Civic Intelligence

Granite State Dairy Promotion

EIN 02-6013969 • 501(c)5 • Tilton, NH

Profile

The mission of granite state dairy promotion (gsdp) is to increase the sale and use of milk and other dairy products through promotional activities, nutrition education, and to enhance the image of the dairy industry in new hampshire. In undertaking this mission, gsdp purposely builds on national and regional dairy industry research and promotion effects. Nutritional education support, especially for increased usage by the food service market, is provided through the new england dairy council. New england dairy promotion (nedpb) milk and dairy products advertisement and retailer education supports sales in key markets for new hampshire milk. Research and development, the purview of dairy managements inc. (dmi), leads to new products, new markets, and advertising initiatives. The milk processors association increases consumer awareness of milk in its national advertising campaign. Gsdp gains added benefit for the new hampshire dairy industry from these national and regional programs by

PO Box 397Tilton, NH 03276

nhdairypromo.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.00x

Higher debt load relative to assets than 60% of similar nonprofits.

501(c)5 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

61st percentile

0.00x

Higher debt load relative to revenue than 61% of similar nonprofits.

501(c)5 • <$500k nonprofits • Source year 2024

Net Margin

67th percentile

12%

Higher net margin than 67% of similar nonprofits.

501(c)5 • <$500k nonprofits • Source year 2024

Top Officer Pay

98th percentile

$49,953

Higher top officer pay than 98% of similar nonprofits.

Top officer pay equals 25.9% of source-year revenue.

501(c)5 • <$500k nonprofits • Source year 2015

Asset Growth

64th percentile

6.4%

Faster asset growth than 64% of similar nonprofits.

501(c)5 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

23rd percentile

-8.8%

Faster revenue growth than 23% of similar nonprofits.

501(c)5 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets60th percentile

Assets

Up

$438,095

Up $26,407 (+6.4%) from 2023

Liabilities

Up

$76

Up $76 from 2023

Net Assets

Up

$438,019

Up $26,331 (+6.4%) from 2023

Operations
Liabilities / Revenue61st percentileNet Margin67th percentile

Revenue

Down

$199,107

Down $19,163 (-8.8%) from 2023

Expenses

Down

$175,899

Down $65,589 (-27%) from 2023

Net Income

Up

$23,208

Up $46,426 (+200%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth64th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0-$200KAssets 2011: $158,243Liabilities 2011: -$1,6782011Assets 2012: $143,002Liabilities 2012: -$2,6112012Assets 2013: $160,443Liabilities 2013: $0Net Assets 2013: $160,4432013Assets 2014: $193,186Liabilities 2014: $0Net Assets 2014: $193,1862014Assets 2015: $188,840Liabilities 2015: $0Net Assets 2015: $188,8402015Assets 2016: $146,273Liabilities 2016: $0Net Assets 2016: $146,2732016Assets 2017: $160,478Liabilities 2017: $0Net Assets 2017: $160,4782017Assets 2018: $179,700Net Assets 2018: $179,7002018Assets 2020: $220,200Liabilities 2020: $0Net Assets 2020: $220,2002020Assets 2021: $314,188Liabilities 2021: $0Net Assets 2021: $314,1882021Assets 2022: $427,981Liabilities 2022: $0Net Assets 2022: $427,9812022Assets 2023: $411,688Liabilities 2023: $0Net Assets 2023: $411,6882023Assets 2024: $438,095Liabilities 2024: $76Net Assets 2024: $438,0192024

