Civic Intelligence

Better Business Bureau Inc

EIN 04-1102640 • 501(c)6 • Marlborough, MA

View Organization Page

Profile

To be the leader in advancing marketplace trust.

5 MT Royal Ave 100Marlborough, MA 01752-1927

www.bbb.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

23rd percentile

0.06x

Higher debt load relative to assets than 23% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Liabilities / Revenue

20th percentile

0.07x

Higher debt load relative to revenue than 20% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Net Margin

53rd percentile

5.5%

Higher net margin than 53% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Top Officer Pay

91st percentile

$606,880

Higher top officer pay than 91% of similar nonprofits.

Top officer pay equals 11.7% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Asset Growth

32nd percentile

0.7%

Faster asset growth than 32% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2024 to 2025

Revenue Growth

21st percentile

-3.3%

Faster revenue growth than 21% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets23rd percentile

Assets

Up

$6,534,111

Up $47,239 (+0.7%) from 2024

Liabilities

Down

$379,793

Down $240,184 (-39%) from 2024

Net Assets

Up

$6,154,318

Up $287,423 (+4.9%) from 2024

Operations
Liabilities / Revenue20th percentileNet Margin53rd percentile

Revenue

Down

$5,188,650

Down $175,232 (-3.3%) from 2024

Expenses

Down

$4,901,227

Down $76,147 (-1.5%) from 2024

Net Income

Down

$287,423

Down $99,085 (-26%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth32nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$8.0M$6.0M$4.0M$2.0M$0Assets 2010: $2,034,512Liabilities 2010: $256,635Net Assets 2010: $1,777,8772010Assets 2011: $2,791,254Liabilities 2011: $368,484Net Assets 2011: $2,422,7702011Assets 2012: $3,189,128Liabilities 2012: $356,985Net Assets 2012: $2,832,1432012Assets 2013: $3,600,348Liabilities 2013: $373,866Net Assets 2013: $3,226,4822013Assets 2014: $4,111,979Liabilities 2014: $407,036Net Assets 2014: $3,704,9432014Assets 2015: $4,188,139Liabilities 2015: $397,199Net Assets 2015: $3,790,9402015Assets 2016: $4,744,266Liabilities 2016: $479,407Net Assets 2016: $4,264,8592016Assets 2017: $4,729,227Liabilities 2017: $413,001Net Assets 2017: $4,316,2262017Assets 2018: $4,822,623Liabilities 2018: $444,869Net Assets 2018: $4,377,7542018Assets 2019: $4,879,649Liabilities 2019: $430,050Net Assets 2019: $4,449,5992019Assets 2020: $5,004,207Liabilities 2020: $535,806Net Assets 2020: $4,468,4012020Assets 2021: $5,753,340Liabilities 2021: $801,444Net Assets 2021: $4,951,8962021Assets 2022: $5,408,175Liabilities 2022: $237,368Net Assets 2022: $5,170,8072022Assets 2023: $5,975,928Liabilities 2023: $495,541Net Assets 2023: $5,480,3872023Assets 2024: $6,486,872Liabilities 2024: $619,977Net Assets 2024: $5,866,8952024Assets 2025: $6,534,111Liabilities 2025: $379,793Net Assets 2025: $6,154,3182025

Highlighted filing

2025

Assets$6,534,111
Liabilities$379,793
Net Assets$6,154,318
Open 2025 Filing

Operations Trend

Revenue Growth21st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0Expenses 2010: $3,376,7402010Revenue 2011: $4,101,462Expenses 2011: $3,456,569Net Income 2011: $644,8932011Expenses 2012: $4,098,0112012Revenue 2013: $4,801,403Expenses 2013: $4,407,064Net Income 2013: $394,3392013Revenue 2014: $5,334,915Expenses 2014: $4,856,454Net Income 2014: $478,4612014Revenue 2015: $5,374,325Expenses 2015: $5,288,328Net Income 2015: $85,9972015Revenue 2016: $5,841,208Expenses 2016: $5,367,289Net Income 2016: $473,9192016Revenue 2017: $6,121,157Expenses 2017: $6,069,790Net Income 2017: $51,3672017Revenue 2018: $6,236,630Expenses 2018: $6,175,102Net Income 2018: $61,5282018Revenue 2019: $6,263,071Expenses 2019: $6,191,226Net Income 2019: $71,8452019Revenue 2020: $6,086,533Expenses 2020: $6,067,731Net Income 2020: $18,8022020Revenue 2021: $5,727,747Expenses 2021: $5,244,252Net Income 2021: $483,4952021Revenue 2022: $6,008,226Expenses 2022: $5,789,315Net Income 2022: $218,9112022Revenue 2023: $5,522,197Expenses 2023: $5,212,617Net Income 2023: $309,5802023Revenue 2024: $5,363,882Expenses 2024: $4,977,374Net Income 2024: $386,5082024Revenue 2025: $5,188,650Expenses 2025: $4,901,227Net Income 2025: $287,4232025

