Civic Intelligence

Better Business Bureau Inc

EIN 94-0322280 • 501(c)6 • San Leandro, CA

View Organization Page

Profile

The mission of better business bureau, inc. (bbb) is to be the leader in advancing marketplace trust.

PO Box 218San Leandro, CA 94577

bbb.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

85th percentile

0.59x

Higher debt load relative to assets than 85% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Liabilities / Revenue

61st percentile

0.40x

Higher debt load relative to revenue than 61% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Net Margin

21st percentile

-4.2%

Higher net margin than 21% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2025

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

10th percentile

-8.6%

Faster asset growth than 10% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2024 to 2025

Revenue Growth

56th percentile

8.1%

Faster revenue growth than 56% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets85th percentile

Assets

Down

$4,016,836

Down $379,389 (-8.6%) from 2024

Liabilities

Down

$2,368,837

Down $101,543 (-4.1%) from 2024

Net Assets

Down

$1,647,999

Down $277,846 (-14%) from 2024

Operations
Liabilities / Revenue61st percentileNet Margin21st percentile

Revenue

Up

$5,854,404

Up $437,548 (+8.1%) from 2024

Expenses

Down

$6,099,485

Down $31,893 (-0.5%) from 2024

Net Income

Up

-$245,081

Up $469,441 (+66%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth10th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2011: $4,119,218Liabilities 2011: $18Net Assets 2011: $4,119,2002011Assets 2012: $4,393,827Liabilities 2012: $0Net Assets 2012: $4,393,8272012Assets 2013: $4,626,888Liabilities 2013: $0Net Assets 2013: $4,626,8882013Assets 2014: $5,232,272Liabilities 2014: $0Net Assets 2014: $5,232,2722014Assets 2015: $5,709,013Liabilities 2015: $290Net Assets 2015: $5,708,7232015Assets 2016: $5,984,326Liabilities 2016: $489,127Net Assets 2016: $5,495,1992016Assets 2017: $5,635,040Liabilities 2017: $378,767Net Assets 2017: $5,256,2732017Assets 2018: $4,952,483Liabilities 2018: $2,359,500Net Assets 2018: $2,592,9832018Assets 2019: $4,360,604Liabilities 2019: $2,164,427Net Assets 2019: $2,196,1772019Assets 2020: $4,018,108Liabilities 2020: $2,007,242Net Assets 2020: $2,010,8662020Assets 2021: $5,257,620Liabilities 2021: $2,968,872Net Assets 2021: $2,288,7482021Assets 2022: $5,371,959Liabilities 2022: $2,403,324Net Assets 2022: $2,968,6352022Assets 2023: $4,878,039Liabilities 2023: $2,302,781Net Assets 2023: $2,575,2582023Assets 2024: $4,396,225Liabilities 2024: $2,470,380Net Assets 2024: $1,925,8452024Assets 2025: $4,016,836Liabilities 2025: $2,368,837Net Assets 2025: $1,647,9992025

Highlighted filing

2025

Assets$4,016,836
Liabilities$2,368,837
Net Assets$1,647,999
Open 2025 Filing

Operations Trend

Revenue Growth56th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MRevenue 2011: $4,464,869Expenses 2011: $4,169,069Net Income 2011: $295,8002011Revenue 2012: $4,927,484Expenses 2012: $4,634,839Net Income 2012: $292,6452012Revenue 2013: $4,988,317Expenses 2013: $4,755,256Net Income 2013: $233,0612013Revenue 2014: $5,314,119Expenses 2014: $4,708,735Net Income 2014: $605,3842014Revenue 2015: $5,297,083Expenses 2015: $4,820,632Net Income 2015: $476,4512015Revenue 2016: $5,473,927Expenses 2016: $5,129,951Net Income 2016: $343,9762016Revenue 2017: $5,212,092Expenses 2017: $5,451,018Net Income 2017: -$238,9262017Revenue 2018: $5,346,626Expenses 2018: $5,720,281Net Income 2018: -$373,6552018Revenue 2019: $5,062,743Expenses 2019: $5,459,549Net Income 2019: -$396,8062019Revenue 2020: $5,144,427Expenses 2020: $5,329,738Net Income 2020: -$185,3112020Revenue 2021: $4,600,354Expenses 2021: $4,322,472Net Income 2021: $277,8822021Revenue 2022: $5,607,401Expenses 2022: $4,927,514Net Income 2022: $679,8872022Revenue 2023: $5,169,839Expenses 2023: $5,563,215Net Income 2023: -$393,3762023Revenue 2024: $5,416,856Expenses 2024: $6,131,378Net Income 2024: -$714,5222024Revenue 2025: $5,854,404Expenses 2025: $6,099,485Net Income 2025: -$245,0812025