Highlighted filing

2024

Assets$438,095
Liabilities$76
Net Assets$438,019
Open 2024 Filing

Operations Trend

Revenue Growth23rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$200K$0-$200KRevenue 2011: $162,892Expenses 2011: $172,751Net Income 2011: -$9,8592011Revenue 2012: $154,556Expenses 2012: $168,864Net Income 2012: -$14,3082012Revenue 2013: $168,866Expenses 2013: $154,647Net Income 2013: $14,2192013Revenue 2014: $190,279Expenses 2014: $157,536Net Income 2014: $32,7432014Revenue 2015: $193,030Expenses 2015: $195,179Net Income 2015: -$2,1492015Revenue 2016: $174,900Expenses 2016: $213,501Net Income 2016: -$38,6012016Revenue 2017: $177,040Expenses 2017: $162,835Net Income 2017: $14,2052017Revenue 2018: $172,694Expenses 2018: $152,571Net Income 2018: $20,1232018Revenue 2020: $225,735Expenses 2020: $161,441Net Income 2020: $64,2942020Revenue 2021: $312,910Expenses 2021: $215,295Net Income 2021: $97,6152021Revenue 2022: $384,204Expenses 2022: $271,251Net Income 2022: $112,9532022Revenue 2023: $218,270Expenses 2023: $241,488Net Income 2023: -$23,2182023Revenue 2024: $199,107Expenses 2024: $175,899Net Income 2024: $23,2082024

Highlighted filing

2024

Revenue$199,107
Expenses$175,899
Net Income$23,208
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$438,095
Liabilities
$76
Net assets
$438,019
Revenue
$199,107
Expenses
$175,899
Net income
$23,208
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.38$0.00$4.38$1.99$1.76$0.23
2023Detailed filing. Detailed filing data is available for this year.$4.12$0.00$4.12$2.18$2.41$0.23
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.28$0.00$4.28$3.84$2.71$1.13
2021Detailed filing. Detailed filing data is available for this year.$3.14$0.00$3.14$3.13$2.15$0.98
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.20$0.00$2.20$2.26$1.61$0.64
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.80$1.80$1.73$1.53$0.20
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.60$0.00$1.60$1.77$1.63$0.14
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.46$0.00$1.46$1.75$2.14$0.39
2015Detailed filing. Detailed filing data is available for this year.$1.89$0.00$1.89$1.93$1.95$0.02
2014Detailed filing. Detailed filing data is available for this year.$1.93$0.00$1.93$1.90$1.58$0.33
2013Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$1.60$0.00$1.60$1.69$1.55$0.14
2012Summary only. Only limited summary data is available for this year.$1.43$0.03$1.55$1.69$0.14
2011Summary only. Only limited summary data is available for this year.$1.58$0.02$1.63$1.73$0.10
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 31, 2025
Return Version
2024v5.0
Gross Receipts
$220,412
Mission and Program Overview

Mission

The mission of granite state dairy promotion (gsdp) is to increase the sale and use of milk and other dairy products through promotional activities, nutrition education, and to enhance the image of the dairy industry in new hampshire. In undertaking this mission, gsdp purposely builds on national and regional dairy industry research and promotion effects. Nutritional education support, especially for increased usage by the food service market, is provided through the new england dairy council. New england dairy promotion (nedpb) milk and dairy products advertisement and retailer education supports sales in key markets for new hampshire milk. Research and development, the purview of dairy managements inc. (dmi), leads to new products, new markets, and advertising initiatives. The milk processors association increases consumer awareness of milk in its national advertising campaign. Gsdp gains added benefit for the new hampshire dairy industry from these national and regional programs by

The mission of granite state dairy promotion (gsdp) is to increase the sale and use of milk and other dairy products through promotional activities, nutrition education, and to enhance the image of the dairy industry in new hampshire. In undertaking this mission, gsdp purposely builds on national and regional dairy industry research and promotion effects. Nutritional education support, especially for increased usage by the food service market, is provided through the new england dairy council. New england dairy promotion (nedpb) milk and dairy products. Advertisement and retailer education supports sales in key markets for new hampshire milk. Research and development, the purview of dairy managements inc. (dmi), leads to new products, new markets, and advertising initiatives. The milk processors association increases consumer awareness of milk in its national advertising campaign. Gsdp gains added benefit for the new hampshire dairy industry from these national and regional programs by

