Civic Intelligence

Messenger Media Inc

990 • Fiscal year 2023 • EIN 95-4217185

Sep 01, 2022 to Aug 31, 2023 • Filed on Jun 26, 2024

Organization ProfileMESSENGERFILMS.COM
1414 W Swann Avenue 100Tampa, FL 33606

(813) 435-1977

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

61st percentile

0.14x

Higher debt load relative to assets than 61% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

86th percentile

0.80x

Higher debt load relative to revenue than 86% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Net Margin

83rd percentile

32%

Higher net margin than 83% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

40th percentile

$6,000

Higher top officer pay than 40% of similar nonprofits.

Top officer pay equals 3.3% of source-year revenue.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Asset Growth

39th percentile

0.6%

Faster asset growth than 39% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

15th percentile

-24%

Faster revenue growth than 15% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets61st percentile

Assets

Up

$1,070,256

Up $6,585 (+0.6%) from 2022

Net Assets

Up

$924,207

Up $58,299 (+6.7%) from 2022

Liabilities

Down

$146,049

Down $51,714 (-26%) from 2022

Revenue And Expenses
Liabilities / Revenue86th percentileNet Margin83rd percentile

Revenue

Down

$182,457

Down $56,979 (-24%) from 2022

Expenses

Up

$124,158

Up $38,830 (+46%) from 2022

Net Income

Down

$58,299

Down $95,809 (-62%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth39th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2011: $522,018Liabilities 2011: $97,259Net Assets 2011: $424,7592011Assets 2012: $427,452Liabilities 2012: $99,759Net Assets 2012: $327,6932012Assets 2013: $911,746Liabilities 2013: $97,258Net Assets 2013: $814,4882013Assets 2014: $895,631Liabilities 2014: $187,258Net Assets 2014: $708,3732014Assets 2015: $858,421Liabilities 2015: $112,259Net Assets 2015: $746,1622015Assets 2016: $772,304Liabilities 2016: $112,259Net Assets 2016: $660,0452016Assets 2017: $766,286Liabilities 2017: $117,415Net Assets 2017: $648,8712017Assets 2018: $765,515Liabilities 2018: $112,057Net Assets 2018: $653,4582018Assets 2019: $719,745Liabilities 2019: $111,966Net Assets 2019: $607,7792019Assets 2020: $724,492Liabilities 2020: $97,556Net Assets 2020: $626,9362020Assets 2021: $810,604Liabilities 2021: $98,804Net Assets 2021: $711,8002021Assets 2022: $1,063,671Liabilities 2022: $197,763Net Assets 2022: $865,9082022Assets 2023: $1,070,256Liabilities 2023: $146,049Net Assets 2023: $924,2072023Assets 2024: $947,389Liabilities 2024: $91,182Net Assets 2024: $856,2072024

Highlighted filing

2023

Assets$1,070,256
Liabilities$146,049
Net Assets$924,207
Open 2023 Filing

Operations Trend

Revenue Growth15th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300K$200K$100K$0-$100K-$200KRevenue 2011: $20,333Expenses 2011: $128,327Net Income 2011: -$107,9942011Expenses 2012: $131,0042012Expenses 2013: $155,6452013Revenue 2014: $30,260Expenses 2014: $136,375Net Income 2014: -$106,1152014Revenue 2015: $181,898Expenses 2015: $144,109Net Income 2015: $37,7892015Revenue 2016: $84,015Expenses 2016: $170,129Net Income 2016: -$86,1142016Revenue 2017: $51,102Expenses 2017: $62,276Net Income 2017: -$11,1742017Revenue 2018: $154,712Expenses 2018: $150,126Net Income 2018: $4,5862018Revenue 2019: $68,291Expenses 2019: $113,970Net Income 2019: -$45,6792019Revenue 2020: $111,423Expenses 2020: $92,266Net Income 2020: $19,1572020Revenue 2021: $173,354Expenses 2021: $88,490Net Income 2021: $84,8642021Revenue 2022: $239,436Expenses 2022: $85,328Net Income 2022: $154,1082022Revenue 2023: $182,457Expenses 2023: $124,158Net Income 2023: $58,2992023Revenue 2024: $78,054Expenses 2024: $146,054Net Income 2024: -$68,0002024

Highlighted filing

2023

Revenue$182,457
Expenses$124,158
Net Income$58,299
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Sep 1, 2022 to Aug 31, 2023
Signed
Jun 26, 2024
Return Version
2022v5.0
Gross Receipts
$182,457
Mission and Program Overview

Mission

Production of christian-themed films that present the gospel to people around the world.

