Civic Intelligence

Messenger Media Inc

990 • Fiscal year 2022 • EIN 95-4217185

Sep 01, 2021 to Aug 31, 2022 • Filed on Jun 13, 2023

Organization ProfileMESSENGERFILMS.COM
1414 W Swann Avenue 100Tampa, FL 33606

(813) 837-3009

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

67th percentile

0.19x

Higher debt load relative to assets than 67% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Liabilities / Revenue

86th percentile

0.83x

Higher debt load relative to revenue than 86% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Net Margin

93rd percentile

64%

Higher net margin than 93% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Top Officer Pay

41st percentile

$12,000

Higher top officer pay than 41% of similar nonprofits.

Top officer pay equals 5.0% of source-year revenue.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Asset Growth

83rd percentile

31%

Faster asset growth than 83% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Revenue Growth

78th percentile

38%

Faster revenue growth than 78% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Balance Sheet
Liabilities / Assets67th percentile

Assets

Up

$1,063,671

Up $253,067 (+31%) from 2021

Net Assets

Up

$865,908

Up $154,108 (+22%) from 2021

Liabilities

Up

$197,763

Up $98,959 (+100%) from 2021

Revenue And Expenses
Liabilities / Revenue86th percentileNet Margin93rd percentile

Revenue

Up

$239,436

Up $66,082 (+38%) from 2021

Expenses

Down

$85,328

Down $3,162 (-3.6%) from 2021

Net Income

Up

$154,108

Up $69,244 (+82%) from 2021

Historical Trend

Balance Sheet Trend

Asset Growth83rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2011: $522,018Liabilities 2011: $97,259Net Assets 2011: $424,7592011Assets 2012: $427,452Liabilities 2012: $99,759Net Assets 2012: $327,6932012Assets 2013: $911,746Liabilities 2013: $97,258Net Assets 2013: $814,4882013Assets 2014: $895,631Liabilities 2014: $187,258Net Assets 2014: $708,3732014Assets 2015: $858,421Liabilities 2015: $112,259Net Assets 2015: $746,1622015Assets 2016: $772,304Liabilities 2016: $112,259Net Assets 2016: $660,0452016Assets 2017: $766,286Liabilities 2017: $117,415Net Assets 2017: $648,8712017Assets 2018: $765,515Liabilities 2018: $112,057Net Assets 2018: $653,4582018Assets 2019: $719,745Liabilities 2019: $111,966Net Assets 2019: $607,7792019Assets 2020: $724,492Liabilities 2020: $97,556Net Assets 2020: $626,9362020Assets 2021: $810,604Liabilities 2021: $98,804Net Assets 2021: $711,8002021Assets 2022: $1,063,671Liabilities 2022: $197,763Net Assets 2022: $865,9082022Assets 2023: $1,070,256Liabilities 2023: $146,049Net Assets 2023: $924,2072023Assets 2024: $947,389Liabilities 2024: $91,182Net Assets 2024: $856,2072024

Highlighted filing

2022

Assets$1,063,671
Liabilities$197,763
Net Assets$865,908
Open 2022 Filing

Operations Trend

Revenue Growth78th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300K$200K$100K$0-$100K-$200KRevenue 2011: $20,333Expenses 2011: $128,327Net Income 2011: -$107,9942011Expenses 2012: $131,0042012Expenses 2013: $155,6452013Revenue 2014: $30,260Expenses 2014: $136,375Net Income 2014: -$106,1152014Revenue 2015: $181,898Expenses 2015: $144,109Net Income 2015: $37,7892015Revenue 2016: $84,015Expenses 2016: $170,129Net Income 2016: -$86,1142016Revenue 2017: $51,102Expenses 2017: $62,276Net Income 2017: -$11,1742017Revenue 2018: $154,712Expenses 2018: $150,126Net Income 2018: $4,5862018Revenue 2019: $68,291Expenses 2019: $113,970Net Income 2019: -$45,6792019Revenue 2020: $111,423Expenses 2020: $92,266Net Income 2020: $19,1572020Revenue 2021: $173,354Expenses 2021: $88,490Net Income 2021: $84,8642021Revenue 2022: $239,436Expenses 2022: $85,328Net Income 2022: $154,1082022Revenue 2023: $182,457Expenses 2023: $124,158Net Income 2023: $58,2992023Revenue 2024: $78,054Expenses 2024: $146,054Net Income 2024: -$68,0002024

Highlighted filing

2022

Revenue$239,436
Expenses$85,328
Net Income$154,108
Open 2022 Filing
Jump To
Filing Snapshot
Filing Period
Sep 1, 2021 to Aug 31, 2022
Signed
Jun 13, 2023
Return Version
2021v4.2
Gross Receipts
$239,436
Mission and Program Overview

Mission

Production of christian-themed films that present the gospel to people around the world.