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$130,981$215,644▲ $84,663
Cash and Non-Interest-Bearing Accounts$273,165$178,988▼ $94,177
Inventories for Sale or Use-$40,675-
Prepaid Expenses and Deferred Charges$2,895--
Land, Buildings, and Equipment, Net$4,647$2,788▼ $1,859
Total Assets$411,688$438,095▲ $26,407
Liabilities
Accounts Payable and Accrued Expenses-$76-
Total Liabilities$0$76▲ $76
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$411,688$438,019▲ $26,331
Total Net Assets Fund Balance$411,688$438,019▲ $26,331
Total Liabilities and Net Assets / Fund Balance$411,688$438,095▲ $26,407

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$2,788$34,739$37,527
Compensation and Service Providers
Top Officer Pay98th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Amy HallExecutive DiFT$69,831$69,831

Board Members and Trustees

NameTitle
Tim RielChairman
Jon WhitehouseVice Chairma
Alicia Adams-powellBoard Member
John PorterBoard Member
Josh MarshallBoard Member
Adam CreteDirector
Kris MayDirector
Nicole GlinesDirector
Sherri MorrillSecretary
Lisa IlsleyTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$189,338
Program Service Revenue
$0
Investment Income
$9,769
Other Revenue
$0
All Other Contributions
$189,338
Change in Net Assets
$23,208
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$95,939
Salaries, Compensation, and Employee Benefits$79,960
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$69,831--$69,831
Advertising$51,206--$51,206
Payroll Taxes-$5,741-$5,741
Information Technology$5,542--$5,542
Office Expenses$4,760--$4,760
Other Salaries and Wages-$4,388-$4,388
Insurance$3,414--$3,414
Fees for Service Investment Mgmnt Fees-$3,230-$3,230
Fees for Services Accounting-$2,442-$2,442
Depreciation Depletion$1,859--$1,859
Occupancy$1,580--$1,580
Conferences and Meetings$621--$621
Other Expenses$525--$525
Travel$331--$331
All Other Expenses$72--$72
Total Functional Expenses$160,098$15,801$0$175,899
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“The executive officer reveiws & signs.”

Form 990, Page 6, Part VI, Line 19

“Documents are available upon request. No documents were requested in 2024. .”

Filing and Contact Details

Filer

Filer Name
Granite State Dairy Promotion
EIN
02-6013969
Phone
6035455493
Address
PO BOX 397, TILTON, NH 03276

Signing Officer

Name
Amy Hall
Title
Executive Director
Phone
6035455493
Signed
2025-05-31
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Amy Hall
Formed
1958
Legal Domicile
Nh
Voting Board Members
10
Independent Board Members
10
Employees
3

Preparer

Firm
Victoria L Phillips CPA
Address
143 CLOUGH HILL RD, LOUDON, NH 03307-1204
Preparer
Victoria L Phillips CPA
Phone
6037834384
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“The mission of granite state dairy promotion (gsdp) is to increase the sale and use of milk and other dairy products through promotional activities, nutrition education, and to enhance the image of the dairy industry in new hampshire. In undertaking this mission, gsdp purposely builds on national and regional dairy industry research and promotion effects. Nutritional education support, especially for increased usage by the food service market, is provided through the new england dairy council. New england dairy promotion (nedpb) milk and dairy products. Advertisement and retailer education supports sales in key markets for new hampshire milk. Research and development, the purview of dairy managements inc. (dmi), leads to new products, new markets, and advertising initiatives. The milk processors association increases consumer awareness of milk in its national advertising campaign. Gsdp gains added benefit for the new hampshire dairy industry from these national and regional programs by localizing them to new hampshire. Goals: 1. Increase the sale and use of milk and other dairy products by making a connection between the new hampshire farm (the source of milk production) and the dairy industry. 2. Increase the sale and use of milk and other dairy products by linking national and regional promotion campaigns to local promotions. 3. Increase the sale and use of milk and other dairy prooducts and enhance the image of the dairy industry in new hampshire by being a resource, information clearinghouse to address consumer concerns. 4.increase the sale and use of milk and other products by improving public perception of dairy products as wholesome and nutritious. 5. Increase the sale and use of milk and other dairy products by integrating dairy into at-home and food service menu decision-making”