Balance Sheet Detail
LineBeginningEndChange
Assets
Intangible Assets$1,019,059$1,032,288▲ $13,229
Rtn Earn Endowment Incm Other Fnds$865,908$924,207▲ $58,299
Loans From Officers Directors$195,259$145,759▼ $49,500
Cash and Non-Interest-Bearing Accounts$44,612$37,968▼ $6,644
Land, Buildings, and Equipment, Net$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$1,063,671$1,070,256▲ $6,585
Liabilities
Accounts Payable and Accrued Expenses$2,504$290▼ $2,214
Total Liabilities$197,763$146,049▼ $51,714
Net Assets / Fund Balance
Total Net Assets Fund Balance$865,908$924,207▲ $58,299
Total Liabilities and Net Assets / Fund Balance$1,063,671$1,070,256▲ $6,585

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$0$7,062$7,062
Compensation and Service Providers
Top Officer Pay40th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Cheryl KrusenDirectorPT$6,000$6,000

Board Members and Trustees

NameTitle
Cristobal KrusenPresident
Andy EckertDirector
Chris BuenoDirector
David KithcartDirector
Maggie RifflerDirector
Jeff DiercksSecretary/treasurer/direct
Revenue and Support

Revenue Composition

Contributions and Grants
$170,392
Program Service Revenue
$10,615
Investment Income
$0
Other Revenue
$1,450
All Other Contributions
$170,392
Change in Net Assets
$58,299
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$123,158
Total Fundraising Expense$6,959
Grants and Similar Amounts Paid$1,000
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Depreciation Depletion$87,077--$87,077
Fees for Services Other$14,400$3,600-$18,000
Information Technology$2,978$2,382$596$5,956
Travel$3,433$859-$4,292
Office Expenses$892$440-$1,332
Grants to Domestic Orgs$1,000--$1,000
Other Expenses$110$28$363$138
Total Functional Expenses$109,890$7,309$6,959$124,158
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$195,259$145,759▼ $49,500
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Cheryl krusen,esq, is a director and is married to cristobal krusen, ceo”

Form 990, Part VI, Section B, Line 11B

“The organization's process to review form 990 - the return is distributed to directors and officers for review.”

Form 990, Part VI, Section B, Line 15A

“Compensation for ceo includes payments for writing, directing and producing films. Compensation is reviewed with independent counsel familiar with compensation for the film industry and is determined on a film by film basis. The director accepts compensation that is below the industry average in order to further the mission of the organization.”

Form 990, Part VI, Section C, Line 19

“The organization makes governing documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Messenger Media Inc
EIN
95-4217185
Phone
8134351977
Address
1414 W SWANN AVENUE 100, TAMPA, FL 33606
Doing Business As
Messenger Films

Signing Officer

Name
Cristobal Krusen
Title
President
Phone
8138373009
Signed
2024-06-26
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Cristobal Krusen
Formed
1988
Legal Domicile
CA
Voting Board Members
7
Independent Board Members
5
Employees
0
Volunteers
0

Preparer

Firm
Dfg Management Inc
Address
1414 W SWANN AVENUE 100, TAMPA, FL 33606
Preparer
Matthew Josey
Phone
8135792013
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Professional fees: program service expenses 9,600. Management and general expenses 2,400. Fundraising expenses 0. Total expenses 12,000. Contract services: program service expenses 4,800. Management and general expenses 1,200. Fundraising expenses 0. Total expenses 6,000.”

