Civic Intelligence

Maui County Visitors Association

990 • Fiscal year 2012 • EIN 99-0157996

Jul 01, 2011 to Jun 30, 2012 • Filed on Dec 20, 2012

1727 Wili PA Loop96793
Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

40th percentile

0.14x

Higher debt load relative to assets than 40% of similar nonprofits.

2012 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2012

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2012

Net Margin

Score unavailable

No value available

Net margin requires both revenue and expenses on this filing.

Source year 2012

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2012

Asset Growth

44th percentile

2.0%

Faster asset growth than 44% of similar nonprofits.

2012 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2011 to 2012

Revenue Growth

Score unavailable

No value available

No valid filing value is available for this score.

Assets

Up

$578,915

Up $11,376 (+2.0%) from 2011

Net Assets

Down

$498,606

Down $27,368 (-5.2%) from 2011

Liabilities

Up

$80,309

Up $38,744 (+93%) from 2011

Revenue

-

No earlier filing loaded for comparison.

Expenses

Up

$3,388,687

Up $371,537 (+12%) from 2011

Net Income

-

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2010: $583,731Liabilities 2010: $114,647Net Assets 2010: $469,0842010Assets 2011: $567,539Liabilities 2011: $41,565Net Assets 2011: $525,9742011Assets 2012: $578,915Liabilities 2012: $80,309Net Assets 2012: $498,6062012Assets 2013: $556,470Liabilities 2013: $40,367Net Assets 2013: $516,1032013Assets 2014: $589,714Liabilities 2014: $64,535Net Assets 2014: $525,1792014Assets 2015: $567,656Liabilities 2015: $86,498Net Assets 2015: $481,1582015Assets 2016: $664,369Liabilities 2016: $112,210Net Assets 2016: $552,1592016Assets 2017: $614,197Liabilities 2017: $174,115Net Assets 2017: $440,0822017Assets 2018: $524,687Liabilities 2018: $197,292Net Assets 2018: $327,3952018Assets 2019: $473,620Liabilities 2019: $380,032Net Assets 2019: $93,5882019Assets 2020: $557,283Liabilities 2020: $74,855Net Assets 2020: $482,4282020Assets 2021: $703,056Liabilities 2021: $122,663Net Assets 2021: $580,3932021Assets 2022: $698,823Liabilities 2022: $40,713Net Assets 2022: $658,1102022Assets 2023: $664,207Liabilities 2023: $0Net Assets 2023: $664,2072023Assets 2024: $662,636Liabilities 2024: $14,400Net Assets 2024: $648,2362024

Highlighted filing

2012

Assets$578,915
Liabilities$80,309
Net Assets$498,606

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $3,471,2012010Expenses 2011: $3,017,1502011Expenses 2012: $3,388,6872012Expenses 2013: $3,553,6942013Revenue 2014: $3,653,597Expenses 2014: $3,644,521Net Income 2014: $9,0762014Revenue 2015: $3,717,016Expenses 2015: $3,761,037Net Income 2015: -$44,0212015Revenue 2016: $4,113,674Expenses 2016: $4,042,673Net Income 2016: $71,0012016Revenue 2017: $4,131,359Expenses 2017: $4,243,436Net Income 2017: -$112,0772017Revenue 2018: $3,932,456Expenses 2018: $4,045,143Net Income 2018: -$112,6872018Revenue 2019: $4,126,035Expenses 2019: $4,359,842Net Income 2019: -$233,8072019Revenue 2020: $2,866,790Expenses 2020: $2,478,550Net Income 2020: $388,2402020Revenue 2021: $1,813,993Expenses 2021: $1,716,028Net Income 2021: $97,9652021Revenue 2022: $655,487Expenses 2022: $577,770Net Income 2022: $77,7172022Revenue 2023: $470,585Expenses 2023: $505,201Net Income 2023: -$34,6162023Revenue 2024: $180,727Expenses 2024: $196,698Net Income 2024: -$15,9712024

Highlighted filing

2012

Revenue-
Expenses$3,388,687
Net Income-
Jump To
Filing Snapshot
Filing Period
Jul 1, 2011 to Jun 30, 2012
Signed
Dec 20, 2012
Return Version
2011v1.2
Gross Receipts
$3,361,319
Mission and Program Overview

Mission

The mission of maui county visitor association is to promote tourism to maui county.

