Liabilities / Assets
63rd percentile
Higher debt load relative to assets than 63% of similar nonprofits.
990 • Fiscal year 2015 • EIN 95-4111353
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
63rd percentile
Higher debt load relative to assets than 63% of similar nonprofits.
Liabilities / Revenue
37th percentile
Higher debt load relative to revenue than 37% of similar nonprofits.
Net Margin
15th percentile
Higher net margin than 15% of similar nonprofits.
Top Officer Pay
89th percentile
Higher top officer pay than 89% of similar nonprofits.
Top officer pay equals 23.5% of source-year revenue.
Asset Growth
2nd percentile
Faster asset growth than 2% of similar nonprofits.
Revenue Growth
16th percentile
Faster revenue growth than 16% of similar nonprofits.
Assets
Down$201,378
Down $157,674 (-44%) from 2014
Net Assets
Down$156,410
Down $154,789 (-50%) from 2014
Liabilities
Down$44,968
Down $2,885 (-6.0%) from 2014
Revenue
Down$832,332
Down $184,833 (-18%) from 2014
Expenses
Up$987,121
Up $46,106 (+4.9%) from 2014
Net Income
Down-$154,789
Down $230,939 (-303%) from 2014
Improve the image of american latinos in the media.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $75,260 | $87,389 | ▲ $12,129 |
| Pledges and Grants Receivable | $255,000 | $73,250 | ▼ $181,750 |
| Prepaid Expenses and Deferred Charges | $12,522 | $38,882 | ▲ $26,360 |
| Land, Buildings, and Equipment, Net | $5,391 | $1,584 | ▼ $3,807 |
| Cash and Non-Interest-Bearing Accounts | $10,879 | $273 | ▼ $10,606 |
| Total Assets | $359,052 | $201,378 | ▼ $157,674 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $37,853 | $44,968 | ▲ $7,115 |
| Deferred Revenue | $10,000 | - | - |
| Total Liabilities | $47,853 | $44,968 | ▼ $2,885 |
| Net Assets / Fund Balance | |||
| Temporarily Rstr Net Assets | $238,297 | $91,250 | ▼ $147,047 |
| Unrestricted Net Assets | $72,902 | $65,160 | ▼ $7,742 |
| Total Net Assets Fund Balance | $311,199 | $156,410 | ▼ $154,789 |
| Total Liabilities and Net Assets / Fund Balance | $359,052 | $201,378 | ▼ $157,674 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Leasehold Improvements | - | $18,599 | $18,599 |
| Equipment | $1,584 | $2,245 | $3,829 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Alex Nogales | President/CEO | FT | $181,756 | $13,822 | $195,578 |
| Name | Title |
|---|---|
| Francisco Gutierrez | Chair |
| Marta Garcia | Vice Chair |
| Angelo Falcon | Director |
| Gloria Tristani | Director |
| Henry Fernandez | Director |
| Kathryn Sabbeth | Director |
| Peter Gomez | Secretary |
| Jeff Penichet | Treasurer |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $707,254 |
| Other Expenses | $279,867 |
| Total Fundraising Expense | $48,749 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $360,640 | $42,429 | $21,215 | $424,284 |
| Current Officers, Directors, Trustees, and Key Employees | $154,494 | $18,175 | $9,087 | $181,756 |
| Travel | $43,510 | $5,119 | $2,559 | $51,188 |
| Occupancy | $42,491 | $4,999 | $2,499 | $49,989 |
| Payroll Taxes | $38,426 | $4,521 | $2,260 | $45,207 |
| Other Employee Benefits | $31,360 | $3,689 | $1,845 | $36,894 |
| Fees for Services Other | $27,321 | $3,214 | $1,607 | $32,142 |
| Pension Plan Contributions | $16,246 | $1,911 | $956 | $19,113 |
| Fees for Services Accounting | $15,193 | $1,788 | $894 | $17,875 |
| Office Expenses | $13,725 | $1,614 | $808 | $16,147 |
| Advertising | $6,322 | $3,160 | $3,161 | $12,643 |
| Other Expenses | $10,613 | $1,249 | $624 | $12,486 |
| Insurance | $9,754 | $1,147 | $574 | $11,475 |
| Depreciation Depletion | $1,904 | $1,903 | - | $3,807 |
| All Other Expenses | $1,174 | $1,092 | $50 | $2,316 |
| Conferences and Meetings | $937 | $165 | - | $1,102 |
| Total Functional Expenses | $840,979 | $97,393 | $48,749 | $987,121 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $987,121 |
| Total Expenses per Audited Statements | $987,121 |
| Total Expenses per Form 990 | $987,121 |
| Line Item | Amount |
|---|---|
| Fundraising Gross Income | $597,261 |
| Fundraising Direct Expenses | $187,297 |
| Professional Fundraising Fees | $0 |
| Event | Gross Receipts | Gross Revenue | Direct Expenses | Net Income |
|---|---|---|---|---|
| Gala | $262,891 | $262,891 | $21,090 | $241,801 |
| MediaCon | $106,470 | $106,470 | $19,334 | $87,136 |
| Total Events | $597,261 | $597,261 | $187,297 | $409,964 |
| Liability | Amount |
|---|---|
| Federal income taxes | - |
“The Form 990 is carefully reviewed by the President and Treasurer prior to filing.”