Raw XML AppendixShowing 400 of 403 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0"FILMS OF BEAUTY, STORIES OF HOPE" IS THE MOTTO OF MESSENGER FILMS. FOUNDED IN 1988 BY CRISTOBAL KRUSEN (A GRADUATE OF THE NYU FILM SCHOOL), MESSENGER FILMS BEGAN WITH PRODUCTIONS MADE FOR THE SPANISH-SPEAKING WORLD. IN THE EARLY 2000S, MESSENGER BRANCHED INTO A TRULY GLOBAL MINISTRY WITH FEATURE FILMS PRODUCED IN AFRICA, ASIA, NORTH AMERICA, AND EUROPE. NOTEWORTHY EXAMPLES INCLUDE THE AWARD-WINNING LET ME HAVE MY SON (PRODUCED IN THE UNITED STATES AND MEXICO AND DUBBED IN MULTIPLE LANGUAGES), AS WELL AS FINAL SOLUTION (PRODUCED IN SOUTH AFRICA) AND SABINA K. (PRODUCED IN BOSNIA AND HERZEGOVINA).SEE ATTACHED SCHEDULE O FOR ADDITIONAL DESCRIPTION OVER THE PAST NEARLY FORTY YEARS, IT IS ESTIMATED THAT MORE THAN ONE BILLION PEOPLE HAVE SEEN A MESSENGER FILMS PRODUCTION - MOSTLY THROUGH TELEVISION BROADCASTS AND DIGITAL STREAMING PLATFORMS, BUT ALSO VIA THEATRICAL DISTRIBUTION AND COMMUNITY-BASED SHOWINGS AND CHURCH SHOWINGS. CURRENT PLANS AT MESSENGER CALL FOR THE PRODUCTION OF NEW FILMS APPEALING ESPECIALLY TO "SPIRITUAL SEEKERS". OUR LATEST RELEASE IS LET ME HAVE MY SON, WHICH WAS FILMED IN THE UNITED STATES AND MEXICO, AND IS AVAILABLE ON AMAZON PRIME AND OTHER STREAMING PLATFORMS. LET ME HAVE MY SON IS INSPIRED BY THE TRUE STORY OF A FATHER'S DESPERATE SEARCH FOR HIS MENTALLY ILL SON AND THE STRUGGLE TO RECONCILE THE TRAGEDIES OF LIFE WITH A LOVING GOD. MESSENGER FILMS EXISTS THROUGH THE GENEROUS SUPPORT OF DONORS AND FRIENDS AS WELL AS DISTRIBUTION INCOME DERIVED FROM ROYALTIES AND LICENSING FEES.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0CHERYL KRUSEN,ESQ, IS A DIRECTOR AND IS MARRIED TO CRISTOBAL KRUSEN, CEO
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION'S PROCESS TO REVIEW FORM 990 - THE RETURN IS DISTRIBUTED TO DIRECTORS AND OFFICERS FOR REVIEW.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2COMPENSATION FOR CEO INCLUDES PAYMENTS FOR WRITING, DIRECTING AND PRODUCING FILMS. COMPENSATION IS REVIEWED WITH INDEPENDENT COUNSEL FAMILIAR WITH COMPENSATION FOR THE FILM INDUSTRY AND IS DETERMINED ON A FILM BY FILM BASIS. THE DIRECTOR ACCEPTS COMPENSATION THAT IS BELOW THE INDUSTRY AVERAGE IN ORDER TO FURTHER THE MISSION OF THE ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION MAKES GOVERNING DOCUMENTS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PROFESSIONAL FEES: PROGRAM SERVICE EXPENSES 9,600. MANAGEMENT AND GENERAL EXPENSES 2,400. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 12,000. CONTRACT SERVICES: PROGRAM SERVICE EXPENSES 4,800. MANAGEMENT AND GENERAL EXPENSES 1,200. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 6,000.
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART IX, LINE 11G
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Document Assets

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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,070,256
Liabilities
$146,049
Net assets
$924,207
Revenue
$182,457
Expenses
$124,158
Net income
$58,299
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.95$0.09$0.86$0.08$0.15$0.07
2023Detailed filing. Detailed filing data is available for this year.$1.07$0.15$0.92$0.18$0.12$0.06
2022Detailed filing. Detailed filing data is available for this year.$1.06$0.20$0.87$0.24$0.09$0.15
2021Detailed filing. Detailed filing data is available for this year.$0.81$0.10$0.71$0.17$0.09$0.08
2020Detailed filing. Detailed filing data is available for this year.$0.72$0.10$0.63$0.11$0.09$0.02
2019Detailed filing. Detailed filing data is available for this year.$0.72$0.11$0.61$0.07$0.11$0.05
2018Detailed filing. Detailed filing data is available for this year.$0.77$0.11$0.65$0.15$0.15$0.00
2017Detailed filing. Detailed filing data is available for this year.$0.77$0.12$0.65$0.05$0.06$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.77$0.11$0.66$0.08$0.17$0.09
2015Detailed filing. Detailed filing data is available for this year.$0.86$0.11$0.75$0.18$0.14$0.04
2014Detailed filing. Detailed filing data is available for this year.$0.90$0.19$0.71$0.03$0.14$0.11
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.91$0.10$0.81$0.16
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.43$0.10$0.33$0.13
2011Summary only. Only limited summary data is available for this year.$0.52$0.10$0.42$0.02$0.13$0.11