Raw XML Appendix336 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/ActivityOrMissionDesc0THE MISSION OF GRANITE STATE DAIRY PROMOTION (GSDP) IS TO INCREASE THE SALE AND USE OF MILK AND OTHER DAIRY PRODUCTS THROUGH PROMOTIONAL ACTIVITIES, NUTRITION EDUCATION, AND TO ENHANCE THE IMAGE OF THE DAIRY INDUSTRY IN NEW HAMPSHIRE. IN UNDERTAKING THIS MISSION, GSDP PURPOSELY BUILDS ON NATIONAL AND REGIONAL DAIRY INDUSTRY RESEARCH AND PROMOTION EFFECTS. NUTRITIONAL EDUCATION SUPPORT, ESPECIALLY FOR INCREASED USAGE BY THE FOOD SERVICE MARKET, IS PROVIDED THROUGH THE NEW ENGLAND DAIRY COUNCIL. NEW ENGLAND DAIRY PROMOTION (NEDPB) MILK AND DAIRY PRODUCTS. ADVERTISEMENT AND RETAILER EDUCATION SUPPORTS SALES IN KEY MARKETS FOR NEW HAMPSHIRE MILK. RESEARCH AND DEVELOPMENT, THE PURVIEW OF DAIRY MANAGEMENTS INC. (DMI), LEADS TO NEW PRODUCTS, NEW MARKETS, AND ADVERTISING INITIATIVES. THE MILK PROCESSORS ASSOCIATION INCREASES CONSUMER AWARENESS OF MILK IN ITS NATIONAL ADVERTISING CAMPAIGN. GSDP GAINS ADDED BENEFIT FOR THE NEW HAMPSHIRE DAIRY INDUSTRY FROM THESE NATIONAL AND REGIONAL PROGRAMS BY
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IRS990/Desc0TO INCREASE THE SALE AND USE OF MILK AND OTHER DAIRY PRODUCTS THROUGH PROMOTIONAL ACTIVITIES, NUTRITION EDUCATION AND TO ENHANCE THE IMAGE OF THE DAIRY INDUSTRY IN NEW HAMPSHIRE.
IRS990/DescribedInSection501c3Ind0false
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IRS990/EmployeeCnt03
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IRS990/ExpenseAmt0160098
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IRS990/Form990PartVIISectionAGrp/TitleTxt0EXECUTIVE DI
IRS990/Form990PartVIISectionAGrp/TitleTxt1BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt5BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt10VICE CHAIRMA
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IRS990/MissionDesc0THE MISSION OF GRANITE STATE DAIRY PROMOTION (GSDP) IS TO INCREASE THE SALE AND USE OF MILK AND OTHER DAIRY PRODUCTS THROUGH PROMOTIONAL ACTIVITIES, NUTRITION EDUCATION, AND TO ENHANCE THE IMAGE OF THE DAIRY INDUSTRY IN NEW HAMPSHIRE. IN UNDERTAKING THIS MISSION, GSDP PURPOSELY BUILDS ON NATIONAL AND REGIONAL DAIRY INDUSTRY RESEARCH AND PROMOTION EFFECTS. NUTRITIONAL EDUCATION SUPPORT, ESPECIALLY FOR INCREASED USAGE BY THE FOOD SERVICE MARKET, IS PROVIDED THROUGH THE NEW ENGLAND DAIRY COUNCIL. NEW ENGLAND DAIRY PROMOTION (NEDPB) MILK AND DAIRY PRODUCTS. ADVERTISEMENT AND RETAILER EDUCATION SUPPORTS SALES IN KEY MARKETS FOR NEW HAMPSHIRE MILK. RESEARCH AND DEVELOPMENT, THE PURVIEW OF DAIRY MANAGEMENTS INC. (DMI), LEADS TO NEW PRODUCTS, NEW MARKETS, AND ADVERTISING INITIATIVES. THE MILK PROCESSORS ASSOCIATION INCREASES CONSUMER AWARENESS OF MILK IN ITS NATIONAL ADVERTISING CAMPAIGN. GSDP GAINS ADDED BENEFIT FOR THE NEW HAMPSHIRE DAIRY INDUSTRY FROM THESE NATIONAL AND REGIONAL PROGRAMS BY
