Civic Intelligence

San Mateo Co Convention &

EIN 95-2748198 • 501(c)6 • Burlingame, CA

Profile

To advertise, publicize, promote, initiate, sponsor, and carry out plans, policies and activities that will tend to further the prosperity and development of the convention and visitor activities in san mateo county.

111 Anza Blvd 410Burlingame, CA 94010

www.thesfp.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

28th percentile

0.08x

Higher debt load relative to assets than 28% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

17th percentile

0.04x

Higher debt load relative to revenue than 17% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

95th percentile

39%

Higher net margin than 95% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

26th percentile

$222,283

Higher top officer pay than 26% of similar nonprofits.

Top officer pay equals 13.2% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2021

Asset Growth

100th percentile

431%

Faster asset growth than 100% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

99th percentile

273%

Faster revenue growth than 99% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Assets

Up

$4,173,519

Up $3,387,786 (+431%) from 2023

Liabilities

Up

$345,002

Up $341,168 (+8898%) from 2023

Net Assets

Up

$3,828,517

Up $3,046,618 (+390%) from 2023

Revenue

Up

$7,731,996

Up $5,661,669 (+273%) from 2023

Expenses

Up

$4,680,063

Up $2,267,131 (+94%) from 2023

Net Income

Up

$3,051,933

Up $3,394,538 (+991%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2011: $1,018,651Liabilities 2011: $1,307Net Assets 2011: $1,017,3442011Assets 2012: $1,254,869Liabilities 2012: $1,011Net Assets 2012: $1,253,8582012Assets 2013: $1,363,010Liabilities 2013: $2,446Net Assets 2013: $1,360,5642013Assets 2014: $1,573,593Liabilities 2014: $2,552Net Assets 2014: $1,571,0412014Assets 2015: $1,722,038Liabilities 2015: $2,340Net Assets 2015: $1,719,6982015Assets 2016: $2,021,470Liabilities 2016: $2,819Net Assets 2016: $2,018,6512016Assets 2017: $2,311,711Liabilities 2017: $3,080Net Assets 2017: $2,308,6312017Assets 2018: $2,406,780Liabilities 2018: $3,213Net Assets 2018: $2,403,5672018Assets 2019: $2,514,398Liabilities 2019: $6,528Net Assets 2019: $2,507,8702019Assets 2020: $1,744,032Liabilities 2020: $4,414Net Assets 2020: $1,739,6182020Assets 2021: $1,740,733Liabilities 2021: $13,877Net Assets 2021: $1,726,8562021Assets 2022: $1,093,812Liabilities 2022: $15,536Net Assets 2022: $1,078,2762022Assets 2023: $785,733Liabilities 2023: $3,834Net Assets 2023: $781,8992023Assets 2024: $4,173,519Liabilities 2024: $345,002Net Assets 2024: $3,828,5172024

Highlighted filing

2024

Assets$4,173,519
Liabilities$345,002
Net Assets$3,828,517

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$10M$5.0M$0-$5.0MExpenses 2011: $2,242,9782011Expenses 2012: $2,368,6222012Revenue 2013: $2,580,766Expenses 2013: $2,474,060Net Income 2013: $106,7062013Revenue 2014: $2,783,725Expenses 2014: $2,573,248Net Income 2014: $210,4772014Revenue 2015: $2,780,284Expenses 2015: $2,616,806Net Income 2015: $163,4782015Revenue 2016: $3,031,777Expenses 2016: $2,753,028Net Income 2016: $278,7492016Revenue 2017: $3,111,741Expenses 2017: $2,862,997Net Income 2017: $248,7442017Revenue 2018: $2,944,664Expenses 2018: $2,821,889Net Income 2018: $122,7752018Revenue 2019: $3,097,798Expenses 2019: $2,998,333Net Income 2019: $99,4652019Revenue 2020: $1,326,394Expenses 2020: $2,122,195Net Income 2020: -$795,8012020Revenue 2021: $1,689,422Expenses 2021: $1,717,537Net Income 2021: -$28,1152021Revenue 2022: $1,594,925Expenses 2022: $2,155,511Net Income 2022: -$560,5862022Revenue 2023: $2,070,327Expenses 2023: $2,412,932Net Income 2023: -$342,6052023Revenue 2024: $7,731,996Expenses 2024: $4,680,063Net Income 2024: $3,051,9332024

