Civic Intelligence

Rodeo Drive Inc

EIN 95-3728114 • 501(c)6 • Beverly Hills, CA

Profile

The organization's mission is to promote the common business interest of the merchants of rodeo drive, beverly hills, ca. Its activities are directed to the improvement of the business conditions of one or more lines of business on rodeo drive.

Post Office Box 853Beverly Hills, CA 90213

rodeodrive-bh.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

34th percentile

0.06x

Higher debt load relative to assets than 34% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

42nd percentile

0.12x

Higher debt load relative to revenue than 42% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

75th percentile

15%

Higher net margin than 75% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

70th percentile

13%

Faster asset growth than 70% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

64th percentile

12%

Faster revenue growth than 64% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets34th percentile

Assets

Up

$1,009,730

Up $113,699 (+13%) from 2024

Liabilities

Up

$56,476

Up $43,892 (+349%) from 2024

Net Assets

Up

$953,254

Up $69,807 (+7.9%) from 2024

Operations
Liabilities / Revenue42nd percentileNet Margin75th percentile

Revenue

Up

$476,208

Up $50,550 (+12%) from 2024

Expenses

Up

$406,401

Up $60,654 (+18%) from 2024

Net Income

Down

$69,807

Down $10,104 (-13%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth70th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2010: $160,583Liabilities 2010: $7,368Net Assets 2010: $153,2152010Assets 2011: $120,797Liabilities 2011: $42,091Net Assets 2011: $78,7062011Assets 2012: $64,350Liabilities 2012: $10,533Net Assets 2012: $53,8172012Assets 2013: $68,982Liabilities 2013: $51,952Net Assets 2013: $17,0302013Assets 2014: $183,411Liabilities 2014: $93,615Net Assets 2014: $89,7962014Assets 2015: $575,407Liabilities 2015: $126,620Net Assets 2015: $448,7872015Assets 2016: $443,159Liabilities 2016: $48,843Net Assets 2016: $394,3162016Assets 2017: $624,277Liabilities 2017: $153,059Net Assets 2017: $471,2182017Assets 2018: $510,883Liabilities 2018: $87,585Net Assets 2018: $423,2982018Assets 2019: $730,499Liabilities 2019: $33,300Net Assets 2019: $697,1992019Assets 2020: $544,481Liabilities 2020: $320Net Assets 2020: $544,1612020Assets 2021: $646,695Liabilities 2021: $1,426Net Assets 2021: $645,2692021Assets 2022: $746,652Liabilities 2022: $2,097Net Assets 2022: $744,5552022Assets 2023: $808,032Liabilities 2023: $4,496Net Assets 2023: $803,5362023Assets 2024: $896,031Liabilities 2024: $12,584Net Assets 2024: $883,4472024Assets 2025: $1,009,730Liabilities 2025: $56,476Net Assets 2025: $953,2542025

Highlighted filing

2025

Assets$1,009,730
Liabilities$56,476
Net Assets$953,254
Open 2025 Filing

Operations Trend

Revenue Growth64th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $751,5452010Expenses 2011: $692,7592011Expenses 2012: $711,9282012Expenses 2013: $856,7902013Revenue 2014: $1,536,227Expenses 2014: $1,463,461Net Income 2014: $72,7662014Revenue 2015: $1,594,228Expenses 2015: $1,235,237Net Income 2015: $358,9912015Revenue 2016: $1,087,358Expenses 2016: $1,276,408Net Income 2016: -$189,0502016Revenue 2017: $1,314,082Expenses 2017: $1,237,180Net Income 2017: $76,9022017Revenue 2018: $2,470,719Expenses 2018: $2,518,639Net Income 2018: -$47,9202018Revenue 2019: $3,482,722Expenses 2019: $3,208,821Net Income 2019: $273,9012019Revenue 2020: $417,963Expenses 2020: $571,001Net Income 2020: -$153,0382020Revenue 2021: $420,385Expenses 2021: $319,277Net Income 2021: $101,1082021Revenue 2022: $409,672Expenses 2022: $310,386Net Income 2022: $99,2862022Revenue 2023: $425,187Expenses 2023: $366,206Net Income 2023: $58,9812023Revenue 2024: $425,658Expenses 2024: $345,747Net Income 2024: $79,9112024Revenue 2025: $476,208Expenses 2025: $406,401Net Income 2025: $69,8072025