Major Activities

Activity 2
Trade shows and seminars to promote the island of maui and its related services
Activity 3
Advertising, telemarketing, and public relations to promote the island of maui and its tourism related services
Filing and Contact Details

Filer

EIN
99-0157996
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IRS990ScheduleO/GeneralExplanation/Explanation0PROGRAMS AND TOURNAMENT SPONSORSHIPS TO SUPPORT THE ISLAND OF MAUI AND ITS TOURISM RELATED SERVICES
IRS990ScheduleO/GeneralExplanation/Explanation1NONE.
IRS990ScheduleO/GeneralExplanation/Explanation2THE BOARD'S CHAIRMAN AND CORPORATE'S CEO REVIEW THE EXECUTIVE DIRECTOR'S COMPENSATION AND BASE THE COMPENSATION ON COMPARABLE WAGES AND PERFORMANCE. HOWEVER, EXCUTIVE DIRECTOR IS EMPLOYED BY PARENT ORGANIZATION NOT FILING ORGANIZATION.
IRS990ScheduleO/GeneralExplanation/Explanation3EXECUTIVE DIRECTOR AND CORPORATE'S HUMAN RESOURCE DEPARTMENT REVIEW THE COMPENSATION OF ALL EMPLOYEES. THE COMPENSATION IS BASED ON COMPARABLE WAGES AND PERFORMANCE.
IRS990ScheduleO/GeneralExplanation/Explanation4WHILE FEDERAL TAX LAWS DO NOT MANDATE THAT THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS BE MADE AVAILABLE FOR PUBLIC INSPECTION, THE ORGANIZATION DOES PROVIDE THEIR FINANCIAL STATEMENTS UPON REQUEST.
IRS990ScheduleO/GeneralExplanation/Explanation5LANAI - MARKETING 245,441 FULLFILLMENT - COLLATERAL 221,632 PR - ONGOING ACTIVITY 211,071 GOLF MARKETING & MEDIA 210,000 SPORTS MARKETING - XTERRA 183,246 MCI - ADVERTISING/TS/FAMI 123,533 TRADE SHOWS/WH SUPPORT 120,580 AD PRODUCTION 75,200 JAPAN - PR PROMOTIONS 58,387 HONEYMOON & WEDDINGS 54,436 NEW OPPORTUNITIES 52,563 VASH EXPENSE 33,129 ACTIVITY OWNER'S ASSN 29,926 OTHER FOREIGN 20,000 PROMOTIONS/TRIP WINNERS 17,605 GOLF HAWAII 15,302 PROMOTION/COLLATERAL 9,689 MAUI MARATHON 5,000 MARKET RESEARCH & DEVELOP 3,227 COMPUTERS 2,486 FILM INDUSTRY MARKETING 960 MISCELLAENOUS 538
IRS990ScheduleO/GeneralExplanation/Identifier0ALL OTHER ACCOMPLISHMENT DESCRIPTION
IRS990ScheduleO/GeneralExplanation/Identifier1ORGANIZATION'S PROCESS USED TO REVIEW FORM 990
IRS990ScheduleO/GeneralExplanation/Identifier2COMPENSATION PROCESS FOR TOP OFFICIAL
IRS990ScheduleO/GeneralExplanation/Identifier3COMPENSATION PROCESS FOR OFFICERS
IRS990ScheduleO/GeneralExplanation/Identifier4GOVERNING DOCUMENTS DISCLOSURE EXPLANATION
IRS990ScheduleO/GeneralExplanation/Identifier5OTHER EXPENSES
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IRS990ScheduleO/GeneralExplanation/ReturnReference3FORM 990, PAGE 6, PART VI, LINE 15B
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IRS990ScheduleR/Form990ScheduleRPartII/ControlledOrg0false
IRS990ScheduleR/Form990ScheduleRPartII/DirectControllingEntityName/BusinessNameLine10NA
IRS990ScheduleR/Form990ScheduleRPartII/EIN0990040323
IRS990ScheduleR/Form990ScheduleRPartII/ExemptCodeSection0501C6
IRS990ScheduleR/Form990ScheduleRPartII/LegalDomicileState0HI
IRS990ScheduleR/Form990ScheduleRPartII/NameOfDisregardedEntity/BusinessNameLine10HAWAII VISITORS & CONVENTION BUREAU
IRS990ScheduleR/Form990ScheduleRPartII/PrimaryActivities0TOURISM
IRS990ScheduleR/GiftGrantOrCapContrFrOtherOrg0false
IRS990ScheduleR/GiftGrantOrCapContrToOtherOrg0false
IRS990ScheduleR/LoansOrGuaranteesFromOtherOrg0false
IRS990ScheduleR/LoansOrGuaranteesToOtherOrg0false
IRS990ScheduleR/OtherTransferFromOtherOrg0false
IRS990ScheduleR/OtherTransferToOtherOrg0true
IRS990ScheduleR/PerformOfServicesByOtherOrgs0false
IRS990ScheduleR/PerformOfServicesForOtherOrgs0false
IRS990ScheduleR/PurchaseOfAssetsFromOtherOrg0false
IRS990ScheduleR/ReceiptOfIntAnnRentsRoyalties0false
IRS990ScheduleR/ReimbursementPaidByOtherOrg0false
IRS990ScheduleR/ReimbursementPaidToOtherOrg0true
IRS990ScheduleR/RentalOfFacilitiesFrOtherOrgs0false
IRS990ScheduleR/RentalOfFacilitiesToOtherOrgs0false
IRS990ScheduleR/SaleOfAssetsToOtherOrg0false
IRS990ScheduleR/SharingOfFacilities0false
IRS990ScheduleR/SharingOfPaidEmployees0true
IRS990/School0false
IRS990/SignificantChange0false
IRS990/SignificantNewProgramServices0false
IRS990/StateLegalDomicile0HI
IRS990/SubjectToProxyTax0false
IRS990/TaxablePartyNotification0false
IRS990/TaxExemptBonds0false
IRS990/TemporarilyRestrictedNetAssets/BOY067819
IRS990/TemporarilyRestrictedNetAssets/EOY075815
IRS990/Terminated0false
IRS990/TermOrPermanentEndowments0false
IRS990/TheBooksAreInCareOf/AddressUS/AddressLine101727 WILI PA LOOP
IRS990/TheBooksAreInCareOf/AddressUS/City0WAILUKU
IRS990/TheBooksAreInCareOf/AddressUS/State0HI
IRS990/TheBooksAreInCareOf/AddressUS/ZIPCode096793
IRS990/TheBooksAreInCareOf/NameBusiness/BusinessNameLine10MCVA
IRS990/TheBooksAreInCareOf/TelephoneNumber08082443530
IRS990/TotalAssets/BOY0567539
IRS990/TotalAssetsBOY0567539
IRS990/TotalAssets/EOY0578915
IRS990/TotalAssetsEOY0578915
IRS990/TotalCompGT150K0false
IRS990/TotalContributions03362713

