Harvard Square Business Association Inc

Filing Period

Jan 1, 2011 to Dec 31, 2011

Signed

Mar 6, 2012

Return Version

2011v1.2

Gross Receipts

$543,762

Mission

Major Activities

Activity 2

In 2011, the oktoberfest program had estimated attendance of over 150,000 visitors during the 6 hour period. Our hope is that people of all ages have a great time, visit our stores, eat in our restaurants and remember the square fondly so that they come back as a frequent visitor. We also hope that they tell all their friends to do the same. The program strategy seems to be working. We had not seen the failure of our businesses which is a viable determinant for us to use, in addition to our vacancy rate. The square is approximately 96% occupied and our membership continues to grow; we are currently enjoying a membership of over 400, of which, 80% are locally-owned independent businesses.

Activity 3

Each year, we print 100,000 maps of the business district for distribution at our parking garages, hotels, office of tourism, information booth, stores and restaurants.each year, we purchase over 140 victorian flower baskets that are installed on lampposts throughout harvard square. We also reimburse the city of cambridge for the watering of those flowers sometimes on a daily basis, when the weather calls for that kind of attention. Additionally we purchase outside banners for the lampposts located within the business district.

Filer

EIN

04-2647383