Highlighted filing

2025

Revenue$476,208
Expenses$406,401
Net Income$69,807
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$1,009,730
Liabilities
$56,476
Net assets
$953,254
Revenue
$476,208
Expenses
$406,401
Net income
$69,807
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.01$0.06$0.95$0.48$0.41$0.07
2024Detailed filing. Detailed filing data is available for this year.$0.90$0.01$0.88$0.43$0.35$0.08
2023Detailed filing. Detailed filing data is available for this year.$0.81$0.00$0.80$0.43$0.37$0.06
2022Detailed filing. Detailed filing data is available for this year.$0.75$0.00$0.74$0.41$0.31$0.10
2021Detailed filing. Detailed filing data is available for this year.$0.65$0.00$0.65$0.42$0.32$0.10
2020Detailed filing. Detailed filing data is available for this year.$0.54$0.00$0.54$0.42$0.57$0.15
2019Detailed filing. Detailed filing data is available for this year.$0.73$0.03$0.70$3.48$3.21$0.27
2018Detailed filing. Detailed filing data is available for this year.$0.51$0.09$0.42$2.47$2.52$0.05
2017Detailed filing. Detailed filing data is available for this year.$0.62$0.15$0.47$1.31$1.24$0.08
2016Detailed filing. Detailed filing data is available for this year.$0.44$0.05$0.39$1.09$1.28$0.19
2015Detailed filing. Detailed filing data is available for this year.$0.58$0.13$0.45$1.59$1.24$0.36
2014Detailed filing. Detailed filing data is available for this year.$0.18$0.09$0.09$1.54$1.46$0.07
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.07$0.05$0.02$0.86
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.06$0.01$0.05$0.71
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.12$0.04$0.08$0.69
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.16$0.01$0.15$0.75
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Nov 12, 2025
Return Version
2024v5.2
Gross Receipts
$476,208
Mission and Program Overview

Mission

The organization's mission is to promote the common business interest of the merchants of rodeo drive, beverly hills, ca. Its activities are directed to the improvement of the business conditions of one or more lines of business on rodeo drive.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$459,509$487,306▲ $27,797
Cash and Non-Interest-Bearing Accounts$363,761$330,500▼ $33,261
Accounts Receivable$54,370$147,530▲ $93,160
Prepaid Expenses and Deferred Charges$18,391$44,394▲ $26,003
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$896,031$1,009,730▲ $113,699
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$5,056$47,196▲ $42,140
Deferred Revenue$7,528$9,280▲ $1,752
Total Liabilities$12,584$56,476▲ $43,892
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$883,447$953,254▲ $69,807
Total Net Assets Fund Balance$883,447$953,254▲ $69,807
Total Liabilities and Net Assets / Fund Balance$896,031$1,009,730▲ $113,699
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Kathy GohariPresident
Homan MahboubiVice President
Kay Monica RoseVice President
Kiersten DunnVice President
Risa MisawaVice President
Mark TronsteinTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Rachel Meis VernePr/production5950 BUCKINGHAM PKWY, Culver City, CA 90230$78,755
Lyn Winter INCPr/production8042 GRACIOSA DR, Los Angeles, CA 90068$15,000
Maureen StokesPr/production5119 MAPLEWOOD AVE 120, Los Angeles, CA 90004$7,000
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$476,124
Investment Income
$84
Other Revenue
$0
Change in Net Assets
$69,807
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$406,401
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Accounting-$22,053-$22,053
Other Expenses$20,400--$20,400
All Other Expenses-$16,062-$16,062
Insurance-$10,463-$10,463
Fees for Services Legal-$1,450-$1,450
Total Functional Expenses$356,373$50,028$0$406,401
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Return reviewed by officers before filing”

Form 990, Part VI, Section B, Line 15A

“market research to identify competitive compensation using job boards and consultants.”

