Civic Intelligence

Pup Profile

990EZ • Fiscal year 2025 • EIN 99-1469172

Jan 01, 2025 to Dec 31, 2025

Organization Profilewww.pupprofile.org
4525 Ohio StreetSan Diego, CA 92116

(619) 736-0143

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

71st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2025 filings • NTEE D20 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

71st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2025 filings • NTEE D20 • <$500k nonprofits • Source year 2025

Net Margin

57th percentile

5.4%

Higher net margin than 57% of similar nonprofits.

2025 filings • NTEE D20 • <$500k nonprofits • Source year 2025

Top Officer Pay

94th percentile

$0

Higher top officer pay than 94% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2025 filings • NTEE D20 • <$500k nonprofits • Source year 2025

Asset Growth

91st percentile

285%

Faster asset growth than 91% of similar nonprofits.

2025 filings • NTEE D20 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

85th percentile

72%

Faster revenue growth than 85% of similar nonprofits.

2025 filings • NTEE D20 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets71st percentile

Assets

$1,347

No earlier filing loaded for comparison.

Net Assets

$1,347

No earlier filing loaded for comparison.

Liabilities

$0

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / Revenue71st percentileNet Margin57th percentile

Revenue

$18,406

No earlier filing loaded for comparison.

Expenses

$17,409

No earlier filing loaded for comparison.

Net Income

$997

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset Growth91st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5K$1.0K$500$0Assets 2025: $1,347Liabilities 2025: $0Net Assets 2025: $1,3472025

Highlighted filing

2025

Assets$1,347
Liabilities$0
Net Assets$1,347
Open 2025 Filing

Operations Trend

Revenue Growth85th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$20K$15K$10K$5.0K$0Revenue 2025: $18,406Expenses 2025: $17,409Net Income 2025: $9972025

Highlighted filing

2025

Revenue$18,406
Expenses$17,409
Net Income$997
Open 2025 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2025 to Dec 31, 2025
Signed
Apr 4, 2026
Return Version
2025v4.0
Gross Receipts
$19,315
Mission and Program Overview

Mission

Pup Profile's mission is to provide a platform to showcase & support dogs who are at risk of being euthanized at overcrowded shelters. Pup Profile connects rescues, networkers, fosters, adopters, and donors with rescue and shelter dogs that need support. Interested adopters can browse available dogs from rescues across the region, those wanting to foster can fill out a foster interest form and will be connected with a rescue, and sponsors can donate to support Pup Profile operations or dogs in need.

Program Services

DescriptionGrantsExpenses
Fundraising for At-risk Dogs Program: Raised funds through 26 in-person community outreach events and online fundraising and distributed funds to 16 501(c)(3) rescues to support the medical care of 18 dogs that they recently saved from shelters. $10,000 raised and $7,600 donated in 2025. All funds raised will be donated to rescues as described above through 2026 and beyond.$10,448$7,600
Dog Adoption Program: Utilize pupprofile.org, our online platform to showcase and support both shelter and rescue dogs. Host over 30 rescue and networker Community Partners, and promote their dogs' profiles through social media and Google Advertising.$0$0
Dog Foster Recruitment Program: Recruited 4 foster families who successfully fostered 5 dogs through 2 different rescue organizations. Program outreach occurs via printed flyers at strategic locations and community engagement via in-person events, occurring twice monthly, throughout the region.$0$0
Compensation and Service Providers
Top Officer Pay94th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Nicole LeonardPresidentPT$0--
Jessica GruppVice President, TreasurerPT$0--
VacantOur Third Board Seat Is Currently Vacant Since Our Secretary Was Removed.-$0--
Filing and Contact Details

Filer

Filer Name
Pup Profile
EIN
99-1469172
Phone
6197360143
Address
4525 Ohio Street, San Diego, CA 92116

Signing Officer

Name
Nicole Leonard
Title
President
Phone
7742001321
Signed
2026-04-04
Supplemental Narrative

Additional Explanations

Form 990-EZ, Part I, Line 10

“Class of Activity: Animal Welfare Grantee Relationship: None (Independent 501(c)(3) Rescue Organizations) Purpose of Payment: To reimburse or directly fund veterinary medical expenses for rescued at-risk dogs from municipal and county animal shelters. Total Amount Paid: $7,600 Statistical Data: 18 dogs supported across 16 unique rescue organizations.”

