Civic Intelligence

Planned Parenthood Direct Inc.

990 • Fiscal year 2024 • EIN 92-2862469

Jul 01, 2023 to Jun 30, 2024 • Filed on Apr 04, 2025

Organization ProfilePLANNEDPARENTHOODDIRECT.ORG
2810 N Church Street 19204Wilmington, DE 19802

(347) 376-2996

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

44th percentile

0.16x

Higher debt load relative to assets than 44% of similar nonprofits.

2024 filings • NTEE E • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

23rd percentile

0.05x

Higher debt load relative to revenue than 23% of similar nonprofits.

2024 filings • NTEE E • $5M-$10M nonprofits • Source year 2024

Net Margin

85th percentile

32%

Higher net margin than 85% of similar nonprofits.

2024 filings • NTEE E • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

57th percentile

$282,595

Higher top officer pay than 57% of similar nonprofits.

Top officer pay equals 3.1% of source-year revenue.

2024 filings • NTEE E • $5M-$10M nonprofits • Source year 2024

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Balance Sheet
Liabilities / Assets44th percentile

Assets

$3,066,478

No earlier filing loaded for comparison.

Net Assets

$2,578,190

No earlier filing loaded for comparison.

Liabilities

$488,288

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / Revenue23rd percentileNet Margin85th percentile

Revenue

$9,149,382

No earlier filing loaded for comparison.

Expenses

$6,242,480

No earlier filing loaded for comparison.

Net Income

$2,906,902

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset GrowthScore unavailable

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2024: $3,066,478Liabilities 2024: $488,288Net Assets 2024: $2,578,1902024Assets 2025: $2,739,952Liabilities 2025: $321,488Net Assets 2025: $2,418,4642025

Highlighted filing

2024

Assets$3,066,478
Liabilities$488,288
Net Assets$2,578,190
Open 2024 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2024: $9,149,382Expenses 2024: $6,242,480Net Income 2024: $2,906,9022024Revenue 2025: $6,849,283Expenses 2025: $7,009,009Net Income 2025: -$159,7262025

Highlighted filing

2024

Revenue$9,149,382
Expenses$6,242,480
Net Income$2,906,902
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Apr 4, 2025
Return Version
2023v6.0
Gross Receipts
$9,149,382
Mission and Program Overview

Mission

To bring digital-first, planned parenthood care and expertise to more people in more places.

To create and foster connections between patients and clinicians both virtually and within planned parenthood's network of health centers.the organization purpose included promotion and support of the charitable and eduction mission of planned parenthood of america, inc. Through development and operations of technology systems that enhance and expand access to the charitable health services, health information and related educational services, programs and materials provided by planned parenthood federation of america, inc. And its planned parenthood affiliates.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$275,264$1,319,128▲ $1,043,864
Intangible Assets-$1,001,637-
Accounts Receivable-$626,501-
Prepaid Expenses and Deferred Charges$44,997$107,281▲ $62,284
Land, Buildings, and Equipment, Net$3,235$11,931▲ $8,696
Total Assets$323,496$3,066,478▲ $2,742,982
Other Assets Total$0$0→ $0
Liabilities
Other Liabilities$597,304$0▼ $597,304
Accounts Payable and Accrued Expenses$54,904$488,288▲ $433,384
Total Liabilities$652,208$488,288▼ $163,920
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$-328,712$2,578,190▲ $2,906,902
Total Net Assets Fund Balance$-328,712$2,578,190▲ $2,906,902
Total Liabilities and Net Assets / Fund Balance$323,496$3,066,478▲ $2,742,982

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$11,931$7,386-
Compensation and Service Providers
Top Officer Pay57th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Joe BachanaFormer CEOFT$267,974$14,621$282,595
Vanessa JohnsonCOOFT$218,487$10,559$229,046
Frantz KristinaCSO-$196,803$15,590$212,393
Toth SteveCTOFT$198,505-$198,505
Islam MussaSenior Infrastructure Security Engineer-$140,170$15,537$155,707
Islam MussaSenior Infrastructure Security Engin-$140,170$15,537$155,707
Hashimoto TessaDirector of Operations-$144,010$5,099$149,109
Walton JeremySoftware Architect-$139,336$5,122$144,458
Miller JordanSenior Front End Engineer-$132,932$5,101$138,033
Colatorti JesseSenior Product Manager-$127,341$9,706$137,047
Laura MackayCEOFT$37,580-$37,580

