60.6$74.9$51.6$23.4
2017Summary only. Only limited summary data is available for this year.$37.3$0.00$65.5$56.1$9.45
2016Summary only. Only limited summary data is available for this year.$27.8$0.00$64.6$58.0$6.63
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2018 filings • 501(c)6 • <$500k nonprofits