Eugenespringfield Convention & Visitors Bureau Inc

“Management and the board treasurer will review the 990. The final 990 will be provided to the board of directors before it is filed.”

“The organization regularly and consistently monitors the conflict of interest policy. They annually follow up with officers, directors, and employees on any conflicts of interest.”

“Annual evaluation sent to all board memebers; returned evaluations are complied into one summary document, which is reviewed by the executive committee. Any change in compensation is reviewed and approved by the executive committee. Evaluation is presented to the ceo by the board chair.”

“The organization uses a salary comparison survey to determine key employee compensation”

“AVAILABLE UPON REQUEST”

“The mission of travel lane county is to increase the number of overnight visitors to the eugene, cascades & coast region. Travel lane county is a recognized leader in achieving year-round economic growth throughout the eugene, cascades & coast region through innovative destination marketing, product development and exceptional visitor experiences. Eugene, cascades and coast is one of the most preferred travel destinations in the pacific northwest.”

“Tourism marketing - position the eugene, cascades & coast region as a leisure travel destination which includes marketing to individual travelers, travel trade and media through advertising, trade shows, direct sales, public relations, social media and other internet based communications. The tourism marketing department serves as the local liaison for the oregon film & video office. During 2019, print advertising generated 21.6 million impressions and digital advertising generated 7.6 million impressions and 159,506 clicks. Earned media generated 782.7 million impressions from 87 articles with an estimated value of 5.9 million. 29,218 guides were mailed out and 90,000 distributed in racks”

“Convention sales & service - promotes the eugene, cascades & coast region as a convention/meeting event site. Advertising, trade shows, social media, e-news, familiarization and site inspection trips, public relations, and direct sales are all used to sell meeting and event planners who have confirmed lane county as the site for their convention or event. Some of the services provided by the department include registration assistance, convention planning, publicity, information desks, spouse/leisure activities & tours, and housing coordination. Highlights included the confirmation of 39 conventions with projected delegates of 19,911 and an estimated economic impact of 7.2 million. Digital advertising generated 1.5 million impressions and 21,798 clicks. Earned media generted 196,092 impressions from 7 articles with an estimated value of 13,066. Website sessions increased 97% from 2018 to 33,135.”

“Stakeholder relations - responsible for partnership sales and support and increasing awareness about travel lane county and the visitor industry to local elected officials, partners, employees, area media and the general public. Stakeholder relations provides internal and external reporting through the development of semi-annual and annual reports and monthly industry updates. Staff supports the efforts of convention, sports and leisure sales. In the past year organization membership ended at 646 partners. Presentations were made to community groups and city councils. Earned media efforts secured 123 stories with a reach of 14.3 million. Integrated marketing - manage and maximize capabilities of centralized technology platforms (crm, cms, websites, e-mail and youtube). Manage photos, videos and graphics. Highlights include 1,037,808 web sessions, up 13%, 53 new videos and 57 new filming locations added to asset library. Visitor services - provides expertise on lane county and the entire state of oregon to visitors to the area through our visitor center located in downtown eugene and our adventure center located in springfield, oregon. Information is also provided through mobile outreach services with our visitor van and information booths at events. This department also manages the fall foliage hotline for all of oregon. Visitor services had 16,299 direct contacts in market.”