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE MISSION OF GRANITE STATE DAIRY PROMOTION (GSDP) IS TO INCREASE THE SALE AND USE OF MILK AND OTHER DAIRY PRODUCTS THROUGH PROMOTIONAL ACTIVITIES, NUTRITION EDUCATION, AND TO ENHANCE THE IMAGE OF THE DAIRY INDUSTRY IN NEW HAMPSHIRE. IN UNDERTAKING THIS MISSION, GSDP PURPOSELY BUILDS ON NATIONAL AND REGIONAL DAIRY INDUSTRY RESEARCH AND PROMOTION EFFECTS. NUTRITIONAL EDUCATION SUPPORT, ESPECIALLY FOR INCREASED USAGE BY THE FOOD SERVICE MARKET, IS PROVIDED THROUGH THE NEW ENGLAND DAIRY COUNCIL. NEW ENGLAND DAIRY PROMOTION (NEDPB) MILK AND DAIRY PRODUCTS. ADVERTISEMENT AND RETAILER EDUCATION SUPPORTS SALES IN KEY MARKETS FOR NEW HAMPSHIRE MILK. RESEARCH AND DEVELOPMENT, THE PURVIEW OF DAIRY MANAGEMENTS INC. (DMI), LEADS TO NEW PRODUCTS, NEW MARKETS, AND ADVERTISING INITIATIVES. THE MILK PROCESSORS ASSOCIATION INCREASES CONSUMER AWARENESS OF MILK IN ITS NATIONAL ADVERTISING CAMPAIGN. GSDP GAINS ADDED BENEFIT FOR THE NEW HAMPSHIRE DAIRY INDUSTRY FROM THESE NATIONAL AND REGIONAL PROGRAMS BY LOCALIZING THEM TO NEW HAMPSHIRE. GOALS: 1. INCREASE THE SALE AND USE OF MILK AND OTHER DAIRY PRODUCTS BY MAKING A CONNECTION BETWEEN THE NEW HAMPSHIRE FARM (THE SOURCE OF MILK PRODUCTION) AND THE DAIRY INDUSTRY. 2. INCREASE THE SALE AND USE OF MILK AND OTHER DAIRY PRODUCTS BY LINKING NATIONAL AND REGIONAL PROMOTION CAMPAIGNS TO LOCAL PROMOTIONS. 3. INCREASE THE SALE AND USE OF MILK AND OTHER DAIRY PROODUCTS AND ENHANCE THE IMAGE OF THE DAIRY INDUSTRY IN NEW HAMPSHIRE BY BEING A RESOURCE, INFORMATION CLEARINGHOUSE TO ADDRESS CONSUMER CONCERNS. 4.INCREASE THE SALE AND USE OF MILK AND OTHER PRODUCTS BY IMPROVING PUBLIC PERCEPTION OF DAIRY PRODUCTS AS WHOLESOME AND NUTRITIOUS. 5. INCREASE THE SALE AND USE OF MILK AND OTHER DAIRY PRODUCTS BY INTEGRATING DAIRY INTO AT-HOME AND FOOD SERVICE MENU DECISION-MAKING
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE EXECUTIVE OFFICER REVEIWS & SIGNS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DOCUMENTS ARE AVAILABLE UPON REQUEST. NO DOCUMENTS WERE REQUESTED IN 2024. .
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 19
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ReturnHeader/ReturnTs02025-06-02T08:11:18-04:00
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ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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