Board Members and Trustees

NameTitle
Rebecca GibronBoard Chair
Sharon WienbarVice Chair
Andrea LetiBoard Member
Colleen FosterBoard Member
Neil PatelBoard Member
Zari WatkinsBoard Member
Suzanne GreenbergBoard Secretary
Melissa ReedTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Ed MahedeoInformational Technology93-01 214TH STREET, Queens Village, NY 11428, Uk$190,000
Saint Di LimitedInformational Technology93-01 214TH STREET, Queens Village, NY 11428$189,533
Matt VargheseTechnology73 RAY ST, Pleasanton, CA 94566$123,815
Qa SourceTesting Solutions-$114,390
Revenue and Support

Revenue Composition

Contributions and Grants
$6,031,519
Program Service Revenue
$3,114,886
Investment Income
$0
Other Revenue
$2,977
All Other Contributions
$6,031,519
Change in Net Assets
$2,906,902

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeReported Amount
Other Non Cash Contri Table$1,001,637
Other Non Cash Contri Table$995,519
Total Noncash Contributions$1,997,156
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$3,263,795
Other Expenses$2,978,685
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$1,232,191$378,940-$1,611,131
Other Salaries and Wages$903,603$277,888-$1,181,491
Information Technology$467,030$118,570-$585,600
Advertising$562,539--$562,539
Payroll Taxes$340,668$130,505-$471,173
Fees for Services Other$246,559$198,626-$445,185
Depreciation Depletion$407,303$7,386-$414,689
Other Expenses$52,571$60,279-$112,850
Fees for Services Accounting$1,796$88,654-$90,450
Travel-$89,340-$89,340
Fees for Services Legal$19,746$15,904-$35,650
Insurance-$31,530-$31,530
Office Expenses-$29,422-$29,422
Interest-$260-$260
Total Functional Expenses$4,676,988$1,565,492$0$6,242,480
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Board reviews pdf draft sent from external accountants, asks appropriate questions to gain comfort over the information included in the return, and then approves via email.”

Form 990, Part VI, Section B, Line 12C

“Compliance committee meets annually to review. If there are conflicts, there is a hotline or compliance officer can be emailed.”

Form 990, Part VI, Section B, Line 15

“Compensation is determined by the board using the nonprofit coordinating committee of new york (npcc) salary survey and other published comparative analyses applicable to not-for-profit organizations.”

Form 990, Part VI, Section C, Line 19

“The organization tax filings are available on guidestar.org and the ny state attorney general office. In addition, the organization's tax filings and 1023 filing is available by contacting the organization during normal working hours.”

Form 990, Page 6, Part VI, Line 15A

“Compensation is determined by the board using the nonprofit coordinating committee of new york (npcc) salary survey and other published comparative analyses applicable to not-for-profit organizations.”

Filing and Contact Details

Filer

Filer Name
Planned Parenthood Direct Inc
EIN
92-2862469
Address
2810 N CHURCH STREET 19204, WILMINGTON, DE 19802

Signing Officer

Name
Vanessa Johnson
Title
COO
Phone
3473762996
Signed
2025-04-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Vanessa Johnson
Formed
2023
Legal Domicile
De
Voting Board Members
9
Independent Board Members
8
Employees
32
Volunteers
0

Preparer

Firm
Cerini & Associates Llp
Address
3340 VETERANS MEMORIAL HWY, BOHEMIA, NY 11716
Preparer
Ken Cerini
Phone
6315821600
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

“Planned parenthood direct evaluated its activities for uncertain tax positions and has determined that there were no uncertain tax positions for 2024 and 2023”

