Liabilities / Assets
40th percentile
Higher debt load relative to assets than 40% of similar nonprofits.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
40th percentile
Higher debt load relative to assets than 40% of similar nonprofits.
Liabilities / Revenue
Score unavailable
Liabilities-to-revenue requires both liabilities and revenue on this filing.
Net Margin
Score unavailable
Net margin requires both revenue and expenses on this filing.
Top Officer Pay
Score unavailable
This filing does not contain officer compensation rows.
Asset Growth
44th percentile
Faster asset growth than 44% of similar nonprofits.
Revenue Growth
Score unavailable
No valid filing value is available for this score.
Assets
Up$578,915
Up $11,376 (+2.0%) from 2011
Net Assets
Down$498,606
Down $27,368 (-5.2%) from 2011
Liabilities
Up$80,309
Up $38,744 (+93%) from 2011
Revenue
-
No earlier filing loaded for comparison.
Expenses
Up$3,388,687
Up $371,537 (+12%) from 2011
Net Income
-
No earlier filing loaded for comparison.
The mission of maui county visitor association is to promote tourism to maui county.
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReview | 0 | false |
| IRS990/AccountsPayableAccruedExpenses/BOY | 0 | 35120 |
| IRS990/AccountsPayableAccruedExpenses/EOY | 0 | 61590 |
| IRS990/AccountsReceivable/BOY | 0 | 107088 |
| IRS990/AccountsReceivable/EOY | 0 | 98699 |
| IRS990/ActivitiesConductedPartnership | 0 | false |
| IRS990/Activity2/Description | 0 | TRADE SHOWS AND SEMINARS TO PROMOTE THE ISLAND OF MAUI AND ITS RELATED SERVICES |
| IRS990/Activity2/Expense | 0 | 120580 |
| IRS990/Activity3/Description | 0 | ADVERTISING, TELEMARKETING, AND PUBLIC RELATIONS TO PROMOTE THE ISLAND OF MAUI AND ITS TOURISM RELATED SERVICES |
| IRS990/Activity3/Expense | 0 | 633512 |
| IRS990/ActivityOrMissionDescription | 0 | PROMOTE TOURISM TO MAUI |
| IRS990/ActivityOther/Description | 0 | PROGRAMS AND TOURNAMENT SPONSORSHIPS TO SUPPORT THE ISLAND OF MAUI AND ITS TOURISM RELATED SERVICES |
| IRS990/ActivityOther/Expense | 0 | 538246 |
| IRS990/AddressPrincipalOfficerUS/AddressLine1 | 0 | 1727 WILI PA LOOP |
| IRS990/AddressPrincipalOfficerUS/City | 0 | WAILUKU |
| IRS990/AddressPrincipalOfficerUS/State | 0 | HI |
| IRS990/AddressPrincipalOfficerUS/ZIPCode | 0 | 96793 |
| IRS990/AllOtherExpenses/ManagementAndGeneral | 0 | 36153 |
| IRS990/AllOtherExpenses/ProgramServices | 0 | 1657798 |
| IRS990/AllOtherExpenses/Total | 0 | 1693951 |
| IRS990/AnnualDisclosureCoveredPersons | 0 | true |
| IRS990/AuditCommittee | 0 | false |
| IRS990/BenefitsPaidToMembersCY | 0 | 0 |
| IRS990/BsnssRltnshpThruFamilyMember | 0 | false |
| IRS990/BsnssRltnshpWithOrganization | 0 | false |
| IRS990/CashNonInterestBearing/BOY | 0 | 453778 |
| IRS990/CashNonInterestBearing/EOY | 0 | 473510 |
| IRS990/ChangesToOrganizingDocs | 0 | false |
| IRS990/CollectionsOfArt | 0 | false |
| IRS990/CompensationFromOtherSources | 0 | false |
| IRS990/CompensationProcessCEO | 0 | true |
| IRS990/CompensationProcessOther | 0 | true |
| IRS990/ComplianceWithBackupWitholding | 0 | true |
| IRS990/ConflictOfInterestPolicy | 0 | true |
| IRS990/ConservationEasements | 0 | false |
| IRS990/ConsolidatedAuditFinancialStmt | 0 | false |
| IRS990/ContributionsGrantsCurrentYear | 0 | 3362713 |
| IRS990/ContributionsGrantsPriorYear | 0 | 3074040 |
| IRS990/CreditCounseling | 0 | false |
| IRS990/DecisionsSubjectToApproval | 0 | false |
| IRS990/DeductibleContributionsOfArt | 0 | false |
| IRS990/DeductibleNonCashContributions | 0 | false |
| IRS990/DeferredRevenue/BOY | 0 | 6445 |
| IRS990/DeferredRevenue/EOY | 0 | 18719 |
| IRS990/DelegationOfManagementDuties | 0 | false |
| IRS990/DepreciationDepletion/ManagementAndGeneral | 0 | 190 |
| IRS990/DepreciationDepletion/Total | 0 | 190 |
| IRS990/DescribedIn501C3 | 0 | false |
| IRS990/Description | 0 | MASS MEDIA ADVERTISING TO PROMOTE THE ISLAND OF MAUI AND ITS TOURISM RELATED SERVICES |
| IRS990/DisregardedEntity | 0 | false |
| IRS990/DocumentRetentionPolicy | 0 | true |