Highlighted filing

2025

Revenue$5,188,650
Expenses$4,901,227
Net Income$287,423
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$6,534,111
Liabilities
$379,793
Net assets
$6,154,318
Revenue
$5,188,650
Expenses
$4,901,227
Net income
$287,423
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$6.53$0.38$6.15$5.19$4.90$0.29
2024Detailed filing. Detailed filing data is available for this year.$6.49$0.62$5.87$5.36$4.98$0.39
2023Detailed filing. Detailed filing data is available for this year.$5.98$0.50$5.48$5.52$5.21$0.31
2022Detailed filing. Detailed filing data is available for this year.$5.41$0.24$5.17$6.01$5.79$0.22
2021Detailed filing. Detailed filing data is available for this year.$5.75$0.80$4.95$5.73$5.24$0.48
2020Detailed filing. Detailed filing data is available for this year.$5.00$0.54$4.47$6.09$6.07$0.02
2019Detailed filing. Detailed filing data is available for this year.$4.88$0.43$4.45$6.26$6.19$0.07
2018Detailed filing. Detailed filing data is available for this year.$4.82$0.44$4.38$6.24$6.18$0.06
2017Detailed filing. Detailed filing data is available for this year.$4.73$0.41$4.32$6.12$6.07$0.05
2016Detailed filing. Detailed filing data is available for this year.$4.74$0.48$4.26$5.84$5.37$0.47
2015Detailed filing. Detailed filing data is available for this year.$4.19$0.40$3.79$5.37$5.29$0.09
2014Detailed filing. Detailed filing data is available for this year.$4.11$0.41$3.70$5.33$4.86$0.48
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.60$0.37$3.23$4.80$4.41$0.39
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.19$0.36$2.83$4.10
2011Summary only. Only limited summary data is available for this year.$2.79$0.37$2.42$4.10$3.46$0.64
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.03$0.26$1.78$3.38
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Feb 17, 2026
Return Version
2024v5.5
Gross Receipts
$5,188,650
Mission and Program Overview

Mission

To be the leader in advancing marketplace trust.

To promote and foster the highest ethical relationship between businesses and the public through voluntary self-regulation, consumer and business education service excellence.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments Other Securities$2,047,272$3,448,484▲ $1,401,212
Accounts Receivable$2,127,791$1,868,182▼ $259,609
Savings and Temporary Cash Investments$1,623,795$753,009▼ $870,786
Other Notes and Loans Receivable, Net-$146,385-
Prepaid Expenses and Deferred Charges$102,631$90,029▼ $12,602
Land, Buildings, and Equipment, Net$42,805$28,407▼ $14,398
Total Assets$6,486,872$6,534,111▲ $47,239
Other Assets Total$542,578$199,615▼ $342,963
Liabilities
Other Liabilities$385,074$184,857▼ $200,217
Accounts Payable and Accrued Expenses$203,293$182,596▼ $20,697
Deferred Revenue$31,610$12,340▼ $19,270
Total Liabilities$619,977$379,793▼ $240,184
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$5,866,895$6,154,318▲ $287,423
Total Net Assets Fund Balance$5,866,895$6,154,318▲ $287,423
Total Liabilities and Net Assets / Fund Balance$6,486,872$6,534,111▲ $47,239

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$28,407$57,700-
Other Securities$3,448,484--
Compensation and Service Providers
Top Officer Pay91st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Kevin J SandersPresident & CEOFT$482,057$124,823$606,880
Paula FlemingChief Sales & Mktg OfficerFT$185,560$104,065$289,625
Lisa VenturaCFOFT$184,536$102,085$286,621