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.66$0.01$0.65$0.18$0.20$0.02
2023Detailed filing. Detailed filing data is available for this year.$0.66$0.00$0.66$0.47$0.51$0.03
2022Detailed filing. Detailed filing data is available for this year.$0.70$0.04$0.66$0.66$0.58$0.08
2021Detailed filing. Detailed filing data is available for this year.$0.70$0.12$0.58$1.81$1.72$0.10
2020Detailed filing. Detailed filing data is available for this year.$0.56$0.07$0.48$2.87$2.48$0.39
2019Summary only. Only limited summary data is available for this year.$0.47$0.38$0.09$4.13$4.36$0.23
2018Detailed filing. Detailed filing data is available for this year.$0.52$0.20$0.33$3.93$4.05$0.11
2017Detailed filing. Detailed filing data is available for this year.$0.61$0.17$0.44$4.13$4.24$0.11
2016Detailed filing. Detailed filing data is available for this year.$0.66$0.11$0.55$4.11$4.04$0.07
2015Detailed filing. Detailed filing data is available for this year.$0.57$0.09$0.48$3.72$3.76$0.04
2014Detailed filing. Detailed filing data is available for this year.$0.59$0.06$0.53$3.65$3.64$0.01
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.56$0.04$0.52$3.55
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.58$0.08$0.50$3.39
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.57$0.04$0.53$3.02
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.58$0.11$0.47$3.47