| IRS990/DonorAdvisedFunds | 0 | false |
| IRS990/ElectionOfBoardMembers | 0 | false |
| IRS990/Expense | 0 | 1958304 |
| IRS990/FamilyOrBusinessRelationship | 0 | false |
| IRS990/FederalGrantAuditRequired | 0 | false |
| IRS990/FeesForServicesLegal/ProgramServices | 0 | 2357 |
| IRS990/FeesForServicesLegal/Total | 0 | 2357 |
| IRS990/FinancialStatementConsolidated | 0 | X |
| IRS990/FollowSFAS117 | 0 | X |
| IRS990/ForeignActivities | 0 | false |
| IRS990/ForeignFinancialAccount | 0 | false |
| IRS990/ForeignOffice | 0 | false |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 0 | 1.00 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 1 | 1.00 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 2 | 1.00 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 3 | 1.00 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 4 | 1.00 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 5 | 1.00 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 6 | 1.00 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 7 | 1.00 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 8 | 1.00 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 9 | 1.00 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 10 | 1.00 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 11 | 1.00 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 12 | 1.00 |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 0 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 1 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 2 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 3 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 4 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 5 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 6 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 7 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 8 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 9 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 10 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 11 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 12 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 13 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 14 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 15 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 16 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 17 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 18 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 19 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 20 | X |
| IRS990/Form990PartVIISectionA/NamePerson | 0 | NAKAMOTO LESTER |
| IRS990/Form990PartVIISectionA/NamePerson | 1 | CHINN WINSTON |
| IRS990/Form990PartVIISectionA/NamePerson | 2 | ARQUERO CORINNE |
| IRS990/Form990PartVIISectionA/NamePerson | 3 | COUNTRYMAN BILL |
| IRS990/Form990PartVIISectionA/NamePerson | 4 | MRANTZ MARK |
| IRS990/Form990PartVIISectionA/NamePerson | 5 | YAMAZAKI TETSUJI |
| IRS990/Form990PartVIISectionA/NamePerson | 6 | NAKAMURA CRAIG |
| IRS990/Form990PartVIISectionA/NamePerson | 7 | BAILEY MATT |
| IRS990/Form990PartVIISectionA/NamePerson | 8 | DREW MICHAEL |
| IRS990/Form990PartVIISectionA/NamePerson | 9 | TEGARDEN DEIDRE |
| IRS990/Form990PartVIISectionA/NamePerson | 10 | JOKOVICH MICHAEL |
| IRS990/Form990PartVIISectionA/NamePerson | 11 | REIMANN CAROL |
| IRS990/Form990PartVIISectionA/NamePerson | 12 | LUNDBERG GREGG |
| IRS990/Form990PartVIISectionA/NamePerson | 13 | SHIKUMA EUGENE |
| IRS990/Form990PartVIISectionA/NamePerson | 14 | DAVIS TONI |
| IRS990/Form990PartVIISectionA/NamePerson | 15 | CHARLES MARY |
| IRS990/Form990PartVIISectionA/NamePerson | 16 | BAKER ROSALYN |
| IRS990/Form990PartVIISectionA/NamePerson | 17 | MONIZ MARVIN |
| IRS990/Form990PartVIISectionA/NamePerson | 18 | TUMPAP PAMELA |
| IRS990/Form990PartVIISectionA/NamePerson | 19 | SKOG JEANNE |
| IRS990/Form990PartVIISectionA/NamePerson | 20 | RASMUSSEN TEENA |
| IRS990/Form990PartVIISectionA/Officer | 0 | X |