Form 990, Part VI, Section B, Line 15B

“market research to identify competitive compensation using job boards and consultants.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Rodeo Drive Inc
EIN
95-3728114
Phone
3104324030
Address
POST OFFICE BOX 853, BEVERLY HILLS, CA 90213

Signing Officer

Name
Mark Tronstein
Title
Treasurer
Signed
2025-11-12
Discuss with paid preparer
Yes

Organization Details

Formed
1982
Legal Domicile
CA
Voting Board Members
6
Independent Board Members
6
Employees
0
Volunteers
30

Preparer

Firm
Gerber & Co LLP
Address
1880 Century Park E Ste 200, Los Angeles, CA 90067
Preparer
Michael J Barry
Phone
3105521600
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt00
IRS990/OtherExpensesGrp/Desc0EVENT EXPENSES
IRS990/OtherExpensesGrp/Desc1PUBLIC RELATIONS
IRS990/OtherExpensesGrp/Desc2CONSULTING
IRS990/OtherExpensesGrp/Desc3SECURITY
IRS990/OtherExpensesGrp/ProgramServicesAmt0194492
IRS990/OtherExpensesGrp/ProgramServicesAmt1108981
IRS990/OtherExpensesGrp/ProgramServicesAmt232500
IRS990/OtherExpensesGrp/ProgramServicesAmt320400
IRS990/OtherExpensesGrp/TotalAmt0194492
IRS990/OtherExpensesGrp/TotalAmt1108981
IRS990/OtherExpensesGrp/TotalAmt232500
IRS990/OtherExpensesGrp/TotalAmt320400
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/TotalAmt00
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/TotalAmt00
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt018391
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt044394
IRS990/ProfessionalFundraisingInd0false
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IRS990/ProgramServiceRevenueGrp/BusinessCd1561499
IRS990/ProgramServiceRevenueGrp/Desc0Fees & Contracts Gov Agencies
IRS990/ProgramServiceRevenueGrp/Desc1Membership Dues & Assessments
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0197998
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1278126
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0197998
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1278126
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYGrantsAndSimilarPaidAmt02500
IRS990/PYInvestmentIncomeAmt0476
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0343247
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IRS990/PYRevenuesLessExpensesAmt079911
IRS990/PYTotalExpensesAmt0345747
IRS990/PYTotalRevenueAmt0425658
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt069807
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0459509
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0487306
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleC/AgreeCarryoverPriorYearInd0false
IRS990ScheduleC/Form1120POLFiledInd0false
IRS990ScheduleC/OnlyInHouseLobbyingInd0true
IRS990ScheduleC/SubstantiallyAllDuesNondedInd0false
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0RETURN REVIEWED BY OFFICERS BEFORE FILING
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1market research to identify competitive compensation using job boards and consultants.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2market research to identify competitive compensation using job boards and consultants.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section C, Line 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0true
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0896031
IRS990/TotalAssetsEOYAmt01009730
IRS990/TotalAssetsGrp/BOYAmt0896031
IRS990/TotalAssetsGrp/EOYAmt01009730
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt00
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt050028
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0356373
IRS990/TotalFunctionalExpensesGrp/TotalAmt0406401
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt012584
IRS990/TotalLiabilitiesEOYAmt056476
IRS990/TotalLiabilitiesGrp/BOYAmt012584
IRS990/TotalLiabilitiesGrp/EOYAmt056476
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0883447
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0953254
IRS990/TotalProgramServiceExpensesAmt0356373
IRS990/TotalProgramServiceRevenueAmt0476124
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0476208
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0476208
IRS990/TotalVolunteersCnt030
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0896031
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01009730
IRS990/TravelGrp/TotalAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0POST OFFICE BOX 853
IRS990/USAddress/CityNm0BEVERLY HILLS
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd0902130853
IRS990/VotingMembersGoverningBodyCnt06
IRS990/VotingMembersIndependentCnt06
IRS990/WebsiteAddressTxt0rodeodrive-bh.com
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MARK TRONSTEIN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-12
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0RODEO DRIVE INC
ReturnHeader/Filer/BusinessNameControlTxt0RODE
ReturnHeader/Filer/EIN0953728114
ReturnHeader/Filer/PhoneNum03104324030
ReturnHeader/Filer/USAddress/AddressLine1Txt0POST OFFICE BOX 853
ReturnHeader/Filer/USAddress/CityNm0BEVERLY HILLS
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd090213
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0883824543
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Gerber & Co LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01880 Century Park E Ste 200
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Los Angeles
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd090067
ReturnHeader/PreparerPersonGrp/PhoneNum03105521600
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Michael J Barry
ReturnHeader/ReturnTs02025-11-12T09:09:39-08:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-07-01
ReturnHeader/TaxPeriodEndDt02025-06-30
ReturnHeader/TaxYr02024

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