Form 990-EZ, Part I, Line 16

“Misc. fees including renewal and filing fees, GoDaddy domain fees, and grant application fee.”

Raw XML Appendix184 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd00
IRS990EZ/BenefitsPaidToOrForMembersAmt00
IRS990EZ/BooksInCareOfDetail/PersonNm0Nicole Leonard
IRS990EZ/BooksInCareOfDetail/PhoneNum07742001321
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt04525 Ohio Street
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0San Diego
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd092116
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt0350
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt01347
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd00
IRS990EZ/ContributionsGiftsGrantsEtcAmt016809
IRS990EZ/CostOfGoodsSoldAmt0479
IRS990EZ/CostOrOtherBasisExpenseSaleAmt00
IRS990EZ/DirectIndirectPltclExpendAmt00
IRS990EZ/DonorAdvisedFndsInd00
IRS990EZ/EngagedInExcessBenefitTransInd00
IRS990EZ/ExcessOrDeficitForYearAmt0997
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt09480
IRS990EZ/FiledScheduleAInd01
IRS990EZ/ForeignFinancialAccountInd00
IRS990EZ/ForeignOfficeInd00
IRS990EZ/Form1120PolFiledInd00
IRS990EZ/Form990TotalAssetsGrp/BOYAmt0350
IRS990EZ/Form990TotalAssetsGrp/EOYAmt01347
IRS990EZ/FundraisingGrossIncomeAmt01636
IRS990EZ/GainOrLossFromSaleOfAssetsAmt00
IRS990EZ/GamingGrossIncomeAmt00
IRS990EZ/GrantsAndSimilarAmountsPaidAmt07600
IRS990EZ/GrossProfitLossSlsOfInvntryAmt0391
IRS990EZ/GrossReceiptsAmt019315
IRS990EZ/GrossSalesOfInventoryAmt0870
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InvestmentIncomeAmt00
IRS990EZ/LandAndBuildingsGrp/BOYAmt00
IRS990EZ/LandAndBuildingsGrp/EOYAmt00
IRS990EZ/LobbyingActivitiesInd00
IRS990EZ/MadeLoansToFromOfficersInd00
IRS990EZ/MembershipDuesAmt00
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt0350
IRS990EZ/NetAssetsOrFundBalancesEOYAmt01347
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt0350
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt01347
IRS990EZ/OccupancyRentUtltsAndMaintAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt010
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt15
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0Nicole Leonard
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1Jessica Grupp
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2Vacant
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Vice President, Treasurer
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Our third board seat is currently vacant since our Secretary was removed.
IRS990EZ/OperateHospitalInd00
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd00
IRS990EZ/OrganizationHadUBIInd00
IRS990EZ/OtherAssetsTotalDetail/BOYAmt00
IRS990EZ/OtherAssetsTotalDetail/EOYAmt00
IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/OtherExpensesTotalAmt0156
IRS990EZ/OtherRevenueTotalAmt00
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0Pup Profile's mission is to provide a platform to showcase & support dogs who are at risk of being euthanized at overcrowded shelters. Pup Profile connects rescues, networkers, fosters, adopters, and donors with rescue and shelter dogs that need support. Interested adopters can browse available dogs from rescues across the region, those wanting to foster can fill out a foster interest form and will be connected with a rescue, and sponsors can donate to support Pup Profile operations or dogs in need.
IRS990EZ/PrintingPublicationsPostageAmt0173
IRS990EZ/ProgramServiceRevenueAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0Dog Adoption Program: Utilize pupprofile.org, our online platform to showcase and support both shelter and rescue dogs. Host over 30 rescue and networker Community Partners, and promote their dogs' profiles through social media and Google Advertising.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1Dog Foster Recruitment Program: Recruited 4 foster families who successfully fostered 5 dogs through 2 different rescue organizations. Program outreach occurs via printed flyers at strategic locations and community engagement via in-person events, occurring twice monthly, throughout the region.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt2Fundraising for At-risk Dogs Program: Raised funds through 26 in-person community outreach events and online fundraising and distributed funds to 16 501(c)(3) rescues to support the medical care of 18 dogs that they recently saved from shelters. $10,000 raised and $7,600 donated in 2025. All funds raised will be donated to rescues as described above through 2026 and beyond.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt10
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt210448
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt10
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt27600