| IRS990/Form990PartVIISectionA/Officer | 1 | X |
| IRS990/Form990PartVIISectionA/Officer | 2 | X |
| IRS990/Form990PartVIISectionA/OtherCompensation | 0 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 1 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 2 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 3 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 4 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 5 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 6 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 7 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 8 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 9 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 10 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 11 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 12 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 13 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 14 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 15 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 16 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 17 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 18 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 19 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 20 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 0 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 1 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 2 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 3 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 4 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 5 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 6 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 7 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 8 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 9 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 10 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 11 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 12 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 13 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 14 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 15 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 16 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 17 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 18 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 19 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 20 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 0 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 1 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 2 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 3 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 4 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 5 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 6 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 7 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 8 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 9 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 10 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 11 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 12 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 13 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 14 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 15 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 16 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 17 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 18 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 19 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 20 | 0 |
| IRS990/Form990PartVIISectionA/Title | 0 | DIRECTOR |
| IRS990/Form990PartVIISectionA/Title | 1 | DIRECTOR |
| IRS990/Form990PartVIISectionA/Title | 2 | DIRECTOR |
| IRS990/Form990PartVIISectionA/Title | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionA/Title | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionA/Title | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionA/Title | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionA/Title | 7 | CHAIRMAN |
| IRS990/Form990PartVIISectionA/Title | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionA/Title | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionA/Title | 10 | MHLA CHAIR |
| IRS990/Form990PartVIISectionA/Title | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionA/Title | 12 | VICE CHAIRMA |
| IRS990/Form990PartVIISectionA/Title | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionA/Title | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionA/Title | 15 | DIRECTOR |
| IRS990/Form990PartVIISectionA/Title | 16 | DIRECTOR |
| IRS990/Form990PartVIISectionA/Title | 17 | DIRECTOR |
| IRS990/Form990PartVIISectionA/Title | 18 | DIRECTOR |
| IRS990/Form990PartVIISectionA/Title | 19 | DIRECTOR |
| IRS990/Form990PartVIISectionA/Title | 20 | DIRECTOR |
| IRS990/Form990ProvidedToGoverningBody | 0 | false |
| IRS990/FormersListed | 0 | false |
| IRS990/FSAudited | 0 | true |
| IRS990/FundraisingActivities | 0 | false |
| IRS990/Gaming | 0 | false |
| IRS990/GovernmentGrants | 0 | 3362713 |
| IRS990/GrantsAndSimilarAmntsCY | 0 | 0 |
| IRS990/GrantsToIndividuals | 0 | false |
| IRS990/GrantsToOrganizations | 0 | false |
| IRS990/GrantToRelatedPerson | 0 | false |
| IRS990/GrossReceipts | 0 | 3361319 |
| IRS990/GroupReturnForAffiliates | 0 | false |
| IRS990/Hospital | 0 | false |
| IRS990/IndependentAuditFinancialStmt | 0 | true |
| IRS990/IndoorTanningServices | 0 | false |
| IRS990/InfoInScheduleOPartIII | 0 | X |
| IRS990/InfoInScheduleOPartVI | 0 | X |
| IRS990/InvestmentIncomeCurrentYear | 0 | 0 |
| IRS990/InvestmentInJointVenture | 0 | false |
| IRS990/LandBldgEquipmentAccumDeprec | 0 | 82661 |
| IRS990/LandBuildingsEquipmentBasis | 0 | 88344 |
| IRS990/LandBuildingsEquipmentBasisNet/BOY | 0 | 5873 |
| IRS990/LandBuildingsEquipmentBasisNet/EOY | 0 | 5683 |
| IRS990/LoanToOfficerOrDQP | 0 | false |
| IRS990/LocalChapters | 0 | true |
| IRS990/MaterialDiversionOrMisuse | 0 | false |
| IRS990/MembersOrStockholders | 0 | false |
| IRS990/MethodOfAccountingAccrual | 0 | X |
| IRS990/MinutesOfCommittees | 0 | true |
| IRS990/MinutesOfGoverningBody | 0 | true |
| IRS990/MissionDescription | 0 | PROMOTE TOURISM TO MAUI |
| IRS990/MoreThan5000KToIndividuals | 0 | false |
| IRS990/MoreThan5000KToOrganizations | 0 | false |
| IRS990/NameOfPrincipalOfficerPerson | 0 | TERRYL VENCL |
| IRS990/NbrIndependentVotingMembers | 0 | 10 |
| IRS990/NbrVotingGoverningBodyMembers | 0 | 10 |
| IRS990/NbrVotingMembersGoverningBody | 0 | 10 |
| IRS990/NetAssetsOrFundBalancesBOY | 0 | 525974 |
| IRS990/NetAssetsOrFundBalancesEOY | 0 | 498606 |
| IRS990/NoListedPersonsCompensated | 0 | X |
| IRS990/NonDeductibleContributions | 0 | false |
| IRS990/NumberFormsTransmittedWith1096 | 0 | 34 |
| IRS990/NumberIndependentVotingMembers | 0 | 10 |
| IRS990/NumberOfEmployees | 0 | 0 |
| IRS990/NumberW2GIncluded | 0 | 0 |
| IRS990/OfficerEntityWithBsnssRltnshp | 0 | false |
| IRS990/OfficerMailingAddress | 0 | false |
| IRS990/Organization501c | 0 | X |
| IRS990/OtherAssetsTotal/BOY | 0 | 800 |
| IRS990/OtherAssetsTotal/EOY | 0 | 800 |
| IRS990/OtherExpensePriorYear | 0 | 3017150 |
| IRS990/OtherExpensesCurrentYear | 0 | 3388687 |
| IRS990/OtherExpenses/Description | 0 | DOMESTIC MARKETING/ADVER |
| IRS990/OtherExpenses/Description | 1 | MAUI INVITATIONAL |
| IRS990/OtherExpenses/Description | 2 | PROFESSIONAL FEES |
| IRS990/OtherExpenses/Description | 3 | MOLOKAI - MARKETING |
| IRS990/OtherExpenses/Fundraising | 0 | 50851 |
| IRS990/OtherExpenses/ManagementAndGeneral | 0 | 50851 |
| IRS990/OtherExpenses/ProgramServices | 0 | 753124 |
| IRS990/OtherExpenses/ProgramServices | 1 | 350000 |
| IRS990/OtherExpenses/ProgramServices | 2 | 237302 |
| IRS990/OtherExpenses/ProgramServices | 3 | 250061 |
| IRS990/OtherExpenses/Total | 0 | 753124 |
| IRS990/OtherExpenses/Total | 1 | 350000 |
| IRS990/OtherExpenses/Total | 2 | 339004 |