Highlighted filing

2025

Revenue$5,854,404
Expenses$6,099,485
Net Income-$245,081
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$4,016,836
Liabilities
$2,368,837
Net assets
$1,647,999
Revenue
$5,854,404
Expenses
$6,099,485
Net income
-$245,081
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$4.02$2.37$1.65$5.85$6.10$0.25
2024Detailed filing. Detailed filing data is available for this year.$4.40$2.47$1.93$5.42$6.13$0.71
2023Detailed filing. Detailed filing data is available for this year.$4.88$2.30$2.58$5.17$5.56$0.39
2022Detailed filing. Detailed filing data is available for this year.$5.37$2.40$2.97$5.61$4.93$0.68
2021Detailed filing. Detailed filing data is available for this year.$5.26$2.97$2.29$4.60$4.32$0.28
2020Detailed filing. Detailed filing data is available for this year.$4.02$2.01$2.01$5.14$5.33$0.19
2019Detailed filing. Detailed filing data is available for this year.$4.36$2.16$2.20$5.06$5.46$0.40
2018Detailed filing. Detailed filing data is available for this year.$4.95$2.36$2.59$5.35$5.72$0.37
2017Detailed filing. Detailed filing data is available for this year.$5.64$0.38$5.26$5.21$5.45$0.24
2016Detailed filing. Detailed filing data is available for this year.$5.98$0.49$5.50$5.47$5.13$0.34
2015Summary only. Only limited summary data is available for this year.$5.71$0.00$5.71$5.30$4.82$0.48
2014Summary only. Only limited summary data is available for this year.$5.23$0.00$5.23$5.31$4.71$0.61
2013Summary only. Only limited summary data is available for this year.$4.63$0.00$4.63$4.99$4.76$0.23
2012Summary only. Only limited summary data is available for this year.$4.39$0.00$4.39$4.93$4.63$0.29
2011Summary only. Only limited summary data is available for this year.$4.12$0.00$4.12$4.46$4.17$0.30
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Apr 1, 2024 to Mar 31, 2025
Signed
Feb 17, 2026
Return Version
2024v5.5
Gross Receipts
$5,854,404
Mission and Program Overview

Mission

To be the leader in advancing marketplace trust.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$3,520,520$2,664,861▼ $855,659
Cash and Non-Interest-Bearing Accounts$323,602$465,404▲ $141,802
Investments in Publicly Traded Securities-$310,582-
Land, Buildings, and Equipment, Net$0$0→ $0
Total Assets$4,396,225$4,016,836▼ $379,389
Other Assets Total$552,103$575,989▲ $23,886
Liabilities
Deferred Revenue$1,385,202$1,325,699▼ $59,503
Other Liabilities$878,959$892,796▲ $13,837
Unsecured Notes Loans Payable$144,113$140,090▼ $4,023
Accounts Payable and Accrued Expenses$62,106$10,252▼ $51,854
Total Liabilities$2,470,380$2,368,837▼ $101,543
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,925,845$1,647,999▼ $277,846
Total Net Assets Fund Balance$1,925,845$1,647,999▼ $277,846
Total Liabilities and Net Assets / Fund Balance$4,396,225$4,016,836▼ $379,389

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$0$550,027$550,027
Leasehold Improvements$0$62,665$62,665
Other Assets Org$7,000--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Lori WilsonPresident and CEOFT$325,563$59,069$384,632
Kim SharpVP OperationsFT$204,753$27,909$232,662
Kay ChristianoBusiness DevelopmentFT$141,056$7,052$148,108
Tahira Al GhaffaarDirector of Operations and ComplianceFT$105,475$8,647$114,122
Doug WallickDirector of SalesFT$105,784-$105,784