“Board members are expected to abstain from discussion and voting on any matters that may be a conflict of interest.”
“The Board reviews performance, comparable salaries and the financial status of the organization when setting compensation letters.”
“Financial statements and the conflict of interest policy are available upon written request.”
“Management has evaluated its tax positions and has concluded that a provision for a tax liability is not necessary at December 31, 2015.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | true |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 37853 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 44968 |
| IRS990/AcctCompileOrReviewBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | Improve the image of American Latinos in the media. |
| IRS990/AdvertisingGrp/FundraisingAmt | 0 | 3161 |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 3160 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 6322 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 12643 |
| IRS990/AllOtherContributionsAmt | 0 | 422213 |
| IRS990/AllOtherExpensesGrp/FundraisingAmt | 0 | 50 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 1092 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 1174 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 2316 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BenefitsToMembersGrp/TotalAmt | 0 | 0 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | Alex Nogales |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 6267926462 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 55 South Grand Avenue |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Pasadena |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 91105 |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 10879 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 273 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt | 0 | 9087 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 18175 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 154494 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 181756 |
| IRS990/CompDisqualPersonsGrp/TotalAmt | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 165 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 937 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 1102 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 422213 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 155 |
| IRS990/CYOtherExpensesAmt | 0 | 279867 |
| IRS990/CYOtherRevenueAmt | 0 | 409964 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 0 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -154789 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 707254 |
| IRS990/CYTotalExpensesAmt | 0 | 987121 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 48749 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 832332 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 10000 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 1903 |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 1904 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 3807 |
| IRS990/Desc | 0 | Educated media executives, producers and directors in radio, television and film industries working towards an end to media bias against Latinos. |
| IRS990/DescribedInSection501c3Ind | 0 | true |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 13 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990/ExpenseAmt | 0 | 840979 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/FundraisingAmt | 0 | 894 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 1788 |
| IRS990/FeesForServicesAccountingGrp/ProgramServicesAmt | 0 | 15193 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 17875 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesOtherGrp/FundraisingAmt | 0 | 1607 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 3214 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 27321 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 32142 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignGrantsGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 040.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 005.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 005.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 005.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 005.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 005.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 005.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 005.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 005.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 13822 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | Alex Nogales |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | Francisco Gutierrez |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | Marta Garcia |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | Jeff Penichet |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Peter Gomez |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Angelo Falcon |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | Henry Fernandez |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Kathryn Sabbeth |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Gloria Tristani |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 181746 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | President/CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | Vice Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Treasurer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Secretary |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Director |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | false |
| IRS990/FormationYr | 0 | 1986 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | true |
| IRS990/FundraisingDirectExpensesAmt | 0 | 187297 |
| IRS990/FundraisingGrossIncomeAmt | 0 | 597261 |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 9 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 1019629 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | true |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 8 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 0 |
| IRS990/InsuranceGrp/FundraisingAmt | 0 | 574 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 1147 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 9754 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 11475 |