| IRS990/OtherExpenses/Total | 3 | 250061 |
| IRS990/OtherRevenueCurrentYear | 0 | -1394 |
| IRS990/OtherRevenueMisc/Description | 0 | MISCELLANEOUS |
| IRS990/OtherRevenueMisc/ExclusionAmount | 0 | -1394 |
| IRS990/OtherRevenueMisc/TotalRevenueColumn | 0 | -1394 |
| IRS990/PartialLiquidation | 0 | false |
| IRS990/PoliciesReferenceChapters | 0 | true |
| IRS990/PoliticalActivities | 0 | false |
| IRS990/PrepaidExpensesDeferredCharges/EOY | 0 | 223 |
| IRS990/ProfessionalFundraising | 0 | false |
| IRS990/ProgramServiceRevenueCY | 0 | 0 |
| IRS990/ProhibitedTaxShelterTrans | 0 | false |
| IRS990/ReconcilationRevenueExpenses | 0 | -27368 |
| IRS990/RegularMonitoringEnforcement | 0 | false |
| IRS990/RelatedEntity | 0 | true |
| IRS990/RelatedOrgControlledEntity | 0 | false |
| IRS990/ReportFin48Footnote | 0 | false |
| IRS990/ReportInvestOthSecurities | 0 | false |
| IRS990/ReportLandBldgEquip | 0 | true |
| IRS990/ReportOtherAssets | 0 | false |
| IRS990/ReportOtherLiabilities | 0 | false |
| IRS990/ReportProgRelInvest | 0 | false |
| IRS990/RevenuesLessExpensesCY | 0 | -27368 |
| IRS990/RevenuesLessExpensesPriorYear | 0 | 56890 |
| IRS990/SalariesEtcCurrentYear | 0 | 0 |
| IRS990ScheduleB/ContributorInfo/AggregateContributions | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInfo/ContributorAddressUS/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInfo/ContributorAddressUS/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInfo/ContributorAddressUS/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInfo/ContributorAddressUS/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInfo/ContributorAddressUS/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInfo/ContributorNameBusiness/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInfo/ContributorNumber | 0 | RESTRICTED |
| IRS990/ScheduleBRequired | 0 | true |
| IRS990ScheduleD/AgentTrusteeEtc | 0 | false |
| IRS990ScheduleD/AreRelatedOrgsListedScheduleR | 0 | false |
| IRS990ScheduleD/DisclosedForCharitablePurposes | 0 | false |
| IRS990ScheduleD/DisclosedOrgsLegalControl | 0 | false |
| IRS990ScheduleD/EndowmentsHeldByRelatedOrgs | 0 | false |
| IRS990ScheduleD/EndowmentsHeldByUnrelatedOrgs | 0 | false |
| IRS990ScheduleD/Equipment/BookValue | 0 | 5683 |
| IRS990ScheduleD/Equipment/Depreciation | 0 | 82661 |
| IRS990ScheduleD/Equipment/InvestmentCostOrOtherBasis | 0 | 88344 |
| IRS990ScheduleD/ExcessOrDeficitForYear | 0 | -27368 |
| IRS990ScheduleD/ExcessOrDeficitPerFS | 0 | -27368 |
| IRS990ScheduleD/ExpensesSubtotal | 0 | 3388687 |
| IRS990ScheduleD/IncludedOnFS | 0 | false |
| IRS990ScheduleD/RevenueSubtotal | 0 | 3361319 |
| IRS990ScheduleD/Sect170hRequirementsSatisfied | 0 | false |
| IRS990ScheduleD/SolicitedAssetsForSale | 0 | false |
| IRS990ScheduleD/TotalExpenses | 0 | 3388687 |
| IRS990ScheduleD/TotalExpensesPerForm990 | 0 | 3388687 |
| IRS990ScheduleD/TotalOfBookValueLandBuildings | 0 | 5683 |
| IRS990ScheduleD/TotalRevenue | 0 | 3361319 |
| IRS990ScheduleD/TotalRevenuePerForm990 | 0 | 3361319 |
| IRS990ScheduleD/TotExpensesEtcAuditedFinclStmt | 0 | 3388687 |
| IRS990ScheduleD/TotRevenueEtcAuditedFinclStmt | 0 | 3361319 |
| IRS990ScheduleD/WrittenPolicyMonitoring | 0 | false |
| IRS990/ScheduleJRequired | 0 | false |
| IRS990ScheduleO/GeneralExplanation/Explanation | 0 | PROGRAMS AND TOURNAMENT SPONSORSHIPS TO SUPPORT THE ISLAND OF MAUI AND ITS TOURISM RELATED SERVICES |
| IRS990ScheduleO/GeneralExplanation/Explanation | 1 | NONE. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 2 | THE BOARD'S CHAIRMAN AND CORPORATE'S CEO REVIEW THE EXECUTIVE DIRECTOR'S COMPENSATION AND BASE THE COMPENSATION ON COMPARABLE WAGES AND PERFORMANCE. HOWEVER, EXCUTIVE DIRECTOR IS EMPLOYED BY PARENT ORGANIZATION NOT FILING ORGANIZATION. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 3 | EXECUTIVE DIRECTOR AND CORPORATE'S HUMAN RESOURCE DEPARTMENT REVIEW THE COMPENSATION OF ALL EMPLOYEES. THE COMPENSATION IS BASED ON COMPARABLE WAGES AND PERFORMANCE. