Civic Intelligence

Maui County Visitors Association

990 • Fiscal year 2021 • EIN 99-0157996

Jul 01, 2020 to Jun 30, 2021 • Filed on Apr 25, 2022

Organization ProfileN/A
427 Ala Makani Street Suite 101Kahului, HI 96732

(808) 244-3530

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

55th percentile

0.17x

Higher debt load relative to assets than 55% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

31st percentile

0.07x

Higher debt load relative to revenue than 31% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Net Margin

36th percentile

5.4%

Higher net margin than 36% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

51st percentile

$140,850

Higher top officer pay than 51% of similar nonprofits.

Top officer pay equals 7.8% of source-year revenue.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Asset Growth

77th percentile

26%

Faster asset growth than 77% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

6th percentile

-37%

Faster revenue growth than 6% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets55th percentile

Assets

Up

$703,056

Up $145,773 (+26%) from 2020

Net Assets

Up

$580,393

Up $97,965 (+20%) from 2020

Liabilities

Up

$122,663

Up $47,808 (+64%) from 2020

Revenue And Expenses
Liabilities / Revenue31st percentileNet Margin36th percentile

Revenue

Down

$1,813,993

Down $1,052,797 (-37%) from 2020

Expenses

Down

$1,716,028

Down $762,522 (-31%) from 2020

Net Income

Down

$97,965

Down $290,275 (-75%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth77th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2010: $583,731Liabilities 2010: $114,647Net Assets 2010: $469,0842010Assets 2011: $567,539Liabilities 2011: $41,565Net Assets 2011: $525,9742011Assets 2012: $578,915Liabilities 2012: $80,309Net Assets 2012: $498,6062012Assets 2013: $556,470Liabilities 2013: $40,367Net Assets 2013: $516,1032013Assets 2014: $589,714Liabilities 2014: $64,535Net Assets 2014: $525,1792014Assets 2015: $567,656Liabilities 2015: $86,498Net Assets 2015: $481,1582015Assets 2016: $664,369Liabilities 2016: $112,210Net Assets 2016: $552,1592016Assets 2017: $614,197Liabilities 2017: $174,115Net Assets 2017: $440,0822017Assets 2018: $524,687Liabilities 2018: $197,292Net Assets 2018: $327,3952018Assets 2019: $473,620Liabilities 2019: $380,032Net Assets 2019: $93,5882019Assets 2020: $557,283Liabilities 2020: $74,855Net Assets 2020: $482,4282020Assets 2021: $703,056Liabilities 2021: $122,663Net Assets 2021: $580,3932021Assets 2022: $698,823Liabilities 2022: $40,713Net Assets 2022: $658,1102022Assets 2023: $664,207Liabilities 2023: $0Net Assets 2023: $664,2072023Assets 2024: $662,636Liabilities 2024: $14,400Net Assets 2024: $648,2362024

Highlighted filing

2021

Assets$703,056
Liabilities$122,663
Net Assets$580,393
Open 2021 Filing

Operations Trend

Revenue Growth6th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $3,471,2012010Expenses 2011: $3,017,1502011Expenses 2012: $3,388,6872012Expenses 2013: $3,553,6942013Revenue 2014: $3,653,597Expenses 2014: $3,644,521Net Income 2014: $9,0762014Revenue 2015: $3,717,016Expenses 2015: $3,761,037Net Income 2015: -$44,0212015Revenue 2016: $4,113,674Expenses 2016: $4,042,673Net Income 2016: $71,0012016Revenue 2017: $4,131,359Expenses 2017: $4,243,436Net Income 2017: -$112,0772017Revenue 2018: $3,932,456Expenses 2018: $4,045,143Net Income 2018: -$112,6872018Revenue 2019: $4,126,035Expenses 2019: $4,359,842Net Income 2019: -$233,8072019Revenue 2020: $2,866,790Expenses 2020: $2,478,550Net Income 2020: $388,2402020Revenue 2021: $1,813,993Expenses 2021: $1,716,028Net Income 2021: $97,9652021Revenue 2022: $655,487Expenses 2022: $577,770Net Income 2022: $77,7172022Revenue 2023: $470,585Expenses 2023: $505,201Net Income 2023: -$34,6162023Revenue 2024: $180,727Expenses 2024: $196,698Net Income 2024: -$15,9712024