| IRS990/InterestGrp/TotalAmt | 0 | 0 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 155 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 155 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/IRPDocumentCnt | 0 | 32 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 20844 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 5391 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 1584 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 22428 |
| IRS990/LegalDomicileStateCd | 0 | CA |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LobbyingActivitiesInd | 0 | true |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | false |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | Improve the image of Latinos in the media. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 311199 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 156410 |
| IRS990/NetIncmFromFundraisingEvtGrp/ExclusionAmt | 0 | 409964 |
| IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt | 0 | 409964 |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/FundraisingAmt | 0 | 2499 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 4999 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 42491 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 49989 |
| IRS990/OfficeExpensesGrp/FundraisingAmt | 0 | 808 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 1614 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 13725 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 16147 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt | 0 | 1845 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 3689 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 31360 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 36894 |
| IRS990/OtherExpensesGrp/Desc | 0 | Bank and credit card charges |
| IRS990/OtherExpensesGrp/Desc | 1 | Dues and subscriptions |
| IRS990/OtherExpensesGrp/Desc | 2 | Stipends |
| IRS990/OtherExpensesGrp/Desc | 3 | Telephone |
| IRS990/OtherExpensesGrp/FundraisingAmt | 0 | 58 |
| IRS990/OtherExpensesGrp/FundraisingAmt | 1 | 552 |
| IRS990/OtherExpensesGrp/FundraisingAmt | 2 | 624 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 115 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 1103 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 2 | 1249 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 979 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 9381 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 56509 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 3 | 10613 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 1152 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 11036 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 56509 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 12486 |
| IRS990/OtherSalariesAndWagesGrp/FundraisingAmt | 0 | 21215 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 42429 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 360640 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 424284 |
| IRS990/OtherWebsiteInd | 0 | X |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PaymentsToAffiliatesGrp/TotalAmt | 0 | 0 |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | false |
| IRS990/PayrollTaxesGrp/FundraisingAmt | 0 | 2260 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 4521 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 38426 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 45207 |
| IRS990/PensionPlanContributionsGrp/FundraisingAmt | 0 | 956 |
| IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt | 0 | 1911 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 16246 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 19113 |
| IRS990/PledgesAndGrantsReceivableGrp/BOYAmt | 0 | 255000 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 73250 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 12522 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 38882 |
| IRS990/PrincipalOfficerNm | 0 | Alex Nogales |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYContributionsGrantsAmt | 0 | 648438 |
| IRS990/PYExcessBenefitTransInd | 0 | false |
| IRS990/PYInvestmentIncomeAmt | 0 | 81 |
| IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 264894 |
| IRS990/PYOtherRevenueAmt | 0 | 368646 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 76150 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 676121 |
| IRS990/PYTotalExpensesAmt | 0 | 941015 |
| IRS990/PYTotalRevenueAmt | 0 | 1017165 |
| IRS990/QuidProQuoContributionsInd | 0 | true |
| IRS990/QuidProQuoContriDisclInd | 0 | true |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | false |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -154789 |
| IRS990/RegularMonitoringEnfrcInd | 0 | false |
| IRS990/RelatedEntityInd | 0 | false |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | false |
| IRS990/ReportOtherLiabilitiesInd | 0 | true |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/RoyaltiesGrp/TotalAmt | 0 | 0 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 75260 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 87389 |
| IRS990ScheduleA/FactsAndCircumstancesTestTxt | 0 | Part II Section C Line 17a The following facts demonstrate that the organization satisfies the facts and circumstances test of Regulation 1.170A-9e3 and qualifies as a public charity under Sections 509a1 and 170b1Avi. |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt | 0 | 10 of support limitation. The organizations public support for the previous 4-year period is in excess of the 10 requirement, clearly qualifying it under the facts and circumstances test. |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt | 1 | Attraction of public support The organization has pursued, since its inception, an aggressive fundraising program that relies on grants from businesses, private foundations and public charities, as well as others. Percentage of financial support The public support is in excess of the 10 floor, but short of the 33.34 which would have made the facts and circumstances discussion unnecessary. |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt | 2 | Sources of support The organizations important work has attracted a broad range of support from private foundations, businesses and public charities. Representative governing body The Board members, as shown on Form 990, are drawn from diverse sectors of the public who are concerned about the organizations mission. |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt | 3 | Availability of public