Balance Sheet Detail
LineBeginningEndChange
Assets
Intangible Assets$759,814$1,019,059▲ $259,245
Rtn Earn Endowment Incm Other Fnds$711,800$865,908▲ $154,108
Loans From Officers Directors$97,258$195,259▲ $98,001
Cash and Non-Interest-Bearing Accounts$50,790$44,612▼ $6,178
Land, Buildings, and Equipment, Net$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$810,604$1,063,671▲ $253,067
Liabilities
Accounts Payable and Accrued Expenses$1,546$2,504▲ $958
Total Liabilities$98,804$197,763▲ $98,959
Net Assets / Fund Balance
Total Net Assets Fund Balance$711,800$865,908▲ $154,108
Total Liabilities and Net Assets / Fund Balance$810,604$1,063,671▲ $253,067

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$0$7,062$7,062
Compensation and Service Providers
Top Officer Pay41st percentile

Employees

NameTitleFull / Part TimeBaseTotal
Cristobal KrusenPresidentFT$12,000$12,000
Cheryl KrusenDirectorPT$6,000$6,000

Board Members and Trustees

NameTitle
Andy EckertDirector
Chris BuenoDirector
David KithcartDirector
Maggie RifflerDirector
Jeff DiercksSecretary/treasurer/direct
Revenue and Support

Revenue Composition

Contributions and Grants
$232,810
Program Service Revenue
$6,626
Investment Income
$0
Other Revenue
$0
All Other Contributions
$232,810
Change in Net Assets
$154,108
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$85,328
Total Fundraising Expense$10,901
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Depreciation Depletion$50,274--$50,274
Fees for Services Other$15,000$2,000-$17,000
Travel$1,194$1,194$1,194$3,582
Office Expenses$1,000$1,384$1,000$3,384
Information Technology$1,003$367$35$1,405
Advertising$900--$900
Other Expenses$111-$3,172$111
Total Functional Expenses$69,482$4,945$10,901$85,328
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$97,258$195,259▲ $98,001
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Cheryl krusen,esq, is a director and is married to cristobal krusen, ceo”

Form 990, Part VI, Section B, Line 11B

“The organization's process to review form 990 - the return is distributed to directors and officers for review.”

Form 990, Part VI, Section B, Line 15A

“Compensation for ceo includes payments for writing, directing and producing films. Compensation is reviewed with independent counsel familiar with compensation for the film industry and is determined on a film by film basis. The director accepts compensation that is below the industry average in order to further the mission of the organization.”

Form 990, Part VI, Section C, Line 19

“The organization makes governing documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Messenger Media Inc
EIN
95-4217185
Phone
8138373009
Address
1414 W SWANN AVENUE 100, TAMPA, FL 33606
Doing Business As
Messenger Films

Signing Officer

Name
Cristobal Krusen
Title
President
Phone
8138373009
Signed
2023-06-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Cristobal Krusen
Formed
1988
Legal Domicile
CA
Voting Board Members
7
Independent Board Members
5
Employees
0
Volunteers
0

Preparer

Firm
Dfg Management Inc
Address
1414 W SWANN AVENUE 100, TAMPA, FL 33606
Preparer
Matthew Josey
Phone
8135792013
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Professional fees: program service expenses 9,000. Management and general expenses 2,000. Fundraising expenses 0. Total expenses 11,000. Contract services: program service expenses 6,000. Management and general expenses 0. Fundraising expenses 0. Total expenses 6,000.”

Form 990 Part I and Part IX

“For puposes of interpreting the financial statements, note that certain film production costs are capitalized and are not reflected in part i and part ix. These costs are subsequently amortized upon completion of the respective film. The capitalized film costs for the year ended 8/31/2022 are as follows: -let me have my son $309,520 amortization for the year ended 8/31/2022 is as follows: -sabina k $50,274”