Board Members and Trustees

NameTitle
Alan SchlosbergDirector
Daniel F SilverDirector
Daniel RosenbergDirector
Dj CollinsDirector
Douglas WaybrightDirector
Evan FriedlerDirector
Isam HijaziDirector
James ShinerDirector
Jeremiah JohnstonDirector
John AmbrosinoDirector
Keith S CrumptonDirector
Kristi DavinDirector
Laurene PolignoneDirector
Lucia De BernardoDirector
Marci KatzDirector
Regina RouaultDirector
Rick TaglientiDirector
Robert J Dennehy CPADirector
Saltuk DoganciDirector
Sean CuttingDirector
Theodore ChanDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$5,000,589
Investment Income
$163,887
Other Revenue
$24,174
Change in Net Assets
$287,423

Audited Revenue Reconciliation

Revenue per Audited Statements
$5,188,650
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$5,188,650
Total Revenue per Form 990
$5,188,650
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$3,332,155
Other Expenses$1,569,072
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$318,835$1,080,514-$1,399,349
Current Officers, Directors, Trustees, and Key Employees$269,570$913,556-$1,183,126
Other Employee Benefits$128,594$435,798-$564,392
Office Expenses$408,111$114,459-$522,570
Payroll Taxes$42,217$143,071-$185,288
Advertising$167,481--$167,481
Occupancy$55,054$33,275-$88,329
Other Expenses$44,226$22,114-$66,340
Insurance-$50,037-$50,037
All Other Expenses$1,564$33,874-$35,438
Fees for Services Accounting-$32,578-$32,578
Depreciation Depletion-$23,601-$23,601
Travel$4,984$4,984-$9,968
Fees for Services Legal-$7,590-$7,590
Conferences and Meetings$764$764-$1,528
Total Functional Expenses$1,877,043$3,024,184$0$4,901,227

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$4,901,227
Total Expenses per Audited Statements$4,901,227
Total Expenses per Form 990$4,901,227
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-DirectorReview of Monthly Financial StatementsNo$5,000
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Current$151,164
Operating Lease- Noncurrent$33,693
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The board retains the services of an independent cpa firm to prepare the organization's form 990. Before the form 990 is filed with the irs copies of the form 990 and all related schedules are provided to the board for review and approval.”

Form 990, Part VI, Section B, Line 15A

“The board committee that determines the ceo's compensation uses comparables data from bbbs, american society of association executives and similar sized massachusetts non-profit organizations.”

Form 990, Part VI, Section C, Line 18

“The better business bureau, inc. Provides copies of the forms upon request.”

Form 990, Part VI, Section C, Line 19

“The better business bureau, inc. Provides copies of its articles of incorporation, by-laws, conflict of interest policy and reviewed financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Better Business Bureau Inc
EIN
04-1102640
Phone
5086524844
Address
5 MT ROYAL AVE 100, MARLBOROUGH, MA 01752-1927

Signing Officer

Name
Kevin J Sanders
Title
President & CEO
Phone
5086524800
Signed
2026-02-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kevin J Sanders
Formed
1920
Legal Domicile
Ma
Voting Board Members
22
Independent Board Members
21
Employees
34
Volunteers
21

Preparer

Firm
Gray Gray & Gray Llp
Address
150 ROYALL STREET SUITE 102, CANTON, MA 02021
Preparer
Kelly a Berardi
Phone
7814070300
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C

“The board assumes responsibility for the oversight of the audited financial statements and the selection of the independent cpa firm who prepares the organization's financial statements.”

Financial Statement Notes

PART X, LINE 2:

“The organization has adopted the provisions of fasb "accounting for uncertainty in income taxes". The standard provides detailed guidance for the financial statement recognition, measurement, and disclosure of uncertain tax positions. The organization is required to recognize the financial statement impact of a tax position unless it is more likely than not that the position will be sustained upon examination. Any interest and penalties recognized associated with a tax position would be classified as component of income tax expense in the organization's financial statements. As of june 30, 2025, management believes that the organization continues to satisfy the requirements of a tax exempt organization and therefore had no uncertain income tax positions.”

Raw XML AppendixShowing 400 of 564 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0TO PROMOTE AND FOSTER THE HIGHEST ETHICAL RELATIONSHIP BETWEEN BUSINESSES AND THE PUBLIC THROUGH VOLUNTARY SELF-REGULATION, CONSUMER AND BUSINESS EDUCATION SERVICE EXCELLENCE.
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IRS990/Form990PartVIISectionAGrp/PersonNm2THEODORE CHAN
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IRS990/Form990PartVIISectionAGrp/PersonNm5SEAN CUTTING
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IRS990/Form990PartVIISectionAGrp/PersonNm18DANIEL F SILVER
IRS990/Form990PartVIISectionAGrp/PersonNm19REGINA ROUAULT
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IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
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