Civic Intelligence

Rodeo Drive Inc

990 • Fiscal year 2021 • EIN 95-3728114

Jul 01, 2020 to Jun 30, 2021 • Filed on Oct 28, 2021

Organization Profilerodeodrive-bh.com
Post Office Box 853Beverly Hills, CA 90213

(310) 432-4030

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

26th percentile

0.00x

Higher debt load relative to assets than 26% of similar nonprofits.

2021 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2021

Liabilities / Revenue

26th percentile

0.00x

Higher debt load relative to revenue than 26% of similar nonprofits.

2021 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2021

Net Margin

76th percentile

24%

Higher net margin than 76% of similar nonprofits.

2021 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2021

Top Officer Pay

46th percentile

$0

Higher top officer pay than 46% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2021 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2021

Asset Growth

64th percentile

19%

Faster asset growth than 64% of similar nonprofits.

2021 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2020 to 2021

Revenue Growth

39th percentile

0.6%

Faster revenue growth than 39% of similar nonprofits.

2021 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets26th percentile

Assets

Up

$646,695

Up $102,214 (+19%) from 2020

Net Assets

Up

$645,269

Up $101,108 (+19%) from 2020

Liabilities

Up

$1,426

Up $1,106 (+346%) from 2020

Revenue And Expenses
Liabilities / Revenue26th percentileNet Margin76th percentile

Revenue

Up

$420,385

Up $2,422 (+0.6%) from 2020

Expenses

Down

$319,277

Down $251,724 (-44%) from 2020

Net Income

Up

$101,108

Up $254,146 (+166%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth64th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2010: $160,583Liabilities 2010: $7,368Net Assets 2010: $153,2152010Assets 2011: $120,797Liabilities 2011: $42,091Net Assets 2011: $78,7062011Assets 2012: $64,350Liabilities 2012: $10,533Net Assets 2012: $53,8172012Assets 2013: $68,982Liabilities 2013: $51,952Net Assets 2013: $17,0302013Assets 2014: $183,411Liabilities 2014: $93,615Net Assets 2014: $89,7962014Assets 2015: $575,407Liabilities 2015: $126,620Net Assets 2015: $448,7872015Assets 2016: $443,159Liabilities 2016: $48,843Net Assets 2016: $394,3162016Assets 2017: $624,277Liabilities 2017: $153,059Net Assets 2017: $471,2182017Assets 2018: $510,883Liabilities 2018: $87,585Net Assets 2018: $423,2982018Assets 2019: $730,499Liabilities 2019: $33,300Net Assets 2019: $697,1992019Assets 2020: $544,481Liabilities 2020: $320Net Assets 2020: $544,1612020Assets 2021: $646,695Liabilities 2021: $1,426Net Assets 2021: $645,2692021Assets 2022: $746,652Liabilities 2022: $2,097Net Assets 2022: $744,5552022Assets 2023: $808,032Liabilities 2023: $4,496Net Assets 2023: $803,5362023Assets 2024: $896,031Liabilities 2024: $12,584Net Assets 2024: $883,4472024Assets 2025: $1,009,730Liabilities 2025: $56,476Net Assets 2025: $953,2542025

Highlighted filing

2021

Assets$646,695
Liabilities$1,426
Net Assets$645,269
Open 2021 Filing

Operations Trend

Revenue Growth39th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $751,5452010Expenses 2011: $692,7592011Expenses 2012: $711,9282012Expenses 2013: $856,7902013Revenue 2014: $1,536,227Expenses 2014: $1,463,461Net Income 2014: $72,7662014Revenue 2015: $1,594,228Expenses 2015: $1,235,237Net Income 2015: $358,9912015Revenue 2016: $1,087,358Expenses 2016: $1,276,408Net Income 2016: -$189,0502016Revenue 2017: $1,314,082Expenses 2017: $1,237,180Net Income 2017: $76,9022017Revenue 2018: $2,470,719Expenses 2018: $2,518,639Net Income 2018: -$47,9202018Revenue 2019: $3,482,722Expenses 2019: $3,208,821Net Income 2019: $273,9012019Revenue 2020: $417,963Expenses 2020: $571,001Net Income 2020: -$153,0382020Revenue 2021: $420,385Expenses 2021: $319,277Net Income 2021: $101,1082021Revenue 2022: $409,672Expenses 2022: $310,386Net Income 2022: $99,2862022Revenue 2023: $425,187Expenses 2023: $366,206Net Income 2023: $58,9812023Revenue 2024: $425,658Expenses 2024: $345,747Net Income 2024: $79,9112024Revenue 2025: $476,208Expenses 2025: $406,401Net Income 2025: $69,8072025

Highlighted filing

2021

Revenue$420,385
Expenses$319,277
Net Income$101,108
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2020 to Jun 30, 2021
Signed
Oct 28, 2021
Return Version
2020v4.0
Gross Receipts
$420,385
Mission and Program Overview

Mission

The organization's mission is to promote the common business interest of the merchants of rodeo drive, beverly hills, ca. Its activities are directed to the improvement of the business conditions of one or more lines of business on rodeo drive.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$528,720$613,257▲ $84,537
Accounts Receivable$11,625$30,522▲ $18,897
Prepaid Expenses and Deferred Charges$4,136$2,916▼ $1,220
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$544,481$646,695▲ $102,214
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$320$1,426▲ $1,106
Total Liabilities$320$1,426▲ $1,106
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$544,161$645,269▲ $101,108
Total Net Assets Fund Balance$544,161$645,269▲ $101,108
Total Liabilities and Net Assets / Fund Balance$544,481$646,695▲ $102,214
Compensation and Service Providers
Top Officer Pay46th percentile