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 4 | WHILE FEDERAL TAX LAWS DO NOT MANDATE THAT THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS BE MADE AVAILABLE FOR PUBLIC INSPECTION, THE ORGANIZATION DOES PROVIDE THEIR FINANCIAL STATEMENTS UPON REQUEST. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 5 | LANAI - MARKETING 245,441 FULLFILLMENT - COLLATERAL 221,632 PR - ONGOING ACTIVITY 211,071 GOLF MARKETING & MEDIA 210,000 SPORTS MARKETING - XTERRA 183,246 MCI - ADVERTISING/TS/FAMI 123,533 TRADE SHOWS/WH SUPPORT 120,580 AD PRODUCTION 75,200 JAPAN - PR PROMOTIONS 58,387 HONEYMOON & WEDDINGS 54,436 NEW OPPORTUNITIES 52,563 VASH EXPENSE 33,129 ACTIVITY OWNER'S ASSN 29,926 OTHER FOREIGN 20,000 PROMOTIONS/TRIP WINNERS 17,605 GOLF HAWAII 15,302 PROMOTION/COLLATERAL 9,689 MAUI MARATHON 5,000 MARKET RESEARCH & DEVELOP 3,227 COMPUTERS 2,486 FILM INDUSTRY MARKETING 960 MISCELLAENOUS 538 |
| IRS990ScheduleO/GeneralExplanation/Identifier | 0 | ALL OTHER ACCOMPLISHMENT DESCRIPTION |
| IRS990ScheduleO/GeneralExplanation/Identifier | 1 | ORGANIZATION'S PROCESS USED TO REVIEW FORM 990 |
| IRS990ScheduleO/GeneralExplanation/Identifier | 2 | COMPENSATION PROCESS FOR TOP OFFICIAL |
| IRS990ScheduleO/GeneralExplanation/Identifier | 3 | COMPENSATION PROCESS FOR OFFICERS |
| IRS990ScheduleO/GeneralExplanation/Identifier | 4 | GOVERNING DOCUMENTS DISCLOSURE EXPLANATION |
| IRS990ScheduleO/GeneralExplanation/Identifier | 5 | OTHER EXPENSES |
| IRS990ScheduleO/GeneralExplanation/ReturnReference | 0 | FORM 990, PAGE 2, PART III, LINE 4D |
| IRS990ScheduleO/GeneralExplanation/ReturnReference | 1 | FORM 990, PAGE 6, PART VI, LINE 11B |
| IRS990ScheduleO/GeneralExplanation/ReturnReference | 2 | FORM 990, PAGE 6, PART VI, LINE 15A |
| IRS990ScheduleO/GeneralExplanation/ReturnReference | 3 | FORM 990, PAGE 6, PART VI, LINE 15B |
| IRS990ScheduleO/GeneralExplanation/ReturnReference | 4 | FORM 990, PAGE 6, PART VI, LINE 19 |
| IRS990ScheduleO/GeneralExplanation/ReturnReference | 5 | FORM 990, PART IX, LINE 24E |
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| IRS990ScheduleR/Form990ScheduleRPartII/AddressUS/State | 0 | HI |
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| IRS990ScheduleR/Form990ScheduleRPartII/DirectControllingEntityName/BusinessNameLine1 | 0 | NA |
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| IRS990ScheduleR/Form990ScheduleRPartII/ExemptCodeSection | 0 | 501C6 |
| IRS990ScheduleR/Form990ScheduleRPartII/LegalDomicileState | 0 | HI |
| IRS990ScheduleR/Form990ScheduleRPartII/NameOfDisregardedEntity/BusinessNameLine1 | 0 | HAWAII VISITORS & CONVENTION BUREAU |
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| IRS990ScheduleR/ReimbursementPaidToOtherOrg | 0 | true |
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| IRS990/School | 0 | false |
| IRS990/SignificantChange | 0 | false |
| IRS990/SignificantNewProgramServices | 0 | false |
| IRS990/StateLegalDomicile | 0 | HI |
| IRS990/SubjectToProxyTax | 0 | false |
| IRS990/TaxablePartyNotification | 0 | false |
| IRS990/TaxExemptBonds | 0 | false |
| IRS990/TemporarilyRestrictedNetAssets/BOY | 0 | 67819 |
| IRS990/TemporarilyRestrictedNetAssets/EOY | 0 | 75815 |
| IRS990/Terminated | 0 | false |
| IRS990/TermOrPermanentEndowments | 0 | false |
| IRS990/TheBooksAreInCareOf/AddressUS/AddressLine1 | 0 | 1727 WILI PA LOOP |
| IRS990/TheBooksAreInCareOf/AddressUS/City | 0 | WAILUKU |
| IRS990/TheBooksAreInCareOf/AddressUS/State | 0 | HI |
| IRS990/TheBooksAreInCareOf/AddressUS/ZIPCode | 0 | 96793 |
| IRS990/TheBooksAreInCareOf/NameBusiness/BusinessNameLine1 | 0 | MCVA |
| IRS990/TheBooksAreInCareOf/TelephoneNumber | 0 | 8082443530 |
| IRS990/TotalAssets/BOY | 0 | 567539 |
| IRS990/TotalAssetsBOY | 0 | 567539 |
| IRS990/TotalAssets/EOY | 0 | 578915 |
| IRS990/TotalAssetsEOY | 0 | 578915 |
| IRS990/TotalCompGT150K | 0 | false |
| IRS990/TotalContributions | 0 | 3362713 |
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Displayed year
2012 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.