Highlighted filing

2021

Revenue$1,813,993
Expenses$1,716,028
Net Income$97,965
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2020 to Jun 30, 2021
Signed
Apr 25, 2022
Return Version
2020v4.0
Gross Receipts
$1,813,993
Mission and Program Overview

Mission

The mission of maui county visitor association is to promote tourism to maui county.

Promote tourism to maui county.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$557,283$703,056▲ $145,773
Total Assets$557,283$703,056▲ $145,773
Liabilities
Deferred Revenue$36,032$102,996▲ $66,964
Accounts Payable and Accrued Expenses$38,823$19,667▼ $19,156
Total Liabilities$74,855$122,663▲ $47,808
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$331,423$424,596▲ $93,173
Net Assets With Donor Restrictions$151,005$155,797▲ $4,792
Total Net Assets Fund Balance$482,428$580,393▲ $97,965
Total Liabilities and Net Assets / Fund Balance$557,283$703,056▲ $145,773
Compensation and Service Providers
Top Officer Pay51st percentile

Employees

NameTitleFull / Part TimeOtherTotal
Sherry DuongExecutive DiFT$140,850$140,850

Board Members and Trustees

NameTitle
Gregg NelsonChairman
Michael PyeMhla Chair
Gregg LundbergPast Chairma
Marc BromleyVice Chair
Alastair McalpineDirector
Chris RabangDirector
Clare MawaeDirector
Jeff TarpeyDirector
John Paul OliverDirector
Kasper RasmussenDirector
Matt BaileyDirector
Toni DavisDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$1,805,423
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$8,570
Change in Net Assets
$97,965

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,813,993
Total Revenue per Audited Statements
$1,813,993
Total Revenue per Form 990
$1,813,993
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,716,028
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$593,962--$593,962
Fees for Services Other-$262,007-$262,007
All Other Expenses$41,727--$41,727
Other Expenses$32,642--$32,642
Total Functional Expenses$1,454,021$262,007$0$1,716,028

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,716,028
Total Expenses per Audited Statements$1,716,028
Total Expenses per Form 990$1,716,028
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“NONE.”

Form 990, Page 6, Part VI, Line 12C

“The mcva policy on conflict of interest does not allow interested board member from voting on any matter in which there is a conflict.”

Form 990, Page 6, Part VI, Line 15A

“The board's chairman and corporate's ceo review the executive director's compensation and base the compensation on comparable wages and performance. However, executive director is employed by parent organization not filing organization.”

Form 990, Page 6, Part VI, Line 15B

“Executive director and corporate's human resource department review the compensation of all employees. The compensation is based on comparable wages and performance.”

Form 990, Page 6, Part VI, Line 19

“While federal tax laws do not mandate that the organization's governing documents, conflict of interest policy and financial statements be made available for public inspection, the organization does provide their financial statements upon request.”

Filing and Contact Details

Filer

Filer Name
Maui County Visitor Association
EIN
99-0157996
Phone
8082443530
Address
427 ALA MAKANI STREET SUITE 101, KAHULUI, HI 96732

Signing Officer

Name
Sherry Duong
Title
Executive Director
Phone
8082443530
Signed
2022-04-25
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Gregg Nelson
Formed
1974
Legal Domicile
Hi
Voting Board Members
13
Independent Board Members
13
Employees
0

Preparer

Firm
Kawahara Hu Llp
Address
77 HOOKELE ST FL 3, KAHULUI, HI 96732
Preparer
Robert S Kawahara
Phone
8082445531
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4D

“Programs and tournament sponsorships to support the county of maui and its tourism related services.”