Raw XML AppendixShowing 400 of 404 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0"FILMS OF BEAUTY, STORIES OF HOPE" IS THE MOTTO OF MESSENGER FILMS. FOUNDED IN 1988 BY CRISTOBAL KRUSEN, A GRADUATE OF THE NYU FILM SCHOOL, MESSENGER FILMS BEGAN WITH PRODUCTIONS MADE FOR THE SPANISH-SPEAKING WORLD. IN THE EARLY 2000S, MESSENGER BRANCHED INTO A TRULY GLOBAL MINISTRY WITH FEATURE FILMS PRODUCED IN AFRICA, ASIA, NORTH AMERICA, AND EUROPE. NOTEWORTHY EXAMPLES INCLUDE THE AWARD-WINNING FINAL SOLUTION (PRODUCED IN SOUTH AFRICA) AND SABINA K. (PRODUCED IN BOSNIA AND HERZEGOVINA).IT IS ESTIMATED THAT MORE THAN ONE BILLION PEOPLE HAVE SEEN A MESSENGER FILMS PRODUCTION - MOSTLY THROUGH TELEVISION BROADCASTS AND DIGITAL STREAMING PLATFORMS, BUT ALSO VIA THEATRICAL DISTRIBUTION AND COMMUNITY-BASED SHOWINGS AND CHURCH SHOWINGS.CURRENT PLANS AT MESSENGER CALL FOR ONGOING INTERNATIONAL PRODUCTIONS APPEALING TO "SPIRITUAL SEEKERS" OF ALL BACKGROUNDS. OUR NEWEST RELEASE IS LET ME HAVE MY SON, FILMED IN THE UNITED STATES AND MEXICO, AND GOING INTO DISTRIBUTION IN THE SPRING OF 2023. LET ME HAVE MY SON IS INSPIRED BY THE TRUE STORY OF A FATHER'S DESPERATE SEARCH FOR HIS MENTALLY ILL SON AND THE STRUGGLE TO RECONCILE THE TRAGEDIES OF LIFE WITH A LOVING GOD.MESSENGER FILMS EXISTS THROUGH THE GENEROUS SUPPORT OF DONORS AND FRIENDS AS WELL AS DISTRIBUTION INCOME DERIVED FROM ROYALTIES AND LICENSING FEES.
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IRS990/ProgSrvcAccomActy2Grp/Desc0MESSENGER FILMS CONTINUES TO DISTRIBUTE NARRATIVE FEATURE FILMS FROM PRIOR YEARS SUCH AS SABINA K., FINAL SOLUTION, ROPA NUEVA PARA FELIPE, AND CON QUIEN TE VAS? ALL OF THESE FILMS PRESENT BEAUTIFULLY CRAFTED STORIES SHOWING GOD'S UNFAILING LOVE FOR PEOPLE OF ALL BACKGROUNDS AND CULTURES. LICENSING FEES AND ROYALTY INCOME HELP COVER OPERATING COSTS AND ENSURE ONGOING DISTRIBUTION OF THE MESSENGER FILMS PRODUCT LINE.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0CHERYL KRUSEN,ESQ, IS A DIRECTOR AND IS MARRIED TO CRISTOBAL KRUSEN, CEO
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION'S PROCESS TO REVIEW FORM 990 - THE RETURN IS DISTRIBUTED TO DIRECTORS AND OFFICERS FOR REVIEW.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2COMPENSATION FOR CEO INCLUDES PAYMENTS FOR WRITING, DIRECTING AND PRODUCING FILMS. COMPENSATION IS REVIEWED WITH INDEPENDENT COUNSEL FAMILIAR WITH COMPENSATION FOR THE FILM INDUSTRY AND IS DETERMINED ON A FILM BY FILM BASIS. THE DIRECTOR ACCEPTS COMPENSATION THAT IS BELOW THE INDUSTRY AVERAGE IN ORDER TO FURTHER THE MISSION OF THE ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION MAKES GOVERNING DOCUMENTS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PROFESSIONAL FEES: PROGRAM SERVICE EXPENSES 9,000. MANAGEMENT AND GENERAL EXPENSES 2,000. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 11,000. CONTRACT SERVICES: PROGRAM SERVICE EXPENSES 6,000. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 6,000.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5FOR PUPOSES OF INTERPRETING THE FINANCIAL STATEMENTS, NOTE THAT CERTAIN FILM PRODUCTION COSTS ARE CAPITALIZED AND ARE NOT REFLECTED IN PART I AND PART IX. THESE COSTS ARE SUBSEQUENTLY AMORTIZED UPON COMPLETION OF THE RESPECTIVE FILM. THE CAPITALIZED FILM COSTS FOR THE YEAR ENDED 8/31/2022 ARE AS FOLLOWS: -LET ME HAVE MY SON $309,520 AMORTIZATION FOR THE YEAR ENDED 8/31/2022 IS AS FOLLOWS: -SABINA K $50,274
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART IX, LINE 11G
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990 PART I AND PART IX
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ReturnHeader/ReturnTs02023-07-27T08:26:35-05:00
ReturnHeader/ReturnTypeCd0990
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Document Assets

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Filings

Displayed year

2022 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,063,671
Liabilities
$197,763
Net assets
$865,908
Revenue
$239,436
Expenses
$85,328
Net income
$154,108
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.95$0.09$0.86$0.08$0.15$0.07
2023Detailed filing. Detailed filing data is available for this year.$1.07$0.15$0.92$0.18$0.12$0.06
2022Detailed filing. Detailed filing data is available for this year.$1.06$0.20$0.87$0.24$0.09$0.15
2021Detailed filing. Detailed filing data is available for this year.$0.81$0.10$0.71$0.17$0.09$0.08
2020Detailed filing. Detailed filing data is available for this year.$0.72$0.10$0.63$0.11$0.09$0.02
2019Detailed filing. Detailed filing data is available for this year.$0.72$0.11$0.61$0.07$0.11$0.05
2018Detailed filing. Detailed filing data is available for this year.$0.77$0.11$0.65$0.15$0.15$0.00
2017Detailed filing. Detailed filing data is available for this year.$0.77$0.12$0.65$0.05$0.06$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.77$0.11$0.66$0.08$0.17$0.09
2015Detailed filing. Detailed filing data is available for this year.$0.86$0.11$0.75$0.18$0.14$0.04
2014Detailed filing. Detailed filing data is available for this year.$0.90$0.19$0.71$0.03$0.14$0.11
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.91$0.10$0.81$0.16
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.43$0.10$0.33$0.13
2011Summary only. Only limited summary data is available for this year.$0.52$0.10$0.42$0.02$0.13$0.11