Board Members and Trustees

NameTitle
David SaarmanBoard Chair
Anna MichnickaDirector
Arjen MaarleveldDirector
Curt RebhanDirector
Diane OlsonDirector
Kwame Acheampong-quayeDirector
Larry PonDirector
Lynette WattersonDirector
Maureen DuffyDirector
Natalie QuanDirector
Peter WaldronDirector
Rolan ReichelDirector
Bob RognonSecretary & Treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Complimentary Peanuts INCBusiness Development360 E 55TH STREET 3C, New York, NY 10022$182,826
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$5,138,972
Investment Income
$182,170
Other Revenue
$533,262
Change in Net Assets
$-245,081

Audited Revenue Reconciliation

Revenue per Audited Statements
$5,854,404
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$-32,765
Total Revenue per Audited Statements
$5,821,639
Total Revenue per Form 990
$5,854,404
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$4,364,483
Other Expenses$1,735,002
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$2,648,571
Current Officers, Directors, Trustees, and Key Employees---$963,317
Other Employee Benefits---$483,055
Occupancy---$367,048
Payments to Affiliates---$302,518
Fees for Services Other---$298,290
Payroll Taxes---$269,540
Advertising---$167,464
Office Expenses---$165,299
Information Technology---$155,893
Insurance---$31,523
Fees for Services Accounting---$29,519
Travel---$19,602
Other Expenses---$9,386
All Other Expenses---$9,155
Interest---$3,669
Fees for Services Legal---$3,178
Total Functional Expenses$0$0$0$6,099,485

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$6,099,485
Total Expenses per Audited Statements$6,099,485
Total Expenses per Form 990$6,099,485
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Retirement Benefits Annuity$547,567
Accrued Expenses$196,738
Payroll Liability$148,491
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The bbb has members who receive benefits during the year in exchange for membership dues paid.”

Form 990, Part VI, Section B, Line 11B

“Form 990 is sent electronically to the executive committee. The members of the executive committee review and approve the form 990 at the following committee meeting.”

Form 990, Part VI, Section B, Line 12C

“The board reviews the conflict of interest policy annually.”

Form 990, Part VI, Section B, Line 15A

“The board of directors follows the guidance of the bbb national office policy for ceo-president compensation. This policy requires the ceo performance and salary to be reviewed annually by the executive committee.”

Form 990, Part VI, Section C, Line 19

“The organization provides copies of the governing documents, policies and financial statements upon written request to the organization's headquarters.”

Filing and Contact Details

Filer

Filer Name
Better Business Bureau Inc
EIN
94-0322280
Phone
5108442025
Address
PO BOX 218, SAN LEANDRO, CA 94577

Signing Officer

Name
Jim Rettew
Title
Interim CEO
Phone
5108442025
Signed
2026-02-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jim Rettew
Formed
1927
Legal Domicile
CA
Voting Board Members
14
Independent Board Members
14
Employees
56
Volunteers
14

Preparer

Firm
Redwitz Inc
Address
3 PARK PLAZA SUITE 1700, IRVINE, CA 92614
Preparer
Kathleen D Espiritu CPA
Phone
9497531514
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

“The organization has adopted financial accounting standards board (fasb) accounting standards codification (asc) topic 740 that clarifies the accounting for uncertainty in tax positions taken or expected to be taken on a tax return. Accordingly, management of the organization considers the likelihood of taxes imposed by taxing authorities and recognizes a liability for or discloses potential significant changes that management believes are more likely than not to occur, including the organization's status as a not-for-profit entity. Management believes that the organization has met the requirements to maintain its tax exempt status and has no income subject to unrelated business income tax, and therefore, no accounting adjustment has been made to the financial statements. Interest and penalties related to uncertain tax positions are recorded as part of the income tax expense, if applicable.”