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IRS990/Form990PartVIISectionAGrp/TitleTxt4BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt5TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt6BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt7BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt8CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt9COO
IRS990/Form990PartVIISectionAGrp/TitleTxt10CTO
IRS990/Form990PartVIISectionAGrp/TitleTxt11CSO
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR OF OPERATIONS
IRS990/Form990PartVIISectionAGrp/TitleTxt13SENIOR INFRASTRUCTURE SECURITY ENGINEER
IRS990/Form990PartVIISectionAGrp/TitleTxt14SOFTWARE ARCHITECT
IRS990/Form990PartVIISectionAGrp/TitleTxt15SENIOR FRONT END ENGINEER
IRS990/Form990PartVIISectionAGrp/TitleTxt16SENIOR PRODUCT MANAGER
IRS990/Form990PartVIISectionAGrp/TitleTxt17FORMER CEO
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/FormationYr02023
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IRS990/FSAuditedInd01
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IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt09
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt09149382
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt08
IRS990/IndivRcvdGreaterThan100KCnt09
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartVIInd0X
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IRS990/InformationTechnologyGrp/ProgramServicesAmt0467030
IRS990/InformationTechnologyGrp/TotalAmt0585600
IRS990/InsuranceGrp/ManagementAndGeneralAmt031530
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IRS990/LobbyingActivitiesInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0TO CREATE AND FOSTER CONNECTIONS BETWEEN PATIENTS AND CLINICIANS BOTH VIRTUALLY AND WITHIN PLANNED PARENTHOOD'S NETWORK OF HEALTH CENTERS.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
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IRS990/NoncashContributionsAmt0995519
IRS990/NondeductibleContributionsInd00
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt029422
IRS990/OfficeExpensesGrp/TotalAmt029422
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
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IRS990/OtherExpensesGrp/Desc0VENDOR FEES
IRS990/OtherExpensesGrp/Desc1RECRUITING EXPENSE
IRS990/OtherExpensesGrp/Desc2OTHER EXPENSES
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IRS990/OtherExpensesGrp/ManagementAndGeneralAmt1136364
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt260279
IRS990/OtherExpensesGrp/ProgramServicesAmt0442982
IRS990/OtherExpensesGrp/ProgramServicesAmt152571
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IRS990/OtherExpensesGrp/TotalAmt1136364
IRS990/OtherExpensesGrp/TotalAmt2112850
IRS990/OtherLiabilitiesGrp/BOYAmt0597304
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IRS990/OtherRevenueMiscGrp/Desc0INTEREST INCOME
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IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt02977
IRS990/OtherRevenueTotalAmt02977
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt0277888
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0903603
IRS990/OtherSalariesAndWagesGrp/TotalAmt01181491
IRS990/OtherWebsiteInd0X
IRS990/PartialLiquidationInd00
IRS990/PayPremiumsPrsnlBnftCntrctInd00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt0130505
IRS990/PayrollTaxesGrp/ProgramServicesAmt0340668
IRS990/PayrollTaxesGrp/TotalAmt0471173
IRS990/PoliticalCampaignActyInd00
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IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt0107281
IRS990/PrincipalOfficerNm0VANESSA JOHNSON
IRS990/ProfessionalFundraisingInd00
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt03114886
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
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IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt03114886
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/First5Years509Ind0X
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IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt03114886
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt03114886
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IRS990ScheduleA/OtherIncome509Grp/TotalAmt02977
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportTotal509Amt09146405
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt09146405
IRS990ScheduleA/Total509Grp/TotalAmt09146405
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt09149382
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt09149382
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/AgentTrusteeEtcInd00
IRS990ScheduleD/EquipmentGrp/BookValueAmt011931
IRS990ScheduleD/EquipmentGrp/DepreciationAmt07386
IRS990ScheduleD/EquipmentGrp/InvestmentCostOrOtherBasisAmt019317
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/InclEscrowCustodialAcctLiabInd00
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0PLANNED PARENTHOOD DIRECT EVALUATED ITS ACTIVITIES FOR UNCERTAIN TAX POSITIONS AND HAS DETERMINED THAT THERE WERE NO UNCERTAIN TAX POSITIONS FOR 2024 AND 2023
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
IRS990ScheduleD/TotalBookValueLandBuildingsAmt011931
IRS990ScheduleJ/AnyNonFixedPaymentsInd00
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/CompBasedOnRevenueOfFlngOrgInd00
IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd00
IRS990ScheduleJ/CompBsdNetEarnsRltdOrgsInd00
IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd00
IRS990ScheduleJ/EquityBasedCompArrngmInd00

Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$3,066,478
Liabilities
$488,288
Net assets
$2,578,190
Revenue
$9,149,382
Expenses
$6,242,480
Net income
$2,906,902
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$2.74$0.32$2.42$6.85$7.01$0.16
2024Detailed filing. Detailed filing data is available for this year.$3.07$0.49$2.58$9.15$6.24$2.91