Highlighted filing

2024

Revenue$7,731,996
Expenses$4,680,063
Net Income$3,051,933

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$4.17$0.35$3.83$7.73$4.68$3.05
2023Detailed filing. Detailed filing data is available for this year.$0.79$0.00$0.78$2.07$2.41$0.34
2022Detailed filing. Detailed filing data is available for this year.$1.09$0.02$1.08$1.59$2.16$0.56
2021Detailed filing. Detailed filing data is available for this year.$1.74$0.01$1.73$1.69$1.72$0.03
2020Detailed filing. Detailed filing data is available for this year.$1.74$0.00$1.74$1.33$2.12$0.80
2019Detailed filing. Detailed filing data is available for this year.$2.51$0.01$2.51$3.10$3.00$0.10
2018Detailed filing. Detailed filing data is available for this year.$2.41$0.00$2.40$2.94$2.82$0.12
2017Detailed filing. Detailed filing data is available for this year.$2.31$0.00$2.31$3.11$2.86$0.25
2016Detailed filing. Detailed filing data is available for this year.$2.02$0.00$2.02$3.03$2.75$0.28
2015Detailed filing. Detailed filing data is available for this year.$1.72$0.00$1.72$2.78$2.62$0.16
2014Detailed filing. Detailed filing data is available for this year.$1.57$0.00$1.57$2.78$2.57$0.21
2013Detailed filing. Detailed filing data is available for this year.$1.36$0.00$1.36$2.58$2.47$0.11
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.25$0.00$1.25$2.37
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.02$0.00$1.02$2.24
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 17, 2025
Return Version
2024v5.2
Gross Receipts
$7,731,996
Mission and Program Overview

Mission

To advertise, publicize, promote, initiate, sponsor, and carry out plans, policies and activities that will tend to further the prosperity and development of the convention and visitor activities in san mateo county.

Further the prosperity and development of the convention and visitor activities.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$337,709$1,924,815▲ $1,587,106
Accounts Receivable-$1,050,569-
Savings and Temporary Cash Investments$440,607$756,999▲ $316,392
Prepaid Expenses and Deferred Charges-$270,545-
Land, Buildings, and Equipment, Net$7,417$24,411▲ $16,994
Total Assets$785,733$4,173,519▲ $3,387,786
Other Assets Total$0$146,180▲ $146,180
Liabilities
Other Liabilities$3,834$331,149▲ $327,315
Accounts Payable and Accrued Expenses-$13,853-
Total Liabilities$3,834$345,002▲ $341,168
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$781,899$3,828,517▲ $3,046,618
Total Net Assets Fund Balance$781,899$3,828,517▲ $3,046,618
Total Liabilities and Net Assets / Fund Balance$785,733$4,173,519▲ $3,387,786

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$24,411$321,812$346,223
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
John HutarPresident/CEOFT$327,600$2,400$330,000
Maggie LangChief Sales & Marketing OfficeFT$184,196$14,951$199,147
Gina AtwoodVice President/COOFT$138,361$18,464$156,825
Teipo Brown JrDirector of SalesFT$113,048-$113,048

Board Members and Trustees

NameTitle
Tina OngerthChair Elect
Lisa KershnerChair of the Board
Mitch PostelImmediate Past Chair
Kevin KretschVice Chair 1
Anthony BuralliVice Chair 2
Kara NewportVice Chair 3
Adora ManaloBoard Member
Benjamin DuvergeBoard Member
Blanca RiveraBoard Member
Cameron PalmerBoard Member
Casper Van Eldik ThiemeBoard Member
Christopher HolbrookBoard Member
Daisy LiBoard Member
Daniel HerbstBoard Member
Hugo HernandezBoard Member
Melissa AndrettaBoard Member
Prativ PatelBoard Member
Randy JohnsonBoard Member
Reggie KumarBoard Member
Yakub YakubiBoard Member
Pravin PunjiyaSecretary
Jonathan PowersTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$25,809
Program Service Revenue
$7,668,700
Investment Income
$9,359
Other Revenue
$28,128
Change in Net Assets
$3,051,933