facilities or services The programs described on Form 990 are substantially the reason why the organization continues to attract support. All of the work done by the organization has the general public in mind. |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt | 4 | Conclusion Based on the foregoing, the organization satisfies the facts and circumstances test and qualifies as a public charity. Its public support percentage is in excess of the 10 requirement. In addition to the track record on fundraising, the board continues to broaden the sources of financial support. The organization has received public support, and continues to receive support, from a wide range of donors. |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc | 0 | Part II Section C Line 17a |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc | 1 | Part II Section C Line 17a |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc | 2 | Part II Section C Line 17a |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc | 3 | Part II Section C Line 17a |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc | 4 | Part II Section C Line 17a |
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| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 648438 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 618071 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 545651 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 524136 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 2758509 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt | 0 | 155 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt | 0 | 81 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 42 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 15 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 83 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt | 0 | 376 |
| IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt | 0 | 2956749 |
| IRS990ScheduleA/InvestmentIncomeCYPct | 0 | 0.00000 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY170Pct | 0 | 0.25630 |
| IRS990ScheduleA/PublicSupportCY509Pct | 0 | 0.00000 |
| IRS990ScheduleA/PublicSupportPY170Pct | 0 | 0.27040 |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 707144 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 2051365 |
| IRS990ScheduleA/TenPctFactsCrcmstncsTestCYInd | 0 | X |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 422213 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 648438 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 618071 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 545651 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 524136 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 2758509 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 2758885 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | true |
| IRS990ScheduleC/DirectContactLegislatorsAmt | 0 | 6117 |
| IRS990ScheduleC/DirectContactLegislatorsInd | 0 | true |
| IRS990ScheduleC/Form4720Filed4912TaxInd | 0 | false |
| IRS990ScheduleC/GrantsOtherOrganizationsInd | 0 | false |
| IRS990ScheduleC/MailingsMembersInd | 0 | false |
| IRS990ScheduleC/MediaAdvertisementsInd | 0 | false |
| IRS990ScheduleC/NotDescribedSection501c3Ind | 0 | false |
| IRS990ScheduleC/OtherActivitiesInd | 0 | false |
| IRS990ScheduleC/PaidStaffOrManagementInd | 0 | true |
| IRS990ScheduleC/PublicationsOrBroadcastInd | 0 | false |
| IRS990ScheduleC/RalliesDemonstrationsInd | 0 | false |
| IRS990ScheduleC/SupplementalInformationDetail/ExplanationTxt | 0 | The organizations staff lobbyied for Net Neutrality, Lifeline Legislation, Media Ownership and Joint Sales Agreement. |
| IRS990ScheduleC/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | II-B 1f |
| IRS990ScheduleC/TotalLobbyingExpendituresAmt | 0 | 6117 |
| IRS990ScheduleC/VolunteersInd | 0 | false |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 1584 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 2245 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 3829 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 987121 |
| IRS990ScheduleD/FootnoteTextInd | 0 | X |
| IRS990ScheduleD/InclEscrowCustodialAcctLiabInd | 0 | false |
| IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt | 0 | 18599 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt | 0 | 18599 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | Federal income taxes |
| IRS990ScheduleD/OtherSecuritiesGrp/Desc | 0 | Financial derivatives and other financial products |
| IRS990ScheduleD/OtherSecuritiesGrp/Desc | 1 | Closely-held equity interests |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 832332 |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | Management has evaluated its tax positions and has concluded that a provision for a tax liability is not necessary at December 31, 2015. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | X 2 |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 1584 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 987121 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 832332 |
| IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt | 0 | 832332 |
| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 987121 |
| IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt | 0 | 187297 |
| IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentEvent1Amt | 0 | 3100 |
| IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentTotalEventsAmt | 0 | 3100 |
| IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm | 0 | Gala |
| IRS990ScheduleG/FundraisingEventInformationGrp/Event2Nm | 0 | MediaCon |
| IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageOtherEventsAmt | 0 | 29077 |
| IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt | 0 | 29077 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt | 0 | 262891 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt | 0 | 106470 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsOtherEventsAmt | 0 | 227900 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt | 0 | 597261 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt | 0 | 262891 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent2Amt | 0 | 106470 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueOtherEventsAmt | 0 | 227900 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt | 0 | 597261 |
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Displayed year
2015 • Form 990Detailed filing. Detailed filing data is available for this year.