Board Members and Trustees

NameTitle
Kathy GohariPresident
Kay StovallVice President
Kiersten DunnVice President
Maor BatitoVice President
Mark TronsteinTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Bold Communication & Marketing LLCPr/production958 S BROADWAY, Los Angeles, CA 90015$148,332
Lyn Winter INCPr/production8042 GRACIOSA DR, Los Angeles, CA 90068$114,750
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$420,323
Investment Income
$62
Other Revenue
$0
Change in Net Assets
$101,108
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$319,277
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Accounting-$28,295-$28,295
Insurance-$8,686-$8,686
Office Expenses-$738-$738
Other Expenses$94,750$176-$176
Total Functional Expenses$281,382$37,895$0$319,277
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“Return reviewed by officers before filing”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Rodeo Drive Inc
EIN
95-3728114
Phone
3104324030
Address
POST OFFICE BOX 853, BEVERLY HILLS, CA 90213

Signing Officer

Name
Mark Tronstein
Title
Treasurer
Signed
2021-10-28
Discuss with paid preparer
Yes

Organization Details

Formed
1982
Legal Domicile
CA
Voting Board Members
5
Independent Board Members
5
Employees
0
Volunteers
30

Preparer

Firm
Gerber & Co Inc
Address
1880 CENTURY PARK EAST SUITE 200, LOS ANGELES, CA 90067
Preparer
Michael J Barry
Phone
3105521600
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/TotalAssetsBOYAmt0544481
IRS990/TotalAssetsEOYAmt0646695
IRS990/TotalAssetsGrp/BOYAmt0544481
IRS990/TotalAssetsGrp/EOYAmt0646695
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt00
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt037895
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0281382
IRS990/TotalFunctionalExpensesGrp/TotalAmt0319277
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0320
IRS990/TotalLiabilitiesEOYAmt01426
IRS990/TotalLiabilitiesGrp/BOYAmt0320
IRS990/TotalLiabilitiesGrp/EOYAmt01426
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0544161
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0645269
IRS990/TotalProgramServiceExpensesAmt0281382
IRS990/TotalProgramServiceRevenueAmt0420323
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0420385
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0420385
IRS990/TotalVolunteersCnt030
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0544481
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0646695
IRS990/TravelGrp/TotalAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0POST OFFICE BOX 853
IRS990/USAddress/CityNm0BEVERLY HILLS
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd0902130853
IRS990/VotingMembersGoverningBodyCnt05
IRS990/VotingMembersIndependentCnt05
IRS990/WebsiteAddressTxt0rodeodrive-bh.com
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/FederatedAssuranceLevelCd0FAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MARK TRONSTEIN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-10-28
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0RODEO DRIVE INC
ReturnHeader/Filer/BusinessNameControlTxt0RODE
ReturnHeader/Filer/EIN0953728114
ReturnHeader/Filer/PhoneNum03104324030
ReturnHeader/Filer/USAddress/AddressLine1Txt0POST OFFICE BOX 853
ReturnHeader/Filer/USAddress/CityNm0BEVERLY HILLS
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd090213
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0651210974
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Gerber & Co Inc
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01880 CENTURY PARK EAST SUITE 200
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0LOS ANGELES
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd090067
ReturnHeader/PreparerPersonGrp/PhoneNum03105521600
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Michael J Barry
ReturnHeader/ReturnTs02021-10-28T10:54:39-07:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0MARK
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0TRONSTEIN
ReturnHeader/TaxPeriodBeginDt02020-07-01
ReturnHeader/TaxPeriodEndDt02021-06-30
ReturnHeader/TaxYr02020

Document Assets

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$646,695
Liabilities
$1,426
Net assets
$645,269
Revenue
$420,385
Expenses
$319,277
Net income
$101,108
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.01$0.06$0.95$0.48$0.41$0.07
2024Detailed filing. Detailed filing data is available for this year.$0.90$0.01$0.88$0.43$0.35$0.08
2023Detailed filing. Detailed filing data is available for this year.$0.81$0.00$0.80$0.43$0.37$0.06
2022Detailed filing. Detailed filing data is available for this year.$0.75$0.00$0.74$0.41$0.31$0.10
2021Detailed filing. Detailed filing data is available for this year.$0.65$0.00$0.65$0.42$0.32$0.10
2020Detailed filing. Detailed filing data is available for this year.$0.54$0.00$0.54$0.42$0.57$0.15
2019Detailed filing. Detailed filing data is available for this year.$0.73$0.03$0.70$3.48$3.21$0.27
2018Detailed filing. Detailed filing data is available for this year.$0.51$0.09$0.42$2.47$2.52$0.05
2017Detailed filing. Detailed filing data is available for this year.$0.62$0.15$0.47$1.31$1.24$0.08
2016Detailed filing. Detailed filing data is available for this year.$0.44$0.05$0.39$1.09$1.28$0.19
2015Detailed filing. Detailed filing data is available for this year.$0.58$0.13$0.45$1.59$1.24$0.36
2014Detailed filing. Detailed filing data is available for this year.$0.18$0.09$0.09$1.54$1.46$0.07
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.07$0.05$0.02$0.86
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.06$0.01$0.05$0.71
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.12$0.04$0.08$0.69
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.16$0.01$0.15$0.75