Audited Revenue Reconciliation

Revenue per Audited Statements
$7,731,996
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$-5,315
Total Revenue per Audited Statements
$7,726,681
Total Revenue per Form 990
$7,731,996
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,815,003
Salaries, Compensation, and Employee Benefits$1,865,060
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$991,191
Current Officers, Directors, Trustees, and Key Employees---$650,157
All Other Expenses---$559,179
Other Expenses---$174,291
Occupancy---$113,166
Advertising---$103,198
Payroll Taxes---$102,511
Other Employee Benefits---$95,902
Fees for Services Accounting---$76,185
Fees for Services Legal---$39,238
Pension Plan Contributions---$25,299
Fees for Services Other---$11,037
Insurance---$5,416
Depreciation Depletion---$1,807
Total Functional Expenses$0$0$0$4,680,063

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$4,680,063
Total Expenses per Audited Statements$4,680,063
Total Expenses per Form 990$4,680,063
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liabilities$168,934
Payroll Liabilities$162,215
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 4

The board updated the bureau's bylaws in 2024.

Form 990, Part VI, Section B, Line 11B

2024 form 990 was reviewed by the board president prior to filing.

Form 990, Part VI, Section B, Line 12C

Staff and board members are reminded compliance with the conflict of interest policy at every meeting verbally and in writing.

Form 990, Part VI, Section B, Line 15A

The board reviews and approves compensation for officers using comparability data.

Form 990, Part VI, Section C, Line 18

The tax returns are available at the primary office for the public upon request.

Form 990, Part VI, Section C, Line 19

Governing documents, conflict of interest policy, and financial statements are available at the primary office for the public upon request.

Filing and Contact Details

Filer

Filer Name
San Mateo Co Convention &
EIN
95-2748198
Phone
6503487600
Address
111 ANZA BLVD 410, BURLINGAME, CA 94010

Signing Officer

Name
John M Hutar
Title
President
Phone
6503487600
Signed
2025-11-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John M Hutar
Formed
1971
Legal Domicile
CA
Voting Board Members
22
Independent Board Members
22
Employees
15
Volunteers
0

Preparer

Firm
S D Mayer & Associates Llp
Address
411 BOREL AVENUE SUITE 512, SAN MATEO, CA 94402
Preparer
Stephen D Mayer
Phone
6505745000
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 24E

Sponsorships 161,473. Website maintenance 159,674. Telephone and internet 63,505. Staff development 54,642. Recruitment 46,272. Office supplies 36,003. Printing and publications 14,671. Equipment leases 9,548. Film commission 5,572. Project expense 4,716. Postage 3,103.

FORM 990, PART XII, LINE 1:

Effective january 1, 2024, the bureau transitioned from the modified cash basis of accounting to the accrual basis, in accordance with generally accepted accounting principles. This change was applied prospectively.

Form 990 Part XII Line 2

The organization's board of directors reviews and approves the audited financial statements.

Financial Statement Notes

PART X, LINE 2:

The bureau is exempt from federal income tax under section 501(c)(6) of the internal revenue code. However, income from certain activities not directly related to the bureau's tax-exempt purpose is subject to taxation as unrelated business income. In addition, the bureau qualifies for the charitable contribution deduction under section 170(b)(1)(a) and has been classified as an organization other than a private foundation under section 509(a)(2). The bureau is also exempt from state income tax under section 23701(d) of the revenue and taxation code. The bureau's returns for years ended december 31, 2022, 2023, 2024 are subject to examination by federal for three years and state taxing authorities for four years after they are filed.

Raw XML AppendixShowing 400 of 596 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm24MAGGIE LANG
IRS990/Form990PartVIISectionAGrp/PersonNm25TEIPO BROWN JR
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IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt11CHAIR ELECT
IRS990/Form990PartVIISectionAGrp/TitleTxt12BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt13BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt14BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt15BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt16BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt17BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt18BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt19BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt20BOARD MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt24CHIEF SALES & MARKETING OFFICE
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR OF SALES
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