IRS990EZ/ProhibitedTaxShelterTransInd00
IRS990EZ/RelatedOrganizationCtrlEntInd00
IRS990EZ/SalariesOtherCompEmplBnftAmt00
IRS990EZ/SaleOfAssetsGrossAmt00
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SchoolOperatingInd00
IRS990EZ/SpecialEventsDirectExpensesAmt0430
IRS990EZ/SpecialEventsNetIncomeLossAmt01206
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0CA
IRS990EZ/SubjectToProxyTaxInd00
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd00
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt017409
IRS990EZ/TotalProgramServiceExpensesAmt07600
IRS990EZ/TotalRevenueAmt018406
IRS990EZ/TransactionWithControlEntInd00
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0https://www.pupprofile.org/
IRS990ScheduleA/First5Years170Ind0X
IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0$64 in income from sales and branded merchandise in 2024.
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0Schedule A, Part II, Line 10
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt016809
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt010181
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt00
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt026990
IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/CurrentTaxYearAmt00
IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/CurrentTaxYearMinus1YearAmt00
IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/CurrentTaxYearMinus2YearsAmt00
IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/TotalAmt00
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt00
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt00
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt00
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt00
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt01078
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearAmt00
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus1YearAmt064
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus2YearsAmt00
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/OtherIncome170Grp/TotalAmt064
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportTotal170Amt026990
IRS990ScheduleA/SubstantialContributorsTotAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/CurrentTaxYearAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/CurrentTaxYearMinus1YearAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/CurrentTaxYearMinus2YearsAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt00
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt016809
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt010181
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt00
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt026990
IRS990ScheduleA/TotalSupportAmt027054
IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/CurrentTaxYearAmt00
IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/CurrentTaxYearMinus1YearAmt00
IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/CurrentTaxYearMinus2YearsAmt00
IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt00
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Class of Activity: Animal Welfare Grantee Relationship: None (Independent 501(c)(3) Rescue Organizations) Purpose of Payment: To reimburse or directly fund veterinary medical expenses for rescued at-risk dogs from municipal and county animal shelters. Total Amount Paid: $7,600 Statistical Data: 18 dogs supported across 16 unique rescue organizations.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Misc. fees including renewal and filing fees, GoDaddy domain fees, and grant application fee.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990-EZ, Part I, Line 10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990-EZ, Part I, Line 16
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0Nicole Leonard
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President
ReturnHeader/BusinessOfficerGrp/PhoneNum07742001321
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-04-04
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0PUP PROFILE
ReturnHeader/Filer/BusinessNameControlTxt0PUPP
ReturnHeader/Filer/EIN0991469172
ReturnHeader/Filer/PhoneNum06197360143
ReturnHeader/Filer/USAddress/AddressLine1Txt04525 Ohio Street
ReturnHeader/Filer/USAddress/CityNm0San Diego
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd092116
ReturnHeader/ReturnTs02026-04-04T15:21:08-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02025-01-01
ReturnHeader/TaxPeriodEndDt02025-12-31
ReturnHeader/TaxYr02025

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2025 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,347
Liabilities
$0
Net assets
$1,347
Revenue
$18,406
Expenses
$17,409
Net income
$997
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$1.35$0.00$1.35$18.4$17.4$1.00