Raw XML AppendixShowing 400 of 513 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm8MAUREEN DUFFY
IRS990/Form990PartVIISectionAGrp/PersonNm9PETER WALDRON
IRS990/Form990PartVIISectionAGrp/PersonNm10LYNETTE WATTERSON
IRS990/Form990PartVIISectionAGrp/PersonNm11LORI WILSON
IRS990/Form990PartVIISectionAGrp/PersonNm12ARJEN MAARLEVELD
IRS990/Form990PartVIISectionAGrp/PersonNm13ROLAN REICHEL
IRS990/Form990PartVIISectionAGrp/PersonNm14KIM SHARP
IRS990/Form990PartVIISectionAGrp/PersonNm15KAY CHRISTIANO
IRS990/Form990PartVIISectionAGrp/PersonNm16TAHIRA AL GHAFFAAR
IRS990/Form990PartVIISectionAGrp/PersonNm17DOUG WALLICK
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IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6SECRETARY & TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt7BOARD CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11PRESIDENT AND CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14VP OPERATIONS
IRS990/Form990PartVIISectionAGrp/TitleTxt15BUSINESS DEVELOPMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR OF OPERATIONS AND COMPLIANCE
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR OF SALES
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/Form990TFiledInd01
IRS990/FormationYr01927
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IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt014
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt05854404
IRS990/GrossRentsGrp/RealAmt0188878
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd01
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IRS990/IndivRcvdGreaterThan100KCnt06
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartVIInd0X
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IRS990/InsuranceGrp/TotalAmt031523
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IRS990/LegalDomicileStateCd0CA
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IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd01
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0THE MISSION OF BETTER BUSINESS BUREAU, INC. (BBB) IS TO BE THE LEADER IN ADVANCING MARKETPLACE TRUST.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
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IRS990/NetUnrelatedBusTxblIncmAmt00
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IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/TotalAmt0367048
IRS990/OfficeExpensesGrp/TotalAmt0165299
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt0552103
IRS990/OtherAssetsTotalGrp/EOYAmt0575989
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0483055
IRS990/OtherExpensesGrp/Desc0CREDIT CARD PROCESSING
IRS990/OtherExpensesGrp/Desc1OUTREACH
IRS990/OtherExpensesGrp/Desc2PAYROLL SERVICE FEES
IRS990/OtherExpensesGrp/Desc3SUPPLIES
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IRS990/OtherExpensesGrp/TotalAmt134495
IRS990/OtherExpensesGrp/TotalAmt224801
IRS990/OtherExpensesGrp/TotalAmt39386
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IRS990/OtherRevenueMiscGrp/BusinessCd0513120
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IRS990/OtherRevenueMiscGrp/Desc0ADVERTISING INCOME
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IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt149986
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IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt27000
IRS990ScheduleD/OtherAssetsOrgGrp/Desc0LEASE DEPOSIT
IRS990ScheduleD/OtherAssetsOrgGrp/Desc1RETIREMENT ANNUITY - DEFERRED COMPENSATION
IRS990ScheduleD/OtherAssetsOrgGrp/Desc2EMPLOYEE ADVANCES
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt0547567
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt1148491
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt2196738
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0RETIREMENT BENEFITS ANNUITY
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1PAYROLL LIABILITY
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc2ACCRUED EXPENSES
IRS990ScheduleD/RevenueNotReportedAmt0-32765
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt05854404
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION HAS ADOPTED FINANCIAL ACCOUNTING STANDARDS BOARD (FASB) ACCOUNTING STANDARDS CODIFICATION (ASC) TOPIC 740 THAT CLARIFIES THE ACCOUNTING FOR UNCERTAINTY IN TAX POSITIONS TAKEN OR EXPECTED TO BE TAKEN ON A TAX RETURN. ACCORDINGLY, MANAGEMENT OF THE ORGANIZATION CONSIDERS THE LIKELIHOOD OF TAXES IMPOSED BY TAXING AUTHORITIES AND RECOGNIZES A LIABILITY FOR OR DISCLOSES POTENTIAL SIGNIFICANT CHANGES THAT MANAGEMENT BELIEVES ARE MORE LIKELY THAN NOT TO OCCUR, INCLUDING THE ORGANIZATION'S STATUS AS A NOT-FOR-PROFIT ENTITY. MANAGEMENT BELIEVES THAT THE ORGANIZATION HAS MET THE REQUIREMENTS TO MAINTAIN ITS TAX EXEMPT STATUS AND HAS NO INCOME SUBJECT TO UNRELATED BUSINESS INCOME TAX, AND THEREFORE, NO ACCOUNTING ADJUSTMENT HAS BEEN MADE TO THE FINANCIAL STATEMENTS. INTEREST AND PENALTIES RELATED TO UNCERTAIN TAX POSITIONS ARE RECORDED AS PART OF THE INCOME TAX EXPENSE, IF APPLICABLE.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt040500
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt112138

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