Form 990, Part IX, Line 11G

“Professional services 0 262,007 0”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0PROGRAMS AND TOURNAMENT SPONSORSHIPS TO SUPPORT THE COUNTY OF MAUI AND ITS TOURISM RELATED SERVICES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1NONE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE MCVA POLICY ON CONFLICT OF INTEREST DOES NOT ALLOW INTERESTED BOARD MEMBER FROM VOTING ON ANY MATTER IN WHICH THERE IS A CONFLICT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE BOARD'S CHAIRMAN AND CORPORATE'S CEO REVIEW THE EXECUTIVE DIRECTOR'S COMPENSATION AND BASE THE COMPENSATION ON COMPARABLE WAGES AND PERFORMANCE. HOWEVER, EXECUTIVE DIRECTOR IS EMPLOYED BY PARENT ORGANIZATION NOT FILING ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4EXECUTIVE DIRECTOR AND CORPORATE'S HUMAN RESOURCE DEPARTMENT REVIEW THE COMPENSATION OF ALL EMPLOYEES. THE COMPENSATION IS BASED ON COMPARABLE WAGES AND PERFORMANCE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5WHILE FEDERAL TAX LAWS DO NOT MANDATE THAT THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS BE MADE AVAILABLE FOR PUBLIC INSPECTION, THE ORGANIZATION DOES PROVIDE THEIR FINANCIAL STATEMENTS UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6PROFESSIONAL SERVICES 0 262,007 0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 2, PART III, LINE 4D
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 15B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PART IX, LINE 11G
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ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0SHERRY DUONG
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum08082443530
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-04-25
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ReturnHeader/Filer/BusinessNameControlTxt0MAUI
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ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0KAWAHARA HU LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt077 HOOKELE ST FL 3
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0KAHULUI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0HI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd096732
ReturnHeader/PreparerPersonGrp/PhoneNum08082445531
ReturnHeader/PreparerPersonGrp/PreparationDt02022-04-25
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ROBERT S KAWAHARA
ReturnHeader/ReturnTs02022-05-02T16:43:31-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0SHERRY
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0DOUNG
ReturnHeader/TaxPeriodBeginDt02020-07-01
ReturnHeader/TaxPeriodEndDt02021-06-30
ReturnHeader/TaxYr02020

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$703,056
Liabilities
$122,663
Net assets
$580,393
Revenue
$1,813,993
Expenses
$1,716,028
Net income
$97,965
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.66$0.01$0.65$0.18$0.20$0.02
2023Detailed filing. Detailed filing data is available for this year.$0.66$0.00$0.66$0.47$0.51$0.03
2022Detailed filing. Detailed filing data is available for this year.$0.70$0.04$0.66$0.66$0.58$0.08
2021Detailed filing. Detailed filing data is available for this year.$0.70$0.12$0.58$1.81$1.72$0.10
2020Detailed filing. Detailed filing data is available for this year.$0.56$0.07$0.48$2.87$2.48$0.39
2019Summary only. Only limited summary data is available for this year.$0.47$0.38$0.09$4.13$4.36$0.23
2018Detailed filing. Detailed filing data is available for this year.$0.52$0.20$0.33$3.93$4.05$0.11
2017Detailed filing. Detailed filing data is available for this year.$0.61$0.17$0.44$4.13$4.24$0.11
2016Detailed filing. Detailed filing data is available for this year.$0.66$0.11$0.55$4.11$4.04$0.07
2015Detailed filing. Detailed filing data is available for this year.$0.57$0.09$0.48$3.72$3.76$0.04
2014Detailed filing. Detailed filing data is available for this year.$0.59$0.06$0.53$3.65$3.64$0.01
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.56$0.04$0.52$3.55
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.58$0.08$0.50$3.39
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.57$0.04$0.53$3.02
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.58$0.11$0.47$3.47